» FOCUS ON CUSTOMER ENGAGEMENT

Shaed Khader, Senior Marketing Exetutive, Logicom FZE discusses how the focus on engaging the customers through activities what they felt comfortable with has been a key to success

What made you choose this career path? How would you summarize your professional journey so far in terms of meeting expectations, both yours and the organization’s?

My passion for Marketing is what drives me and my creative ideas. The reason why i picked the field of Technology is because it has the power to change the world rapidly. I have 7 years of experience in both traditional and digital marketing which helped me grow in Logicom because they give me the freedom to implement my own ideas meeting the organization's goals and objectives.

From your experience, is gender a differentiator in Marketing at all or are men and women similar in these roles in terms of the strengths they bring to these roles in conceptualizing and executing? Are women sufficiently recognized for their contributions?

In my opinion, women are more creative, have an eye for detail and drive with passion while executing any campaign or activity. I don't think women are recognized enough for all that they do in the tech field. For all the hardwork, dedication, passion and commitment we put in our work, we deserve much more in the industry.

How has Hybrid work and accelerated digitalization challenged, changed and enabled your role in Marketing?

More time, freedom helps the mind stay motivated and creative. Getting best of both worlds i.e. working from home and an office life, has been helpful in maintaining a balance between the workloads we have in this fast paced industry.

Briefly highlight some of the standout milestones from your current role and over the past?

Moving from push marketing to pull marketing led to the customers coming to us. Moving from lead generation to ABM lead to better ROI. Moving from Digital events to Hybrid events gave the choice to the customers to decide what they felt comfortable Shaed Khader

Senior Marketing Exetutive, Logicom

with. In the past we believed that only traditional marketing was the way to go. Covid did help us realize that it doesn't matter where you work from, it is the work that shines wherever you are that speaks for itself.

What would be some of the goals that you have set for yourself in the years ahead in your professional journey?

Among what I would like to do is being able to execute 1 national wide successful campaign. Being kind, trying new things at work, going very creative, taking risks and most of all enjoying my work are all my priorities up ahead!