40 Great Photographer Portfolio Websites for Inspiration January 17, 2016 Tim Kok As a photographer, your portfolio website is your business card in the digital world. An online presence is necessary for showing your work to the world and reaching potential clients. It is, therefore, important for every photographer to carefully think about the the design and content of their portfolio websites. Here is a list of seven things you should consider when designing your online portfolio. The list is followed by examples of great portfolio designs used by other photographers. 1. Simplicity The main purpose of your online portfolio is showcasing your work and making it easy for people to contact you. Your web design should support this purpose. A web design based on simplicity allows your work to stand out. It also makes it easy for visitors to navigate your website. The more intuitive the design of your portfolio website, the better your work can be experienced. 2. Choose a design matching your photography A great website design matches the work of the photographer. As a wedding photographer, you will want your online portfolio to have the same vibe as a wedding. As a travel photographer, you will want a website that exudes adventure. Even if you specialize in several types of photography, your style will have a better fit with certain web designs. 3. Be selective in choosing your work Your online portfolio should be your best of, not the complete works of. So be critical when selecting the photos that go on your website. As you create new work, you should update your portfolio regularly. Dont be afraid to take out photos or experiment with the organization. When ordering a gallery, a good rule of thumb is to start and end with your best photos, and to keep the middle varied. A visitor should keep clicking next and leave with a good impression of your work. 4. Keep SEO in mind The Search Engine Optimization of your online portfolio determines how high you rank in search results. This ranking directly affects the number of visitors to your site. Although SEO is a complicated topic, there are a few things you can do to improve the ranking of your portfolio website. First of all, you should give the photos on your site a name by using the alt tags of images. Secondly, you can add a blog to your portfolio website. By regularly writing quality posts about your photography, more people will link back to your site and your ranking will improve. To learn more about SEO, read The Quick and Dirty Guide to SEO for Photographers by Julian Dormon. For tips about improving the SEO of your portfolio website, check out SEO Tips for Photographers on Fstoppers. 5. Be easy to contact Have a section dedicated to your contact information, especially if youre looking for customers.