SHOPPING INSIDE: Stick to your budget Black Friday: By the Numbers Support local businesses on Small Business Saturday
SHOPPING
T
GREEN SHOOT MEDIA
he convenience of online shopping is keeping more buyers at home as they avoid crowds at local businesses. However, buying in-person comes with many advantages, both for consumers and their community’s economy. One negative aspect often overlooked with online shopping is its impact on the environment. The Environmental Protection Agency estimates transportation of goods burns 1.1 billion gallons of fuel and creates one-billion metric tons of CO2 annually.
Benefit to your community
When you shop at locally owned businesses, more of your money stays in town and benefits the rest of the community. According to the organization Independent We Stand, for every $100 spent at a local shop, $68 stay in community. Local business owners are inspired to give back to the neighbors who keep their doors open. Many shops purchase their products from other nearby sources and contribute to charitable causes to benefit their community.
Know what you’re getting
Sure, one- or two-day shipping is a great option for last-minute shoppers, but what happens when the product is shipped incorrectly or damaged? Claiming a defective item or reaching out for a refund can be time-consuming, especially during the busy holiday season that e-commerce retailers experience. Shopping local can actually save you time and eliminate the risk of having to explain to a loved one that their item is in the reshipment process during a gift exchange. The best way to know exactly what you are buying is to get it in person.
In-store promotions
Brick-and-mortar stores are no strangers to the competitiveness they face from online retailers. Check your local businesses for in-store promotions to find great savings this holiday season. One way to discover limited-time offers is by signing up for a company’s newsletters or asking them about deals in person.
DIANA DRUBIG
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Shopping Local Keeps the Santa Maria Valley Thriving where they partner with local food trucks and musicians. They’ve also found other more unique partnerships, including teaming up with Foxen Canyon Soap Company to create a soap featuring their beer, and having nearby Bello Forno Pizzeria highlight their and Wade from Rancho Bowl were beers in one of their menu items. all so great and willing to provide great testimonials for their busi- For Maya Mexican Restaurant, nesses and other local businesses,” community partnerships have Borja said. “All three of them were always played a key role in their great examples of why Santa Maria business. “As a small business is such a wonderful community! owner myself, I know how imporThey all use their local resources tant it is to shop local at all of our when they can and encourage other local patrons in the commuMaya – Chamber Ambassador Alli Borja poses with Maya other businesses to do the same.” nity,” said Teresa Paredes. Paredes Mexican Restaurant Owner Teresa Paredes while visiting the is the third generation to take over local business, which has been family owned and operated the family business, which has for over 50 years. been around for over 50 years. She says they support local business “Supporting local business is key as much as they can to keep local to a thriving community,” exbusinesses thriving in our complained Chamber Ambassador munity. “I encourage everyone to Alli Borja. “The more money we go out and shop local and support can keep flowing where we work, our community,” said Paredes. live and play the more well off our “Not just on Small Business Satcommunity is as a whole. Also, urday, but every day!” Santa Maria is a tight knit community so supporting local busiChamber Ambassador Tina Fisher, ness and promoting local busiwho also assisted with the Shop ness is helping your friends, your Local Campaign, said talking with friend’s friends and your neighlocal businesses reaffirmed her bors.” commitment to continue shopNaughty Oak – Naughty Oak Brewing Company has Borja helped the Chamber probenefitted from partnerships with other local businesses to ping local. mote local businesses by visiting help support their own business, as well as the local business “Local businesses are what set businesses and taking photos and community as a whole. our community apart from other interviewing business owners about the importance of shopping Naughty Oak Brewing Company towns,” Fisher said. “We have such a diversity of choices when local. Through talking with local is a great example of a business who has taken advantage of comit comes to shopping, eating or businesses, Borja said she got a better appreciation for how hard munity partnerships to help grow entertainment, right here is Santa their business while supporting Maria Valley. It is extremely imour business community works, and the importance of local sup- others. The local brewery, located portant that we help these local in Orcutt, is relatively new to the businesses thrive.” port. community but has seen success Fisher said that while interview“Craig from Naughty Oak Brew- through partnering with other ery, Teresa from Maya Restaurant local businesses. They have events ing the different business owners,
The Santa Maria Valley Chamber of Commerce is a champion for the local business community. This year, the Chamber teamed up with their Ambassador Committee to help promote shopping local throughout the month of November, leading up to Small Business Saturday on November 30th.
she realized that they are “living their dream” by doing what they do best. “They are all passionate to serve the local community and to be a part of this wonderful community,” Fisher said.
Ulivetos – Chamber Ambassador Tina Fisher visits with Trattoria Uliveto Owner Alfonso Curti. Fisher is passionate about supporting local businesses to keep our community thriving.
As a Catalyst for business growth and a champion for a stronger Santa Maria Valley, the Chamber is proud to support our local business community. We encourage community members to visit our array of unique and enjoyable local businesses not just during the holiday season, but year round, to help keep the Santa Maria Valley thriving. Wondering where to start? You can find a list of over 800 local businesses in our business directory at www.santamaria.com/list.
吀栀攀 䌀栀 愀 洀 戀 攀 爀 椀猀
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STICK TO YOUR
BUDGET THIS SEASON
GREEN SHOOT MEDIA
The mounds of advertisements for Black Friday savings can easily entice someone to stray from their budget and take advantage of plastic payments. However, depending on the cost of an item, it’s possible to find yourself paying for the same purchase when the season rolls around next year. Credit cards are great companions for emergencies or when offering points toward travel, fuel or cash-back rewards. But when you begin relying on them for luxury items, spending habits can quickly become harmful. When you’re Black Friday shopping this year, stick to buying items with cash instead of leaning on credit.
Credit card debt statistics
According to the United States Federal Reserve, Americans have $420.22 billion of revolving credit card debt. This epidemic in the country can be managed by spending responsibly and paying down current balances.
NOVEMBER 2019 |
The average household will pay an average of $1,141 in interest annually. Overall, Americans with revolving debt face outstanding balances of $6,929, and both revolving and outstanding credit card debt account to $944 billion in America.
Save throughout the year
Learning to save throughout the year can lessen the urge you feel to rack up credit card debt for the holidays. One efficient way to ensure funds are intact for Black Friday is by opening a holiday-savings account. You can also get a better understanding on your spending habits to find areas where you can improve. Take advantage of applications that track where your money is going to visualize a better strategy for savings.
When credit cards make sense
If you plan to purchase high-cost items this holiday season, using a credit card that offers rewards can be great way to build points — if you can pay off the balance before interest is charged. Search offers from lenders for perks like travel, fuel and cash-back opportunities.
RODOLFO ARGUEDAS (SADEUGRA)
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GINA’S PIECE OF CAKE
TOWN CENTER E, SANTA MARIA, CA 93454, USA Located in the Town Center Mall downstairs next to Macy’s
Store Hours: Tuesday - Friday 7:30am - 7pm Saturday 7:30am - 6pm 00 1
(805) 922-7866
CAll TO OrdEr YOur HOlIdAY dESSErTS TOdAY!
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May your Holiday
Be Merry & BrigHt
25-50% off
Select Jewelry Storewide
25% off Citizen Watches
Stop in and receive a FREE gold solitaire mounting with Loose Diamond Purchase Shop Local This Holiday Season… Support Small Business Small Business Saturday, November 30, 2019
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SUPPORT LOCAL
on Small Business Saturday GREEN SHOOT MEDIA
Since 2010, Small Business Saturday has been a chance for small and local businesses to take the spotlight during the holiday season. Organized by American Express, it occurs the day after Black Friday and before Cyber Monday, with it falling on Nov. 30 this year. After the festivities of your Thanksgiving gathering, prepare to show support to the small businesses that make your community unique.
Look for deals
While your local businesses may not include their doorbuster advertisements in the same holiday newspaper as national chains, it can still be easy to find great deals. Take advantage of their social media pages or in-store promotions to find offers. Check with your favorite small business about signing up for their newsletter. Once you’re a member, they can email you about their discounted deals during the holidays and year-round.
Small Business Saturday is a great way to learn more about the unique shops in your town and find a new favorite shopping center.
By the numbers
Check out more reasons to support Small Business Saturday, from the company who created the event, American Express: When you spend $100 in your local market, $68 will stay in the local community, whereas only $43 remains when shopping at a national chain. In 2018, U.S. consumers reported spending a record high of about $17.8 billion at independent retailers and restaurants. 96 percent of consumers say Small Business Saturday makes them want to shop small all-year long, not just over the holidays. There were more than 7,500 Neighborhood Champions who rally their community to celebrate the shopping experience in 2018.
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BLACK FRIDAY In-store foot traffic fell
33.5 %
1.7%
compared to the previous year as consumers took to online ordering instead.
Consumers spent over $6.2 billion dollars in online sales on Black Friday.
Retailers sent over
3.5 BILLION
EMAILS on Black Friday to advertise their deals.
of Black Friday sales were made on mobile devices.
Average order values increased by 8.5 percent over 2017 and reached $146.
Sale
BLACK FRIDAY 20% OFF STOREWIDE (no exclusions)
PLUS
FREE MICHAEL STAR Sherpa Throw Blanket with Satin Eye Mask
for the first 20 guests with minimum purchase
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HOLIDAY SHOPPING
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EAT, DRINK & BE MERRY Join Us for Christmas Dinner at Gardens of Avila Restaurant CHOICE OF SOUP OR SALAD Parsnip puree with pesto and chili oil Blood orange salad with endives, watercress, walnuts, bleu cheese crumbles, pomegranate dressing CHOICE OF ONE APPETIZER Puff pastry wrapped brie, balsamic glaze, caramelized onions, fig jam Crab cakes with arugula and marinated carrots Roasted eggplant with pine nut cheese, pistachio basil pesto, sun dried tomato sauce, topped with olive oil and sprouts CHOICE OF ONE ENTREE
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CHEF GARDEN PHOTO BY ALEXANDRA WALLACE
Roasted prime rib, baked potato with cheddar, chives, sour cream and butter, topped with au jus and horseradish sauce
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