Le Economista by Leanne Fairweather

Summer Edition 2012 FREE

Measuring the costs and benefits of fashion in todayâ&#x20AC;&#x2122;s economy

Red, White, & Nude The new colors of independence

The Green Scene

Trending TrendingTopics Topics

Sustainable ideas cycle the fashion industry

The TheFuture Futureof ofNYC NYCFashion Fashion Tips Tipson onbeing beingaaGOOD GOOD Intern Intern

Meet the Editor Leanne Fairweather

Spring Internship 2012

Features  Red, White, and Nude   

Introduction p.5 Red Alert: Fashion Closet Intern p.6-7 The Nudists, revealing tips on Fashion PR p.9

 The Economics of Fashion  Pages 10-13

 An Intern’s Virtues  Pages 14-15  Sustainable Fashion  Pages 16-17

 Trending Topics p. 18   Meet Meetthe theEditor Editorp. p.19 19   Special SpecialCredits Creditsp. p.21 21

“In Economics there are a world of choices. So why shouldn’t your fashion taste be the same? An extensive list of options that best apply to your likes and compliments your style”

Red, White, and Nude The lyrics to America the Beautiful come to mind as I sit under a tree in Central Park, not far from my internship on 59th street and 7th avenue. It is a lovely day in the city and I have decided to browse through a magazine I picked up at the office. Somewhere between the page boasting the latest celebrity gossip and the annoying ad for always, I stumbled upon a eye-popping editorial exposing voluptuous curves of a highfashion model. “Who’s body looks like this?” I ask myself, inquisitively flipping through the pages in search of a flaw. Not a single one in site. I instead focus my eyes on the clothing choices of the stylist. Sheer white gowns exposing everything. The only part of the model’s body that was managed to be covered was her face. Layers of rosy eye make-up and bronzer that still seemed to be downplayed to emphasize the ravishing red lipstick painted upon her lips. Seductive in her glance tempting in her stance yet hiding much more than coverup under her transparent negligee. This model represented America, an ode to her red passion, her white purity, and nude frame exposing a perfection that beneath lies a deeper…

FASHION CLOSET INTERN

Bare it all…Secrets of Fashion PR

When managing a brand or fashion line relating ideas to aesthetics is important: •Connecting an image to an idea or a resource. •Linking contacts with a network of samples ranging from accessories to women’s apparel. •Recognizing trends in clothing. Observing similarities in – Texture – Patterns – Brands – Quality

Economics + Fashion= Economista •

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The Fashion NYC 2020 Report presented vital information concerning the thriving fashion industry in the Big City. New York city is considered – A global fashion headquarters – Home to over 900 fashion companies – Host of 1 of 4 major International fashion weeks • Bi-annual event with over 200,000 participants – Capital for fashion design which includes the top design institutes

Fashion manufacturing accounts for 31% of all manufacturing jobs in NYC The wholesale market represents 27% of the entire nation’s wholesale market. NY has the country’s largest retail market

Hearst Tower New York, New York

Key trends impacting the industry… • Appeal to e-commerce and mobility: Customers are making online purchases and connecting with vendors online. – Rise in contemporary brands: teen fashion, premium denim based in L.A. California – Customer Involvement: customization and input from consumer to producer

Economista â&#x20AC;˘

Polarization: buyers are purchasing at high and low price points while decreasing spending at mid-tier price points

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Consumerâ&#x20AC;&#x2122;s want more and are currently purchasing goods for very cheap and very high prices. They are beginning to settle less on average priced goods and now focusing on low discounts or luxury items. BRIC nations demand foreign brands Brazil, Russia, India, China

Good Intern 7 Virtues of Interning Punctuality: Being on time is the number one rule of thumb for an intern. Making the effort to be at your appointment a couple of minutes early, indubitably is a sign of determination. You only get one opportunity to prove your worthiness and exhibiting a respect for time shows that you can be there when it really counts. Professionalism: Being a professional is much more than acting the part, it is about presenting yourself as someone that is confident and experienced in their field of work. This involves wearing suitable work attire, being prepared to make the quick decisions, acknowledging oneâ&#x20AC;&#x2122;s peers formally, and focusing on the task at hand. People will be impressed with your ready-to-work demeanor

Knowledge: To be the best Intern, knowledge of the company you are working for is essential. In the age of internet, Interns can now find it easier than ever to research everything from product lines, blog websites, e-commerce brands, and daily updates on relevant information relating to the field of interest. At best, what the internet cannot answer, you can always just ask your superior. Communication: Be the leading orator in your workplace. Say what you mean and mean what you say, but know when to speak. Pronounce your words clearly and donâ&#x20AC;&#x2122;t try to impress your boss with words you can hardly spell, but instead surprise and impress your audience with the content of your conversation.

Passion is going the extra mile to ensure the quality of your work. Dedication for something you truly love doing can be illustrated by doing more than what is often expected of you.

Ambition: Persistence is a key element to success. Not forgoing your dreams, morals, or beliefs for a lesser cause equates being an ambitious intern that settles for nothing or no one. This attribute will allow people to realize your determination and in most cases locks you in as a potential employee.

Diversion: Diversion:Enjoy Enjoyyourself. yourself. Interning Interninginvolves involvesaalot lotof ofnetworking networkingwith with some really cool executives, fun freebies, and learning some really cool executives, fun freebies, and learninguseful usefulskills skillsthat that you youcan cancarry carryoutside outsidethe theoffice. office.The Theopportunity opportunityto tobe bean anintern internshould should be beaarewarding rewardingexperience experiencethat thatnot notonly onlygives givesyou youan anedge edgeamong amongyour your peers, but also jumps starts your future career path. peers, but also jumps starts your future career path.

Sustainable Fashion The Green movement is taking root in new ways by creating options for a safer planet while ensuring the longevity of resources used to create our favorite fashions. The color green is associated with more efficient production, conservation of essential goods such as water, plastic, and fabric, and products with ingredients that promote safer consumption. Green continues to trend in small and big businesses alike, opening doors for jobs and technology in a global recession. Companies like Coca-Cola, Good Housekeeping, and H&M have all pioneered campaigns to advocate ecofriendly efforts. Their active role in the movement ensures higher ethical standards for future manufacturers and conserves our planets’ limited natural resources. Global retail industries have begun to implement greener initiatives paving the way for other smaller industries to create smarter and sensible means of production. Retail Clothing Giant H&M recently released its Conscious Actions Sustainability Report. The report sited H&M as the world’s number one user of organic cotton and conserver of 300 million liters of water in denim production since 2010. Additionally, by using organic fabrics such as linen, polyester, and tencel H&M was able to produce a fashionable product that could still be sold for under $100!

Another company that has their foot on the right path is SoleRebels, a shoe brand managed by ethno-fashion proponent CEO Beth. Alemnu’s eco-sensible shoes abide by Ethiopian craft practices, such as hand-spun organic cotton and artisan hand-loomed fabric, a technique that promotes small business employment opportunities, rewards customers with a one-of-a-kind purchase, and conserves materials for future production. “With our unique focus on eco-sensible, recycled products as well as cultural artisan crafting, we feel strongly that it will excite footwear customers globally for a long time to com,” Bethelhem states about Sole Rebel, a brand that is today sold in 30 countries around the world through world wide web sites like Amazon and Endless. International brand and beverage Coca-Cola has also stamped its name on the green scene through its conservatism in bottling and retailed merchandise. One of Coke’s many sustainable efforts includes the successful Give It Back recycling program. Coke encourages its customers to return their used plastic bottles to be recycled into t-shirts, backpacks, jackets, hats, and other wearable products. These materials are transferred into fun eco-apparel that can be bought and enjoyed by another satisfied customer. By giving back consumed waste the Polyethylene Terephthalate or PET bottles donated are recycled, which saves more energy than producing new bottles with virgin materials. The value of aluminum and PET wasted annually is 1.5 billion dollars, money and resources that Coke has found a way to effectively save while still sharing fashion with its already eager to buy consumers.

Most customers customers are are happy happy to to help help the the planet planet because because in in the the long long run run they they reap reap the the Most benefit of good products, especially if they are guaranteed with quality they can trust. benefit of good products, especially if they are guaranteed with quality they can trust. Good Housekeeping Magazine is revered for its product testing and official seal that Good Housekeeping Magazine is revered for its product testing and official seal that assures the the customer customer that that ifif the the product product fails fails to to live live up up to to claims claims within within the the first first two two assures years they will replace the item or refund the purchase. years they will replace the item or refund the purchase. The testing testing process process involves involves an an extensive extensive examination. examination. To To receive receive the the official official seal seal The products must first be analyzed by scientists of the Research Institute, then rewarded products must first be analyzed by scientists of the Research Institute, then rewarded the emblem emblem that that represents represents environmentally environmentally safe safe and and effective effective product product lines. lines. The The the Green GH insures a range of lifestyle goods including make-up, cleaning supplies, and Green GH insures a range of lifestyle goods including make-up, cleaning supplies, and baby products. baby products. Green is is no no longer longer just just aa color, color, but but aa revolution revolution that that is is becoming becoming more more recognizable recognizable on on Green shelves and hangers. Although an increase in price has become a hindrance for people shelves and hangers. Although an increase in price has become a hindrance for people who desire desire to to buy buy green, green, many many have have researched researched to to discover discover the the overwhelming overwhelming benefits benefits who of sustainable fashion. Quality, exclusivity, and the satisfaction of knowing that you of sustainable fashion. Quality, exclusivity, and the satisfaction of knowing that you have made a contribution to the planet are just a few answers to why the world is now have made a contribution to the planet are just a few answers to why the world is now starting to look at green in a new light. In a recovering economy, more for less is the starting to look at green in a new light. In a recovering economy, more for less is the best option option for for both both producers producers and and consumers consumers looking looking to to save save capital. capital. The The fashion fashion best world is happy to welcome and roll out the green carpet. world is happy to welcome and roll out the green carpet.