SPRING SUMMER 2014
Shika is more than a sustainable fashion label. It is a social enterprise that is transforming lives in Africa one garment at a time. It is the result of a collaboration between bright, hardworking women from two countries across two continents. The UK and Tanzania. We source the best fabrics from Africa ourselves. We use small quantities of each print design so every garment is a limited edition. Our collections are not mass-produced. Seamstresses who add their own personal touches craft each piece. They’re a great group of talented but happy women who earn a fair wage, doing something they love. These women are poor by western standards, but their jobs with Shika supports their families and helps them to work their way out of poverty. While we are passionate about our clothing, we are also passionate about some of the issues causing the biggest problems in Africa... poverty, lack of education, limited trade opportunities. That’s why all profits generated by the Shika collection support our educational programmes for poor and vulnerable children in Tanzania. Shika is transforming lives in Africa one garment at a time
The Shika Prom Dress
Retro Shift Dress
The Letterbox Back Dress
The Letterbox Back Dress
“Shika understands my life situation.They have given me a permanent job which I love. It helps me support my family. I now have more opportunities in life.� Mama Raja
Flared Halter Dress
Button Front Short Jacket
www.jojoboutique.co.uk | 01444 413551
People Tree Dress Mari Jaquard Fitted Dress £79 Paul Green Red Suede Shoes £137
Short Skirt with Elasticated Waist
V Dress
Profits from the sale of our clothing provides vulnerable children in Tanzania with a quality education and vital support services
Halter Pencil Dress
“Shika helps me in my everyday life, I get consistent wages, a job I enjoy and am good at� Mama Elton
Mama Glory
Mama Raja
Mama Sonia
Mama Elton
Studio Photographer Simon Clemenger Model Renske McFarlane Stylist Lizanne Harris
Graphic Designer Leah Hopkinson
African Photography Dianna Snape
Contact Michelle Parlett Founder/Director Shika M: +44 (0) 7900 996916 T: + 44 (0) 1273 779292 37 St Heliers Avenue, Hove, East Sussex, BN3 5RE Email: michelle@shika.org.uk
www.shika.uk.com