MEDIA REPORT
USA PAVILLION
CANADIAN PAVILLION
SPANISH PAVILLION
STB PAVILLION
CUSTOMISED STANDS
VISITORS
COVER ARTICLES OF MAIN BRAZILIAN MAGAZINES
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* VEJA is Brazil’s most important weekly magazine with over 925,000 subscribers and is the 4 most read magazine in the world after Time, The Economist and Newsweek. Total readership is 8.7 million people and 74% of readers are from the AB social group. Weekly Circulation: 1.208.678 * ISTOÉ is the second most important weekly magazine in Brazil. Over 73% of readers are AB and majority of subscribers are recent graduates, executives and parents. The perfect profile of a Salão do Estudante visitor. Weekly Circulation: 339.476.
NATIONAL & LOCAL TV COVERAGE
* Rede Globo is currently the largest commercial television network in South America and is considered the most powerful media group in the world. Presently reaches 99.50% of potential viewers, practically the entire Brazilian population. * Jornal Hoje is the main national midday newscast in Brazil from Rede Globo and has covered all Sal達o do Estudante fairs in the last 6 years.
ARTICLES IN PRINCIPAL BRAZILIAN NEWSPAPERS
ONLINE NEWS
ONLINE NEWS
SPECIALIST PUBLICATIONS – CAREERS
SPECIALIST PUBLICATIONS – TRAVEL AND TOURISM
SPECIALIST PUBLICATIONS – JOURNALS AND TRADE NEWS
PARTNER ASSOCIATIONS
BRAZILIAN AGENCIES – REGULAR PARTICIPANTS
PARTNERS AND SPONSORS
ORGANISER
London Office
Brazil Office
Berkeley House 18-24 High Street, Edgware Middlesex - HA87RP England, UK
Av. Tancredo Neves, 1543 - Sala 901 Caminho das Árvores 41.820-021 Salvador, BA – Brazil
+(44) 208 952 1392 info@bmimedia.net www.bmimedia.net
+(55) 71 3617 3717 info@salaodoestudante.com.br www.salaodoestudante.com.br
Visitors statistics Numbers of Visitors Salvador (1 day)
6,872
Exhibitor Evaluation**
Rio de Janeiro (1 day)
7,825
Excellent
Good
Fair
Poor
Curitiba (1 day)
6,429
Visitor Quality
89%
9%
2%
0%
Belo Horizonte (1 day)
5,121
Visitor Numbers 95%
5%
0%
0%
Florianópolis (1 day)
3,098
Total
51,577
Course of Interest* Customized/Certificate Courses
28%
High School
29%
Language Courses
46%
MBA & Postgraduate Courses
27%
Summer Courses
26%
Undergraduate Courses
22%
Language of Interest*
Where do students want to study?* Argentina
19%
Australia
31%
Canada
37%
Chile
11%
Colombia
7%
France
17%
Germany
19%
Holland
15%
Ireland
21%
English
49%
Italy
22%
Spanish
31%
Japan
21%
German
18%
Mexico
16%
French
19%
New Zealand
17%
Italian
22%
South Africa
19%
Japanese
19%
Spain
34%
Switzerland
19%
Arabic
6%
Chinese
12%
UK
24%
Others
17%
USA
41%
MORE ABOUT BMI BMI organizes the leading international education fairs in Latin America and have been in the education sector since 1986. Annually, BMI organizes Brazil’s largest international student recruitment fair - Salão do Estudante which is a series of six fairs which take place each spring and fall and attracts over 70,000 students, parents and executives planning to study abroad. In Spanish-speaking Latin America, BMI organizes the Expo-Estudiante Fairs which take place as a series in May and September/October each year and attract over 60,000 visitors. BMI also operates the Europosgrados Colombia fair on behalf of DAAD and Campus France. BMI also organizes specialized Agent Workshops in Brazil, Colombia and Canada and is joint organizer of The Global Education Agent Workshop (Istanbul, October 2011) which brings together international educators and carefully screened high-quality student recruitment agents. Please visit www.bmiagentsworkshops.com for further information. In 2010, 160,000 visitors, 675 international exhibitors from 21 countries and over 400 educational agencies participated in a BMI event.
www.bmimedia.net
** Completed by each exhibitor at the end of the event
22,232
*Multiple answers permitted
São Paulo (2 days)