INTERTWINED
The Raw Materials
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The Components
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The Manufacturer
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SUPPLY CHAIN MANAGEMENT RAW MATERIALS COMPONENTS MANUFACTURER COMMERCE RETAILER CONSUMER
The Consumer
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Key Findings
The Raw Materials
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THE RAW MATERIALS
ITALY / NETHERLANDS LEATHER Mostly soft nappa leather
UNITED KINGDOM SILK
ITALY COTTON
Key Findings
The Raw Materials
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Key Findings
THE COMPONENTS
LABELS
ZIPPERS
BUTTONS
SWITZERLAND UNITED KINGDOM & from other suppliers in UK
YARN
The Raw Materials
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Key Findings
THE MANUFACTURER
CZECH REPUBLIC Cut with CNC machines
POLAND
Sewing and other manufacturing processes
NETHERLANDS Weaving
The Raw Materials
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Key Findings
THE COMMERCE Paris
Praque London
UNITED KINGDOM
London Fashion Week / Showroom
CZECH REPUBLIC Prague Fashion Week
FRANCE
Paris Fashion Week
The Raw Materials
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The Components
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THE RETAILER LONDON / NEW YORK / TOKYO – DOVER STREET MARKET BERLIN – HAPPY SHOP
LOS ANGELES – CHURCH BOUTIQUE LONDON – SELFRIDGES & CO.
PRAGUE – DEBUT GALLERY
PRESENT FUTURE
HONG KONG – I.T
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Key Findings
The Raw Materials
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THE CONSUMER
PRESENT FUTURE
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The Retailer
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The Consumer
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Key Findings
The Raw Materials
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The Manufacturer
Berlin London New York Tokyo Los Angeles Prague Hong Kong London Prague Paris
United Kingdom Switzerland FUTURE
The Commerce
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The Retailer
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The Consumer
Berlin China London New York Los Angeles Tokyo Prague Hong Kong
Italy Netherlands United Kingdom
Czech Republic Poland Netherlands
PRESENT
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Key Findings
The Raw Materials
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The Manufacturer
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The Commerce
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The Retailer
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The Consumer
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Key Findings
The Raw Materials
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THE KEY FINDINGS Strengths and Weaknesses of Martina Spetlova
• • • • • • •
Made in Europe High-quality products Strong design Strong innovation Sustainable supply chain Focusing on green initiatives Launching a handbag range
S
W
O
T
• Increasing brand awareness in Hong Kong • Accessing the other Asian markets • Opening a niche production in China • Reaching target costumers from all over the world
• • • • • •
Lack of brand awareness Lack of presence in some markets Low capacity Weak advertising strategy Low product range High production costs
• Though existing competition • Increasing number of new designers • Product counterfeiting
Opportunities and Threats of emerging in Hong Kong market
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Key Findings
The Raw Materials
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Key Findings
BIBLIOGRAPHY Page 1: Martina Spetlova (2015). | Logo and Outfit [IMAGES]. | Available at: http://www.martinaspetlova.com Not Just A Label (N.D.). | Martina Spetlova [IMAGE]. | Available at: https://www.notjustalabel.com/designer/martina-spetlova Raconteur (2014). | Report: Supply Chain Strategies [IMAGE]. | Available at: http://raconteur.net/supply-chain-strategies Page 2: ClipArtBest.com (N.D.). | Shopping Cart Clip Art [IMAGE]. | Available at: http://www.clipartbest.com/clipart-di7eM89xT Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Page 3: Aliexpress (2015). | Soft Nappa Leather [IMAGE]. | Available at: http://www.aliexpress.com/item-img/Dermatoglyphics-lamb-elastic-Nappa-Leather-soft-fabrics-leather-parchment-ImitationSheepskin/626423867.html Crafthubs (2015). | Organic Cotton Fabric [IMAGE]. | Available at: http://www.crafthubs.com/browse?tip=organic-cotton-fabric Forever As I Am (2013). | Benefits of Using Silk Amino Acids [IMAGE]. | Available at: http://foreverasiam.com/2013/04/19/benefits-of-silk-amino-acids-for-hair-and-skin/ Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Worldatlas (N.D.). | Italy/Netherlands/United Kingdom Outline Map [IMAGES]. | Available at: http://www.worldatlas.com Page 4: Charlotta’s (2015). | Gütermann Nähgarn Allesnäher 200m [IMAGE]. | Available at: http://www.charlottas.de/Guetermann-Naehgarn-Allesnaeher-200-m.html DLT Upholstery Supply (2015). | Zippers and Slides [IMAGE]. | Available at: http://www.dltcorporation.com/category_s/634.htm Dover Street Market (2015). | Martina Spetlova Label [IMAGE]. | Own picture taken by Melissa E.L. Watson & Company (2015). | Buttons [IMAGE]. | Available at: http://www.elwatson.co.uk/cobrax_bj_rivets.html Ebay (2015). | YKK Metal Teeth Open Ended Zip [IMAGE]. | Available at: http://www.ebay.co.uk/itm/like/121137062886? adgroupid=13585920426&hlpht=true&hlpv=2&rlsatarget=kwd-131843278386&adtype=pla&ff3=1&lpid=122&poi=&ul_noapp=true&limghlpsr=true&ff19=0&device=c&chn=ps&c ampaignid=207297426&crdt=0&ff12=67&ff11=ICEP3.0.0-L&ff14=122&viphx=1&ops=true&ff13=80 Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Munich Fabric Start (2015). | Profil RIRI SA [IMAGE]. | Available at: http://www.munichfabricstart.com/exhibitor/public/en/premium/profile/ex/riri-sa Worldatlas (N.D.). | United Kingdom/Switzerland Outline Map [IMAGES]. | Available at: http://www.worldatlas.com
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BIBLIOGRAPHY Page 5: Amefird (2015). | Sewing leather [IMAGE]. | Available at: http://www.amefird.com/eu/ Indulgy (2015). | Weaving [IMAGE]. | Available at: http://indulgy.com/post/z7mwDF6Qo2/contemporary-weaving-using-strips-of-sati Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Worldatlas (N.D.). | Czech Republic/Poland/Netherlands Outline Map [IMAGES]. | Available at: http://www.worldatlas.com Youtube (2015). | 2550 CNC Router / Engraver cutting Holster Pattern on Leather [IMAGE]. | Available at: https://www.youtube.com/watch?v=RTs5Aur0MSY Page 6: ClipArtBest.com (N.D.). | Shopping Cart Clip Art [IMAGE]. | Available at: http://www.clipartbest.com/clipart-di7eM89xT Fashion Stylist (2013). | Fashion Focus: Martina Spetlova SS14 [IMAGE]. | Available at: http://www.fashion-stylist.net/blog/2013/11/02/martina-spetlova/ Livingly (2010). | Martina Spetlova – London Fall 2010 [IMAGE]. | Available at: http://www.livingly.com/runway/Martina+Spetlova/London+Fashion+Week+Fall+2010/oWQk8JFBZBa Martina Spetlova (2015). | Fashion Collection [IMAGE]. | Available at: http://www.martinaspetlova.com Worldatlas (N.D.). | United Kingdom/Czech Republic/France Outline Map [IMAGES]. | Available at: http://www.worldatlas.com Page 7: Alu Mind (2015). | Spring Renewal for Dover Street Market [IMAGE]. | Available at: http://www.alumind.com/article/spring-renewal-dover-street-market/ Beautiful People Live Art (2015). | Debut Gallery, Praha, Czech Republic [IMAGE]. | Available at: http://beautifulpeopleliveart.com/debut-gallery-praha-czech-republic/ Büro 24/7 (2013). | First Look: Inside Dover Street Market, NYC [IMAGE]. | Available at: http://www.buro247.com/me/fashion/news/first-look-inside-dover-street-market-nyc.html Church Boutique (2015). | Logo and Shop [IMAGE]. | Available at: http://www.churchboutique.com/ Clusta (N.D.). | Selfridges: Project Ocean [IMAGE]. | Available at: http://www.clusta.com/case-studies/selfridges-project-ocean Covert (2014). | Dover Street Market NY [IMAGE]. | Available at: http://covertaccessories.com/dover-street-market-ny/ Debut Gallery Prague (2015). | Logo [IMAGE]. | Available at: http://www.debutgallery.cz/#!form__map/c24vq Detail (N.D.). | Happy Shop [IMAGE]. | Available at: http://www.detail.de/fileadmin/_migrated/pics/Happy_Shop_FingerleWoeste_ansicht1.jpg Ginza Dover Street Market (2015). | Ginza Dover Street Market [IMAGE]. | Available at: http://ginza.doverstreetmarket.com/contact/index.html Honestly WTF (2012). | Happy Shop [IMAGE]. | Available at: http://cdn.honestlywtf.com/wp-content/uploads/2012/03/happyshop4.jpg Hypebeast (2013). | Dover Street Market New York Launch Details [IMAGE]. | Available at: http://hypebeast.com/2013/12/dover-street-market-new-york-launch-details I.T (2015). | Logo [IMAGE]. | Available at: http://www.ithk.com/eng/html/front/index.html Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management
The Raw Materials
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The Components
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The Commerce
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The Retailer
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The Consumer
BIBLIOGRAPHY Page 7: Rag And Reckless (2014). | Dover Street Market [IMAGE]. | Available at: http://www.ragandreckless.com/i-n-s-p-i-r-a-t-i-o-n/2014/4/16/dover-street-market Superfuture (2010). | Hong Kong: I.T. Store Opening [IMAGE]. | Available at: http://superfuture.com/supernews/hong-kong-i-t-store-opening-14678 Superfuture (2011). | Happy Shop [IMAGE]. | Available at: http://superfuture.com/sf/image/supernews/2011/01/happyshop01.jpg?width=580 Urban Junkies (2013). | Selfridges London [IMAGE]. | Available at: http://www.urbanjunkies.com/london-top-10-guide/shops/selfridges.php Page 8: ClipArtBest.com (N.D.). | Shopping Cart Clip Art [IMAGE]. | Available at: http://www.clipartbest.com/clipart-di7eM89xT Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Martina Spetlova (2015). | Outfit [IMAGES]. | Available at: http://www.martinaspetlova.com Wikimedia Commons (2014). | Blank Map World [IMAGE]. | Available at: https://commons.wikimedia.org/wiki/File:BlankMap-World-v2.png Page 9: ClipArtBest.com (N.D.). | Shopping Cart Clip Art [IMAGE]. | Available at: http://www.clipartbest.com/clipart-di7eM89xT Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Not Just A Label (N.D.). | Martina Spetlova [IMAGE]. | Available at: https://www.notjustalabel.com/designer/martina-spetlova Wikipedia (2015). | Flag of the United Kingdom [IMAGE]. | Available at: https://en.wikipedia.org/wiki/Flag_of_the_United_Kingdom Page 10: ClipArtBest.com (N.D.). | Shopping Cart Clip Art [IMAGE]. | Available at: http://www.clipartbest.com/clipart-di7eM89xT Guidemap.tk (2015). | Outline Map of the World [IMAGE]. ] Available at: http://guidemap.tk/outline-map-of-the-world/ Knowledge Brief Manage (N.D.). | Supply Chain Management [IMAGE]. | Available at: https://www.kbmanage.com/concept/supply-chain-management Martina Spetlova (2015). | Outfit [IMAGES]. | Available at: http://www.martinaspetlova.com Page 1-10: ALL INFORMATION FROM MARTINA SPETLOVA
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Key Findings