the lyric fitzroy 1920
2016
338 Gore Street
contemporary v i n ta g e l i v i n g
Live in the now with a nod to the past a glamourous life is yours at The Lyric On the site of one of Melbourne’s very first theatres, the Lyric Theatre has been beautifully reimagined as a series of chic apartments impeccably designed by Hayball. Located in the heart of vibrant Fitzroy, and with the CBD within walking distance, The Lyric offers sophisticated inner city living in a class of its own.
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Artist Impression
Artist Impression
338 Gore Street
the lyric fitzroy
S TEP IN , S TEP O U T
A life of st yle demands a grand entrance The lobby of The Lyric recalls the site’s days as an opulent picture palace, with soaring double-height ceilings for a sophisticated arrival experience. Balancing elegant design with a contemporary aesthetic, this is the essence of Fitzroy in one beautiful and dramatic space.
Artist Impression
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the lyric fitzroy
338 Gore Street
Artist Impression
city views Looking out from The Lyric offers a magnificent
NE W PER S PECTIVE
Gore Street, the surrounding lively street scenes of Fitzroy
neighbourhood vistas
and the twinkling lights of the city just beyond.
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panorama that takes in the lush greenery of tranquil
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the lyric fitzroy
338 Gore Street
CA RLTO N NO RTH C L IF TON H IL L
Princes Park
A LE X A N D
R A PA R A DE
FI T ZRO Y
500m
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05
1km
Strolling D i S ta n c e
EA ST ER N FREEWAY
02
2km
ROYA L PA RA DE
LYG O N ST
melbourne
CA RLTO N
JO H N STO
O N ST
03
E ST
H O D D LE
G ERTR U D
foot. Whether you are working in the CBD or
Collingwood
ST
and bars, this is a city best explored on
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W EL LI N G
parks and streets lined with cafés, restaurants
SM IT H ST
09
TO N ST
IC K ST
With its elegant grids, grand gardens, pocket
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A B B OTS F OR D
B R U N SW
N O RT H ME L BO URN E
06
SWA N STO
inner-Melbourne is eminently walkable.
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N IC H O LS
N ST
Just like New York, Paris and Rome,
Carlton Gardens
enjoying the nightlife of Fitzroy, you are
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never far from home.
Victoria Park
N ST
CO L L ING WO OD
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LESS THAN 10 MINS FROM THE CBD
V IC TO R IA
PA R A D E
Melbourne Central
North Richmond
Parliament
01. RMIT University
09.
Academy of Mary Immaculate
02.
University of Melbourne
10.
St. Vincent’s Private Hospital
03.
Fitzroy Primary School
11. Royal Melbourne Hospital
04.
St. Joseph’s Primary School
12. Epworth Hospital
05.
Carlton Primary School
13.
Federation Square
06.
Carlton Gardens Primary School
14.
Bourke Street Mall
07.
Australian Catholic University
15.
Melbourne Museum
08.
Collingwood College
16.
Melbourne Cricket Ground
14
Water
Train line
Tram route
EA S T MEL B O U RNE
Fitzroy Gardens
West Richmond
R IC H M ON D Jollimont
Southern Cross Parks
MEL B O U RNE CB D
Bus route
8
13
12 Yarra Park
Flinders St
16
9
B R ID G E R D
“I often think t h at t h e n i g h t i S more alive and m o r e r i c h ly coloured than t h e d a y. � V i n c e n t Va n G o g h 1853
1890
Le ic e st e r
the lyric fitzroy
St
338 Gore Street
the lyric fitzroy
EA ST ER N
FREEWAY
Ro se St
08
17
V ic to ri a St
21
26 29 JO H N STO Chapel St
30
26
31
B e ll St
27
35
20
30
G re e ve s
27
CARLTON
15
38
MEET THE FLÂNEUR
02 05
St D a
07
vi d St The Flâneur is a person of leisure, an idler, an urban explorer,
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a connoisseur of the street. First coined to describe literary types N ST
37
07
23
03 Condell St
16
08. Rice Queen 09.
Little Creatures Dining Hall
10.
Le Bon Ton
11.
Jimmy Grants
12.
Gelato Messina
13.
La Condesa
31. Búl 32.
Neuw Denim
33. Alpha60 Naked in the Sky Hell of the North The Napier Hotel Union Club Hotel Mr Wow’s Emporium
IC K ST
G ERTR U D Parks
Activity Zone
E ST
Train line
28
N a p ie r St
B R U N SW
Mark Tuckey
30. Kloke
01 32
34.
Double Monk
35.
Claude Maus
36. Aesop 37.
Happy Valley
38.
Vintage Garage
Collingwood
G IP P S ST
COLLINGW O OD
G ERTR U D
10
18
Tram route
04
E ST
28
10
18
04
25 06
36 ST
01
BARS 21. 22. 23. 24. 25.
29.
G IP P S ST
COLLINGWO OD
ST
07. Rockwell & Sons
Fi tz ro y St
06. Enoteca
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28. Left
H O D D LE
Saint Crispin
27. Gorman
TO N ST
05.
Carlton Gardens
Christopher Boots
W EL LI N G
Moon Under Water
26.
SM IT H ST
04.
DESIGNER/ RETAIL
G o re St
Panama Dining Room
B R U N SW
03.
IC K ST
02. Alimentari
CAFÉS Charles St 14. Sir Charles 15. Everyday Coffee 16. Proud Mary 17. Industry Beans Webb St 18. De Clieu 19. Breakfast Thieves 20. Addict Food & Coffee
G e o rg e St
Cutler & Co.
N a p ie r St
DINING
Webb St
Fi tz ro y St
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SM IT H ST
Condell St
A BBOTSF ORD
G o re St
03
33
Charles St
St a n le y St
G e o rg e St
SWA N STO
N IC H O LS
N O RTH ME L BOUR NE
12
St a n le y St
16
24
who frequented cafés and bars in early 20th Century Paris, the Flâneur is alive well 23 today in Fitzroy. M o o r and St
O tt e r St
12
33
11
37
11
M o o r St
O tt e r St
02 05
09
P e rr y St
22
22
Victoria Park St D a vi d St
St
35
P e rr y St
St
H O D D LE
13
N ST
G re e ve s
O N ST
NOT ALL THO S E W HO WAN D ER ARE LO S T FI T ZRO Y
JO H N STO
31
B e ll St
15
38
FI T ZRO Y
29 Chapel St
20
TO N ST
14
13
N ST
W EL LI N G
T
21
O N ST
14
N IC H O LS
P R EC IN C
V ic to ri a St
01.
T
A rg yl e St
500m
SPA N IS H
19
A rg yl e St
P R EC IN C
500m
08
17
1km
2km
SPA N IS H
19
25 06Bus route
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36 12
13
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the lyric fitzroy
the lyric fitzroy
338 Gore Street
BrunSwick St
g e r t r ud e S t r e e t
AND SURROUNDING AREA Gertrude Street is a microcosm
As Melbourne’s enduring avenue
of Fitzroy’s many charms, represented
of cool, Brunswick Street draws music
by old school pubs, award-winning fine
fans, fashionistas, caffeine hunters
dining, superb coffee, vintage wares
and those who appreciate the joys
and the kind of music, book, clothing
of independent retail.
and gift shops where you can browse away an entire day. Come nightfall
On Brunswick Street there is something
the street’s additional delights include
to enjoy at every hour of the day,
live music and cocktails.
from the perfect alfresco breakfast
1. Gorman
to a late nightcap in style.
1. Alimentari
1. Builders Arms Hotel
1. Builders Arms Hotel - 211 Gertrude Street, Fitzroy. buildersarmshotel.com.au
1. Gorman - 235 Brunswick Street, Fitzroy. gormanshop.com.au
2. Enoteca - 229 Gertrude Street, Fitzroy. gertrudestreetenoteca.com
2. The Veggie Connection - 85 Victoria Street, Fitzroy. vegetableconnection.com.au
3. TITLE - 183 Gertrude Street, Fitzroy. titlestore.com.au
3. Búl - 241 Brunswick Street, Fitzroy. bul.com.au
4. Left Fashion - 161 Gertrude Street, Fitzroy. leftfashion.com.au
2. Enoteca
2. Angelucci
2. The Veggie Connection
3. Panama Dining Room
4. Nique - 211 Brunswick Street, Fitzroy. nique.com.au
1. Alimentari - 302 Smith Street, Collingwood. alimentari.com.au
Smith Street
2. Angelucci - 113 Smith Street, Fitzroy. angelucci.net.au 3. Panama Dining Room - Level 3/231 Smith Street, Fitzroy. thepanama.com.au
AND SURROUNDING AREA While the crowds flock to Smith Street
4. Lamington Drive - 101A Sackville Street, Collingwood. lamingtondrive.com
to sample the next big thing in gourmet burgers, casual dining, coffee, ice-cream and more, all you need to do is walk around the block. As well as the city’s latest epicurean delights, Smith Street is home to boutiques, bookshops and bars – a place to indulge all the senses.
3. TITLE
4. Left Fashion
4. Lamington Drive
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Courtesy of Fitzroy Local History Photograph Collection
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3. Búl
4. Nique
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the lyric fitzroy
338 Gore Street
johnSton Street
Linking Smith Street and Brunswick Street (and the old-school charm of Carlton just slightly further afield), Johnston Street is an endlessly rewarding stretch of eclectic and authentic urban experiences. This is where you’ll find your new favourite neighbourhood cafés, designer stores and places to meet friends for dinner. It is also the home of the popular Hispanic Latin American Fiesta every year.
1. Mark Tuckey - 231 Johnston Street, Fitzroy. marktuckey.com.au 2. Christopher Boots - 369 Gore Street, Fitzroy. christopherboots.com
1. Mark Tuckey
The Lyric Theatre - Moreland City Libraries
1. Sir Charles
Gore Street 1. Sir Charles - 121 Johnston Street, Fitzroy. facebook.com/pages/Sir-Charles 2. Everyday Coffee - 33 Johnston Street, Collingwood. everyday-coffee.com
The original industrial identity of Fitzroy is alive and well in Gore Street, where those who appreciate good design go for handcrafted furniture from established studios. This quiet and leafy residential street is also where you’ll find tucked away neighbourhood pubs among the neat rows of picturesque terrace houses.
2. Everyday Coffee
2. Christopher Boots
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“One can not think well , love well , Sleep well , if one haS not dined well .� Virginia Woolf 1882
1941
intermiSSion
A life at The Lyric is one of harmony. Everything has been designed to work together, from the exquisite communal spaces to the exclusive lifestyle app, which is only available to residents.
introducing your
Living at The Lyric includes your own personal Digital Butler – a sophisticated smartphone app ready to make life easier with everything you need in one handy place.
• Call a taxi or see how far away your next tram is • Arrange for your dry cleaning to be collected • Keep all your user manual’s and building information together • See live footage from foyer, intercom and rooftop cameras • Manage your energy with up-to-date information
EXCLUSIVE TO
the lyric fitzroy
338 Gore Street
LEMON GROVE
S pa c e S to S h a r e Level 1 of The Lyric offers places to play and spaces for solitude. A sumptuous
LEMON GROVE
light-filled conservatory provides study and reading areas, alongside a stylish private cinema with plush seating. This warm and cozy space features large
1
round windows that overlook a perfectly composed private courtyard with its own barbecue area, herb garden and grove of lemon trees.
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3
LEMON GROVE
HERB GARDEN
BBQ FACILITIES
SHADED DECKING
Fresh herbs are ready to be picked and
A modern barbecue with everything you
An outdoor dining area provides the
added to your next gourmet meal.
need to cook up something special.
perfect place for at-home picnics.
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BAR AND ENTERTAINING FACILITIES
CONSERVATORY
PRIVATE CINEMA
The best venue for cocktail parties and
The timeless charm of a conservatory is
Just like the old days, The Lyric screens
special occasions is right here at home.
given a new contemporary design.
fine films in comfort and style.
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01.
Herb garden
03.
Shaded decking
05. Conservatory
02.
BBQ facilities
04.
Bar & entertaining facilities
06.
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Private cinema
the lyric fitzroy
338 Gore Street
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Artist Impression
the lyric fitzroy
338 Gore Street
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Artist Impression
“Show me your garden and I Shall tell you w h at y o u a r e� alfred Austin 1835
1913
the lyric fitzroy
338 Gore Street
Artist Impression
setting the scene
Each apartment at The Lyric is an elegant haven designed
YO U R PRIVATE W ORL D
around an intelligent use of space, glorious light and unique
residence interiors
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views, with Herringbone parquetry floors and bronze tapware to add a touch of glamour.
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Artist Impression
the lyric fitzroy
338 Gore Street
Artist Impression
dressing the part
perSonal choice interior schemes
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The Lyric apartments are available in two sophisticated colour schemes. Both provide a perfect backdrop to create your new home, with local designer furniture studios ready to help complete the picture.
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the lyric fitzroy
338 Gore Street
ENCORE
MATINÉE
Artist Impression
Artist Impression
This encore colour scheme features bold black and
This matinĂŠe colour scheme offers a lighter tile in the
white patterned tiles in the bathroom, with a beautiful black
bathroom picking up on the texture of timber, with a white
benchtop and textured white joinery in the kitchen.
benchtop and champagne accented joinery in the kitchen.
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the lyric fitzroy
338 Gore Street
Artist Impression
ground floor
For the little things you need, convenient retail is outside your front door
convenience
with a new supermarket, shopping and cafĂŠ opportunities. Set within the
at your doorstep
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preserved heritage ground floor building, The Lyric adds to the eclectic fabric of Fitzroy for its residents and the wider community to enjoy.
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the lyric fitzroy
338 Gore Street
Hayball creates outstanding buildings that enrich the lives of occupants with a sense of individuality, flexibility and enjoyment. Integrating architecture, interior design and urban design, Hayball specialises in stitching new projects into the existing urban fabric with emphasis on an architectural response that contributes to an area’s vibrancy and character. The practice has completed hundreds of projects, including single and multi-residential buildings, schools, universities, commercial developments and urban design for entire suburbs, across Australia, Southeast Asia and China. hayball.com.au
SMA Projects Australia creates high impact developments crafted for modern living. Proudly established in 1993, SMA is a Melbourne-based company that has carved a niche as both builder and developer with a hands-on approach that enables full control over every aspect of a project’s life. The SMA portfolio showcases an exciting range of large and boutique commercial and residential projects, each demonstrating creative architectural thinking and innovative design principles. smaprojects.com.au
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the lyric fitzroy
338 Gore Street
Tract is a leading landscape architecture practice that combines a wide range of specialist skills including horticulture, urban design and environmental planning. Providing analysis and advice to high quality development projects, Tract applies a multidisciplinary approach to safeguard urban renewal while delivering innovation, sustainability and visual impact. With over eighty awards across four decades and unequalled success in design competitions, Tract is a recognised expert in landscape architecture. tract.net.au
SJB Planning has built a significant reputation through an extensive range of professional consulting services covering statutory planning, strategic planning and master planning. As a prominent industry leader, SJB Planning services have been instrumental in many major planning projects including shopping centres, hospitals, offices, commercial buildings and residential developments. All SJB Planning projects enjoy strategic and statutory planning which is thoughtful, rigorous and effective in delivering optimal urban outcomes. sjb.com.au
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“a r t wa S h e S a wa y from the Soul t h e du S t o f everyday life” pa b lo p i c a s s o 1881
1973
YO U R S TORY B EGIN S h e r e
Securing a new life at The Lyric is a strictly limited opportunity
thelyric.com.au
Disclaimer: Although due care has been taken by 338 Gore Street Pty Ltd and its related entities in preparing the information contained in this Marketing Booklet (“Document�), 338 Gore Street Pty Ltd, its related entities, its officers, employees, advisors make no promise, representation or warranty (express or implied) as to the accuracy, reliability or completeness of the contents of this Document. In particular, the Document does not constitute all, or any part of an offer, or contract for sale for any property referred to herein. All plans, subdivisions, surveys, development plan, financial details, artist’s impressions, photographic material and other such material are illustrative only.To the extent permitted by law, 338 Gore Street Pty Ltd and its related entities disclaims all liability for any loss (including consequential loss or damage), suffered or incurred (including negligence) by any person, howsoever caused as a result of the use of, or reliance on, this Document. All information included in this Document remains the sole and exclusive property of 338 Gore Street Pty Ltd and its related entities. All information disclosed or communicated in this Document, or in connection with this Document, is strictly confidential and must not be disclosed to any other person or entity and must not be used for any purpose other than the purpose of this Document, without the prior written consent of 338 Gore Street Pty Ltd or its related entities.
thelyric.com.au