Syllabus
Title
FA 172.2 Digital Design Procedures Advanced Graphic Design Department / Program
Fine Arts Program School
School of Humanities Semester
2nd Semester, SY 2012 - 2013 Instructor
Mr. Lech Enrico V. Velasco
Title
FA 172.2 Digital Design Procedures Advanced Graphic Design Course Description
FA 172.2 is a course focused on the continued study of design in communication, combining theoretical studies with applied problems in graphic design. Moreover, FA 172.2 utilizes the students’ design skills to improve their creative process and judgments. Course Objectives
By the end of the semester, students should be able to • Gain knowledge and understanding in different design issues and topics • Challenge the students’ creative skills • Develop the students’ creative critical thinking • Produce his/her individual final project (baby thesis).
Title
FA 172.2 Digital Design Procedures: Advanced Graphic Design Semester Timeline
Week 1 November 7 & 9
Week 2 November 14 & 16
Week 3 November 21 & 23
Week 4 November 28 & 30
Week 5 December 5 & 7
Week 6 December 12 & 14
Week 7 December 19 & 21
Course Outline
Presentation & Thesis Timeline
explain course syllabus, requirements film viewing SW + HW Artist vs Designer creative exercise 1 SW + HW The Influence of Graphic Design to Society Design as Service creative exercise 2 SW + HW 1
Graphic Design as a Form of Communication creative exercise 3 SW + HW 2
The Influence of Market Research in Graphic Design creative exercise 4 SW + LT #2 3
Discussion of baby thesis
Poster presentation
Infographics Presentation
Art Direction Ideation Creative Process creative exercise 5 SW 4
Personal Branding creative exercise 6 SW + HW LT #2 submission 5
Christmas Break
Week 8
Self Promotion Design Entrepreneur creative exercise 7 SW + HW
Baby Thesis: submission of 15 Ideas Press Kit Presentation
Title
FA 172.2 Digital Design Procedures: Advanced Graphic Design Semester Timeline
Course Outline
Week 9
6
January 16 & 18
Week 10 January 23 & 25
Week 11 January 30 & February 1
Week 12 February 6 & 8
Week 13 february 13 & 15
The Client creative exercise 8 SW + HW Graphic Design in Advertising creative exercise 9 SW + HW 7
Graphic Design and Pop Culture creative exercise 10 SW + HW Print Production and Management SW + HW Influence of Culture in Graphic Design SW + HW
February 20 & 22
Design and Politics SW + HW
Week 15
8
Week 14
February 27 & March 1
The Professional Graphic Designer SW + HW
Week 16
baby thesis class presentation (class hours)
March 6 & 8
Week 17
baby thesis consultation (class hours)
March 13 & 15
Week 18 March 23
baby thesis final submission
Presentation & Thesis Timeline baby thesis: topic & consultation Baby Thesis: Start of research Environmental Graphics
Illustration
Photography
Publication Design
Food Packaging
Web Design + Mobile Apps
Baby Thesis: Content & Design Submission
Title
FA 172.2 Digital Design Procedures: Advanced Graphic Design Further readings 1 What is graphic design for? Design Literact
2 What is graphic design for? Design Literacy
3 What is graphic design for?
4 Art direction Art direction explained at last
5 How to become a graphic designer without losing your soul
6 How to become a graphic designer without losing your soul
7 Art direction
8 the in-house designer Art direction explained at last
Title
FA 172.2 Digital Design Procedures: Advanced Graphic Design Grading system Seatworks & Homeworks 25% Longtest & Presentation 25% Baby Thesis 50% Project grading system A B+ B C+ C D F
4.0 3.5 3.0 2.5 2.0 1.0 0.0
Original and exemplary work. Form and message mesh perfectly. Clean details. Very good solution. Form and message works together. Details need minute revisions. Good solution. Idea is clear; form is satisfactory. Details were not edited well. Effective, but mediocre solution. Idea and form are satisfactory. No attention given to details. Satisfactory solution. Lacks originality. Correct, but incomplete submission (or did not follow instructions) Failure. Incomplete. Innappropriate solution. Non-submission or late.
Final marks A B+ B C+ C D F W WP
4.00 - 3.75 3.74 - 3.35 3.34 - 3.00 2.99 - 2.50 2.49 - 2.00 1.99 - 1.00 0.99 - 0.00
Excellent Very good Good Satisfactory performance Mediocre performance Barely meets minimum requirements Failed to meet minimum requirements Withdraw due to attendance Withdraw with permission
Title
FA 172.2 Digital Design Procedures: Advanced Graphic Design Attendance Complete attendance is, as in all other classes, expected. Students are entitled to 3 cuts. A student drops the course at 3 cuts and a late. Attendance will be monitored by the class beadle. Lab Policies Students enrolled in FA 172.2 have access to any free computers and may bring their own computers and use the studio’s wireless network at all times. All students must comply with all the lab policies. Submission of Requirements Students are required to join the schoology account of their respective sections. The schoology account acts as the submission box for the course’s projects. Students must be able to upload their projects in schoology the night before their FA 172.2 classes. Any work submitted by 12:00 am will be considered late - the highest mark of a late work is D (1.00). Consultation Hours* Mondays, 1-5pm Thursdays, 1-5pm * consultation meetings should be confirmed with Ms. Roxanne Cuacoy first. Contact information email address: lvelasco@ateneo.edu (please sms your instructor when you have sent an email) mobile number: 09178421221