TREND FORECAST spring summer ’19
Forecast report by The Fashion Forecaster Credits : Leena Jain | Trend Analysis & Art direction Vivek Vaishnavi | Market Research inputs
Photograph by, Kyson Dana Courtesy, Unsplash
SUMMER 2019
TREND STORIES for young and middle aged Indian women consumers in the mid-range clothing segment
ang. sanskaar. daftar.
Photograph by, Ibrahim Rifath Courtesy, Unsplash
ang, or the body is one area of concern, consciousness and discussion today for women whether it is about choice & autonomy, comfort or the need for diversity and flexibility in accomodating evolving shapes, sizes, essentially body types.. Those aged between 25 - 35 are concerned on comfort, body image issues and life events, including marriage, pregnancy, while those between 35 and onwards, are impacted with evolving changes, especially around menopause.
ang.
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Indications | Silhouettes
With social media as a clear evolving influence on women in this segment at this time, here are indications from the fashion and trend influencers, who are voices for women of different age groups and body types. Icons in their own right, they give us a good insight into what’s coming next or what women are looking for. Relaxed silhouettes (like hoppers) with pieces that can be over-layed, removed, paired with other ensembles are going to be big!
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@lovethemcurves @kushakapila, piece by Payal Singhal @falgunivasavada @thechubbytwirler
Find them on instagram for more
Photograph by, Sylvester Dsouza Courtesy, Unsplash
Indications | Colours
Brown is one hue, shades of which define our ethnicities, and with that comes being ‘comfortable’ in your own skin or body or ang. The monuments or structures inherently Indian are made from the browns of bricks, and darker shades of clays, these structures are another term of the ang or ‘form’.
Courtesy, Unsplash
Indications | Prints & Fabrics
Photograph by, Patrick Hendry (Mexico)
The story calls for comfort and expression, leading to prints that show character. Small patches of print, embroidery that show character, paired with plains is what’s seen to be trending. The combinations however will be monochrome pairings instead of contrasts. The fabric needs to be one that can be worn during summers, and even after summer.s. Cottons are always great for the Indian weather. Pure cottons, or mixed with viscose, khadi or silk will be appreciated.
Photograph by, Pablo Heimplatz Courtesy, Unsplash
With the ‘Rurban’ culture coming in, our populace is slowly becoming cosmopolitan, however, there is a lot of grounding in the Indian traditional system, that stays with the urban woman of the day. That’s what she wants in her clothing, a modern look with traditional grounding. The Indian woman of today is aware, secure and bold. The story calls for those values and character.
sanskaar.
Indications | Silhouettes
The story can be interpreted for silhouettes in primarily two ways. 1. Traditional silhouettes, whether it is the Bengali drapes or the Gujarati ones in sarees, or simple salwaar kameez and patiala suits - paired with modern prints of grit. 2. Modern silhouettes like relaxed onesies with the bottom part shaped like a dhoti, or straight pants or even boxier, free flowing forms.
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Muku SS15 Poshmark Aurelia W for Women
Photograph by, Vivek Hans
Courtesy, Unsplash
Indications | Colours
The gende ka phool is an epitomy of traditional practices, used accross many indian linguistic traditions. The shades of ocre, sandy yellows and dusky green are colours that will define this story. Prints, plains, modern silhouettes, traditional ones, all of these wind up well in the hues of contrasting and monocromatic yellows and greens.
Indications | Prints & Fabrics
Taking inspiration from authentic and renditioned henna / mehendi designs that Indian women cherish occassionally, whether it is for a wedding or just a fun bright day - the direction for print could be one of these interesting patterns. Fabrics for summers need to be allow for a little air, yet for this story should also have a sophisticated, premium outlook. A cotton-silk mix can be an interesting mix.
Photograph by, Lanty
Courtesy, Unsplash
Courtesy - Okhai, India
The workplace has become an integral part of the everyday of an Indian woman between the age of 25 to 60. And attire suiting to the workplace calls for three great attributes - authentic, crisp and comfortable. It’s usually a hectic day, so the outfit should allow for swiftness, commute and work.
daftar.
Indications | Silhouettes
The silhouettes for ‘daftar’ are evolving, from the traditional saree drape to pant styles today, and other kinds, jumpsuits, free - flowing dresses or salwaar kameez sets - the overall silhoutte is flowy and comfortable. The other aspect is to consider choices - pairing choices of the top and bottom wear, the freedom to pair the clothing with accessories of choice and so on. It is imperative to consider the practicality of the garment, as it needs to be ready for a long commute and work. 1. 2. 3. 4.
Shantanu and Nikhil @lovethemcurves Vraj:Bhoomi India The secret label
Photograph by, Hitesh Choudhary Courtesy, Unsplash
Indications | Colours
The street commute on the way to work is an interesting spot for colour inspiration. Bold shades of reds, blues, greys and nude make a pallate that can make for all attributes that this story needs, the crispness, the comfort and the authoritativeness that the office-wear should embody.
Indications | Prints & Fabrics
Abstract forms, lines, shapes form interesting appeal to the attire. Lines, checkered, chevrons - embroidered, block printed, tied & dyed or screen printed - are all great pattterns. . Fabric here shall be either pure cotton or mixed with polyester/ viscose. The attire should be comfortable for sweaty commute, so it’s important to have a cotton element.
Photograph by, Alex Rodriguez Courtesy, Unsplash
THE END.