Maddie Harbert Spring '18 Portfolio

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Selected Works — 2018 Portfolio leathertoaster.com



Hello! My name is Maddie Harbert and I am a multidisciplinary design student from Cleveland, Ohio with a passion for all things creative. I’m graduating from Kent State University in Spring 2018 with a Bachelor of Fine Arts Degree in Visual Communication Design. Throughout my education, I have built a foundation of hard work and always put my all into every project. I aim to push my design solutions and never take the easy way out. Design has become a lifestyle that I strive to embrace daily. My full portfolio can be viewed at leathertoaster.com. I can be reached by contacting maddieharbert@gmail.com.



Herman Miller Annual Report Typographic/Photographic Graphic Design — Spring 2017

Herman Miller has always made it a priority to focus on the people at the core of their products. In 2016, they’ve found even more ways to highlight their humanistic principles, making them the leading provider of office furniture. The objective of the annual report was to create a piece that highlights Herman Miller’s ideals by using exciting graphics that combine humanistic features while retaining a professional look.




36TH ANNUAL

BLACK SQUIRREL FESTIVAL

FRIDAY,

SEPT. 8

RISMAN PLAZA NOON – 5 P.M.


Black Squirrel Fest Short–Term Identity Signum Design — Summer 2017

Black Squirrel Fest is an annual festival at Kent State that takes place at the beginning of the school year. The goal for the short term identity was to create something modern, fun, and exciting that students could connect to. Logos, posters, t-shirts, and other giveaway items were created to support the event.





Atelo Type Conference Collateral Advanced Typography — Fall 2017

Atelo is a hypothetical type conference that takes place in Cleveland, OH. The goal for this project was to create an easy-to-use collateral system to help navigate the weekend-long conference. A large main program, a small pocket guide, and name badges were created.



I

J





Women’s Rights Are Human Rights

Featured in the “Hear Our Voice” exhibition 2017-18 In January 2017, the Women’s March on Washington posted a call for art. The poster design was inspired by the beauty of my friends of different racial backgrounds, religions, shapes, and sizes. By the end of the month, the Women’s March in collaboration with The Amplifier Foundation, put together a traveling exhibition of 50 posters selected from over 5,000 submissions entitled “Hear Our Voice.” The poster has also been featured in Refinery29’s “29 Rooms.” Locations so far include Seattle, North Carolina, Los Angeles, and New York.




A PRODUCT OF ITS

1867

TREMONT ANNEXED BY CLEVELAND

1885

ZION UNITED CHUCH OF CHRIST BUILT

“The freeways simply plowed through the existing fabric, leaving isolated enclaves to subsequent decay… commercial streets were cut off from nearby residents, and children were forced to walk exposed pedestrian overpasses to get to basic services like schools and parks.” — Steve Rugare Cleveland Urban Design Collaborative

1941 CLOSING OF CENTRAL VIADUCT BRIDGE A city of nearly 30,000 persons virtually isolated

1960s CONSTRUCTION OF I-71 AND I-490 The massive destruction of housing brought on by the construction of the highways displaced 19,000 by 1975.


A Product of Its Past Advanced Typography — Fall 2017

This typographic poster explores the events that contributed to the decline of Tremont — a neighborhood of Cleveland, OH. The visuals help to show the isolation, destruction, and desolation of the community.





The logo shows human’s history and future of space travel — Earth, Moon, and Mars.

125 MI.

CAPE CANAVERAL

Humans In Space: Educational App

Typographic/Photographic Graphic Design — Spring 2017 Humans in Space is an educational app geared towards highschoolers. The app is intended to be used to supplement or replace traditional textbooks so students can have a more immersive learning experience — at school and at home. The app features detailed chapter sections, interactive infographics, videos, and a quiz/game to help them reinforce what they are learning.


ATLAS LV-3B ROCKE T HEIGHT : 94 .3’ MASS: 260,000 lb RANGE: Orbita l

Rocket Specifications

ORBIT OF FRIENDSHIP 7

60

40

20

0

–20

–40

–60 0

40

80

120

160

200

Flight Orbit Infographic Longitud e

140

280

320

36 0





CELEBRATION!


Earth Day Celebration Signum Design — Spring 2017

Earth Day was founded on April 22nd, 1970. The imagery of this poster supporting an Earth Day event on Kent State’s campus is meant to evoke the style of the time period with a modern spin.



Green Day x Rock Hall Design/Illustration Tech II — Fall 2016

A collaged acrylic painting depicting the energy of Green Day’s live shows. Created for a hypothetical event at the Rock and Roll Hall of Fame in Cleveland.




SI X

SHOOTER


Six Shooter Coffee Identity Corporate Identity — Fall 2016

Six Shooter Coffee is an artisan coffee shop located in the Waterloo Arts District of Cleveland, Ohio known for providing organic and ethically sourced coffee, supporting local artists and creatives, to help further develop the community. The goal when rebranding Six Shooter was to play off the name and use western imagery to capture their quirky style and unique atmosphere. A modern, western-style typeface was designed for the logo. The ad series and website are inspired by the Gold Rush and document a journey out west (traveling to Six Shooter), mining for gold (discovering fresh, organic coffee), and becoming wealthy from your findings (saving money while drinking high quality coffee).




Thank You!


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