LE BOOK MEDIA KIT 2016
SUMMARY HISTORY/MISSION PRINT DISTRIBUTION LEBOOK.COM NEWSLETTER & THE CREATIVE ARTISTIC COLLABORATIONS YOUNG CREATION / AWARDS TECHNICAL SPECIFICATIONS CONNECTIONS TESTIMONIALS PRESS
HISTORY/MISSION Beginning as a highly-collectible and highly-designed reference book, LE BOOK was a limited edition guide to the creative community in Paris. Invented by Veronique Kolasa in 1982, as a private resource for her best creative friends, LE BOOK quickly became “The Bible of the Image Industries.” As the international reference for information and inspiration in the luxury space, LE BOOK has built a significant network of creatives at brands and advertising agencies, all involved in marketing, image-making, and media buying. Over the past three decades, LE BOOK has curated the best in image-making and creative services, gaining respect from creative opinion leaders & decision makers all over the world. The first edition of LE BOOK New York was released in 1995, in 1999 LE BOOK London, and LE BOOK Berlin in 2009 for Germany and Eastern Europe. LE BOOK West Coast was launched to much demand in 2010. Like the Paris and New York editions, London, Berlin and West Coast provided comprehensive listings for all photography, film, video production and event-related services. The world of luxury, fashion and beauty is small and tightly-knit. How do they all know each other? What’s their secret network? LE BOOK, of course. With an unparalleled global presence, LE BOOK has become the international key to the production world—a portal to more than 50,000 creative professionals. The most famed photographers, art directors, stylists and model agencies; the most lauded producers, location finders, photo labs, rental studios, event spaces and caterers; the pre-eminent record labels,
magazines, advertising agencies, fashion designers and PR firms can all be found in LE BOOK. In short, LE BOOK is a must for everything and everyone that propels the creative industry. Showcasing thousands of images, LE BOOK is a virtual ‘who’s who’ of contemporary talent, including work by A-list photographers such as Juergen Teller, Philip-Lorca DiCorcia, Richard Burbridge, Paolo Roversi, Norbert Schoerner, Stephane Sednaoui, Sølve Sundsbø, Terry Richardson, Michael Thompson, and Michel Comte; conceptor/copywriter Ameena Meer; and art directors such as Lee Swillingham, Steven Baillie, Martin Jacobs, Michel Mallard, Daren Ellis, Donald Schneider, Marc Ascoli, Fabien Baron, and Giovanni Russo. Each LE BOOK directory is designed by a well-known art director in the market and the photographic images and illustrations that grace its covers and box are the work of superstars in the industry. The work and names inside are also tightly edited to include only the best and brightest talent. LE BOOK now publishes their desirable directories annually in Europe and the U.S. Each directory has two volumes, comprising photography, illustration, art direction, digital, magazines, production, post-production, hair and makeup artists, stylists, video and fashion.
But the physical book is just the tip of the iceberg. LE BOOK’s IRL networking events, CONNECTIONS, held in seven key locations, attract advertising agencies, brands, as well as world-renowned and emerging photographers, illustrators, writers, filmmakers, stylists and make-up artists. The goal is a living, breathing pulse of what’s new and brilliant in the world of trendsetting image-making. LE BOOK also produces workshops and conferences with partner media—from The New York Times to Nowness, and from Vogue to Wired, presenting industry panelists from Google, Balenciaga, Nike, Chanel, and more, discussing industry trends and valuable case studies for a targeted audience. For the last 30 years in print, and since 2007 via our event CONNECTIONS, LE BOOK has become the biggest and most influential network of creative decision makers. Our CONNECTIONS shows and our website allow us to identify them, whether they are part of an advertising agency or a brand. LE BOOK has undoubtedly established itself as THE essential reference for communication in the creative industry.
PRINT QU’EST QUE C’EST LE BOOK? LE BOOK publishes their desirable directories annually in Europe and the U.S., with more than 50,000 contacts, 1,000 pictures and illustrations. Each directory has two volumes, comprising photography, illustration, art direction, digital, magazines, production, post-production, hair & make-up, stylists, video and fashion. More than ever, what is needed in the industry now, is the mark of quality and guarantee of professionalism that only LE BOOK can provide.
VOL.1 image makers
VOL.2 production
Photography / Illustration / Motion Video Production / Directors Art Direction / Magazines
Models / Hair / Makeup / Stylists Photo-Film Production / Image Post-Production Event / Rentals / Fashion / Music & Digital Advertising & Brands
DISTRIBUTION LE BOOK is dedicated to high-end decision-makers at advertising agencies, brands, studios, network and print/ digital media. The printed circulation is 35,000 worldwide.
BREAKDOWN : •Advertising Agencies & Design Studios •Brands •Magazines
US
Printed Circulation: VIP Distribution:
15,000 14,000
45% 45% 10%
EUROPE Printed Circulation: VIP Distribution:
30,000 27,000
GLOBAL DISTRIBUTION :
GLOBAL DISTRIBUTION : EAST COAST MIDWEST SOUTH EAST WEST COAST
40% 10% 5% 20%
ASIA LATIN-AMERICA OTHER
10% 10% 5%
FRANCE ITALY SPAIN BELGIUM / SWITZERLAND U.K. HOLLAND SWEDEN DENMARK GERMANY EASTERN EUROPE
70% 10% 10% 5%
OTHER
10%
60% 15% 15% 5% 65% 25%
LEBOOK.COM Similar to the print version, www.lebook.com is a valuable source of information that is updated constantly. It is a great resource for finding the best contacts and interlocutors, and has all the tools you need to accomplish your project.
DIRECTORY OF ADVERTISERS With the option of a multi-criteria search, www.lebook. com enables users to find advertisers by name, job and location. Our index guides users in finding the best contacts to fit their needs all around the globe. Each advertiser in LE BOOK is featured on www. lebook.com, which provides unlimited access to portfolios, including: • Galleries of up to 200 Images / Videos • Contact Information • Email Links • Website & Social Media Links • Biographies | Brief Histories • Lists of Clients • Lists of Editorial Work
WEB PORTFOLIO ON WWW.LEBOOK.COM LE BOOK offers advertisers complete control of their
online portfolios via private access. All information and visuals featured in the portfolios on the website can be modified instantly by advertisers themselves. This image gallery provides advertisers visibility that is essential, not just in print, but online-—a vital component in today’s world.
NEWSLETTER &+ THE CREATIVE NEWSLETTER
Weekly newsletters and special themed newsletters (released monthly), are perfect and easy ways to stay connected with the world of visual creation and new trends from around the globe. As an advertiser, when updating your web gallery or submitting work to THE CREATIVE, you can be featured in this newsletter, sent to 100,000+ professionals in the creative industry, maximizing your exposure.
CREATIVE
The “who’s doing what” of the creative industry, THE CREATIVE is a magazine within the LE BOOK website that displays the best print advertising campaigns in the fashion, beauty, design and luxury worlds. It is LE BOOK’s ambition to provide benchmarks to industry professionals, revealed in one-click, who’s done what, when, and with whom. In a fast-paced world where image is a vital component of communication, THE CREATIVE is the place to see the best and be seen by the best. As the biggest players in fashion and advertising entrust their campaigns to THE CREATIVE, lebook.com has become the only website to provide an extensive amount of information on each campaign and a wide variety of work, whether it be fashion, advertisements for household products, or promotional work for entertainment. This is what makes LE BOOK a vital and irreplaceable source of information. Posting advertising campaigns on THE CREATIVE is free, and offers numerous advantages: • Global exposure to both a professional and general public - Over 80,000 professionals worldwide visit lebook.com monthly. • Web traffic - Each campaign links to the respective brand and advertising agency’s website. • Image and credit control – Advertisers select which visuals to post. • Credits are given to all the professionals who participated in creating and producing images (creative directors, art directors, photographers, illustrators, models, stylists, hair stylists, makeup stylists, art buyers, production studio, lab, retouching, etc…) • Direct marketing - A weekly newsletter is sent to our entire database listing new campaigns. To receive the newsletter, simply visit lebook.com and register.
ARTISTIC COLLABORATIONS Every year, LE BOOK presents the personal work of some of the most well-respected, international fashion designers and artists, such as Yves Saint Laurent, Keith Haring and Dennis Hopper, and showcases exclusive prints and hidden treasures from legendary fashion houses and magazines such as Emilio Pucci, Hèrmes, Yohji Yamamoto, Azzedine Alaïa, and Vogue.
Karl Lagerfeld, New York 2002
Maharishi, London 2002
Yves Saint Laurent, Paris 2003
Christian Lacroix x Mocafico x Mallard, Paris, London 2004
Emilio Pucci x Laudomia Pucci, New York 2004, Paris 2005
HERMÈS, New York 2005, Paris 2006
ARTISTIC COLLABORATIONS
Yohji Yamamoto, New York, London 2006, Paris 2007
Azzedine Alaïa x Jean-Paul Goude, New York 2007
Azzedine Alaïa x Sarah Moon, London 2007
Vogue, Paris 2008
Narciso Rodriguez, New York 2008
ARTISTIC COLLABORATIONS
Vivienne Westwood, London 2008
Paul Smith, London 2009
Dries Van Noten, Paris 2009
Stephen Sprouse, New York 2009
Martine Sitbon x Marc Ascoli, Paris 2010
Gareth Pugh, London 2010
Robert Mapplethorpe, New York 2010
ARTISTIC COLLABORATIONS
Keith Haring, Los Angeles 2010
Stern Magazine x Donald Schneider, Berlin 2010
Basquiat, Paris, New York 2011
Giles, London 2012
Basquiat, Berlin 2012
Spike Lee, New York 2012
Keith Haring, Paris 2013
ARTISTIC COLLABORATIONS
Dennis Hopper, New York 2013
Maripol, New York 2015
Malick Sidibé, Europe 2017 Malick Sidibé was a photographer known for his black-and-white images chronicling the exuberant lives and culture, often of youth, in his native Bamako, Mali in the 1950s, ‘60s, and ‘70s. Sidibé’s work documents a transitional moment as Mali gained its independence and transformed from a French colony steeped in tradition to a more modern independent country looking toward the West. He captured candid images in the streets, nightclubs, and sporting events and ran a formal portrait studio. LE BOOK is privileged to showcase Malick Sidibé’s work and his many iconic subjects, curated by Mark Ronson. Mark Ronson
In presenting the influential and renowned imagery of Malick Sidibé, LE BOOK 2016 will once again prove to be the annual “collector’s piece,” inspiring tens of thousands of creative industry professionals around the world.
YOUNG CREATION / AWARDS Aiming to encourage and promote fresh creation, LE BOOK is involved with several photography, graphic and fashion design schools and contests. By presenting different LE BOOK awards and publishing the winners’ work, LE BOOK also gives established industry professionals a peek at what’s new and happening. These awards and portfolios are an opportunity to be seen for the up and coming, and a chance to discover for the experienced. By offering international visibility and enabling this interaction, LE BOOK fulfills its role as a creative network for all talents whether brand new or well-established. Through the partnership with NOWNESS.com, a select group of short films is viewed by a jury of senior communication and creative executives from luxury brands, advertising agencies and media, with the winners presented on www.lebook.com, as well as social media channels related to LE BOOK + NOWNESS.com. ABOUT NOWNESS.com | Collaborating with the world’s foremost designers, creatives and thinkers, NOWNESS.com is dedicated to being a vital inspiration and instrument for experiencing high-end culture digitally. Part of the LVMH Moët Hennessy Louis Vuitton Group, this award-winning website is an editorially independent platform that serves as a daily resource for the culturally curious by premiering inspiring stories from the forefront of contemporary culture and global lifestyle every day. LE BOOK PHOTO AWARD AT SVA (US) The LE BOOK Award at SVA (New York’s School of Visual Arts) is awarded to a graduating senior who demonstrates originality in fashion photography. By publishing the winner’s work, this award is meant to establish visibility to a professional audience and serve as a springboard for the winning students as they begin their commercial photographic career. www.schoolofvisualarts.edu LE BOOK SUPPORTS THE HYÈRES FESTIVAL INTERNATIONAL DES ARTS DE LA MODE Since 1998 LE BOOK has had the pleasure of supporting the International Fashion Festival, which takes place at the prestigious Villa Noailles in the French city of Hyères on the Mediterranean coast. Every year, LE BOOK publishes the images of all Hyères contestants in its New York, Paris and London editions, ensuring for them great visibility to a professional audience. www.villanoailles-hyeres.com THE AVANT GUARDIAN PROJECT & SURFACE MAGAZINE The magazine Surface created the Avant Guardian project in 1998, with the aim to support American based emerging talent, and celebrating American innovation in fashion, design and architecture through photography. In 2004, Surface approached LE BOOK to develop the Avant Guardian project on a professional level, creating stronger visibility throughout the creative industry. As a result of this collaboration, every year LE BOOK helps build awareness for the featured artists and selects the work of one of the Avant Guardian photographers to spotlight in LE BOOK, promoting their talent to the creative industry worldwide. THE ÉCOLE INTUIT|LAB LE BOOK AWARD Every year, LE BOOK offers the École Intuit|Lab, dubbed the School of Creation for All Graphic Arts, a two-page spread in its Paris edition for two senior students to showcase their most recent and ambitious work. By publishing the winner’s work, this award is meant to establish visibility to a professional audience and serve as a springboard for the winning students as they begin their commercial career. www.ecole-intuit-lab.com
LE BOOK supports :
TECHNICAL SPECIFICATIONS
LAYOUT SIZE: • 195mm W x 210mm H (trim) + 5mm bleed (please include crop marks at the trim size) • Total size - 205mm x 220mm • Text safety is 10mm from the trim size on both the left and right side. Top and bottom is 5 mm.
IMAGES: • Images must be 300 dpi at 100% reproduction size. • Images must be CMYK, saved in PDF format without compression. • A CMYK reference print should be supplied for each digital file. Forgra 39 Color Space • Each image file submitted must be labeled with your name and agency or company name
SUBMITTED ART MUST INCLUDE: • InDesign file (CS4 or 5) • Including ALL fonts and images used • High Resolution PDF (for layout reference) with crop marks at the trim size.
PRINT OUT OF FILE: You must include a SIGNED printout of your layout, showing correct placement, crop placement, crop marks and fonts. This is not meant to be used as a color reference, just a layout reference.
OPTIONAL SERVICE - LE TAG: Le Tag is a QR code service that enables smart phones to read a code that will direct to your web gallery on lebook. com. If you would like to sign up for our QR code service please contact the production department for an estimate. Le Tag will be of no charge if you decide to sign up for our pre-press services ($300). If you only wish to sign up for Le Tag, there will be an additional cost of $150.
*Please submit a color refences for each image that will be printed. Without a reference
we can not guarantee an exact match of color. Be aware that we can not guarantee a left or right page placement. If you want to reserve a right page please contact your sales rep for more details regarding costs.
CONNECTIONS IS LE BOOK LIVE! NEXT STOPS FOR 2016/17 : CHICAGO
September ‘16 LONDON October ‘16 LOS ANGELES January ‘17 LE BOOK, the international reference for fashion, photography, moving image, AR/VR,digital content and advertising, presents the latest edition of CONNECTIONS —the first and only custom-made tradeshow for creatives worldwide.
WHO IS IT FOR ?
WHAT IS IT ?
WHY ATTEND ?
It’s the place to find talent and solutions for all your image & communication needs, bringing together creatives in advertising, branding, and entertainment.
CONNECTIONS is specially conceived for high-end professionals in the creative industry, just like you: creative directors, art directors, art buyers, image directors, marketing and communication executives, fashion editors and photo editors.
Because it is a unique opportunity to view portfolios and reels, source new talent / services and meet with your creative peers. Because CONNECTIONS is like getting six months of work done in one day.
PAST SHOWS
BY INVITATION ONLY - REGISTER NOW
NEW YORK: http://www.connectionsbylebook.com/ny2016/ PARIS: connectionsbylebook.com/paris2016 LOS ANGELES: connectionsbylebook.com/la2016
www.lebook.com/connections For more information, contact: CONNECTIONS by LE BOOK Press info@lebook.com
CONNECTIONS TALKS
DAY ONE THE IMPACT OF TECHNOLOGY on BRANDING & COMMUNICATIONS
Lina KUTSOVSKAYA| EVP, Executive Creative Director CALVIN KLEIN
Elizabeth KIEHNER| Global Design Director IBM iX
Thobey CAMPION | Founder VICE Media’s MOTHERBOARD
Jesse McMILLIN |VP / Executive Creative Director LYFT
Rudi ANGGONO | Head of Creative GOOGLE ZOO
DAY TWO BRAND STORYTELLING in A CHANGING MEDIA LANDSCAPE w/ i-D
Brian BORING| VP, Global Creative & Design UNDER ARMOUR
Trevor ELD | ECD | R/GA for RIHANNA x SAMSUNG
Jack BECHT | CD 23 STORIES x CONDE NAST for GUCCI
James SOMMERVILLE | CVP Global Design COCA-COLA
Alice NEWELL-HANSON | Managing Editor | i-D
CONNECTIONS CREATIVE SELECTION LE BOOK is pleased to present CREATIVE SELECTION, a showcase of works produced by exhibitors featured at CONNECTIONS. LE BOOK’s CREATIVE SELECTION for print, digital content, experiential will bring together a prestigious panel of jurors from advertising agencies and brands. Past jury members include high-profile creatives from companies like GOOGLE, ESTEE LAUDER, COCA COLA, UNDER ARMOUR, VIRGIN AMERICA, FACEBOOK, HBO, NIKE, KENZO, L’OREAL, LVMH, MICHAEL KORS, BBDO, CALVIN KLEIN, INSTAGRAM, AMAZON, COACH, NIKE, RGA, CONDE NAST, and many, many more.
CREATIVE AWARDS WINNERS NEW YORK 2016
Mario HUGO & Sam MASON| HUGO & MARIE CATEGORY: VIDEO, PERSONAL
Katja MAYER | QUADRIGA CATEGORY: VIDEO, ADVERTISING
MERELL ANIMATION | TAYLOR JAMES CATEGORY: VIDEO, ANIMATION
MAGIC FOR ALL A new inspired collab between Disney & UNIQLO | GLOSS CATEGORY: VIDEO, ADVERTISING
OBEY YOUR VERSE | DIGITAL EVOLUTION CATEGORY: VIDEO, ADVERTISING
Chrome Web Lab| TELLART CATEGORY: NON TRADITIONAL, EXPERIENTIAL
Snapchat // Verizon x Conde Nast | MATTE CATEGORY: NON TRADITIONAL, DIGITAL
Martin SCHOELLER | VAUGHAN HANNIGAN CATEGORY: NON TRADITIONAL, SOCIAL
Nike Photo Collective| CONSCIOUS MINDS CATEGORY: NON TRADITIONAL, SOCIAL
CONNECTIONS CREATIVE SELECTION CREATIVE AWARDS WINNERS NEW YORK 2016
Jimmy NELSON | BERNSTEIN & ANDRIULLI CATEGORY: PRINT, PERSONAL
Todd BAXTER | PETER BAILEY PRODUCTIONS CATEGORY: PRINT, PERSONAL
Nicholas Alan COPE | WALTER SCHUPFER MGMT CATEGORY: PRINT, STILL LIFE
Cameron McCOOL| KATY BARKER CATEGORY: PRINT, FASHION
BLANK CATEGORY: POST PRODUCTION, RETOUCHING
UNDER ARMOUR | THE MILL CATEGORY: POST PRODUCTION, VFX
Stephen WILKES|DUGGAL CATEGORY: POST PRODUCTION, REOUCHING
2 FAKE| JANICE MOSES CATEGORY: POST PRODUCTION, CGI
CARIOCA | JSR AGENCY CATEGORY: POST PRODUCTION, CGI
TESTIMONIALS
TESTIMONIALS
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