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Di a nb.i sa nenf a ntt er r i bl eoft hes emi na lBi gAppl e s howbi zs c ene . Ba r el youtof herc r a dl e , s het ookher r s t pi a no, s i ngi nga ndda nc i ngl es s ons , s oonl ea r ni ngt hea r t ofs educ t i ons hoot i ngdi a perc ommer c i a l s . S het henwentont obr a v et hewor l dsof T hea t er , Ci nema , TV a nd Br oa dwa yS hows .Pr oduc er ,s ongwr i t era nd c oc ompos erof “ Br us s el s Pa r i s ” ( her r s topus ) , di a nb. i sac r ooner-wi t hac l a s s yec l ec t i c r oma nt i ci nt er na t i ona lr eper t oi r e ,wi t hj us tat ouc hof c a ba r et-whos ev oi c ei sheri ns t r ument . E a c hof hers ongsi sbui l ta sami ni s c r i ptt oas ounds c a pe of a c ous t i cgui t a r , i nas t y l es hequa l iesa s‘ i nt r os pec t i v e l oungepopt ha tma k esy out r a v el .
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T o p5M e r c h a n d i s i n gT i p sF o rM u s i c i a n s 1 . F I N A N C I A LG A I N N o t o n l yc a ni t b ef i n a n c i a l l yl u c r a t i v et os e l l me r c h a n d i s ed i r e c t l yt oy o u rf a n s , p a r t i c u l a r l ywh e ny o uc u t o u t t h e‘ mi d d l e ma n ’ b u t i t a l s o h e l p si n c r e a s ea wa r e n e s sa n de x c i t e me n t a r o u n dy o u ro t h e rp r o d u c t s .C o n s i d e ry o u rme r c ht a b l eh a so n l yy o u rl a s t E Po ni t a t ag i gy o u ma ys e l l af e w.C o n s i d e rt h ei mp a c t o f h a v i n gawe l l l a i do u t a r e awi t hb a n n e r si n d i c a t i n gt h ea r e aa n dma k i n gi t l o o ki n v i t i n ga n da t t r a c t i v e T s h i r t s , b a d g e s , b a g s , p e n sa n dh o p e f u l l ys o meo t h e rc r e a t i v ei t e ms .I t wi l l d r a wac r o wdt oj u s t h a v eal o o ka t wh a t t h e r ei s . . . a n d n o t h i n gd r a wsac r o wdl i k eac r o wd !T h ep r e s e n t a t i o no f y o u rme r c hma t t e r s . S ot h i n kc l e a r l ya b o u t h o wy o ul a yo u t wh a t y o uh a v eg o tma k ei t e a s yt os e e , wi t hp r i c e sc l e a r l yl a b e l l e da n de v e na no b v i o u sd i r e c t i o nf o rp e o p l et owa l ki ns oy o ug e t af l o wo f c u s t o me r sp a s t t h e me r c hr a t h e rt h a name s so f p e o p l ewh i c hc a np u t o f f p e o p l et r y i n gt og e t t ot h et a b l ef r o mb e h i n d .Y o ua r eas ma l l b u s i n e s ss ol e a r n s o mes a l e st e c h n i q u e sf r o ma l l t h et h o u s a n d so f c o mp a n i e st r y i n gt os e l l t h i n g st oy o ue v e r y d a y !P r o d u c t p l a c e me n t h a v es o meo f y o u r i t e mso ns t a g eo rwe a rt h e ma r o u n dt h ev e n u eg e t y o u rv o l u n t e e r swh oa r ema n n i n gt h es t a n do ro t h e r wi s eh e l p i n gy o ut owe a ry o u r t s h i r t se t ct oh e l ps o wt h es e e di np e o p l e ’ smi n d st h a t t h e yl o o kg o o d , t h a t t h e ya r ea v a i l a b l ea n dt h a t o t h e rp e o p l ea r ea l r e a d ywe a r i n g t h e m( s ot h e ys h o u l d n ’ t g e t l e f t o u t / b e h i n d ! ) H a v i n gag o o dr a n g eo f i t e msd r i v e su ps a l e so f t h eo t h e ri t e ms .S owh a t o t h e ri t e msc o u l d y o us e l l ?Wh a t wo u l dY O U Rp a r t i c u l a rf a n sb u y ?N o t s u r e ?A S KT H E M !D oas u r v e y , s p e a kt of a n sa t g i g s , g e t as e n s eo f t h e i rc u l t u r ea n d c o mmu n i t ya n dt a r g e t t h e mwi t hp r o d u c t st h e ywi l l l i k et h a t r e f l e c t t h e i rv a l u e sa n di n t e r e s t s .I t d o e s n ’ t h a v et ob eamu s i ci t e mi t d o e s n ’ t e v e nn e c e s s a r i l yh a v et ob eb r a n d e dwi t hy o u rl o g oj e we l l r yt h a t q u o t e so n eo f y o u rs o n g s . . . f r a me da r t wo r ko nar e l e v a n t t h e me … h a n d wr i t t e nl y r i c s …ma y b ee v e ne x p e r i e n c e sl i k ef e a t u r i n go naf u t u r et r a c k …b u t we ’ l l c o met ot h ei nami n u t e . O b v i o u s l yy o us h o u l dt a k eaf a c t u a l a p p r o a c ht ome r c h a n d i s i n gi f a ni t e md o e sn o t s e l l d on o t o r d e ra n ymo r eo f i t !I f a ni t e ms e l l swe l l h o wma n yd oy o un e e dt oh a v ea t y o u rn e x t g i g ?T ob ea b l et oma k et h o s ek i n d so f d e c i s i o n sy o un e e dt ok e e pg o o dr e c o r d so f s a l e sa n d r e g u l a r l yb ei nt h eh a b i t o f l o o k i n gf o rp a t t e r n sa n db e i n ga b l et op r o j e c t s a l e sb a s e do nc r o wds i z ea n do t h e rd e mo g r a p h i c , g e o g r a p h i c a l a n de c o n o mi cf a c t o r ss u c ha swh e ni sp a yd a y ?D oy o u rf a n sh a v ed i s p o s a b l ei n c o me ?A r et h e yi n t e r n e t s a v v y ? S i mi l a r l yt h eb e s t p r o d u c t sa r et h eo n e st h a t c o s t y o ul e a s t t op r o d u c ea n dc a nb es o l df o rt h emo s t .P l u sf a c t o ri nh o wmu c ht i mea n d e f f o r t t h e yt a k et op r o d u c e , a d mi n i s t r a t e , s t o r ea n dd i s p a t c h .B a d g e sa r ef u na n ds e l l we l l b u t t h e yd o n ’ t h a v eb i gma r g i n si f y o uo r d e r t h e my o uwi l l ma k ev e r yl i t t l ea c t u a l p r o f i t f r o mt h e mb u t t h e ya r ep r o b a b l ys t i l l wo r t hd o i n gb u t y o uc o u l dp r o b a b l yi n v e s t i nad e c e n t b a d g ema k e ra n dma k emo r ei nt h el o n gt e r ma l t h o u g hy o uwi l l t h e nh a v et os p e n dy o u re v e n i n g sp r e s s i n gt h e ma l l !T s h i r t sc a nb eg o o d s e l l e r sa n dp r o f i t a b l e( i f y o uo r d e r5 0 +t h e yc a nwo r ko u t a t ma y b e£ 5e a c hg i v i n gy o up o t e n t i a l l y£ 1 0 + p r o f i t o ne a c ho n emo r et h a ny o u r a l b u me a r n sy o u ? ? ) B u t i t c a nb ean i g h t ma r et oo r d e rt h er i g h t n u mb e ro f t h er i g h t s i z e sa n dc o l o u r swi t h o u t e n d i n gu pwi t hal o a do f u n s o l di t e msr e me mb e ra l l t e e sy o uc a n ’ t s e l l a c t u a l l yt a k et h a t £ 5p r o d u c t i o nc o s t b a c ku p wa r d s …a n dy o u rp r o f i t so v e r a l l d o wn wa r d s . P l u sy o uh a v et os t o r ea l l t h o s ec a r d b o a r db o x e ss o me wh e r ea n dt r a n s p o r t t h e mt oe v e r yg i g ! 2 . B R A N DA WA R E N E S S O b v i o u s l yt h emo r ep e o p l ewh oh a v ey o u rb r a n d e dg o o d st h emo r eo f t h e i rf r i e n d swi l l s e et h e ma n dt h e mmo r et h e ywi l l t h i n kt h e yn e e d t h e mo rn e e dt oc h e c ky o uo u t s on e v e rmi s sat r i c kb yi n c l u d i n gy o u rc o n t a c t / we b s i t ed e t a i l so nl a b e l sa n dd e moC D sa n dt h i n ka b o u t p r o d u c t st h a t a r ec o o l e n o u g ht ob u yb u t a l s os e l l y o u rb r a n d .I t ’ sn og o o di f t h ewe b s i t ee mb l a z o n e do ny o u rt s h i r t i st o oi ny o u rf a c e f o rp e o p l et owe a rb e t t e ras u b t l ed e s i g nt h a t p e o p l ec a nf e e l c o mf o r t a b l ewe a r i n go u t t h a t h a sy o u rn a meo rwe b s i t eq u i e t l yt u c k e da wa y f o re n q u i r i n ge y e st of i n d … T ot h a t e n dh e r e ’ ss o meD O N ’ T s ! D O N ’ Tc h a n g ey o u rs i g n a t u r eb r a n d i n gi f a t a l l p o s s i b l ei e . k e e py o u rn a mea sl o n ga sp o s s i b l e , d o n ’ t c h a n g ey o u ru r l o ry o u rl o g oo r c o l o u rs c h e mei f i t i sd i s t i n c t i v et oy o u .Y o u ra i mi st og e t y o u rb r a n ds t u c ki nf a n s ’ h e a d sa t g i g sa n do n l i n et h e yn e e dt os e ei t i ns e v e r a l d i f f e r e n t p l a c e sb e f o r et h e ywi l l s t a r t t ot r u s t i t a n di f y o uc h a n g ei t y o ul o s ea l l y o u rh a r dwo r k .H O WE V E Ri f y o u rb r a n d i n gi sn o t d i s t i n c t i v et h e nD Oc h a n g ei t !F i n dal o g o , c o l o u rs c h e meo rs o mea s p e c t o f y o u rb r a n d i n gt h a t ma k e sy o ume mo r a b l ea n dt h e ns t i c kt o i t ! A V O I Du s i n gs we a rwo r d so ro f f e n s i v ei d e a si ny o u rb r a n d i n g .Y o umi g h t t h i n ky o u rf a n swi l l l i k ei t b u t a t t h el e a s t h a v ec l e a na l t e r n a t i v e s i t ma yb eh i l a r i o u sb u t i t wi l l ma k ei t u n we a r a b l eo ri n a p p r o p r i a t ei nal o t o f c o n t e x t sa n dc o u l dma k ey o ul o s eo u t o no p p o r t u n i t i e s .E ma i l a d d r e s so rwe b s i t ea d d r e s sh a v ep r o f a n i t yi ni t ?S o mei n d u s t r yp r o f e s s i o n a l so rk e ys t r a t e g i cp a r t n e r s / b u s i n e s s e swh owo u l do t h e r wi s e e n d o r s ey o uwi l l i mme d i a t e l yc r o s sy o uo f f t h e i rt o d ol i s t a n ds o mes o c i a l me d i a , s e a r c he n g i n e sa n dp a r e n t a l c o n t r o l sma yb l o c ky o uf r o m s h o wi n gu pa t a l l .
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3 . T I P S Wi t ht h er i s eo f i n t e r n e t s h o p p i n ga n dt h ef a l l o f t h eh i g hs t r e e t p e o p l ea r eu s e dt oo r d e r i n gg o o d so n l i n ea n ds ot h ei n t e r n e t i sn o wy o u r f r i e n d .M e r c h a n d i s i n gi sp a r t l ya b o u t mo n e ya n dp a r t l ya b o u t y o u rg e t t i n gy o u rb r a n do u t t h e r ea n dv i s i b l es or e g i s t e rt os e l l y o u rme r c h o ne B a y , A ma z o n , E t s y , a n da n y wh e r ee l s et h a t i sr e l e v a n t i t d o e s n ’ t c o s t y o ua n y t h i n gs oe v e ni f y o ud o n ’ t s e l l mu c ht h r o u g hi t i t h e l p st o ma k ey o ul o o kb i g g e rt h a ny o ua r e .T or e a l l yma k et h a t i n c o meu s e f u l t r yaf a n f u n d i n gs i t el i k er o c k e t f u e l h q . c o mwh e r ev i s i t o r sa r e e n c o u r a g e dt ob u ymo r ea n dmo r ea n dy o uc a ng e t r e a l l yc r e a t i v ea b o u t wh a t y o uo f f e rf r o ms o n g wr i t i n gs e s s i o n st ob r a n d e d ma r s h ma l l o wst ol i v i n gr o o mg i g s ! 4 . T H EC U S T O M E RJ O U R N E Y T h e r ei sab u s i n e s smo d e l t h a t c h a r t st h ej o u r n e yo f at y p i c a l c u s t o me rf r o mn o t h a v i n gh e a r do f y o ur i g h t t h r o u g ht ob e i n gas u p e rf a nwh o t e l l sa l l t h e i rc o n t a c t sa b o u t y o u .T h i si su s e f u l f o ry o ut oc o n s i d e r .Wh a t t a k e sp e o p l ef r o ms t a g e3( h a v i n gh e a r dy o u rmu s i c ) t os t a g e4 ( b u y i n gy o u rmu s i c ) ?Wh a t t a k e st h e mf r o mt h a t s t a g et oS t a g e5( c o mi n gb a c kf o rmo r e ) ? ! 5 . D O N ’ TC A L LU S , WE ’ L LC A L LY O U Y o u rme r c h a n d i s es t a n di st h ev e r yb e s t p l a c et og e t p e o p l e ’ sd e t a i l s . Wi t h o u t d i r e c t c o n t a c t d e t a i l s( e ma i l a d d r e s s , p h o n en u mb e r sa n d e v e np o s t a l a d d r e s s e s ) y o ua r er e l y i n go ny o u rs o c i a l me d i ap o s t sg r a b b i n gp e o p l e ’ sa t t e n t i o n . T h i si si n c r e a s i n gd i f f i c u l t wh i l s t p e o p l ea r e b o mb a r d e dwi t ha d v e r t sa n da mu s i n gp h o t o ss od o n ’ t mi s st h eo p p o r t u n i t yt or e a c hy o u rf a n sd i r e c t l y . Ac l i p b o a r d , p e na n dp a p e rc a nwo r k wo n d e r sf o ry o u rb u s i n e s sa n di t ’ sn o t h a r dt of i n dawi l l i n gv o l u n t e e rt oc a n v a s st h ec r o wdaf i l l u py o un e a t l yp r e s e n t e dma i l i n gl i s t s . T h e r ea r es o meg r e a t a p p so u t t h e r ewh i c hc a na l s owo r ki f y o u ’ v eg o t a ni P a do no n l i n ea c c e s s . . . y o ud oh o we v e rn e e dt ob ec a r e f u l l e a v i n g e x p e n s i v eg a d g e t sl y i n ga r o u n da sy o uma ye n du pl o s i n gs o me t h i n gmo r ev a l u a b l et h a t ac l i p b o a r d .
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Fo r5 0y e a r s ,WWFh a sb e e np r o t e c t i n gt h ef u t u r eo fn a t u r e .Th ewo r l d ’ s l e a d i n gc o n s e r v a t i o no r g a n i z a t i o n ,WWF wo r k si n1 0 0c o u n t r i e sa n di s s u p p o r t e db y1 . 2mi l l i o nme mb e r si nt h eUn i t e dSt a t e sa n dc l o s et o5mi l l i o n g l o b a l l y .WWF' su n i q u e wa yo fwo r k i n gc o mb i n e sg l o b a lr e a c h wi t ha f o u n d a t i o ni ns c i e n c e ,i n v o l v e sa c t i o na te v e r yl e v e lf r o ml o c a lt og l o b a l ,a n d e n s u r e st h ed e l i v e r yo fi n n o v a t i v es o l u t i o n st h a tme e tt h en e e d so fb o t hp e o p l e a n dn a t u r e .
Vi s i on WWF' svi s i o ni st obui l daf u t ur ei nwh i c hp e o p l el i v ei nh a r mo n ywi t hn a t u r e . Mi s s i on WWF’ smi s s i o ni st oc o ns e r ven a t u r ea n dr e d u c et h emo s tp r e s s i n gt h r e a t st o t hedi ve r s i t yofl i f eonEa r t h. Goa la ndSt r a t e g i e s By2020,WWFwi l lc ons e r ve1 5o ft h ewo r l d ’ smo s te c o l o g i c a l l yi mp o r t a n t r e gi onsbywor k i ngi npa r t n e r s hi pwi t hot h e r st o : -Pr ot e c ta n dr e s t or es pe c i e sa ndt h e i rh a b i t a t s -St r e ngt he nl oc a lc ommu ni t i e s ' a b i l i t yt oc o n s e r v et h en a t u r a lr e s o u r c e st h e y de pe ndupo n -Tr a ns f or m ma r ke t sa n dp ol i c i e st or e d u c et h ei mp a c to ft h ep r o d u c t i o na n d c ons umpt i o nofc o mmodi t i e s ur et ha tt h ev a l u eo fn a t ur ei sr e f l e c t e di nd e c i s i o n sma d eb yi n d i v i d u a l s , -Ens c ommuni t i e s ,gove r n me nt sa ndb u s i n e s s e s -Mobi l i z eh undr e dsofmi l l i o nso fp e o p l et os u p p o r tc o n s e r v a t i o n WWW. WORLDWI LDLI FE. ORG
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