Lee Gold Product Design Portfolio

Portfolio

LeeGold | Design

Product Designer +44 (0) 7414 798 988 leegold31@hotmail.co.uk

Contact | +44 (0) 7414 798 988 | leegold31@hotmail.co.uk | leegolddesign.co.uk | uk.linkedin.com/in/leegold31 LeeGold | Design Š 2015

Contents

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Platonic Plastics

2-way radio communication devices for local first responders in areas vulnerable to natural hazards.

The official degree show book and materials for Coventry University Industrial Design Degree Show 2015.

Shaping the future of plastic innovation through

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EDGE Communication

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engaging, interactive education.

West Lake Souvenirs

Energy Control Panels

Little to Large Tupperware

Souvenirs for an international and local audience to capture the history and beauty of the historic West Lake.

Consumer energy control panels, beautifully integrated into homes whilst maintaining a core internal system and low cost.

Catering to a changing family dynamic and establishing healthy eating habits from a young age.

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GlucoTab Dispenser Design to aid the management of a long-term medical condition.

50 CV

A little bit about me.

LeeGold | Design Š 2015

EDGE Communication

Awarded Best Design (MDes) in Show Coventry University ID Degree Show 2015 Brief Final Project Requirements Design a 2-way radio communication device for local first responders in areas vulnerable to natural disasters.

Inspired by MDes research ‘Resilience in the Face of Disaster’.

Building Resilience Thoughtful Design | EDGE Communication is founded on research into building resilience in areas vulnerable to natural disasters. | Providing a modernised alternative to 2-way radio communication, merging modern design with a focused UI. | Multiple functions including a built-in LED flashlight, dynamo charging and a battery level indicator help EDGE stand out in a saturated 2-way radio market.

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© BBC 2015

LeeGold | Design © 2015

Research & Background

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Design manifesto from research outcomes

Research Note | Research conducted September - December ‘14, prior to the Nepalese earthquakes that occurred in April 2015.

Top 3 Natural Disaster Sub-Type Locations 2003-2013

(CRED 2009)

Kathmandu, Nepal Storms

Floods

Earthquakes

Case Study | Kathmandu | Out of 21 cities throughout the world in similar seismic hazard zones, Kathmandu is the worst rated in terms of the impact an earthquake would have on its population. | Inadequate infrastructure, lack of adherence to building regulations, a high population density and an insufficient water supply all account for Kathmandu’s vulnerability.

Research summary poster

(90% module mark)

Radios & Resilience

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Saving Lives And Saving Money.

Building community resilience is now a major focal point for many NGOs. ‘Every £1 invested in reducing disaster risk is equivalent to £4 saved in emergency response and reconstruction’.

British Red Cross (2014)

Why 2-Way Radios?

To achieve these, communication is key to a successful and coherent response.

Training for local first responders is key to the preservation of life.

Light search and rescue is a key activity in the immediate aftermath of a natural disaster.

Providing emergency healthcare and establishing a field medical clinic are key.

LeeGold | Design © 2015

Initial Ideation

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Sketch Modelling

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Ergonomic Testing Hand size shown:

LeeGold | Design Š 2015

Ideation Development

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Component architecture Optimised for manufacture

Form development

Final product

Function Analysis

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Channel Selection & Battery Level Indicator

Dynamo Charging

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On | battery OK

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| Spark finish

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Low battery

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1 minute crank = 10 minutes battery

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Unique channels dedicated for emergency medical assistance and search and rescue

2 in 1 belt-clip/ hand crank

Very low battery

| 15 mins

LeeGold | Design Š 2015

Design to the Core

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Designed & Engineered | Inside & Out

Volume/ Channel Dials | Quick and effortless volume and channel selection LED Indicator | Battery level indicator for quick visual reference

Headphone Jack | Standard 3.5mm headphone jack with a waterproof silicone tab

PTT Button | Push to talk

Call Button | Sends loud dial tone through to gain attention of receiver

Key Information | Multiple Channels | 10km Range UHF Signal | IP54W Rating | Dynamo Charging | Built-in Flashlight | Battery Level Indicator

Speaker/ Mic | 30mm loudspeaker and mic ensure clear communication, even in loud environments

Induction Charging | In the dock charging

LED Button

LED Flashlight | 4 modes: On | Steady flash | Pulsating flash | Off

Micro USB Type B Port | Internationally recognised for charging the device universally

3D Printed Model

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LeeGold | Design Š 2015

#CovID2015

Awarded Outstanding Contribution to the Department (Degree Show Committee Work) Coventry University ID Degree Show 2015 Brief Client Requirements To design and implement a brand for the 2015 Coventry University Industrial Design Degree Show, producing a catalogue for student work and a range of marketing materials. | Joint project with Benjamin K端bler.

Industrial Design Degree Show An Exhibition Of Excellence | Coventry University Industrial Design Degree Show 2015 represents 4 courses, for the first time ever: Automotive and Transport Design, Product Design and Interior Design. | Over 150 students are represented in one joint booklet. | Marketing materials produced for industry personnel and the public.

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LeeGold | Design Š 2015

Branding

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| A simple, professional logo (right) that continues the CMYK theme used in previous years, ensuring a familiarity with returning visitors and embedding a longterm brand identity into the annual event.

1 Brand, 3 Identities

| Business cards produced to hand out to industry visitors and guests (see below).

Industrial Design

Automotive & Transport

Product Design

Interior Design

The Book | Guides & Layout

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Tasks

Example Page Provided to Students

| Tasks included organising, collecting and collating work from over 150 students across 4 courses, to be in one joint book. 1,500 copies printed for various exhibitions throughout the UK.

Grids were provided to ensure the book maintains visual continuity throughout.

| ‘How to’ and example documents were produced to inform people how they could submit work for the book, across multiple platforms including Adobe Photoshop and InDesign. (See below & right).

InDesign | How to package your project To help us create and edit the book efficiently, we would like you to package your projects for us using InDesign. Use the template and the ‘example book pages’ pdf guide provided to assist you when placing your images within the document guidelines.

Use the ‘Rectangle Frame Tool’ (keyboard shortcut ‘F’) to draw your image boxes to the structure you’d like, (snapping to the guides provided). Then, by selecting each frame drawn, you can use the place tool (File: Place OR keyboard shortcut ‘cmd Step 1

Step 2

Step 3

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D’ (mac) or ‘Ctrl D’ (Windows)) to select and insert your desired images into each individual frame. All images must conform to the guides provided, as documented in the ‘example book pages’ pdf.

Once you have placed the images appropriately, you need to ‘package’ your file. See the instructions below to learn how to do this.

Once you have done this send the entire folder to covid2015@gmail.com. Thanks you for co-operation.

Ensure these are ticked.

1843 | Coventry School of Art & Design

LeeGold | Design © 2015

The Book | Design

| The book was designed to ensure that student work was prominent and quick and easy to navigate. | Coloured card pages were used to separate the courses into 3 sections: Interior Design, Product Design and Automotive and Transport Design. This enabled quick navigation between the courses. | The card pages contained a brief description of the course in that section and a student directory for efficient navigation.

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Sponsors & Content

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| Meetings with potential sponsors were coordinated to secure funding and aid the printing of the degree show books, in addition to other materials. | Book spine (bottom left) | Student content on grid (top right) | Information and student images, clear, legible and easy to navigate (bottom right).

LeeGold | Design Š 2015

Marketing

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| Images taken to advertise the range of skills and resources available at Coventry University (right). These were used throughout the booklet and were printed as A1 posters, placed around the department to provide an immersive and connected experience between the book and the show.

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Tools of the Trade 1843 | Coventry School of Art & Design

Coventry University Š 2015

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Sketch Model Making Coventry University © 2015

Product Design Tutorial Session 21/05/2015 19:39

1843 | Coventry School of Art & Design

Coventry University © 2015

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Interior Design Sketchin Laser Cutting 1843of | Coventry Art & Design 1843 | Coventry School ArtSchool & ofDesign

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Coventry University © 2015

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LeeGold | Design © 2015 Automotive Sketching

Workshop Tools 1843 | Coventry School of Art & Design

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Coventry University © 2015 21/05/2015 19:36

Platonic Plastics

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Highly Commended Competition Finalist Design Innovation in Plastics 2014 Brief Competition Requirements Design for learning. To design a product manufactured predominantly from plastic; that is educational, innovative, original and engaging.

Platonic Plastics An Experience | Platonic Plastics is an engaging educational experience for students and designers. It focuses on promoting kinaesthetic and visual learning through interaction and exploration. | Swatches aid designers in making the correct material choices, promoting considered design. | Includes textured surface finishes to SPI industry standard. | The properties and manufacturing capabilities of plastics themselves are at the heart of the product.

LeeGold | Design Š 2015

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Platonic Plastics | Featured in IMO3’s Materials World magazine; (August 2014: Volume 22 Number 8), alongside 3D printed components.

LeeGold | Design Š 2015

Ideation & Development

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Initial design submitted for competition- progression to competition finals in London

Form development

Mr Richard Brown G&A Moulding Technology Awarded a 1 week course: Fundamentals of Injection Moulding

Component Structure

New developed design

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Hinge | Polypropylene | Injection moulded | 16 impression sprue and runner | 2 part pull tool

Face Plate | Polypropylene | Injection moulded | 6 impression | 2 part pull mould.

Swatch face and face plate overlay onto the hinges using friction snap fits. The hinges and face plates form the dodecahedron shell that the various swatch faces can be clipped onto.

Swatch Face | Various Materials | Injection moulded | Single impression (insert tool) | 2 part pull tool

LeeGold | Design Š 2015

The Final Product

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Actual size swatch C2

D2

B2

Spark finish A2

Swatch face is divided into 5 segments, each representing an SPI industry standard surface finish.

These allow users to see how textured surfaces can change the physical and kinaesthetic properties of a material and consequently, product applications.

Marketing & Promotion

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A5 leaflets produced for the DIP competition finals.

LeeGold | Design Š 2015

GlucoTab Dispenser

In association with Diabetes.co.uk Brief Client Requirements To design a portable GlucoTab dispenser for use by type 2 diabetes patients to enable them to maintain blood-sugar levels and prevent hypoglycaemic episodes.

Hypo Episode Prevention And Control | Type 2 diabetes sufferers need to maintain adequate sugar levels (4-7 mmol/l) to aid the prevention of hypoglycaemia. A hypo can occur when blood glucose levels fall below 4mmol/l. | Symptoms of an impending hypo include; feeling dizzy, hungry, sweaty or a change in mood, trembling and lack of concentration. | Glucose tablets (GlucoTabs) are used to maintain blood sugar levels. Type 2 diabetes patients often take 1-2 tablets per day. In the event of a hypo, the patient should be given 2-3 GlucoTabs to quickly increase sugar levels.

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LeeGold | Design Š 2015

Initial Ideation

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Larger design for weekend breaks Simple, sleek design

Pinch and twist lid to prevent child access

Slide the tab down to open bottom and release Glucotab(s) - Refilled using same method

Intuitiveness

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Portable | The Glucotab dispenser is the same size as a standard credit card, allowing for easy user portability.

Branding | Screen printing can be used to quickly and cheaply adapt the branding.

Instructions | Pictogram provides vital information of how the product should be used in a hypo event.

LeeGold | Design Š 2015

Packaging

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| Minimal packing to save on costs and storage/ retail space and costs. | Packaging design cleverly incorporates the actual product into the visuals, to help prevent buyers opening the packets before purchase and prevent contamination. | Key medical information is given on back of the product retail packing.

LeeGold | Design Š 2015

West Lake Souvenirs

Designed for West Lake Souvenirs Hangzhou, China Brief Client Requirements To design a souvenir range, incorporating artwork from locally famed artist Chen Ling for a local company based around historic West Lake, situated in Hangzhou, China. To be sold to an international audience in souvenir stores around West Lake and online. | Joint project with Jordan Littlewood and Olism (Min) Shao.

SOUVENIRS CAPTURING HISTORY | Souvenirs inspired by West Lake and the numerous historic attractions situated in and around the area. | Engage visitors to West Lake and allow them to take a piece of the beauty back home with them; to share with family and friends.

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LeeGold | Design Š 2015

A Perfect Set

Souvenirs | The products shown (right) are just a small selection of souvenirs designed. Designed individually but with a common theme- the perfect gift set for anyone.

Artwork Scroll | Integrated artwork from famous local artist Chen Ling, in a traditional scroll format. A classic souvenir.

Chopsticks | Chopsticks, one of the most prominent features of Chinese culture. Elegantly designed and inspired by the ‘broken bridge’ that famously rests upon West Lake’s historic waters.

Incense Holder | A prominent feature throughout China. A simple modern twist, sculptured to represent the moon statues that seemingly float upon West Lake.

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Exhibition

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Exhibition Posters | Exhibition posters produced for ZUMC, to showcase work produced for the various companies whilst based at the university in Tongxiang, Zhejiang, China. | During exhibition the local souvenir company expressed interest in manufacturing the chopstick designs to be sold in stores and online. (Update pending).

LeeGold | Design Š 2015

Energy Control Panels

Designed for Zhejiang Wuxian New Energy Company (TMC) Hangzhou, China Brief Client Requirements To design a range of energy control panel sets around an existing ‘interior system’ to be fitted indoors and outdoors (on water solar tanks). | Joint project with Jordan Littlewood and Olism (Min) Shao.

The Consumer An East-Asian Market | Exploratory primary research to understand the needs and ambitions of the East-Asian consumer market. | Design modern energy control panels to suite the booming Asian property market. | Simplify functionality into a minimalist, beautiful aesthetically considered design.

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TMC Factory, Zhejiang, China

LeeGold | Design Š 2015

Elegantly Simple

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| Unobtrusive design that fades into the background when not in use. | Motion sensors active the display when the room is occupied so that it can be read from a distance. | When a room is unoccupied, the display sleeps to help save energy and reduce the cost to the consumer.

Tank product | 水箱产品

Smart product | 智能产品

Modern 现代 | Stylish 优雅 | Desirable 合意的

Manufacturing

Designed for cost effective manufacturing on existing machinery | 设计用于现有的机械成本效益的制造

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2-part pull injection moulding

LeeGold | Design © 2015

In Situ

A simple design that will blend into any modern interior.

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LeeGold | Design Š 2015

Little to Large

Brief Requirements Design a portable feeding environment to assist caregiver and child in the education of healthy eating in their pre-school years (3-5 years old).

The Facts A Big Issue | Over 20% of 4-5 year olds and 30% of 10-11 year olds were overweight or obese in a survey conducted by the National Child Measurement Program (NCMP). | 28% of 2-10 year olds are overweight, (Public Health England). | ÂŁ5 billion per year is the cost of obesity health related problems to the NHS, (Department of Health). | 50% of all parents fail to recognise that their children are obese or overweight, (BBC News).

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LeeGold | Design Š 2015

Initial Ideation

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Initial detachable tray concept

Revised join design

Form development

Final concept Initial ideation and concept development

Component Details

Base Lid | Tupperware seal secures all components together with a watertight seal.

PLATE LID | Watertight seal to contain divider and food, (microwave & freezable).

DIVIDER | Helps with portion sizes (as advised on Little to Large website.

CUTLERY | Designed to ergonomically fit a range of hand sizes.

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All components are manufactured from PP with LIFE* additive, with exception of the cutlery which is manufactured from stainless steel, PP & Kraton* with LIFE additive and the plate which is manufactured from PP & Kraton with LIFE additive. *LIFE is an antimicrobial additive that can reduce bacteria presence by over 99% ** Kraton grade D SBS is a synthetic rubber used to add grip to components

PLATE | Anti-slip base and curved design to allow easy ‘scooping’ of food (microwave & freezable) BASE | Stores cutlery, locates plate position and allows for transportation.

LeeGold | Design © 2015

Marketing & Branding

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Packaging | Minimalist packaging designed to stand out to both caregiver and child in crowded retail displays. Attractive, informative and minimal recyclable packaging.

Online Environment | Little to Large, reinventing the Tupperware party and inspiring a generation. Using a modern platform to promote healthy eating and drive forward product sales. Online content includes educational flash games for children and interactive, downloadable menus and meal suggestions for parents.

Rendered in Bunkspeed Pro

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LeeGold | Design Š 2015

CV

Product Design Graduate seeking to develop and hone technical skills and experience working in a competitive, international design environment.

Creative, enthusiastic and social design thinker.

Education 2011 - 2015 Coventry University, UK MDes Consumer Product Design First-Class (Hons) Degree.

Modules include: Product design for making, 3D modelling and presentation, marketing and branding, professional enhancement and industries projects.

Final major project: 2-way radio communication devices to enable local first responders to act efficiently in the event of a natural disaster. Inspired by MDes research into resilience in the face of disaster.

Awarded ‘Best Design (MDes) in Show’ Coventry University Industrial Design Degree Show ‘15 Sept 2014 G&A Moulding Technology, UK The Fundamentals of Injection Moulding

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Employment & Experience

Skills

June ‘15 - Present Keechdesign UK Ltd. London, UK Freelance Designer

Market research

Concept sketching

Working freelance to support a range of projects.

Design thinking

Sketch modelling

CAD

Packaging design

Project management

Self motivated team player

April ‘14 - June ‘14 ZUMC, Tongxiang, China Industry Collaboration Projects Worked with multiple Chinese companies on a number of projects whilst based at Zhejiang University. Projects included producing a range of souvenirs for the historic West Lake, Hangzhou and working with Zhejiang Wuxian New Energy Company, re-imaging their product range of consumer energy system control panels.

2009 - 2014 (outside term times) BHS, Harlow, UK Store Associate- Customer Services A role maintained outside of university that has developed my social skills and ability to handle pressure, working in a teams and managing time to get successful results. A trusted team player who is given responsibilities to ensure the smooth running of a busy retail environment, assisting with cash management and visual merchandising throughout the store and other regional stores.

... a fast learner

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Additional Information Highly Commended Finalist- Design Innovation in Plastics 2014, Design for learning Innovation through play. (Featured in IMO3’s Materials World magazine).

Worked as a student ambassador at Coventry University, helping to promote the department to prospective students and parents, assisting with open days and the smooth running of interview days.

I have worked on several successful projects with international companies including Imagination, Vax and Philips.

Languages | Basic - intermediate German, (multiple qualifications).

Awarded ‘Outstanding Contribution to the Department’ Coventry University Industrial Design Degree Show ‘15 I enjoy design based exhibitions and travelling to experience how different cultures interact with their environments. I am open and willing to travelling as part of my job. I have an interest in various areas of design including product, graphic and architectural design, in addition to photography.

Referees | Available upon request

LeeGold | Design © 2015

Thank You

Contact | +44 (0) 7414 798 988 | leegold31@hotmail.co.uk | leegolddesign.co.uk | uk.linkedin.com/in/leegold31 LeeGold | Design Š 2015