The future of outdoor mobile led advertising screens

Page 1

The Future of Outdoor Mobile LED Advertising Screens

High footfall locations like malls, train and bus stations, airports, stadiums and plazas have always been contended by advertising agencies and advertisers because of the large visibility they can have to potential customers. Increasing the impact of ad message and identifying it against competitors become extremely important in these strategic areas. Beginning from static paper billboards 1st to electronic and lightened billboards later, today monitors and LED screens are finding a larger diffusion in the advertising spaces, due to technology diffusion and costs reductions. Multimedia ads such as video ads are much more emotional and attractive for people than any other kind of image or text message, especially when shown to in such competitive areas. Nowadays this is possible thanks to the diffusion of Full Color LED Displays (both on outdoor and indoor environments) using RGB LED or the new 3 in 1 SMD Led lights. Quality of graphics & movie is now


guaranteed. These new LEDs deliver great brightness and contrast together with lower energy consumption and can be imbedded into water-resistant structures. The increasing expansion of the Internet and mobile broadband networks (eg 3G/4G/LTE) also allows us to control systems and upgrade advertising messages remotely without the need to have a wired connection. In addition to complete remote management, the screens can show real time feeds such as news and weather, etc. With all these features, combined with a more accessible cost and short payback time, certainly over the next few years you will see an increasing use of LED screens in out of home advertising. LED screens & billboards are nowadays very versatile and able to fit different way of use, environments and situations: they can be modular, adjustable in a portrait or landscape mode and fit different custom cases including trucks, van and wagons, in a very large size range. Thanks to these styles, features and capacities together with a continue cost reduction (today can be included in the budget of medium stores) LED Displays will for sure find a larger space on outdoor and indoor advertising. Top advertising agencies and companies in UK, USA, Hong Kong, Netherlands, Emirates, Switzerland, Germany, France, Spain, Ireland, Norway, Iraq and south Africa are dealing with this new generation of displays able to enhance multimedia content and to create much more impactful and emotive messages to the target audience. Gogo Vision is specialist in Led Screen Hire Scotland, UK. providing BigMobile LED Advertising Screen and scoreboards for hire. Call us 07931 363 030 for more.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.