POP-Up Roubaix Brief

2

Facilitate conversation

Enable community-student relationship.

3

Community Action Plans

Co-Define needs and wants of Roubaix’s community.

POP-Up Roubaix 1

Community and student awareness

!

POP-Up Roubaix

4

Incubate student’s ideas and skills

POP-Up Roubaix

POP-UP Roubaix

-Dynamic and flexible community hubs -Adapt to needs and wants

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

POP-Up Roubaix HOW MIGHT WE UTILIZE THE COMMUNITY OF ROUBAIX - LE PILE TO PROVIDE GREATER MOBILITY FOR UNIVERSAL ACCESS TO PUBLIC SERVICES?

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

POP-Up Roubaix DESIGN SPACE: ROUBAIX -LE PILE

SECONDARY RESEARCH & PRECEDENTS

STAGES OF REFLECTION & DOCUMENTATION

PROPOSAL: PUBLIC SERVICE SHIFT

By examining local voices and utilizing conversations within public spaces, we intend to encourage a

IMPENDING NEEDS / CONTEXT:

societal shift within the community through service mobility and fluidity.

• Underutilized public spaces for community involvement.

SHORT TERM / LONG TERM IMPLEMENTATION:

- Build urban life and foot traffic to urge community to exchange self defined public services.

- Minimal public and community spaces.

SHORT TERM:

- Potential to revitalize and rebrand public spaces to build community involvement

Our design intervention will provide space and means to self-identify universal public service needs. By focusing on the underutilized land we will provide local residents, students, community leaders, and

and enable conversations.

merchants discourse that leads to a public service shift. The first implementation seeks to develop trust and respect towards Le Pile’s heritage. This phase is paramount given that we cannot imagine all the

•Limited access to cultural tools and universal public services

cultural nuances that might arise.

- Lack of audible and visible expression by local community.

- Encourage a societal shift of culture and community awareness through public spaces which serve as means of expression.

SECONDARY RESEARCH - EXISTING REFERENCES The images below are utilized references catalyzing our project.

•Diverse population with strong identity - Provide objects and systems that encourage accountability of space through cultural interactions.

LE PILE

DESIGN FOR CHANGE • PARSONS TEAM • UNIVERSAL ACCESS TO PUBLIC SERVICES • 2013/14 LEAH CABRERA • REID LEAH CABRERA REID HENKEL KELLY L. ANDERSON

HENKEL • KELLY L. ANDERSON MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Photo Credit - Google

“Talking Transition is an open conversation about

“Neighborland is a new way for residents to

the future of New York City. Over two weeks, New

collaborate with local organizations and take action

Yorkers came together online, in the streets, and

on important issues. It’s free for residents to share

in a pop-up tent on Canal Street to help shape the

their ideas and insights with organizations.”

transition to a new mayor.”

https://neighborland.com

http://talkingtransitionnyc.com

DESIGN FOR CHANGE • PARSONS TEAM • UNIVERSAL ACCESS TO PUBLIC SERVICES • 2013/14 LEAH CABRERA • REID HENKEL • KELLY L. ANDERSON

POP-Up Roubaix PROPOSAL: PUBLIC SERVICE SHIFT SECONDARY RESEARCH & PRECEDENTS

STAGES OF REFLECTION & DOCUMENTATION

PROPOSAL: PUBLIC SERVICE SHIFT MAP: SITE IDENTIFICATION

LONG TERM IMPLEMENTATION: Our project intends to provide scaffolding and design for these self-identified public services to occur through community skill share. The long term sustainability of the design proposal relays on the results

The map below illustrates the area identified for use. Accessible from parallel streets, the position allows for multidirectional foot traffic. The land lies adjacent to residential and commercial buildings.

obtained from the investigative phase. Because of the participatory nature of the project it’s adaptable upon Le Pile’s diverse residents.

SECONDARY RESEARCH - EXISTING REFERENCE The image below is a utilized reference catalyzing our project.

The Objects’ Library located in an old market in Zone 4

BAR in the Objects’ Library

PHOTOS: PRESENT CONDITIONS

Photo Credits - Above: Google Maps; Below: June West, Parsons The New School for Design

“Creative daniela selloniCitizens (www.cittadinicreativi.it) is an experiment underway in Milan within a community of

residents located in a particular neighbourhood (Zone 4). This applied-research activity has set up a local centre in a farmhouse, the Cascina Cuccagna, to act as a public office for service design and to connect ordinary citizens with designers, stakeholders and institutions.”

MFA Transdisciplinary Design LEAH CABRERA Parsons The New School For Design REID HENKEL DESIGN FOR CHANGE •Lille PARSONS • UNIVERSAL ACCESS TO PUBLIC SERVICES • 2013/14 / Design TEAM For Change Contest KELLY L. ANDERSON 31 March 2014 LEAH CABRERA • REID HENKEL • KELLY L. ANDERSON

DESIGN FOR CHANGE • PARSONS TEAM • UNIVERSAL ACCESS TO PUBLIC SERVICES • 2013/14 LEAH CABRERA • REID HENKEL • KELLY L. ANDERSON

WORKSHOP DEVELOPMENT

By providing the participants with relevant precedents, our group focused discourse on: 1. Physical manifestation of cultural exchange (ignored spaces) 2. Multiculturalism’s conversation (catalyst) 3. Engagement structure (implementation)

Universal Access to Public Services Enable conversations to generate service exchange

Context & current plan: -Transform abandoned space into a physical manifestation of multicultural exchange.

-Utilize public space to catalyze conversations.

-Deliver a participatory approach to engage and empower Le Pile’s citizens.

-Co-design with community structure for service exchange.

How might we utilize the community of Le Pile to provide greater mobility for Universal Access to Public Services?

UNIVERSAL ACCESS TO PUBLIC SERVICES CATALIZING CONVERSATIONS TO GENERATE SOCIAL CHANGE

WORKSHEETS

PARTICIPATORY DESIGN Photo Credit: Kelly Anderson, Parsons The New School for Design

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

POP-Up Roubaix

STAGES OF REFLECTION & DOCUMENTATION

PRIMARY RESEARCH - INTERVIEWS & INSIGHTS LUCAS MARTELLOZO

MAJOR INSIGHTS

STUDENT ENROLLED AT EDHEC BUSINESS SCHOOL

What makes Lille special?

A current student residing in Lille, Lucas spoke to us about his perceptions and reputation of Lille and Roubaix. As a student and young professional, he was considered part of our core audience for our project’s focus and implementation.

“Its history and its location. Lille is at the “heart” of Northern Europe and within a few hours of big EU cities such as London, Paris, Brussels, Cologne, etc…It is an advantage as you can easily escape Lille and leverage on what other cities have to offer. If you live in a larger city such as London or Paris, you may miss on opportunities as you may be focusing too much within the boundaries of your own city. “ “It is a lively college town, where you can study pretty much what you want.”

Background: Lille is a city with a strong cultural and artistic background. The city was exposed to numerous foreign influences and brings a Nordic touch to France.”

How does the culture of Lille differ from that of other cities in France?

“The culture is more “Nordic” than Paris. People produce their own beer, the traditions are more similar to those followed by people in Belgium, Germany

REGIS BRAURE LILLE NATIVE 05 March 2014 - We corresponded with a colleague’s friend who was born and raised in Lille, but no long resides there - for many of the same reasons that our project covers.

MAJOR INSIGHTS “I understand that your project is about Roubaix. You may need to know that Roubaix used to be flourishing during the late 19th century industrial revolution and became a major textile centre in France during the early 20th century. “ “This competitive advantage eroded gradually as textile production was outsourced to cheaper production centres around the world. Consequently the city was hard hit and things turned to the worst.”

“Lille people would not go there as Roubaix had become something like the Bronx. During the 80’s - 90’s, Roubaix was regarded as a filthy and dangerous place to live. Only the worst off were choosing to live there due to very low rents and cheap living conditions (and welfare heavily subsidized by the city).”

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

“From what I gather, Roubaix has managed to get out of the corner and has become more liveable. Efforts were made and are still being made to restore the city to its past splendour. It will take time.”

or the Netherlands than in Paris. For the longest time, Paris was worried about Lille’s lack of commitment to centralism as Lille has been a strong believer in EU.” “Lille also is very inclusive in that sense that newcomers make it a home very easily. You get integrated very quickly as people are used to seeing new faces all the time. It stands on travel axis between North ad South of Europe and went through so many invasions over time that people are flexible when it comes to foreigners.”

What would you like to see in Lille?

“I remember wishing a distinct positioning for the city versus other cities of its size or even larger centres. Back in the late 80’s, the city was still trying to come into terms with its legacy and what it wanted to stand for. As far as I know, this gradually happening with the mergence of a creative industry and an even more open society.”

POP-Up Roubaix

SERVICE MAP

After identifying underutilized spaces in Roubaix, we would start conversations with the community members and the surrounding universities to build awareness around reimagining these ignored areas.

Activate underutilized

spaces

by incubating student’s skills and ideas

Community

How can they utilize university students to provide universal access to public services?

Students

How can they they How can surrounding take advantage of the city’s history and residents?

Prototype

ideas and skills

by providing access to universal services LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

POP-Up Roubaix

SYSTEM MAP

By facilitating conversations among the residents and the students focused on what the community has, what they would need, and what they would want we will encourage an open relationship between these two disconnected groups.

These conversations will be aided by the use of a Community Action Plan, a methodology designed to communicate information, identify needs, and lay the groundwork for community action to solve problems and provide services.

2

1

Facilitate conversation

Enable community-student relationship.

Community and student awareness

4

POP-UP Roubaix MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Co-Define needs and wants of Roubaix’s community.

!

POP-Up Roubaix

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

3

Community Action Plans

-Dynamic and flexible community hubs -Adapt to needs and wants

POP-Up Roubaix

Incubate student’s ideas and skills

POP-Up Roubaix

NETWORK MAP

This plan will facilitate the development of an effective and open partnership between the students and the community to design, implement, and evaluate development programs.

Ultimately, we see the citizens of Roubaix using this community action plan to evaluate the proposals brought forth by the students of the surrounding universities.

Based off of their changing needs, the community will choose to incubate different student projects at different times.

After a proposal is chosen, the students will work with Pop-Up Roubaix to implement the project in a given space.

Student propose service projects

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Stewardship of space -Community -Students

Phases of growth:

Community selects ideas to incubate

-Urban spaces -Storefronts -Shops -Collection of pop-ups

Prototype projects in underutilized spaces.

POP-Up Roubaix

Re-assesment

-Define new needs and phases

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

POP-Up Roubaix

COMMUNITY ACTION PLAN

EXPLORATORY PHASE WHAT IS THIS? COMMUNITY ACTION PLAN INFORMATION

COMMUNITY ASSESSMENT - WANTS & NEEDS

GOALS & TIMELINE OF ACTIONS

It is a methodology designed to communicate information, identify needs, and lay the groundwork for community action to solve problems. It facilitates the development of an effective and open partnership between the development agents and the representative segments of the local community to design, implement, and evaluate development programs.

This needs assessment and priority ranking technique assists in the programming and project identification process. It provides the means to identify principal constraints and to elicit opportunities for project intervention based on community preferences. It can serve as an initial community planning tool as well as a monitoring and evaluation tool. This session will provide practice and discourse in the community action planning.

The goals & timeline of actions is very straight forward - the community addresses the needed, specific tasks, and the deadlines for each. Some general timelines for task completion include: at the end of one month, three months, six months, and by the end of the year.

Two phases compose the fieldwork:

1. Exploratory Phase. This phase is called exploratory because it is more about discovering the community through members’ daily habits, backgrounds, and local resources.

2. Analytical Phase. This phase is called analytical because it’s the diagnostic part. This phase looks for why, how, and when something happened. The Community will think about their needs and constraints by trying to find out the reasons behind these needs and constraints, the impact they have on the community’s well-being and development, and what the community should do to address them.

Some ideas and questions that will encourage the assessment: Evaluation of resources; Empowerment of each group to speak for itself and to explain its needs; Looking for the most immediate needs; Consideration if an idea is possible: consider the implications and impact; Seeking total involvement: look for a way to meet some needs on all lists; Identifying something that is common; How could the community begin to address this?

What else do we know that impacts on this need?

How can we determine that?

As an ongoing cycle that facilitates community integration in every step of the development process, the Goals & Timeline of Actions helps people be aware of their local resources, how much they use them to their benefit, and how they can use them effectively.

Communities develop more autonomy and the cycle of dependency on development projects and organizations can be broken.

ANALYTICAL PHASE RESOURCE MAPPING - COMMUNITY

SEASONAL CALENDAR

NEXT STEPS - DEFINING RESPONSIBILITIES

The community mapping technique which we are introducing combines elements you will find in descriptions of participatory analysis.

This technique traces seasonal variations in community responsibilities and demands, income flow, expenditure patterns, and various cultural and religious holidays.

This step identifies and defines the roles that people will play in organizing and implementing strategies through decision-making, labor skills, knowledge, and organizing.

Some times of the year are busier for one group or the other. This technique is designed to identify these seasonal variations in the community well-being from the perspective of all demographics.

Identifying analytical factors constraints: In general or in relation to specific project objectives, such as on labor, time, access to all the various kinds of resources, project participation is dependent upon other current activities within the community.

In addition to drawing maps to show the community, this technique also has community members identify institutions and show the relative importance of things in their community.

This exercise can visually show significant gender differences in how members view their community, how they locate different activities spatially, and how they attribute importance to different institutional “sites” such as schools, clinics, markets, extension offices,and so forth.

It can also identify how frequently people are at various locations, places they like and dislike, and what they feel is needed or missing in their community.

Once this activity has been done, it is very difficult to overlook the differences between men’s and women’s views of the community.”

An understanding of these seasonal variations is important to the development and implementation of a community action plan.

Identify opportunities: In general or in relation to specific project objectives, roles assigned to appropriate groups will facilitate project implementation; and by identifying likely benefits, clear incentives to project participants will emerge and help encourage motivations.

POP-Up Roubaix

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Photo Credit: June West, Parsons The New School for Design

POP-Up Roubaix

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Photo Credit: June West, Parsons The New School for Design

POP-Up Roubaix

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Photo Credit: June West, Parsons The New School for Design

POP-Up Roubaix

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014

Photo Credit: June West, Parsons The New School for Design

How can

POP-Up Roubaix

Photo Credit: June West, Parsons The New School for Design

LEAH CABRERA REID HENKEL KELLY L. ANDERSON

MFA Transdisciplinary Design Parsons The New School For Design Lille / Design For Change Contest 31 March 2014