‘FUN WHILE YOU FLI’
BRANDING GUIDELINES MAY 2013
FUN DIVERSE FRESH ENTERTAINMENT
Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote ‘Fun While You Fli�. Our main goal is to provide our customers with a memorable holiday.
INTRODUCTION
OUTGOING ENERGETIC VIBRANT FREE SPIRITED Students and young adults. Groups of friends going on their first holiday together. Customers looking for popular short breaks between the months of June to September.
TARGET AUDIENCE
IBIZA AYIA NAPA CORFU
MALIA ZANTE MAGALUF
FALIRAKI KOS BULGARIA
DESTINATIONS
The logo is a representation of movement, we wanted our airline to refelect our passngers free sprited mentality of go with the flow.
LOGO
‘FUN WHILE YOU FLI’
Main Fli Logo
LOGO
ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789
Primary Typeface: Lane Narrow
Secondary Typeface: Aldo Semibold
Secondary Typeface: KG Eyes Wide Open
TYPOGRAPHY
White C: 0 M: 0 Y: 0 K:0 R: 225 G: 255 B: 255 HEX: FFFFFF
Yellow C: 1 M: 16 Y: 99 K:0 R: 254 G: 209 B: 10 HEX: FED10A
Mint Green C: 61 M: 0 Y: 34 K:0 R: 89 G: 195 B: 184 HEX: 59C3BB
Cherry Red C: 6 M: 100 Y: 56 K:1 R: 221 G: 26 B: 84 HEX: DD1A54
Tabriz Blue C: 76 M: 22 Y: 2 K:0 R: 5 G: 157 B: 213 HEX: 059DD5
COLOUR
X
X
‘FUN WHILE YOU FLI’
X
X
The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.
LOGO- EXCLUSION ZONE
The logo can be used with the ‘Fun While You Fli’ Qoute
LOGO
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
Alternative logo colourways only to be used when on a coloured background as shown.
LOGO - COLOUR
‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
‘FUN WHILE YOU FLI’
LOGO - DON’TS
GATE//
GATES// B05-10
BAGGAGE CLAIM
B09 ARRIVAL FLIGHTS
FOOD HALL
‘FUN WHILE YOU FLI’
DEPARTURES//
ARRIVALS//
LOGO APPLICATION
BOARDING PASS
CA R RIER FLI A IRLINES PAS S ENG ER LEEANNE CLA RKE B O O KING CO D E FA LD 34589 R ES ERV ED S EAT N/A
F LIG HT FA 82 FROM LG W
DAT E 26 J UL TO IB Z SEAT
24J
CAR RIER F ROM FLI A IRLINES LG W PAS S ENG ER LEEA NNE C LARKE FLI GHT DATE FA 8 2 26 J UL
TO IB Z SEAT
24J
BOARDING BOARDING PASS PASS
CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT B OOKING COD E FALD 34589 RESERVED SEAT N/A
CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT FLIGHT DATE FA 82 26 JUL
FL I G H T FA 8 2 FR OM LG W
DAT E 26 JUL TO I BZ S E AT
14B FR OM
TO
LG W I BZ BOARDING S E AT PASS
14B
BOARDING PASS
C A RRI E R F L I A I RL I N E S PA S S E N G E R LEE G I L BE RT BOOKING C O DE FA L D3 4 5 8 9 RE S E RV E D S E AT N/A
C A RRI E R F L I A I RL I N E S PA S S E N G E R L E E G I L BE RT F L I G HT DAT E FA 8 2 2 6 JU L
F L I G HT FA 8 2 F RO M LGW
DAT E 2 6 JU L TO I BZ S E AT
28F F RO M LGW
TO I BZ
BOARDINGS E AT PASS
28F
BOARDING PASS
CARRIER FL I AIRL INES PAS SENGER MARK ROS S B OOKING CODE FAL D34589 RESERVED SEAT N/A
CARRIER FL I AIRL INES PAS SENGER MARK ROS S FL IGH T DAT E FA 82 26 JUL
FL IGH T FA 82 FROM L GW
DAT E 26 JUL TO IBZ SEAT
14B FROM L GW
TO IBZ
BOARDINGSEAT PASS
14B
LOGO APPLICATION
STILL HUNGOVER?
STILL HUNGOVER? SICK BAG
SICK BAG
LOGO APPLICATION
IKINIS c cktails spee os
mus c sh ts min le
tn SWI r ZZ lax
B ATS qua s sc ba
'fun while you fli'
'fun while you fli'
'fun while you fli'
'fun while you fli'
“HI”
Z
LOGO APPLICATION
‘FUN WHILE YOU FLI’
HELLO FUSCHIA | MY ACCOUNT | HELP | LOG OUT |
IBIZA
BOARDING PASS
27 SUNNY O
FLIGHTS ONLY
FLIGHT + HOTEL
DATE 26 JULY
THURS
24 26 24 24
TIME
FRI
27
O
MON
FLIGHTS HOTELS DESTINATIONS GROUP DEALS
O
DEPART FROM
GOING TO
SELECT CITY
SELECT CITY
DEPART DATE
RETURN DATE
TUES
‘FUN WHILE YOU FLI’
PASSENGER FUSCHIA WINT
7/04/2013
14/04/2013
FLIGHT NO. FA82
ADULT(S)
SHOWN BY RESULTS
SEAT
1
14B
PRICE & SCHEDULE SCHEDULE
WEDS DESTINATION LDN>IBZ GATE
B09
14:10
O
O
O
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LOGO APPLICATION
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