Blogging Guidelines

COMPANY BLOGGING GUIDELINES The success of the Marketing Blog Program will be dependent on securing a steady stream of value-added content for the blog posts. To do this, we will need to secure the commitment of knowledgeable Consultants for ongoing contributions. Blogging Guidelines: Consultant must: • Agree to publish under their name.

• Agree to publish about topics related to material presented in Company related courses and benefits. Content, however, should not be copied directly from the Company's course materials.

• Agree not to disclose any sensitive, proprietary, confidential, or financial information about the company or its customers and suppliers, other than what is publicly available in the Company's SEC filings and corporate press releases. This includes revenues, profits, forecasts, and other financial information related to specific authors, brands, products, product lines, customers, operating units, etc.

• Agree to only comment on the Company and Company's competitors respectfully without ridiculing, defaming, or libeling them in any way.

• Agree not to post any material that is obscene, defamatory, profane, libelous, threatening, harassing, abusive, hateful or embarrassing to another person or any other person or entity.

• Agree not to post personal advertisements, solicitations and/or market and/or promote any personal business or commercial interest with the exception of Learning Tree's courses. The Consultant is, however, encouraged to discuss recent projects or programs in which they are engaged.

• Respect copyright, fair use and financial disclosure laws. You certify that the original content you provide is your work and it does not infringe on other copyrighted works. This does not apply to meta-content.

• Agree to not hold Company liable for damages, or responsible in any way, for any infringement of third party works by the Consultant.

• Agree that by submitting work, the Consultant grants Company the right to use work in perpetuity without additional compensation. The Company reserves the right to use the work in any way it deems fit, including not publishing it.

• The Company regards blogs and other forms of social networking and online discourse as primarily a form of communication and relationship among individuals.

When the Company wishes to communicate publicly as a Company, whether to the marketplace or to the general public-it has well established means to do so. Only those officially designated by the Company have the authorization to speak on its behalf.

• Apply revisions based on feedback from Corporate Marketing Services or Product Management. Please note that most requests for changes are minimal and usually relate to the guidelines outlined in this document.

•

Agree that the Company reserves the right to cancel this Agreement with the Consultant at any time.

The Company's brand is best represented by its staff and instructors and everything that is published reflects upon it. Blogs and social networks that are hosted on Company-owned domains should be used in a way that adds value to the Company's business.

EXHIBIT A: SECTION 2 Learning Tree International Blog Post SOP

Two Options for Receiving Blog Assignments 1. Pitch your own ideas. a. Add your blog pitch with all relevant information to the "Blog Pitches" tab in the Learning Tree Blogs spreadsheet. b. A member of the marketing team will email you when your pitch is greenlit. c. If your pitch is rejected, check the "notes" section to find out why.

2. Claim an open blog pitch idea. a. Look for ideas in the Learning Tree Blogs spreadsheet that indicate that we are looking for an author. b. Add your name to the author column ONLY IF YOU CAN DELIVER BY THE DEADLINE, then email the contact listed in the "Notes" column. c. The contact will respond with confirmation, and THEN you can start writing/recording.

Delivering a Written Blog Post 1. Once your pitch is accepted, or you've received confirmation regarding picking up an open pitch, you can start writing.

2. Before handing your written blog post over to Learning Tree, you should ensure that your post: a. Is timely, on topic, and tells a cohesive story b. Is free of spelling and grammar mistakes c. Includes proper attribution to any resources used 3. Note: Your title in the Learning Tree Blogs spreadsheet must match the title you enter in the WordPress site. This ensures that you are given credit for your posts and that we can find your draft in the WordPress database.

4. Upload the copy, links, and any images into Learning Tree WordPress site. DO NOT CLICK THE PUBLISH BUTTON

a. If you are having issues uploading the post to the site, please contact a member of the Content Marketing Team for assistance.

5. Update the post status to “Awaiting Q/A” in the Publishing Schedule 6. Once you have uploaded your posts, you can submit invoices on a monthly basis to the Content Marketing Team.

Q/A Process The post will be reviewed for grammar, SEO keywords, working links and a post header image during the Q/A process. If there is an unresolvable issue, you will be contacted for clarification.

We reserve the right to edit or reject content that does not meet Learning Tree standard, but will not reject without informing the author about the particulars and reasons for rejecting.

Publishing Once the post has finished the Q/A Process, it will be placed in queue for publishing. Once published, the blog post administrator will update the Publishing Schedule, post status to “Posted.”

Delivering a Video Blog Post ● Video blogs can be made by the blogger using reasonably priced software like Camtasia Studio or similar. We want to create a stream within our YouTube channel on IT-related topics as produced by industry leaders. The goals are to increase our channel traffic by search and trusted subscription as we become recognized as a source of quality and expertise on another digital channel. ● You can use PowerPoint slides as a way to highlight in the intro, conclusion and for pivoting or reinforcing the larger pictures, but please refrain from creating an exclusively PowerPoint based screencast that is more webinar than screencast. Unless it is a screencast on PowerPoint and its advance functions or special abilities; just as long as your screencast is not in presentation mode only. ● Please render your screencasts as MP4 (a common format with most screencasting software). And save to a cloud site like Google drive, Box, DropBox, etc.

Video Blog Guidelines ● Please limit your screencast to 5 minutes. While this is not a hard time limit, data shows that the average user of our channel begins to drastically lose interest after 5 minutes. ● Please use good judgment in voice-over of the screencast. No profanity, no disparaging remarks about entities or persons. ● Have a clear speaking voice and make the speed of the screencast reasonable for a person to follow.

● Keep your screencast lively and engaging. Better to have an engaging 5-min screencast that adds value to my day on a problem I am facing than a 15-min screencast that keeps me waiting until the last 3 min to show me how to do/solve what I am facing. ● Be creative. What could you share with someone if they could see your screen? Don’t feel limited to just talking about software how-to guides, think about research methods or even business skills ideas. Just have a “hands on” mindset when making screencasts. ● Finally, lease make sure your video is able to add value by itself.

Examples of the type of content we’re looking for can be found here: ● Excel Screencast ● Screencast on R ● Entity Framework Screencast ● Groovy MS SQL Screencast ● VBA Data Abstraction Screencast Q/A Process ● The video will be reviewed for sound quality, knowledge gained, and creativity during the Q/A process. If there is an unresolvable issue, you will be contacted for clarification. We reserve the right to edit or reject content that does not meet Learning Tree standard, but will not reject without informing the author about the particulars and reason for rejecting.

Publishing ● Once the post has finished the Q/A Process, it will be placed in queue for publishing. Once published, the blog post administrator will update the Publishing Schedule, post status to “Posted.”

Post Support and Promotion To support and promote blog posts, a social media campaign is executed on the day of the post release. Posts are developed based on insights and quotes from the post itself. We promote the blog posts on Twitter, LinkedIn, and Facebook.

To further leverage your produced content as thought-leadership, we ask that the authors share the link to their post, on their social media channels.

LinkedIn – Share: Go to the Learning Tree company page and click the “Share” button on the post promoting your blog post. This shares the post and link with your Network and any LinkedIn groups you subscribe.

LinkedIn InMail: When appropriate/relevant send an InMail to 3-5 senior level persons in your LinkedIn network with the following action: ● Ask for a review on the blog post with the link in the LinkedIn post

Twitter – Please go to the Learning Tree twitter page (@LearningTree). Like and retweet the tweets promoting the blog post. You are welcomed to tweet about the blog post as well. Please use the bit.ly link from the @LearningTree tweet in your tweet.

Invoicing Please submit your invoice at the end of the month to the Content Marketing Manager’s Attention, (Jennifer McFarland, Jennifer_mcfarland@learningtree.com). Be sure that your invoice includes the following: - Your Name

-

Title of blog post(s) you are invoicing (should be the post delivered that month). The title should match the exact title you entered into WordPress.

-

Dates posts were uploaded to WordPress

-

Address (address to remit payment if different)