confectionary packaging

Confectionary Packaging Specific Research OUIL503 – The Grown Up Chocolate Company

IT POPS – Beatrice Menis

“The goal was to communicate the tradition and the natural ingredients used for in the popsicles; this is the reason why we chose to combine handmade typography with the popsicle image. Here you can see the first three flavours but It Pops will be launching new flavours soon. At the same time we’re working with the brand identity and we will be uploading soon the visual communication and the stationery. Have a sneak peak at the packaging design for now!”

Chocolates With Attitude – Bessermachen

One big and beautiful box contains 12 smaller boxes and each box represents an archetype/a personality. The personality is expressed through a unique quote, a unique design and a unique type of chocolate.

The design differentiate the 12 personalities with a diverse and colorful use of typography and the small boxes are round like tiny hat boxes.

The chocolate is created by Coca Luxery Chocolates from unique recipes.

Everything was developed from the ground. The design and the packaging were created by Bessermachen DesignStudio, and the archetypes and the idea were created by Stiig Helgens Binggeli / Brandhouse.�

National Trust – Studio H

“Studio H was commissioned to re-design National Trust’s entire retail packaging, with a brief to refresh public perception and bring coherence to a hugely diverse product range.

The National Trust is the UK’s largest heritage charity, preserving and protecting buildings, countryside and coastline for future generations and encouraging everyone to visit and enjoy their national heritage. It was important that the re-design reflected National Trust’s culture and engaged with their visitors.

Studio H created a range of icons depicting images associated with National Trust that can be flexibly applied across different several product ranges from chocolate to stationery. For confectionery and biscuits Adrian Johnson was commission to produce a range of architectural based illustrations.”

Moonstruck Fortunato – Sandstorm Partners

“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery.

Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located.

Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”

Bronuts – One Plus One Design

“Concept: a location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.

Solution: a simple product offering called for a simple solution. Better yet, a clever solution.

Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”

PICO – Swear Words

PICO is a premium gluten-free, vegan, fair trade certified, Swiss chocolate range conceived and designed in Melbourne.

A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolatemaking heritage. Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact.�

Fruene Chocolate – Tank Design Tromsø

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”