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Artist’s Impression
Fitzroy Ltd is about rare quality. Set within an enviable inner city location, with a superb level of design inspired by the area’s balance of effortless authenticity and quiet confidence. This exclusive collection of homes boasts exceptional living spaces and a style which is as raw, refined and richly detailed as Melbourne itself.
An established locale
Nowhere else offers such a high concentration of boutique retail, awarded wine bars, acclaimed restaurants, longstanding pubs and well-loved cafĂŠs. This tightly-held area delivers premium shopping and dining every day, with the streets and lanes of the CBD just a short walk, cycle or tram ride away.
RIGHT Gertrude Street Precinct
LEFT Panama Dining Room
ABOVE Saint Crispin RIGHT Marion Wine Bar
LEFT Royal Exhibition Building
RIGHT South of Johnston
LEFT Kit and Ace
The nearby Carlton and Fitzroy Gardens have long been a favourite destination for picnics, entertaining or just relaxing on the pristine green lawns.
In good company
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Hoddle St
7
Wellington St
Smith St
Johnston St
Gore St
Brunswick St
∠
Nicholson St
Melbourne University
10 22 15
11
16 17 21
Moor St 12 8
4 7min to CBD
Collingwood Train Station
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6min to CBD
7min to CBD
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FITZROY 5
COLLINGWOOD
14
9 1
20
Gertrude St
2
21 3
Carlton Gardens 19
Victoria Pde 13
RMIT University
∠
MELBOURNE CBD
Fitzroy Gardens
Melbourne Sports Precinct TURN A CORNER
RETAIL
DINING
Coffee at Birdman Eating, lunch at Smith
02. Kit and Ace
01. Marion Wine Bar & Cutler & Co.
& Daughters, dinner at Cutler & Co, drinks
02. Mud Australia
03. Birdman Eating
at Hell of the North, and indulgences at
03. Aesop
04. Messina & Panama Dining Room
Gelato Messina whenever you please.
06. Alimentari
06. Saint Crispin
Living at Fitzroy Ltd means having
08. Alpha60
07. Hell of the North
some of Melbourne’s best-loved food
10. Christopher Boots
08. Smith & Daughters
destinations on your doorstep.
10. Mark Tuckey
09. Meatball & Wine Bar
11.
Gorman
09. IDES Melbourne
11.
Búl
22. Bar Liberty
This location is surrounded by some
∠
of Melbourne’s best known avenues of unique and unpretentious style, from the
EDUCATION
SERVICES
13. Australian Catholic University
05. Melbourne Museum
14. Academy of Mary Immaculate
05. Royal Exhibition Building
It’s all walkable. Grand gardens, prestigious
15. Fitzroy Primary School
12. Fitzroy Town Hall & Library
universities, Lygon Street and the city’s
16. St. Joseph’s Primary School
19. St. Vincent’s Private Hospital
celebrated arts and sporting precincts
17. Melbourne Polytechnic
20. Coles Supermarket
are also all close by.
18. Collingwood College
21. Woolworths Supermarket
on-trend dining of Gertrude Street to the boutique retail of Brunswick Street and the eclectic charms of Smith Street.
Bicycle
Train
Tram
Education
Parks
SNAPSHOT OF THE AREA
01. AAMI Park Stadium 02. Royal Botanic Gardens 03. Port Phillip Bay 04. Melbourne Cricket Ground 05. Melbourne & Olympic Parks 06. Brunswick Street 07. Smith Street 08. Melbourne Museum 09. Fitzroy Gardens 10. Victoria Parade 11.
Victorian Parliament
12. Melbourne Central 13. St. Vincent’s Hospital 14. Carlton Gardens 15. Fitzroy Town Hall & Library 16. Emporium Melbourne 17. Gertrude Street
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02 01
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05 16
12
11 09 13 14 08 10
17
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Composition and context
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The composition of materials on the exterior of Fitzroy Ltd has been inspired by its immediate urban context. At its base, bluestone wraps around the building and provides a threshold for the ground floor residences. In the first levels above, textured brickwork articulates a sense of movement in the faรงade and provides a more relatable scale against neighbouring brick houses. At the more elevated levels, the materiality of the faรงade transitions to an industrial language, with a metallic edge unifying the building as it sets back from Gore Street.
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The architectural response by Hayball has been to create a building that sits gracefully within its established tree-lined streetscape, while also creating a series of contemporary homes inside with careful attention paid to light, space and materials. An internal courtyard, a rooftop garden and a finely crafted lobby offer a sense of private community for residents, with individual terraces providing private outdoor living spaces with impressive city and neighbourhood views. Artist’s Impression
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Artist’s Impression
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Walk in, walk down
Taking cues from the neighbouring Victorian houses, the building presents a series of transitions from the street into the building. Some residences feature street-level walk-in entrances, while others feature classic New York-style walk-down entrances with a private garden. With a range of creeping and flowering vegetation, these walls seamlessly blend with the surrounding environment.
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Artist’s Impression
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The lobby of Fitzroy Ltd connects the cool, industrial tones of the building’s exterior with the warmth of the residences found within, using a carefully considered blend of materials and textures in a seamless transition. The design of this space has been crafted to provide a welcoming space for residents and visitors which sets the tone for the sophisticated residences beyond. Artist’s Impression
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Artist’s Impression
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Surfaces and spaces
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For the interiors of each home, Kate Roach has been inspired by the exterior, taking the rawness of the outside materials and finding a refined equivalent for the spaces inside. The result is a seamless aesthetic experience which balances sophistication with urban authenticity, drawing on a cool palette inside with materials such as glass and metal to maximise light.
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Artist’s Impression
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Kitchens are open and bright, with integrated premium appliances and a rich sense of materiality. The pale oak timber floors meet soft grey joinery, with white porcelain preparation areas and brushed black metal accents. With the addition of a concrete render on the walls, these spaces evoke the same light industrial feel as the restaurants lining nearby Gertrude Street.
Artist’s Impression
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Bathrooms continue the aesthetic with the same sense of ordered composition found in every space of each home. Textured porcelain tiles are set against brushed black and brushed brass metal Artist’s Impression
accents, while the featured framed vanity contains a sculpted basin positioned below a large shaving cabinet.
Developer
RIGHT Yorkshire Brewery Collingwood
SMA Projects Australia creates high impact developments crafted for modern living. Proudly established in 1993, SMA is a Melbourne-based company that has carved a niche as both builder and developer with a hands-on approach that enables full control over every aspect of a project’s life. The SMA portfolio showcases an exciting range of large and boutique commercial and residential projects, each demonstrating creative architectural thinking and innovative design principles. smaprojects.com.au
Corner Gore Street & Charles Street, Fitzroy
Architect
RIGHT Bravo Apartments Melbourne
Hayball is an architecture, interior and urban design practice based in Melbourne, driven by a desire to realise the potential of every site and enrich the lives of those who will call these projects home. Hayball is known for its award-winning designs, with a particular reputation for the quality of craftsmanship behind each project. The collaborative culture of the studio and the wide experience of its people brings a level of consideration and expertise to multi-residential buildings of rare character and enduring value. hayball.com.au
Bravo Apartments, Melbourne
Interiors
RIGHT The Paragon Penthouse Apartments, Takapuna, Auckland
Kate Roach Architecture and Design creates timeless and thoughtful interiors that convey a sense of place. Based in Melbourne, this multi-disciplinary interior design, interior architecture and architecture practice is known for its finely detailed work in premium hospitality and residential projects. The signature of each Kate Roach home is a simple yet refined aesthetic, inspired by the unique attributes of each project and designed to complement the architecture for a seamless and sophisticated experience. kateroach.com.au
Artist’s Impression
Aroha Gardens, Market Cove, Favona, Auckland
Artist’s Impression.
Fitzroy Ltd is a collaboration between leading figures in property, all inspired by the chance to harness the unique quality of this specific location and create an enduring address which will be enjoyed for years to come.
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Fitzroy Ltd offers a chance to enjoy a new home with a superior level of craftsmanship, all enclosed within a statement building of considered design. Surrounded by a locale of recognised established value, this is the essence of modern Melbourne in one rare opportunity.
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ADDRESS 250 Gore Street, Fitzroy
Disclaimer: Although due care has been taken by 250 Gore Street Pty Ltd and its related entities in preparing the information contained in this Marketing Booklet (“Document�), 250 Gore Street Pty Ltd, its related entities, its officers, employees, advisors make no promise, representation or warranty (express or implied) as to the accuracy, reliability or completeness of the contents of this Document. In particular, the Document does not constitute all, or any part of an offer, or contract for sale for any property referred to herein. All plans, subdivisions, surveys, development plan, financial details, artist’s impressions, photographic material and other such material are illustrative only.To the extent permitted by law, 250 Gore Street Pty Ltd and its related entities disclaims all liability for any loss (including consequential loss or damage), suffered or incurred (including negligence) by any person, howsoever caused as a result of the use of, or reliance on, this Document. All information included in this Document remains the sole and exclusive property of 250 Gore Street Pty Ltd and its related entities. All information disclosed or communicated in this Document, or in connection with this Document, is strictly confidential and must not be disclosed to any other person or entity and must not be used for any purpose other than the purpose of this Document, without the prior written consent of 250 Gore Street Pty Ltd or its related entities.
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