pulic relations

Reach Home Sellers Like Never Before

With the low-inventory market, winning the listing has never been more important and more of a challenge. In this regard, our communications uniquely set up our affiliated agents for success. Our national advertising campaign, “Dream, ” encourages homeowners to imagine the different places they could live if they capitalize on today’s home values and sell. And when they’re ready to sell, we’ve positioned the ColdwellBanker brand as the smartest choice, thanks to our unmatched legacy of success and our enticing new experiences for home sellers. On the web, these experiences include our instant home estimate tool, CB EstimateSM, and our industry-exclusive MoveMeterSM – a big data tool that compares the quality of life and cost of living city-by-city to help people see the advantages of selling and moving. As the #1 most visited real estate brand online, these experiences are perfectly designed to funnel valuable seller leads to our affiliated agent network.

THE INDUSTRY’S TOP

ADVERTISING 10 YEARS RUNNING

When you’re a part of the Coldwell Banker® brand, your business gets supported by the most effective marketing in real estate.

Beautiful Marketing Made Simple

Present your business perfectly at every touchpoint with attention-grabbing marketing pieces and elegant designs ready to use. As part of the #1 most recognized real estate brand, your business benefits from an industry leader's market presence and professional branding. And with access to a library of beautiful imagery and customizable assets, the Coldwell Banker® brand is the ultimate platform for building your business.

Benefit From National Advertising

For ten years straight, Coldwell Banker® national ads have been ranked as the most effective industry, resonating with consumers better than any other advertising in real estate. Awardwinning commercials, expertly placed on cable, streaming, tentpole TV events, and digital platforms, make for consumer brand recognition and influence of the highest tier. Our advertising campaigns are a rallying point for the network and an excellent occasion for client outreach. We make it easy to customize national campaigns to suit your local needs.

Experience Powerful PR

The Coldwell Banker® brand is a newsmaker in the real estate industry and beyond, earning over 15,000 PR hits last year. In 2021, we reached over 24 billion impressions and created $76 million in publicity value for our global network. Our leadership team and network of agents are consistently called upon by CNBC, The New York Times, The Wall Street Journal, Cheddar, FoxBusiness, and Yahoo Finances, as the authoritative voice in real estate. We also act as on-demand counsel for our network in emergencies and crises.