PRINT & PUBLICATION DESIGN Proposed Syllabus for the Ateneo Fine Arts Program Prepared by Lech Enrico V. Velasco November 8, 2010 Course Description Print & Publication Design is a practical design course aimed at developing the students’ creative skills and knowledge of the print medium. Students of this course will undergo training in producing materials specifically in the field of publication design. Moreover, Print & Publication Design will introduce students to intermediate-to-advanced procedures and practices of professionals in this field of work. Students are expected to have taken basic introductory courses and are adept in graphic and layout computer programs. By the end of this course, the students will have a portfolio in catalog and magazine design. Objectives By the end of the semester, students should be able to: 1. 2. 3. 4.
Gain knowledge and confidence in designing multiple-page print mediums. Build a design portfolio for print. Explain and critique his/her design process and product. Produce his/her individual final project.
Course Outline Week 1 Nov 10
Week 2 Nov 17
Topic Introduction
Newspaper Design
Objective The Students will be briefed about the course and its material requirements. They will also have an assessment test conducted during the class period. Students will be lectured on newspaper design and its elements. The second half of the class will be dedicated to a practical lesson
Requirements
Class activity
Homework Class activity
Week 3 Nov 24
Week 4 Dec 01
Week 5 Dec 08
Week 6 Dec 15
Week 7
Catalog Design
Magazine Design Part 1
in which the students will learn the use of typography and grid in publication design. Students will be lectured on catalog design and its elements. The second half of the class will be dedicated to a practical lesson in which the students will learn the application of the elements of design in print and publication design. First of two parts regarding magazine design.
Homework Class activity
Students will learn the basic elements of magazine design.
Magazine Design part 2
Pre-press / preproduction. Print medium’s different faces.
Presentation 1 & 2
The second half of the class will be dedicated to a practical lesson in which the students will learn manual drafting and stripping. Students will learn the process of designing a magazine – from editorial line-up to final production. The second half of the class will be dedicated to a practical lesson in which the students will learn how to make a magazine template. Students will learn the print production/ pre-press techniques.
Homework Class activity
Homework Class activity
Students will also be briefly lectured on the different applications done for print mediums. The second half of the class will be dedicated to a practical lesson in which the students will learn how to organize a magazine pagination with an editorial lineup. Students will have their group presentation:
Homework Class activity Homework
Jan 05
Week 8 Jan 12
Week 9 Jan 26 Week 10 Feb 02
1) Binding & Resolve 2) Substrates
Presentation 3 & 4
Presentation 5
Class activity
The second half of the class will be dedicated to a practical lesson in which the students will learn to redesign their favorite magazine. Students will have their group presentation: 1) Printing 2) Production The second half of the class will be dedicated to a practical lesson in which the students will continue to practice redesigning multiple page layouts. Students will have their group presentation: 1) Finishing
Homework
Homework Class activity
Sustainable Design
Students will learn to be environmentally conscious when designing print mediums. The second half of the class will be dedicated to a practical lesson in which the students will learn to redesign their favorite magazine.
Homework Class Activity Week 11 Feb 09
Field trip: Philippine Daily Inquirer prepress factory or PRINTTOWN.
Students will have a field trip in a printing press.
Week 12 Feb 16
Influence of market research in magazine design
Students will learn how to design a magazine with an intended audience/market.
Homework: What did you learn from the field trip? Class Activity
Week 13 Feb 23
Final Project Briefing
Week 14 Mar 2 Week 15 Mar 09 Week 16 Mar 16
Graphic and Layout Design as a profession
Students will be briefed for their final project.
Homework FP:48-page Magazine Design
Final Project Consultation Final Project Presentation
Students will be lectured on the current (local & foreign) standards of the creative industry. Students will have an initial presentation of their final project to their instructor. Students will produce their final project and present it to their instructor.
FP requirements: concept, target market, editorial line-up, pagination FP requirements: pagination progress, magazine template, layout progress Final Project presentation: product, how to sell, promote, dissemination.
Bibliography Sherin, Aaris. Sustainable: A Handbook of materials and applications for graphic designers and their clients. Rockport. 2008. Grids: Creative Solutions for Graphic Designers. Rotovision. 2007. Dabner, David. How to Understand and Use Design and Layout. How Design Books. 2007. Carter. Day. Meggs. Typographic Design: Form and Communication. John Wiley & Sons Inc. 2007. Ambrose. Harris. Basics Design: Print & Finish. Ava Academia. 2006. Campbell, Alastair. The Graphic Designers Handbook. Running Press. 1991 Gatto. Porter. Selleck. Exploring Visual Design. Davis Publication Inc. 1983
www.designcanchange.org www.designbynature.org www.howdesign.com
www.magazineer.com www.sustainability.aiga.org www.thegridsystem.org www.underconsideration.com
GRADING SYSTEM 25%
Homework
25% 25%
Class Activites Midterms (Group presentation)
25%
Final Project
PROJECT GRADES
F D C C+ B B+ A
0 1 2 2.5 3 3.5 4
Failure. Lowest grade for on-time work. Correct, but insufficient/unsatisfying solution. Satisfactory solution. Effective, but still mediocre solution. Good solution. Very good solution. Excellent solution.
FINAL GRADES W WP F D C C+ B B+ A
0.00 1.00 2.00 2.50 2.90 3.35 3.75
– – – – – – –
0.99 1.99 2.49 2.89 3.34 3.74 4.00
Withdrawal from the course due to attendance. Withdrawal from the course with permission. Failed to meet minimum requirements. Barely meets minimum requirements. Satisfactory, but unsatisfying. Satisfactory performance. Good. Very good. Excellent.
Class policies
PERSONAL ISSUU SITE Each student is required to have an ISSUU site. This site serves as a station of all the students’ class works, design exercises and final project. The instructor will check each of the students’ ISSUU site during project deadlines.
ATTENDANCE Complete attendance is, as in all other classes, expected. Students are entitled to 3 cuts. A student drops the course at 3 1/2 cuts. Attendance will be checked by the class beadle and co-beadle. A well-crafted letter or email of explanation, is expected for each and every absence. The beadle will collect letters of explanation. A student who overcuts because of lateness, but otherwise has no absences at all will not drop the course, provided he/she completes extra work, at least equivalent to the workload of a project, and commensurate to the magnitude of tardiness, to make up for lost time. LABORATORY POLICIES Students enrolled in Print & Publication Design have access to any free computers and may bring their own computers and use the studio’s wireless network at all times. The laboratory is usually open from 730am to 930pm from Monday to Friday, and from 9am to 430pm on Saturdays. All students must comply with all the lab policies or face suspension of open laboratory privileges. SUBMISSION OF REQUIREMENTS Deadlines are discussed in class, therefore, all requests for extensions or other special considerations must be made in class when the project is assigned. Late work will be accepted but never given full credit. The penalty is at least 1 full point lower, but may be sanctioned further on a case-to-case basis.
Mailing List, Consultation, Contact Details, etc.
The class will have an email mailing list (to be determined). Each student is expected to subscribe to the mailing list and to check it regularly, preferably daily. Consultation hours are on Wednesdays in the Fine Arts Department, before or after classes, or by appointment.
Email:
lechvelasco@gmail.com
Cellphone:
09178421221
For any concerns not covered by this syllabus, please refer to the Student Handbook of the Loyola Schools, particularly the Magna Carta of Undergraduate Student Rights.