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Bouncing Back
ZavaZone adjusts after opening just months before pandemic BY GIANNA JIRAK
I
For InsideNoVA
n December 2020, Prince William County received an exciting addition to its growing family fun entertainment scene – ZavaZone. The 30,000-square-foot indoor adventure park, complete with trampolines and a high ropes course, was set to be an absolute hit. But COVID-19 had other ideas. As many such businesses did, ZavaZone struggled. Customers were few and far between, the owners were struggling to obtain supplies, and bills were piling up. To make things worse, many GPS devices directed customers who were trying to find ZavaZone to the entrance of Potomac Mills Mall instead of ZavaZone’s entrance, which is outside the mall. Even with those struggles, franchise owner Rich Eitzel didn’t give up. Instead, he reworked the adventure park’s business model. “We had to re-work our entire firstyear plan and financial projections. We hoped to employ as many as 50 team members but had to scale that down to 30 or so,” he said. Although he could not employ as many people as he initially wanted, Eitzel believes that being able to employ as many as he was is an accomplishment. Many of the employees he brought on had been laid off or were given reduced hours, and he was delighted to be able to help them get back on their feet. “Some of our team had been previously laid off due to the pandemic or forced to deal with significantly
“It was very rewarding for me to help those residents of our community get back to their potential.” – RICH EITZEL, FRANCHISE OWNER, ZAVAZONE MORE INFORMATION:
» Location: 2700 Potomac Mills Circle, Suite 711, Woodbridge » Hours: Monday, noon-8 p.m. Tuesday, closed Wednesday/Thursday, 10 a.m.-2 p.m. and 4-8 p.m. Friday, 10 a.m.-2 p.m. and 4-9 p.m. Saturday, 10 a.m.-9 p.m. Sunday, noon- 6 p.m. » Admission: one hour, $19.50; two hours, $34; three-hours, $44 » More details: www.zavazone.com/ potomacmills/ reduced hours,” Eitzel said. “It was very rewarding for me to help those residents of our community get back to their potential.” In addition to reducing the number of employees he planned to hire, Eitzel also reworked ZavaZone’s building. Walls were knocked down to make
ZavaZone’s attractions include an obstacle course with a rock wall.
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COMMUNITY GUIDE • SEPTEMBER 2021
BOUNCING BACK
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