The Claw Basketball Shoe Conccept

The Claw

Basketball Shoe Concept

Research Target Customer

Age: 18-24 Gender: Male Budget: 300-500/yr on sports gear Buying pattern: 2-3 pairs of sneakers/yr Location: Worldwide Description: The product will be designed with the needs of a professional athlete in mind, but may also be worn by non-professionals who are into sports and pop culture.

Cushion and support is necessary only in key areas in the foot.

Excessive material would only increase weight

Opportunities

The large number of parts in a shoe result in a complicated manufacturing process. To reduce the steps and parts can increase the efficiency of the shoe making process.

Shoes loosen during games due to heat and moisture and require the user to constantly readjust.

Sketch

Prototype

Colorways

nanotextile

- Abrasion proof - Anti-bacterial - Disperse odor and carry scent - Disperse moisture

shape memory alloy Embedded in the lacing system,SMA tightens up the shoe whenthe foot get hot and soften the material during exercise and prevent slippage within the shoe.

graphene

Graphene is pure carbon in the form of a very thin, nearly transparent sheet, one atom thick. It is remarkably strong for its very low weight (100 times stronger than steel) and it conducts heat and electricitywith great efficiency.

Graphene aerogel midsole with honeycomb cutout in targetted spot for cushion.

Graphene aerogel is the lightest material known to exist.

sharklet texture The Sharklet pattern can effectively reduce bacterial growth.

Aggressive multidirectional traction design inspired by shark skin pattern.