EDWARD ENNINFUL
EDWARD ENNINFUL • At the age of 16, Enninful was spotted on the train by stylist Simon Foxton. "I was 16 and I had no idea who Simon Foxton was," he said in an interview for Telegraph Magazine. "About two weeks later I was stopped again, this time by a model scout. When I told her that I'd already been approached by Simon Foxton, she told me how amazing he was and weeks later I was shooting with him at his house, along with Nick Knight, a founder-photographer of i-D." • By the age of 17, he had been introduced to Trish and Terry Jones , founder of i-D magazine, and soon began assisting i-D fashion director Beth Summers. • A few weeks after enninful’s 18th birthday, Beth Summers left the magazine and so terry jones offered him the position of director. • At the age of 18, Enninful's position as fashion director at i-D made him the youngest ever fashion director for an international publication. Much of his inspiration came from the streets. • At Italian Vogue, he spearheaded the production of its "Black Issue", which featured only black models, including Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the "white-out that dominates the catwalks and magazines". The issue was so successful that Condé Nast had to print an extra 40,000 copies. • In April 2011 it was announced that Enninful would be taking over Alex White’s position as fashion and style director of W magazine. What I like about Edward Enninful is that besides his captivating eye for fashion and talent as a stylist, his work represents equality and diversity. From the “Black Issue” of Vogue to the “Belle Vere” cover editorial, his work continues to showcase women of all variations. His work not only looks beautiful but it also makes a beautiful statement in the movement for equality and diversity in the fashion industry. He thinks outside of the box and isn’t afraid to break stereo-types and that’s what makes you respect not only Edward himself but his work too.
PATRICIA FIELD
PATRICIA FIELD • Born 1941 in New York City • Claimed credit for inventing the modern legging for women’s fashion in 1970 • Owner of the eponymous boutique Patricia Field which was featured in a 2007 episode of Kathy Griffin's reality show My Life on the D-List, as well as on a 2008 episode of Paris Hilton's My New BFF. • She’s an American costume designer, stylist and fashion designer. • Patricia met SJP during the filming of Miami Rhapsody in 1995. They went on to become great friends and later worked together on Sex and The City. Before the first series was filmed, SJP asked field to design some of the clothes for her character in the series, Carrie Bradshaw. • After the success of the TV series, the rights for The Sex and The City movie were released and so Field returned to the team as the costume designer for both the movie (2008) and the sequel (2010). • In 2010 field also worked in the Asian market where she was the stylist behind the fashion in the Chinese feature film “Go Lala Go” • Not only worked in TV and Film but also designed outfits for various Music Videos for artists Namie Amuro and Anna Vissi • She also worked on ugly betty and hope & faith • Patricia served as the costume designer for the Devil wear Prada for which she was nominated for an Oscar for best costume design. • She was invited to appear as the first guest judge in the first ever season of Project Runway. • Field's influences include, John Galliano, Diane von Furstenberg and Thierry Mugler. As a huge fan of Sex and The City and The Devil Wears Prada I’m very aware of Patricia Field’s work. She takes into account the different personalities of each character and really brings them to life through their style. I’m a big fan of her work and what I like most is how she has her own personal style yet her focus is always on her client and finding their style, what clothes fit their personality and represent them best.
KATE GRAND
KATE GRAND • “Super-stylist” and Fashion Journalist. • Editor of Love magazine • She wanted to be a fashion editor from the off. 'Your Diana Vreeland’s, your Polly Mellen’s, your Grace Coddington’s, I was aware of all of them.' • After school she went to Central Saint Martins in London but dropped out in her second year to start the magazine Dazed & Confused with her then boyfriend, the photographer Rankin. • 'You get to the point with education when you realise you could be doing this for real rather than pretending to do it,' she says. 'It's probably much worse now. You know, nine grand tuition fees?' • Dazed & Confused became one of the most authoritative style magazines of the 1990s and brought her to the attention of the big fashion houses. She moved on to The Face and in 1998 she and her great friend Giles Deacon made it to the big-time when they were asked to head up the Italian fashion house Bottega Veneta. 'We couldn't believe they were paying us to do it,' she says. She has worked closely with designers ever since. • 'Fashion is an art and it's the only art where you have to produce something to a schedule that isn't your schedule,' she says. 'Much as record companies would like Adele to put out another record next year, that's up to her.' • She says her job is to remind designers that what they do is 'supposed to be fun'. The night before a show you'll find her making sure shoes fit, handing Carmen Kass a glass of champagne when she comes in, playing the right song at 3am when everyone's flagging. 'They've all been working a lot harder than you have and this has gone on for months,' she says. 'I just come in and out. I have the nice bit.' • When she was 17, she wrote to Liz Tilberis, the editor of Vogue, asking how she could become editor one day. • Her big commercial breakthrough came when the Italian leather goods house Bottega Veneta decided they wanted to give themselves 'more of a fashion edge' and hired her to revamp their image.
SUNGLASSES help accentuate your facial features while adding a chic look to any outfit.
FASHION HATS are an effortless way to enhance an outfit, giving it a more stylish flare and drawing attention to yourself and what you’re wearing.
A C C E S S O R I E S
LEATHER GOODS. The perfect bag is vital when it come to accessorising. Big or small, it will also add a finishing touch to an outfit.
Lanvin
SCARVES. The different ways in which a scarf can be worn is an art in itself. The most simplistic of outfits can be transformed by accessorising with the right scarf. Scarves are a classic and elegant accessory that can really bring an outfit to life.
COSTUME JEWELLERY enhances an outfit making it look more expensive without the expenses (depending on brand). Adding a statement necklace to a simple LBD, or even accessorising a simple up-do with large statement earrings can really transform your outfit entirely.
Body shapes
In dressing your apple shape, the most important aspect is creating BALANCE. Choosing the right clothes to balance your body proportions is vital in order to make your upper body look longer and make your shoulders and waist appear slimmer.
Wearing body control underwear can help define your middle area and pull in your waist. V-necks are good for enhancing your assets. Apple-shaped women often have a great bust and so opening up the neck-line can enhance this. Wrap dresses are a wardrobe essential for an apple body shape. A side tie on the dress will draw attention away from the stomach and create the illusion of a smaller waist. When it comes to colour, less is ALWAYS more! Different coloured top and bottoms will cut your body in half but monochromes will make you look longer. Choose Jeans with back pockets to make it look like you have a bigger, curvier and more toned behind
In dressing you pear shape, the main goal is to minimize the hip and thigh area meaning wearing designs that will draw attention to the upper body. However some pear shapes prefer to create the illusion of an hourglass figure by enhancing their upper body and flaunting those hips!
Show off your slim top half with strapless tops and dresses. Also halter neck dresses (fitted up top) will show off your waist. Dresses with a nipped-in waist and a flared skirt will show off your small waist as well as helping to minimize your lower body. Wearing jackets with shoulder pads will help broaden your top half and balance out wider hips. Try dresses that have some kind of embellishment or pattern on top. This will help to add a little more volume to your bust. Look for skirts with front pleats. A-line skirts also work well as they make the waist look small, while skimming over the hips. In addition to that, you can also emphasize your well-defined
In dressing your hourglass body, rather than minimizing your assets you need to focus on accentuating your figure. The idea it to make your waist more defined while enhancing your bust and hips.
The pencil skirt is the most flattering on you; they will cling to your figure coming right in at your waist to show off your sexy curves. Peplum details will create a line down from the waistline to the hip, which will exaggerate your curvy hips. Fitted clothes - a bodycon dress is perfect to show off your assets and emphasize your waist. Wear straight-legged jeans that skim your thighs and are cropped at the ankle. Also bootcut jeans will balance your curves - look for darker shades and ones with large pockets on the bum. Jumpsuits are a good choice for your hourglass figure - fitted ones are ideal. Tailored coats and fitted jackets will slim down into the waist and emphasize your figure beautifully. For shorter women, wearing¾ length or skirts just below the
In dressing your rectangular body shape, the idea is to look for clothes that feminise your boyish figure. You can carry off most styles, using detailing or patterns to add definition.
Look for clothes that will create volume, with details such as frills, fluted edges and ruffles. Boot cut jeans are perfect for you - the slight flare is flattering, and the slim fit shows off a petite waist and toned bum. Look for chunky statement necklaces that fall around the bust area. This will create the impression of bigger boobs. Draping clothes will give soft lines across the body and will create volume in your more petite areas. Cinch it in at the waist with a belt: the material underneath will create a peplum effect, adding volume to the hips. Wearing asymmetric styles, ruffles, unusual shapes and flowing fabrics will add a feminine softness and volume to your look/shape. Wear slim-fitted boyfriend blazers or try a simple, fitted jacket to add flattering definition to your body frame. Skinny jeans are best to show off your slim legs. Pleated or net skirts that kick out from the waist will emphasise your slim waist and add sexy curves.
In dressing your inverted triangle shape, you want to create the illusion of an hourglass shape by adding volume around your hips to balance your broader top half, while flattering your shoulders. Strong shoulders are an asset, as long as you keep everything else in proportion.
You're really suited to classic looks, so go for sexy tailored jackets, slim-line trousers and sweeping dresses. Use block colours on outer garments and avoid any details on the shoulders as this can make you look bulkier. Wrap tops are perfect for your inverted triangle body, especially if you have a fuller bust. Wear prints or patterns on your lower half, it can help add bulk and volume, drawing the focus away from a broader upper body. Wear tulip skirts and harem pants, they will create volume on your lower half. Make sure you draw them in at the waistline with a belt. Accessories should be big and bulky. Long necklaces will create a focus in the centre of the body, and don't forget some show-stopping shoes. When it comes to tops, look for details that will soften your shape. A waterfall neckline with ruffles will draw attention towards your cleavage, and away from strong shoulders. Use a statement belt to create a centrepiece to your outfit. Look for embellishment such as studs or a big buckle.
CUSTOMER QUESTIONAIRRE Body Shape: Rectangle Skin colour/tone: Pale Face Shape: Heart Hair Colour: Brown Height: 5’8 Eye Colour: Green Job: Model Hobbies: Fitness, Yoga, Art, Photography, Blogging Upcoming events/season: Likes: Fashion, Travelling, Healthy eating, Neutral colours, Minimalism Dislikes: Insecurities: Small bum Best features: Long legs, Slim Size: 8 Brands they like: Céline, Miu Miu, Chloé, Helmut Lang, Dior Budget: None
AFFLUENT
AURELIE CHARLES FRANCE 28 FASHION DIRECTOR _____________ • Favourite designers are Céline and Yves Saint Laurent. • Lives in Paris yet her job role consists of travelling frequently. • Her style is sophisticated, chic, and she like neutral colours.
STUDENT
MIA ROBERTS STUDENT 17 STUDYING ART _______________ • Lives in London and her style is inspired by the 90s grunge movement. • She prefers to wear dark colours. • Her hobbies include art, music, photography and hanging out with her friends.
MALE
VINCENT CAVALLI MALE 25 MODEL _________________
Lives in Italy as a working model. His style is very on trend and he like neutral colours as they suit him best. He speaks 4 different languages and his main hobby outside of work is song writing.
BUSINESS WOMAN
MEGAN JAMES BUSINESS WOMAN 32 OWNDER OF INTERNATIONAL COMPANY _________________ Megan is a workaholic who lives in New York. She started her own business at the age of 22 and her style is very monochromatic and minimalistic.
AFFLUENT
PLUS SIZE
STUDENT
MATERNITY
INNOVATOR
MATURE
TREND RESEARCH
CUSTOMER PROFILE
SIMPLISTIC CHIC
WELL TRAVELLED | ACCOMPLISHED
PARIS | NYC | MILAN | LONDON
MINIMALISTIC | ANDROGYNOUS | AFLUENT
SUCCESSFUL | AMBITIOUS
ELEMENTS PLANNING
ELEMENTS TREND
MODEL / POSES
MAKEUP
H
A
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ELEMENTS PHOTOSHOOT
ANDROGYNY PLANNING
MAKEUP
GARMENTS _________ ACCESSORIES
MODEL - POSES
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MAGAZINE PHOTOSHOOT
EVALUATION – MAGAZINE SHOOT
The trend I chose for my final shoot is called “Macro Trend” this trend is based around gender stereotyping and androgyny. I took the idea of this trend and used it to create a shoot that combines femininity and masculinity. I put my own spin on the promotion of the trend by using stereo-typical features of both genders and contrasting them with one another. For example, when my model was wearing androgynous clothes, her hair and makeup was very feminine. I also styled the leotard the same way, my model had slick back hair for an androgynous look and she was very tall and skinny therefore the leotard showcased her “boyish” figure. Yet on the other hand, the clothing and the choice of poses emphasised the femininity in the image. My shoot is targeted towards an affluent audience due to the clean cuts and simplistic yet luxurious garments. I transformed all of my images from colour to black and white to create a more sophisticated and classic look while also making the garments look more expensive and chic. The magazine I chose for my shoot was Zoo fashion magazine. Zoo is a very sophisticated and high end fashion magazine that also targets an affluent audience therefore it was most appropriate for my shoot. The planning and preparation for the shoot was done mainly through creating various mood boards to research into specific styling aspects that were relevant to my shoot. I looked at a range of hairstyles, makeup looks, garments, editorials and even different poses to get an idea of what would look most effective in my shoot. On the whole I believe my shoot was a great success, everything went exactly to plan and the final images turned out just how I had imagined them. Truthfully I don’t have a bad word to say about the delivery of the shoot but the one regret I do have is not experimenting enough with accessories, by doing so I could’ve