The Future of Outdoor Mobile LED Advertising Screens
High footfall locations like malls, train and bus stations, airports, stadiums and plazas have always been contended by advertising agencies and advertisers because of the large visibility they can have to potential customers. Increasing the impact of ad message and identifying it against competitors become extremely important in these strategic areas. Beginning from static paper billboards 1st to electronic and lightened billboards later, today monitors and LED screens are finding a larger diffusion in the advertising spaces, due to technology diffusion and costs reductions. Multimedia ads such as video ads are much more emotional and attractive for people than any other kind of image or text message, especially when shown to in such competitive areas. Nowadays this is possible thanks to the diffusion of Full Color LED Displays (both on outdoor and indoor environments) using RGB LED or the new 3 in 1 SMD Led lights. Quality of graphics & movie is now