About this project To design a line of 4 footwears within the same brand identity and design language
Footwear Design
Identifying customer Age: 18-34 Gneder: Unisex Budget: $300-800/season Location: Urban area
Customer Profile
Persona
Age: 22 Gender: Male Occupation: Student Budget: $350/ season Location: San Francisco Description: International student from Singa pore. Loves sports and outting. Pays attention to his overall look. No car. Walks and uses public transportation to commute. Receives online and in store.
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Identifying competition
NIKE
Price range: $70-250
REEBOK
Price range: $60-130
ADIDAS
Price range: $50-200
Color palette
Sketch development
Lineup