Nelson Design Portfolio

Page 1

Thank you for requesting samples of my graphic design work. I have been in business as Nelson Design since 1992, and before that I was Creative Director at a San Francisco Bay Area magazine publishing company where my staff and I produced six magazines each month. My degree is in journalism, and that background has heavily influenced

Phone: 925.27.9700 Fax: 925.275.9002 9 Ridgeview Court, San Ramon CA 94582 nelsondesign@mindspring.com

my philosophy that graphic design should communicate the message, not decorate the message. This digital portfolio contains only a small collection of successful projects. Please call if you would like to see more

LeeAnn Nelson

examples, or if you’d like to discuss a pending project.

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I served as Creative Director for BAM Publications in Oakland, CA from 1982 to 1992. During that time I supervised a staff of 23 and managed an annual department budget of $350,000. We produced both Northern and Southern California editions of BAM, the California Music Magazine, twice each month. We also produced Northern and Southern editions of MicroTimes, California’s Computer Magazine and DRIVE!, an automotive magazine, once each month. After I left BAM to start my own company, they began publishing This Week in Contra Costa County, a weekly entertainment and lifestyle magazine. In it’s second year of publication, the company hired me to redesign the magazine.

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bobbi’s

A person who attacks and robs ships at sea The negative self-talk that robs you of your dreams

“ Two parallel journeys of adventures in life that [are] truly inspiring. Beautiful mix of sailing vignettes with practical ideas on how to navigate one’s own journey in a well told story. A must read for all dreamers.”

—Neal Petersen

Lose the Wheat and the Weight, Plus Feel Great!

solo circumnavigator, award-winning author, and international keynote speaker

“ If you have ever thought ‘following your dreams’ was for other people, you must read “How to Slay a Pirate”...Whether you want to sail around the world, or simply figure out what’s missing in your life—this book has something for you.”

How to Slay a Pirate is the ultimate guide to achieving exciting and real success by inspiring you to set your

HOW TO

excerpts from the author’s nearly two-and-a-half year family

In this book, you’ll learn:

sailing adventure across the Pacific, this book delivers a candid

n The 3 biggest mistakes chronic knee pain sufferers make and how to avoid them (page ???)

simple lessons and strategies for turning your vision into reality

LESSONS ON SUCCESS FROM SAILING THE PACIFIC

account of challenge, risk and reward to make a compelling case for why finding and following your passion is essential.

6 steps to set yourself up for success 5 pirates that can rob you of achieving total success

Author of “Getting to 50/50“ and private equity investor

bobbi cohen

2 techniques for slaying your pirates once and for all As a life coach, former attorney, and motivational speaker, Barbara Gottesman gets what it takes to truly live your dreams personally and professionally. She is passionate about inspiring people to make their next step count, and is known for using a practical approach by creating unique tools for making change. Her work has been described as “empowering” and “life changing.”

n How to determine the source of your chronic knee (page ???)areas, and a giving 30 second intopain unexplored “stretch” that will alleviate it instantly (page ???) you insights and wisdom for

n Which stage of the 5 stage healing process yousuccess are in toand determine the highest happiness.” leverage action step to move you towards permanently eliminating your chronic — Brian Tracy knee pain (page ???)

Best-selling author of “Many Miles to Go,” motivational speaker, success coach

Bill Parravano is an internationally renowned instructor, speaker, and author of several books including, “The Comfort Zone,” and “Stop Your Knee Pain Now!” Bill has taught in both Europe and the U.S. and worked with clients on six continents including professional athletes, celebrities, film stars, CEO’s, and thought leaders. His weekly tips to eliminate chronic knee pain has attracted over 20,000 subscribers to his blog and newsletter. Visit www.TheKneePainGuru.com for more information.

Visit BGCoaching.com to read her blog and to stay up-to-date on her activities. Read more about her inside.

Founder of bobbilicous baking co.

Kick Your Celiac Disease, Gluten Intolerance and Belly Bloat to the Curb

Melina Mallos

BUSH STREET PRESS

Barbara E. Gottesman, LL.B., CPCC, ACC

BILL PARRAVANO

5 lessons to help you reach your true potential

—Joanna Strober

Recorded message tells you more

n How to eliminate your chronic knee pain and avoid knee shows replacement surgery “This abook you how to see even if your diagnosis is arthritis or “bone on bone” your(page life as???) an exciting journey

Barbara E. Gottesman

CIPES FREE REyou and r GLUTEN-FREEEET CHEAT SH

10 questions to identify your passions, dreams and goals

Call info line

877.891.9484

n How to understand the your own knee pain on a level that doctors and physical therapists don’t even know about (page ???)

travel writer, journalist, and author of “The Complete Idiot’s Guide to Sailing”

21

PIRATE

—Dr. Charlie Beck, DO, FAAO

DISCOVER THE SECRET TO ELIMINATING CHRONIC KNEE PAIN WITHOUT DRUGS, SHOTS OR SURGERY

and reaching your true potential. Accompanied by travel blog

you’ve only dreamed of until now. It delivers five surprisingly

“ I loved reading this book. Gottesman [provides] concrete advice on how to follow your dreams.You will come away [with] solid ideas on how to turn your interests and passions into a career. Her courage is extremely motivating!”

Includes

SLAY A

Bill's book "Knees for Life" gives hope to those people that were told that they needed to either live with the pain or have knee surgery. You can be knee pain free by reading and applying the methods in this book.

Most knee pain sufferers justify and “accept” their pain as being something they will need to live with the rest of their life. They are “stuck” with no answers as to why their knees hurt or what is causing their knee pain told they will have to deal with the pain and wait until they are “old enough” for a knee replacement surgery. Nothing could be further from the truth! Discover the underlying, hidden cause of knee pain – at the source and how to stop it for good.

goals in motion, slay your pirates, and finally achieve what

Creative Activities Inspired bySLAYMuseums HOW TO A PIRATE reveals:

—Diane Selkirk

HOW TO

Knees for Life

Challenge

SLAY A PIRATE

pi•rate /ˈpīrət/

SLAY A PIRATE

3-Day Gluten-Free

HOW TO

Includes step-by-step guide exercises to the you through entire process

Leading self-treatment method to end knee pain

BILL PARRAVANO

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ASU BUSINESS AND LAW CLUB me

mor ab i l i a

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buy yourself a little breeze

The largest selection of indoor & outdoor fans in LA & Ventura Counties

TRADITIONAL

TROPICAL

CUTTING EDGE

C ASABL ANC A • FANIMATION • MINK A-AIRE • EMERSON • HUNTER

Thousand Oaks Fans & Lighting 1125 East Thousand Oaks Boulevard, Thousand Oaks • TOFansAndLighting.com

805.495.7343

One entıre perfect piece, or an

Furniture & accessories for every style & budget

room…

Design and copywriting of full color magazine ads for home improvement businesses.

ADVERTISING page 1 of 3

Celebrating 50 years of quality, price, service & selection Complimentary interior design • Low price guarantee Free local delivery • 6 months same as cash oAC

7939 Canoga Avenue • Canoga Park 818.883.0890 Monday through Saturday 10am to 6pm, Sunday noon to 6pm

www.CaliforniaFurnitureGalleries.com Bradington-Young

|

Hooker

|

Henredon

|

CenturY

|

BernHardt

|

FrenCH Heritage

Bau

|

HiCkorY WHite

|

Maitland-SMitH

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Full page newspaper ad campaign for jewelry store holiday sales—design and copywriting.

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ELLSWORTH • TURNER • GIANT • IBIS • CHARIOT CARRIERS• FITBIKES• NORCO • 9NINER•KESTREL• CUSTOM FRAMES & BIKES

I produce three direct mail coupon advertising magazines bi-monthly for ColorWorks Direct Marketing. Each magazine is 28 pages of color advertising, mailed to 75,000 homes.

Come see the new look at Danville Bike and save on close-out bikes & accessories.

We have the Best to offer!

Back to Schl ool Specia

10% off 20% off

■ Lifetime service with purchase of new bikes!

k

all bikes in stoc

■ We honor competitors’ coupons! ■ Honest hassle-free sales & service from a staff that KNOWS from experience!

ies! all accessorlast. While supplies

■ Honest prices on upgrades for your bike!

20 years experience repairing and maintaining bicycles of all types and make. We are the experts!

DANVILLE BIKE

visit Be sure tonew, larger us at our store!

SALES & SERVICE

175 Hartz Ave., Danville • 837-0966 Check our website DanvilleBikes.com for weekly specials.

N CTIO ED! E ISFA SAT ARANT UR YO 0% GU 0 IS 1

Before…

Die-cut standup table talker for San Ramon Marriott

After!

^ Lifetime guarantee ^ Courtesy shuttle ^ FREE local towing with repairs

^ Comfortable waiting

room with refreshments and FREE wi-fi

^ Wheel repair

^ Windshield replacement ^ Customer rebates help with deductibles

^ Se habla Español! We work with ALL insurance companies!

F 10% OF Repair Upholstery

Leather or fabric

Headlight UV Restoration

Before…

Only $40

After!

F 10% OF Detailing Professional

For that "new car" look

ADVERTISING page 3 of 3

F 10% OF and Auto body paint repairs

All makes & models

Open Monday-Friday 7:30am–6pm and Saturday 9am–3pm

may apply. Some restrictions order. when writing service Please mention coupon . Offers expire 10/31/11

57 California Ave., Unit C, Pleasanton • 925.484.0111 Web: cccollision.net • Email: george@cccollision.net

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Downtown San José

The 1906 Earthquake in the Santa Clara Valley

“The truest and best club work tends to broaden the sympathy and widen the conception, if not the brotherhood of man, at least the sisterhood of woman.”

San José was ravaged by the 1906 earthquake. Most of its downtown buildings suffered serious damage. Every building on the west side of First Street crumbled. A half-dozen churches dropped, and San Jose High School was destroyed. Most store fronts on Santa Clara Street were damaged, and the Auzerais Building and the Unique Theater were toppled. A fire roared through a rooming house on Locust Street, killing seven. The Hall of Justice was demolished. A total of nineteen people died in San José, and the damage to property was estimated at $5,000,000.

Recall and Prepare

Magnitude Rupture length on fault Deaths

Point Arena

tur up 6R

On April 18, 1906, an 8.3* magnitude earthquake tore open almost 300 miles of the San Andreas fault, from San Juan Bautista to the Mendocino Coast. The impact on San Francisco has been widely reported—more than 3,000 dead, and property damage in excess of $500,000,000 (in 1906 dollars). Images of the fire that followed have been imprinted on history.

1906 Earthquake Duration

190

—Willows Reading and Study Club Yearbook, 1911-1912

Comparing the 1906 Earthquake and the 1989 Loma Prieta Earthquake Shelter Cove

Loma Prieta Earthquake, 1989

40 Seconds

15 seconds

7.7–8.3

7.1 (Richter), 6.9 (Mw)

290 Miles

25 Miles

>3,000

62

Sacramento

Santa Rosa

e

A family poses within cracks in the earth that occurred near Milpitas as a result of the 1906 earthquake.

San Francisco

Berkeley

Oakland

Courtesy Santa Clara University Archives.

The quake’s force in the Santa Clara Valley is not so well-known. Almost two hundred people died, and hundreds of buildings were destroyed. Many fires erupted, and thousands camped outdoors, afraid to re-enter damaged homes. At night, South Bay residents could see a glow in the sky to the north as San Francisco burned.

Fremont Sunnyvale Santa Clara

ta rie a P ure LomRupt

San Jose

“My room was on the second floor, but when I picked myself up I was in the basement of the building. I crawled up and out over the debris and escaped through a window on a level with the ground. After getting out I found this was one of the third story windows.”

This recollection documents the catastrophe in this valley that April morning exactly one hundred years ago, and urges us to prepare for the next “big one.”

Salinas

The same seismograph, located at Gottingen, Germany, recorded both the 1906 Earthquake and the Loma Prieta Earthquake. This diagram indicates that the 1906 Earthquake released about sixteen times more energy than the Loma Prieta. Research suggests that the next 1906-type earthquake will be similar in intensity as the Loma Prieta, but will last three or more times longer: 45–60 seconds.

— State Senator Cornelius Pendelton, a guest at the Vendome Hotel

* The 8.3 magnitude for the 1906 earthquake was based on research by Charles Richter in 1958. Current research indicates that the magnitude ranged between 7.7 and 7.9.

Ameilia Jenks Bloomer

“As we emerged from screens the asylum f

Cupertino King s Daughters Society and children in front of the Interurban Rail car before departure to Congress Springs Resort, circa 1910. Courtesy of Mabel (Williams) Noonan.

1850

September 9, California admitted to the Union.

1851

Amelia Jenks Bloomer introduces her bloomer trousers for women, a trend not readily accepted by many suffrage advocates.

1867

Fourteenth Amendment added to the U.S. Constitution, defining citizens as male.

1867

Susan B. Anthony forms the Equal Rights Assocition to promote universal suffrage.

1869

The first woman suffrage law in the U.S. is passed in the territory of Wyoming.

1869

National Woman’s Suffrage Association (after 1920 known as the League of Women Voters) established.

1870s

(circa) Temple Sisterhood established.

1870

Fifteenth Amendment to the U.S. Constitution enfranchises black men.

1873

Woman’s Christian Temperance Union established.

Harriet Beecher Stowe’s anti-slavery novel Uncle Tom’s Cabin is published.

1853

Antoinette Brown is the first u.S. woman ordained as a minister in a Protestant denomination.

1880

1852

1870

Former slave Sojourner Truth delivers her spellbinding “Ain’t I a Woman?” speech in Akron, Ohio.

1860

First Women’s Rights Convention held in Seneca Falls, New York. The Declaration of Sentiments, calling for the end to discrimination against women, is signed by three hundred women and men.

1850

1840

1848

1851

exhibits page 2 of 2

Susan B. Anthony

1880

Woman’s Christian Temperance Union, San José Chapter, established.

1887

The King’s Daughters Society established.

1888

Modern bicycle is invented with a light frame and two equal-sized wheels. More than a million American women will own and ride bicycles during the next decade, causing Susan B. Anthony to comment in 1896 that “Bicycling has done more to emancipate woman than any one thing in the world.”

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Same-sex relations are criminalized in more than 76 countries. In seven or more of those countries, the punishment is death. 15.2 million people lived as refugees and 870,000+ as asylum seekers last year.

Engage. Learn. Act.

Very few countries keep track of lesbian, gay, bisexual, transgender, or intersex asylum claims.

The leading global advocate for refugees fleeing persecution based on sexual orientation and gender identity

Advocacy

Nations refugee agency, We advised the United res its guidelines and procedu UNHCR, as it revised to be more LGBTI friendly.

Training

programs help refugee ORAM’s top-rated learning and adjudicators around services professionals the world

and useless sexual We helped end an invasive called “phallometry.” orientation testing practice d processing times We dramatically improve LGBTI refugees stranded and approval rates for

ion and

understand sexual orientat gender identity;

useful questions in ask appropriate and ; the screening process and on both international n build expertise res affecting domestic laws and procedu people. their work with LGBTI

in Turkey.

n

But we do know they struggle harder and wait longer than most to find safety and welcome.

We have trained refugee

Stockholm, Sweden Bangkok, Thailand

Rabat, Morocco Madrid, Spain Pretoria and Cape Town, South Africa

Research

ORAM

and in… professionals online

Dublin, Ireland

s and ip on LGBTI refugee ORAM’s thought leadersh ed. Our groundbreaking asylum seekers is unmatch best in the world and is the research was the first today. available anywhere

ORAM is determined to change that.

A gift to ORAM

years!

, s of lesbian, gay, bisexual We brought the struggle (LGBTI) people fleeing transgender, and intersex of policymaking agendas persecution onto the s. It had agencie refugee international and local for many. been an invisible issue

the system change from ORAM advocates for c United Nations to domesti highest levels of the field. services staff in the adjudicators and refugee

n

No one knows how many thousands of sexually and gender non-conforming people are really crossing borders looking for refuge.

$100

s gets learning material 25 in front of a class of

$500

helps get a skilled instructor into the room generates critical country research for refugees

$1,000

$5,000

brings policymakers to the table to make change

$10,000

stewards an asylumseeker through a claim

$25,000

produces an educatio documentary

nal

rnational.org Email info@oraminte bring to learn how to help safety. an LGBTI person to

Ankara, Turkey San Diego, USA

s as they tell their We all learn from refugee on our web site stories in the videos

l.org www.oraminternationa

!

Organization for Refuge, Asylum & Migration

New

39 Drumm Street, 4th Floor San Francisco, CA 94111 USA Tel: +1 (415) 399-1701 info@oraminternational.org www.oraminternational.org

So many achievements in five short

How ORAM works

www.oraminternational.org www.facebook.com/ORAMrefugee www.twitter.com/ORAMrefugee www.vimeo.com/ORAM

ORAM Organization for Refuge, Asylum & Migration

” of Origin “Country asylum lp LGBTI reports he claimants ee ug and ref cases by en their strength legal and detailed providing ses of the tical analy sociopoli they fled. countries

Blind Alleys: of the unseen struggles in LGBTI urban refugees Uganda, Mexico, and South Africa (2013)

Opening Doors: a global survey of NGO attitudes toward LGBTI refugees and asylum seekers (2012)

Rainbow Bridges: to a community guide of rebuilding the lives LGBTI refugees and asylees (2012)

Unsafe Haven: s the security challenge facing LGBTI asylum in seekers and refugees Turkey (2011)

No Shelter: protection gaps in Israel facing refugees fleeing genderbased persecution (2011)

n: Testing Sexual Orientatio anala scientific and legal in ysis of plethysmography status asylum and refugee proceedings (2011)

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investing in l a n d & a g r i c u lt u r e

www.agloan.com 800.466.1146

CONCORDIA, KS

KINGMAN, KS 435 N. Main Street

PRATT, KS 706 S. Main Street

EL DORADO, KS 2740 W. Central

LARNED, KS 324 Main Street

SALINA, KS 660 Westport Boulevard

HUTCHINSON, KS 1902 E. 23rd Street

PONCA CITY, OK 1909 E. Lake Road

WICHITA, KS 7940 W. Kellogg Drive

904 Broadway

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Click to browse complete issues online: Spaces was a home interior and Southern California lifestyle magazine published by Media News Group 2007-2010. As Creative Director I designed all editorial pages and much of the advertising.

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Click to browse complete issues online: Digs is a high-end real estate advertising magazine published in Southern California. In 2010 I created the design template for the start-up and produced the first issues before the project was turned over to an in-house design team.

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Fender Frontline was a quarterly magazine published by Fender Musical Instrument Corp. featuring musicians using Fender products. Circulation was approximately 300,000. As Art Director, I was responsible for complete design and production of each 64-page issue.

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As Art Director at McFadden Publishing in Orange County, CA, I designed and produced both Orange County Home and Garden magazine and AirCal, the in-flight magazine for AirCal airlines. Both magazines were monthly publications. My responsibilities included hiring photographers and illustrators, and styling and art directing photo shoots.

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