User Persona

About

Dante is an independent Construction Worker with 15 years of experience who works every needed day per week.

Dante haven’t studied in any institute, he learnt all his skills through years of practice. Although, he likes to stay updated learning from courses. He knows that staying updated provides him more job opportunities. He relys on family/colleagues/ex-clients recomendations and social networks to find new jobs. He’s used to technology at an entry level, mainly for entertainment and work (mainstream social networks and bank apps).

Personality

Thrifty Hard-worker Independent Multitasking

Motivations

• Provide good life conditions to his family

• Being an expert at his craft

• Be his own boss

• Less work uncertainty

Objectives

• Find new jobs easier

• Find better paid jobs

• Establish a construction company

Needs/Barriers

• Doesn’t know a way to reach more clients

• Needs more frequent clients

• Lack of formal education limit his job opportunities