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INNOVATIVE ILLUMINATION:
LEDS C4 “We’ve got a wide range and that’s why people like to work with us. We provide a full solution. They don’t have to go to different suppliers.”
LEDS-C4 has been engaged in designing, developing and manufacturing lighting solutions for the last 40 years. Based in Barcelona, Spain, the family owned business currently provides services to more than 11,000 customers in over 140 countries. According to Javier Costa, Asia Export Manager of LEDS-C4, one factor that distinguishes LEDS-C4 from its competitors is that the company provides products and services to almost all corners of the world. “I would say that we
are everywhere. Many of our competitors view some markets as impossible. We on the other hand are very flexible and we adapt to the markets. We are present in all the countries in South America, we are present in all countries in Africa,” Javier explains. The company maintains its worldwide presence via its four branches (Poland, Dubai, Chile & Mexico), and a new branch is about to open in Singapore this year, at which Javier is planning to be based at. LEDS-C4’s portfolio covers decorative,
architectural and outdoor ranges and according to Javier, being capable of providing solutions for a complete project is one of the company’s major strengths. For example, LEDS-C4 can cater to the multiple lighting needs of a tourist resort including outdoor areas, swimming pools, gardens, rooms, restaurants and corridors. “We’ve got a wide range and that’s why people like to work with us. We provide a full solution. They don’t have to go to different suppliers,” Javier explains.
Another defining factor of LEDS-C4 is the undeniable quality of their products. All of the company’s products are produced and assembled in Spain, and these come with the esteemed European quality. According to Javier, a lot of the company’s competitors, even some of European origin, do have their products manufactured and assembled in China while charging prices synonymous with European quality. “We are quite honest with everybody. Of course we do buy materials from all around the world like everybody else. But we make sure that the quality is there. The quality is from Spain and we ship everything from Spain,” he says. LEDS-C4 caters to a niche market, mostly taking on mid to high-range projects, and innovation is at the core of the company. Recently, LEDS-C4 was honoured with a German Design Award; INVISIBLE from GROK by LEDS-C4 was one of the winners in the Excellent Product Design category. The innovative
ceiling light won the award for its iconic personality, versatile design, lighting quality and capacity to materialize light. Apart from innovativeness, the company’s success is also rooted in its adaptability and flexibility. “The most important thing is that when we go to a market we adapt. For example we adapt to the climate. We adapt to the climate in South East Asia and we adapt to the climate of northern Europe, which is minus 20 degrees. We adapt to everywhere we go and we also customize our products for our clients,” Javier says. According to Javier, LEDS-C4 has a product range that’s highly customized for tropical climates similar to the Maldives and the company is quite inventive when it comes to creating waterproof products. “Our outdoor products are one of our strengths in South East Asia as they are seaside suitable. They work against the sand, the saltiness and is non corrosive,” he explains.
LEDS-C4 takes many measures to ensure that the quality of their products are experienced by the end customers. Since all items are shipped from Spain, great care is taken to make sure that the products arrive at the destinations safely, and additionally, the company’s products come with a two year warranty and aftersales services. Despite time differences and geographical detachedness, according to Javier, LEDS-C4 maintains constant communications with all their distributors and always deals hand-to-hand. Here in the Maldives, LEDS-C4 products are distributed by the leading Maldivian furniture service provider Evo Home. The company has been distributing LEDS-C4 products since it was formed three years ago, and last year, Evo Home introduced its new branch Evo Solutions; a one-stop destination that connects reputable high-quality European brands such as LEDS-C4 with those in the Maldives, especially those in the tourism sector.
EVO Solutions, M.Kandoogasdhoshuge, Orchid Magu, Tel: +960 3341816 E-mail: d.tautz@evosolutions.mv