5-Piece Mail Campaign

Measure LV

Unintended

HOME 1515 7th Street #712 Santa Monica, CA 90401

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We Stop Working Together.

These Organizations Do Not Support LV Santa Monicans for Renters’ Rights Santa Monica Chamber of Commerce Los Angeles League of Conservation Voters Santa Monica Police Officers’ Association Santa Monica Firefighters, Local 1109 Santa Monica Democratic Club Los Angeles County Democratic Party UNITE HERE Local 11 American Planning Association, Los Angeles Chapter Clergy & Laity United for Economic Justice, CLUE The League of Women Voters of Santa Monica Downtown Santa Monica, Inc. Southern California Association of Non-Profit Housing Sierra Club, Los Angeles Chapter

HomeSM.org

Paid for by No on Prop LV, HOME – Housing & Opportunity for a Modern Economy. Sponsored by Santa Monica Housing Providers. Top contributors NMS Properties, Inc.; Mass Equities, Inc.; Century West Partners 1515 7th Street #712 Santa Monica, CA 90401

col·lab·o·ra·tion /kəˌlabəˈrāSH(ə)n/

Teamwork… Partnership… Group Effort… Alliance… Relationship… Cooperation For decades, thousands of Santa Monicans have worked together to shape our City’s future.

Be it improving education, saving parks, saving the beach, preserving neighborhoods …and just where and when we build new housing for the next generation.

Measure LV would end that collaboration.

It would trash the process that neighbors, businesses, planners and our elected officials have engaged in. While that process has not always been an easy road, replacing it with what would amount to who has the most money to spend on a political campaign is reckless and, frankly, just gambling with the our treasured quality of life — to the detriment of our children and future residents of Santa Monica.

Let’s avoid this unintended consequence of Measure LV.

Join HOME and Vote No

HomeSM.org

These People Say “NO” to LV State Senator Ben Allen Former Mayor Nat Trives Councilmember and Former Mayor, Kevin McKeown Former Mayor Bob Holbrook Mayor Tony Vasquez Councilmember and former Mayor Pam O’Connor State Assemblyman

Richard Bloom Los Angeles County Supervisor Sheila Kuehl Reverend Jim Conn Barry Snell, Santa Monica College Boardmember Neil Carrey Michael Felonis Sam and Irene Zivi Rakkesh Sarin Todd Yamaoka

Anna Yang Keith Hagaman John Redmond Kevin Daly Barbara Filet Joan Friedman Rene Ainsworth Noah Finkman Stuart Harman Kenji Ima Dahlia Doran Paul Muller Michael Goff

Linda Jehes Vera Howard David P. Chan Judith Brown Susan McCarthy June French Bruce Schwartz Juan Viramontes James Watson Jane Zingale Marcia Berris Khalil Haddoura Zeima Tucker

Carolyn Maxwell Vivien Shane Victoria Marinez Consuelo Perez Bea Ann Down Ethel M. Henderson Helene Kornblatt Ann Insolde Tamara Tarsitano Sara Trifonov Titles for identification purposes only

Measure LV

Unintended

HOME 1515 7th Street #712 Santa Monica, CA 90401

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Public Safety in Jeopardy Proposed new SM Fire Station #1

“ Measure LV would at best delay construction after a public campaign to educate voters on the needs of the Fire Department, and at worst result in the station being voted down and the lengthy design and building process to restart.”

—Santa Monica Firefighters, Local 1109 September 14, 2016

Vote NO on Measure LV

HomeSM.org

Paid for by No on Prop LV, HOME – Housing & Opportunity for a Modern Economy. Sponsored by Santa Monica Housing Providers. Top contributors NMS Properties, Inc.; Mass Equities, Inc.; Century West Partners 1515 7th Street #712 Santa Monica, CA 90401

Our Firefighters & Police Agree: “ After a natural or man-made disaster, Measure LV would complicate the rebuilding of damaged properties which currently exceed Tier 1 limits…approximately 1300 of the 1700 have residential uses which Measure LV does not exempt from voter approval.

Delaying reconstruction of buildings after any large scale disaster not only negatively affects the residents who live in the buildings, but hinders public safety for all of Santa Monica, as uninhabited structures are magnets for squatters and other criminal behavior.”

No On LV! Should taxpayers be required to finance a political campaign, then pay for an election and only then (MAYBE) feel lucky we dodged a ‘public safety bullet’ to replace our 60 year-old, seismically faulty downtown fire station?

That is simply too risky …and really stupid.

—Santa Monica Police Officers Assoc.

September 14, 2016

These People & Organizations DO NOT Support LV Downtown Santa Monica, Inc.

American Planning Association, Los Angeles Chapter

League of Women Voters Santa Monica

State Senator Ben Allen Assemblyman Richard Bloom Los Angeles County Supervisor Sheila Kuehl Mayor of Santa Monica Tony Vasquez Mayor Pro Tem of Santa Monica Ted Winterer Former Mayor of Santa Monica Nat Trives Former Mayor of Santa Monica Bob Holbrook Santa Monica City Councilmember Gleam Davis Santa Monica City Councilmember Terry O’Day Santa Monica City Councilmember Kevin McKeown Social Services Commission Chair Shawn Landres Titles for identification purposes only

Clergy & Laity United for Economic Justice

Santa Monica Police Officers’ Association

HomeSM.org

Santa Monica Firefighters, Local 1109

Measure LV

Unintended

HOME 1515 7th Street #712 Santa Monica, CA 90401

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Kills Affordable Housing!

2018 Listings | Santa Monica

Charming new SM condo Just Miles from the Beach!

1Br; 1Ba; Street Parking

Only $7,50000/Mo. Top 2nd Floor View!

Perfect for Seniors/Singles!

Don’t laugh.

Turn this card over.

HomeSM.org

Paid for by No on Prop LV, HOME – Housing & Opportunity for a Modern Economy. Sponsored by Santa Monica Housing Providers. Top contributors NMS Properties, Inc.; Mass Equities, Inc.; Century West Partners 1515 7th Street #712 Santa Monica, CA 90401

Measure LV Fails Santa Monica’s ‘Housing Reality Test’…

We’re all concerned about the affordability of living in Santa Monica. Especially the cost of housing for folks with lower or fixed incomes…like senior citizens.

Measure LV would actually sabotage that affordability by requiring construction over 2 stories get ‘ballot approval.’

While it claims to ‘protect’ 100% senior housing, in fact it will make it nearly impossible to build such housing in the future.

Why?

Measure LV neglected to account for land availability and price in Santa Monica. Combined with the escalating, real world cost of construction, LV would result in home building costs that are too ‘rich’ to attract affordable housing funds (mostly non-profit) that have all but dried up in our State.

The City continues to work with housing providers to ensure they include affordable units as market rate housing is developed.

Let’s not interrupt years of planning that preserves the affordability and economic diversity we so treasure here in Santa Monica.

Vote No On LV!

HomeSM.org

Measure LV

Unintended

HOME 1515 7th Street #712 Santa Monica, CA 90401

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Even MORE traffic?

It would be GREAT to ‘vote away’ our traffic issues this November. But that is not going to happen: Measure LV would not remove one car from our streets.

In fact, the most ironic unintended consequence of Measure LV may be that it would actually make traffic worse in Santa Monica, a.k.a. Silicon Beach.

REALLY?

Join Us — Vote NO on LV

HomeSM.org

Los Angeles League of Conservation Voters Santa Monica Police Officers’ Association Santa Monica Chamber of Commerce Unite Here, Local 11 American Planning Association, LA Chapter Downtown Santa Monica, Inc. Santa Monica Firefighters, Local 1109 Sierra Club Santa Monica Democratic Club

Los Angeles County Democratic Party Clergy & Laity United for Economic Justice, CLUE League of Women Voters of Santa Monica Bike the Vote LA Southern California Association of Nonprofit Housing American Institute of Architects, LA Chapter ……hundreds of your neighbors!

No on LV, HOME – Housing & Opportunity for a Modern Economy, Sponsored by Santa Monica Housing Providers.

Top contributors: NMS Properties, Inc., Century West Partners LLC and Mass Equities, Inc. 1515 7th Street #712 Santa Monica, CA 90401

EVERYBODY LOVES IT HERE! Santa Monica! For 90 years, the romantic beach town at the end of America’s Highway.

Today, as the home to more and more start-ups, our ‘Silicon Beach’ hosts thousands of daily workers who drive our flourishing, world class economy.

That’s a lot of damn cars!

While the new Expo line, bicycle programs and the Big Blue Bus do offer some commuting alternatives, the continued supply of new local housing opportunities plays a significant part in keeping people close to their jobs and their cars off our streets.

Measure LV would severely limit that supply of new housing in Santa Monica – both moderate and affordable.

We are not the last generation who will cherish Santa Monica as a place to live and work.

Years of community collaboration between residents, home builders, city planners and businesses will provide that needed housing while preserving our established residential areas.

Measure LV would sabotage that common sense, smart growth plan …and still not take one car off our streets!

Join Us and Vote No

HomeSM.org

Measure LV

Unintended

HOME 1515 7th Street #712 Santa Monica, CA 90401

Presorted Standard US Postage

PAID TCMG

Consequence

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Your New Neighbors?

HomeSM.org

No on LV, HOME – Housing & Opportunity for a Modern Economy, Sponsored by Santa Monica Housing Providers.

Top contributors: NMS Properties, Inc., Century West Partners LLC and Mass Equities, Inc. 1515 7th Street #712 Santa Monica, CA 90401

Meet the McMansions!

Santa Monicans have worked for years to agree housing should be built downtown, next to transit and in industrial areas. Measure LV would sabotage our collaborative planning process and exempt single family home development.

The Result?

Inevitably older apartments and smaller homes will become tear-down targets for oversized, “luxury” home developers…further eroding the neighborhoods we have fought for years to protect from gross gentrification.

Seriously, more McMansions?!

We are fortunate to be part of an economically diverse, vibrant beach community with fresh air, beautiful parks and livable, to-scale neighborhoods. Cast your ballot to keep it that way.

Join Us in Voting No on LV Santa Monica Police Officers’ Association

Santa Monica Firefighters, Local 1109

Downtown Santa American Planning Assoc., League of Women Voters Clergy & Laity United Monica, Inc. LA Chapter Santa Monica for Economic Justice

HomeSM.org