Loudoun Business for October, 2011

Page 1

INSIDE Inova Plans Ashburn Healthplex ...... Page 3 OCT O B E R 2 0 1 1 VOLUME 8 NO. 11

Economy Watch: By Kara Clark, Staff Writer Despite some indicators to the contrary, many residents are still feeling the pinch of the economic recession and say things are not improving at the rate they would like. In a recent presentation to the Dulles Area Association of Realtors, Doug Duncan, vice president and chief economist for Fannie Mae, noted many potential homeowners still feel leery about owning a

home, and many are now choosing to rent, driving up prices in the hot rental market. In fact, a Fannie Mae housing survey conducted in the second quarter of this year saw 74 percent of single-family renter respondents state that owning a home “makes more sense” because it is a longterm investment not susceptible to rent increases, yet 54 percent of those surveyed said they would be likely to rent their next home. Similar responses were seen from those in the multi-family rental market.

Despite Gains Uncertainty Remains

Thus, slowly but surely, more and more single-family homes are moving back into the rental market to meet the demand. Many continue to point to the banking industry for the seemingly flat growth of the economy. An FDIC chart shows that bank loans have remained in rapid decline since March 2008, estimated in March of this year to be hovering around -3 percent. However, this is a positive change from September 2009, the lowest of the low points following Wall Street’s collapse,

when loans registered at -7 percent. Banks have also increased their credit standards, leaving many potential home and business owners looking for other options to qualify for loans. A silver lining may be that interest rates will likely remain low in 2012, John Tuccillo, of JTA, LLC, predicted. Although that does little to dull the reality for some that employment growth remains miniscule and economic growth stalled, possibly See Realtors, Page 18

Incubator Director Takes The Reins By Kara Clark, Staff Writer Missouri transplant Susan Henson has come back to familiar territory. A Blacksburg native, Henson now calls Leesburg, arguably the state’s largest town if Blacksburg’s glut of college students aren’t counted, her work home and the county’s first incubator her new office. Henson recently started her job as regional manager at the Mason Enterprise Center Leesburg, the first business incubator to locate in Loudoun, and is already hard at work with the current 13 tenants. Henson comes to Leesburg from Kansas City, MO, where she served as director for five years for the small business and technology development centers, similar to Loudoun’s Small Business Development Center. There, she did client counseling and entrepreneur training, two skills that will serve her well in Leesburg. Prior to

that, she served in human resources and operations roles with several retailers in the area and, before then, worked at the University of Missouri helping with its business assistance program in the textile industry. Henson said she had been looking for the “right opportunity” to come back to Virignia the last couple of years, as her mother still lives in Blacksburg. “This ended up being the right opportunity,” she said of her new gig. Only into her second week on the job, Henson already has a vision for the Leesburg incubator, in just its first month of existence. “I’m looking for a place where businesses can come to and sort of grow and develop and then move on from this facility in as quick a time as they’re able to; that they can sort of use this as a seed ground, germinate and cultivate, grow beyond this PRSRT STD U.S. Postage

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Susan Henson

to bigger and better things,” she said. “I’d like it to be a place where they can not only have office space as clients but also be a place where if they need any kind of resource related to their business we can assist them in finding that. A big part of my skill set is the ability to learn what the needs are of a particular business client, go out and find those resources or know of the resources. Connecting people to the right resources at the right time is key to what I’d like to see this facility able to hang [its] hat on.” Seeing that vision realized will depend greatly on the assistance of the SBDC

and Leesburg Economic Development Department, both of whom now have their offices in the 202 Church Street building. Holding businesses accountable that they are meeting the milestones set out for them, as well as being a sounding board for business owners, will be important aspects of all incubator leaders’ work, Henson said. In addition to making the rounds with incubator clients, Henson said a big part of her daily work will focus on outreach to partner organizations, staying connected with the local community and the region and also looking at the best practices of other incubators to help the Leesburg facility succeed. As if that weren’t enough, Henson will also be responsible for managing the incubator’s budget, and making sure the facility is in working order. Henson said she is still in the process of conducting interviews for other potential incubator tenants to fill up the space’s office suites, which hover around 30. “We’re definitely still getting good interest in renting or filling this space,” she said. Virtual clients are also lined up and three have confirmed, with more interested. For a fee of $150/month, these clients can work from home but still have access to the incubator’s conference rooms and See Henson, Page 18


Voted One of Northern Virginia’s

Voted One of Northern Virginia’s

PAGE 2 | Loudoun Business

TOP DENTISTS

Voted One of Northern Virginia’s

TOP DENTISTS

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OCTOBER 2011

BUSINESSES Family Dentistry & Orthodontics

Giving Back

Ike Lans, D.D.S. and Associates

703.729.1400

The Loudoun Chamber’s NonProfit Initiative has recognized Morningside House www.lansfamilydentistry.com of Leesburg as a Community Leader. The George C. Marshall International Center at Dodona Manor submitted the nomination for the assisted living community. According to a Chamber press release, Morningside House has contributed to several Dodona New Patients Cleaning Special over the past two years, including the Marshall Immersion programs and initiatives Includes: Routine Cleaning, Workshop, theExamination International Student Exchange Program, the Annual Benefit Event and & 4 Bitewing X-rays. If Easter necessary, the first-ever Egg Hunt in April.  Morningside House Executive Director Maureen full set of X-rays only $70 Clarke said theadditional assisted living(Take-Home communityTrays firstIncluded) began giving back to the community Reg.many $600 local organizations strugduring the decline of the economy when they noticed Reg. $240 gling financially. “Morningside House opted to use money earmarked in our advertisNOW $90for local community focused organizations as we recognized that giving ing budget Enjoy a unique and relaxing dental experience in the soothing atmosphere Coupon Must Be Presented for Special Offers Coupon Must Be Presented for Special Offers back to the community was far more important than placing print ads,” Clarke stated. of a beach or mountain retreat, complete with bird aviaries. According to Clarke, local organizations contact Morningside House and whom they New process. Ortho Patients Invisalign for Adults and Teens Cosmetic Dentistry -including Veneers support is decided upon by aComplete voting SheTreatment said Morningside found the work of Complimentary Cosmetic Orthodontic the George C. Marshall International Center, in continuing the legacy of Gen. Marshall Children’s Dentistry Restorative Dentistry (Including Retainers) OR and his contributions to American history, celebrates the legacy of their own residents’ Teeth Whitening Hygiene & Preventative Care Orthodontic Consultation Enjoy aDentures unique and relaxing dental experience in the soothing interests. Morningside’s mission supports a number of other local nonprofits through Flexible Payment Options its C.A.R.E. project: “Committed to Achieving Results Everyday.” “Leesburg is a closeatmosphere of a beach or mountain retreat, complete with bird aviaries. (Traditional Orthodontic Treatment Soft-Tissue Laser Treatments Implants knit community and we feel&that Morningside House Invisalign Starting at $3200)is part of the family,” Clarke Crowns & Bridges Evening & Saturday Hours stated. “When the family is inCoupon need,Must weBelike to be able to help out our neighbors.”  Presented for Special Offers Enjoy aforunique and relaxing the soothing Invsalign in forWelcome Adults & Teens Cosmetic DentistryVeneersdental experience Orthodontics Adultsincluding and Children Emergencies atmosphere of a beach or mountain retreat, complete with bird aviaries. Loudoun Medical Group, PC, a multi-specialty physician-owned medical group Children’s Dentistry Restorative Dentistry 44110 Ashburn Village Shopping Plaza | Suite 166 with | Ashburn, 20147 Loudoun and Fairfax counties, collected more than 1,000 practicesVAthroughout Teeth Whitening Hygiene & Preventative Care pounds of non-perishable food items during a month-long drive in support of Loudoun • CosmetiC Dentistry• Crowns & BriDges • soft-tissue laser Dentures • ortHoDontiCs for FlexibletPayment Interfaith Relief. The collection ran from Aug. 25 to Sept. 23. LMG will host another reatments Options inCluDing Veneers food drive in early 2012 and hopes to exceed its fall donation. Mountain View Medical Laser&Treatments Implants • restoratiVe Dentistry • eVening aDults & CHilDren Soft-Tissue Associates in Purcellville was recognized for donating the most food, relative to prac• Hygiene & PCrowns reVentatiVe • i nVisalign for a Dults aturDay H ours s Evening & Saturday Hours & Bridges tice size, during the event. Staff members were rewarded with a pizza party sponsored • flexiBle Payment oPtions Care & teens Emergencies Welcome Orthodontics for Adults &•Children by LMG to celebrate their commitment and generosity. The LMG Central Billing Office CHilDren’s Dentistry • finanCing aVailaBle • Dentures in Leesburg earned an honorable mention for its donations. • imPlants • teetH wHitening • emergenCies welCome

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www.lansfamilydentistry.com a44110 Ashburn Shopping Plaza I Suite 166166 I Ashburn, VA VA 20147 44110 Ashburn Village Shopping Plaza | Suite | Ashburn, 20147

As part of the National Day of Service, 10 technicians from Mr. Handyman franchises from Fairfax, Loudoun and Prince William counties and metropolitan Washington, DC, performed 129 hours of repair jobs Sept. 9, all without collecting a single penny in labor costs. Mr. Handyman made Mr. and Mrs. Wainscoat of Woodbridge, a wounded Vietnam veteran, the day’s primary beneficiary. The veteran had served in the United States Army for seven years before serious injuries confined him to a wheelchair. Mr. Handyman staff and 10 technicians spent the full day starting at 8 a.m. until late evening, widening doorways, renovating two bathrooms, replacing flooring, cabinets and handrails, painting and more. “We are always looking for ways to give back to our community and we are excited to be a part of a national operation to help those in need,” Yogi Batra, of Mr. Handyman’s Chantilly franchise, stated.   The National Day of Service and Remembrance was established in 2009 as a way to encourage Americans to participate in service and remembrance activities on the 9/11 anniversary. This year, more than 1 million Americans were expected to serve in their communities in honor of 9/11, according to United We Serve, a national organization that rallies behind the cause. The day is part of President Obama’s request to renew America through volunteerism. This marks the third consecutive year Mr. Handyman has rallied around the cause, donating a combined 1,600 hours of labor to groups in need over the past two years. Mr. Handyman’s skilled technicians’ donated 1,600 hours in 2011 alone. “Our brand is made up of local entrepreneurs who thrive in their communities and there’s no better time for our franchisees to give back than on this day,” Todd Recknagel, president and CEO of Mr. Handyman, stated. “During this time, it’s important to show the country what we’re capable of—a day when we give something of great value to those who need us most.”


Loudoun Business | PAGE 3

OCTOBER 2011

Inova Plans Expansion With Ashburn HealthPlex By Kara Clark, Staff Writer Inova Loudoun Hospital is expanding in Ashburn. Hospital CEO Randy Kelley announced Oct. 4 the hospital system is under contract to purchase property to build a 24-hour full service emergency department, diagnostic imaging center and physician offices near the Dulles Greenway/ Loudoun County Parkway interchange. Located on eight acres, the first phase of the project anticipates 50,000 square feet of developed space and represents a planned investment of $31 million by Inova Health System. Future plans anticipate 75,000 additional square feet for physician offices and other healthcare uses. Development applications are anticipated to be filed with Loudoun later this fall. Kelley said Inova and its attorneys expect the review process to take six to nine months and, respecting that process, have not yet set an anticipated time for a groundbreaking or the facility’s opening. Kelley said the decision to move forward on the project was driven by “where we have population and where there are needs.” “It’s pretty consistent with the county’s overall plan for health care, making sure services are available—emergency services within 20 minutes, hospitals with-

in 30 minutes. It fits into that timeframe,” he said. The project is the “next logical step” in Inova’s plans to expand its services throughout the county to serve all local residents. Already, the wheels are in motion for the expansion and renovation of Inova’s Cornwall campus in downtown Leesburg and to build a primary care center in Lovettsville. “The goal is really to help put primary care close to where people live and for emergency situations,” Kelley said. “We have to really drive decision-making in health care, especially with health care reform on the horizon, drive it on community need and our ability to deliver community services.” The Ashburn area for almost the last decade has been a battleground for health care facilities with the two rounds of review and rejection of the HCA Broadlands Regional Medical Center, which produced bitter debate between area residents and supporters of HCA and Inova. The Broadlands hospital, also planned along an interchange with the Dulles Greenway, likewise used the justification of putting a full-service hospital where the population is. But opponents noted its close location, less than five miles, to Inova Loudoun Hospital. After this Board of Supervisors

Nestled off the Dulles Greenway/Loudoun County Parkway interchange, the future Inova Ashburn HealthPlex envisions emergency and primary care services within minutes’ reach of nearby eastern Loudoun residents. Contributed Photo

once again rejected an amended hospital plan, HCA moved its plan to the Rt. 50 corridor and is moving forward with plans to

construct a full-service hospital called the StoneSpring Medical Center.

Leesburg Lauded By VML For Board Holds BPOL Tax Limits “We’re talking about 80 percent. By Streamlining Application Review By Erika Jacobson Moore, Staff Writer voting for this you will welcome 80 percent

By Kara Clark, Staff Writer

The Town of Leesburg has received state recognition for the impressive turnaround of its land development process improvements. The town was recently notified that

it won a 2011 Achievement Award from the Virginia Municipal League for its initiative to overhaul its once cumbersome land development application and permit process. That initiative was jumpstarted in See Leesburg, Page 17

Town Manager John Wells and Leesburg Mayor Kristen Umstattd pose with the Virginia Municipal League 2011 Achievement Award honoring the town’s strides to improve its land development application and permitting process. Contributed Photo

There will be no change to up the threshold on the Business, Professional and Occupational License Tax. A split Board of Supervisors failed to gain a majority to change the required tax threshold in an Oct. 4 vote. A recommendation from the board’s Finance, Government Services and Operations Committee proposed moving the threshold from $200,000 in gross receipts to $500,000. Under the current threshold, which will continue, businesses with annual gross receipts of $200,000 or less are required to pay a $30 license fee. Businesses with gross receipts more than $200,000 are subject to a tax ranging from $0.03 to $0.33 per $100 of gross receipts over the threshold. At the $200,000 level, a business one penny over the threshold would see a 1,040 percent difference in its taxes, or $341.70, according to the Commissioner of the Revenue’s Office. Some supervisors advocated increasing the threshold for charging BPOL taxes to $500,000, saying it was an opportunity for the county to help out smaller business, on which the county’s economy is based.

of the prosperity here,” Supervisor Eugene Delgaudio (R-Sterling) said. But other supervisors noted the $200,000 threshold placed Loudoun at double the threshold of all the surrounding jurisdictions, making it already more business-friendly, and others advocated for a smaller increase. “I think from going to $200,000 to $500,000 is quite a big jump,” Supervisor Kelly Burk (D-Leesburg) said, who proposed $300,000 as a compromise. “Then we are still giving the business community a break without breaking our bank.” But others said simply being better on the BPOL threshold than Fairfax County is not enough, given that Fairfax sees lower real estate tax rates than Loudoun, and the taxing of gross receipts instead of profits can negatively impact some new businesses. “Some of them are facing a situation where while their gross receipts seem high they are not making money yet,” Supervisor Lori Waters (R-Broad Run) said. “As start up businesses it puts them in a tough sport when they’re paying taxes but See BPOL, Page 18


PAGE 4 | Loudoun Business

A Business Perspective: 21st Century Education As a father of two children in the Loudoun County School district, I want nothing but the best educational system to help provide my children with a bright future. As the CEO of a technology company within Loudoun County, I want a local, welldog walkers, pet sitters & educated population from which we can mobile pet grooming hire in the coming years. As I mentioned 571.426.6503 in previous articles, the mission of the petsitters@woofies.com CEO Cabinet is to make Loudoun County the best place to live and work in America. www.woofies.com The cabinet members unanimously agreed that we could achieve that goal by focusing on three priorities: education, congestion and infrastructure. Last month I talked about a few of the education initiatives I am involved with, including Educate Loudoun. This month, I’d like to discuss 21st century education. Traditionally, 21st century education suggests an emphasis on soft skills, such as critical thinking, problem solving, collaboration, agility, adaptability, initiative, entrepreneurism, curiosity and imagination. Soft skills are critically important to the development of our children; however, today I’d like to discuss 21st century education in terms of using technology to enhance the learning environment for our digital natives. I was in college when I first had access to a computer—an IBM360 for those of you who are as old as I am. Children today are immersed in technology from the time they speak their first words. It is no surprise that this early exposure to technology has created a wave of digital natives who will use technologies with greater ease and fluidity than we (the digital immigrants) ever will. It should also be no surprise that our digital natives are digital learners, who filter storm the world through digital devices—cell From water remediation and From water remediation and storm phones, smart phones, handheld gaming damage restoration to complete devices, iPads, laptops, etc. They are on damage restoration to complete reconstruction, BELFORBELFOR social media and navigate search engines reconstruction, with more ease than putting a pencil to provides recovery solutions to paper. provides recovery solutions to But when they go to school, our help you get back to your home, digital learners are told to put their devices help youbusiness get back totoyour home, back to your ... back away, rather using their devices to help filyour life. ter thetoeducational content into terms they back to your business ... back understand. your life. I’d like to introduce you to a man who understands the mind of the digital learner in a way that our traditional education system does not—or not yet. In 2005, Salman Khan, a senior hedge fund analyst, 22650 Executive Drive, Suite 101 was asked to tutor his nephew who was Sterling, VA 20166 struggling with math. They lived in different cities, so Khan utilized YouTube videos 24/7 EMERGENCY HOTLINE to share the math lessons with his nephew over the Internet. Khan made these videos 22650 Executive Drive, Suite 101 800.421.4106 public on YouTube, and noticed that his www.belfor.com Sterling, VA 20166 amateur video tutorials were receiving hundreds and then thousands of hits. Khan’s

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nephew explained why his video tutorials were so helpful: they allowed him to watch the videos at his own pace, rewind if he didn’t understand something, or review the entire lesson without the social pressures of “not getting it” the first time or asking too many questions in class. When Khan understood the need for a free, world-class, online learning tool, the Khan Academy was born. The Khan Academy has an online port-

A Business Perspective

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By John Wood

folio of hundreds of free math lessons using YouTube videos as its medium. Teachers across the country are experimenting with implementing the Khan Academy in their classrooms. Video lessons are watched at home, at the child’s pace—with the ability to pause, repeat, review, etc. By removing the ‘one-size fits all’ lecture approach from the classroom and allowing the children to use the video content at their own pace, the classroom becomes a place to work through problems and ask questions. This new classroom environment fosters interaction among peers and teachers. This technology humanizes the classroom, with more one-on-one student/teacher interaction. Another organization that utilizes 21st century technologies to reach our digital natives is The JASON Project, with a legacy of nearly 20 years. JASON strives to motivate and inspire students to pursue careers in the STEM disciplines (Science, Technology, Engineering, and Mathematics) with an extraordinary library of real-life video content. They have longstanding relationships with scientists around the world— from NASA, NOAA and the Department of Energy, to name a few. As JASON mentors,


Loudoun Business | PAGE 5

OCTOBER 2011 these scientists share their expertise and periodically invite the JASON cameras to stream their expeditions live on the JASON website. Instead of students reading hypothetical situations in textbooks, JASON shows real life examples of how cool science really is through technology and real life scientists. The Khan Academy is to math as The JASON Project is to science. Both The JASON Project and the Khan Academy intrigue me because they have essentially flipped the traditional teaching notion on its head. They demonstrate that students can take a lesson home, learn at their own pace, take tests independently, and be evaluated by teachers to see how they’re doing. Teachers can see where students excel, and where they need more work. As a result, students are able to benefit from more one-on-one time with their teacher. My seven-year-old daughter is at school today, bored out of her mind, because she is waiting for the rest of her class to catch up; Web-based platforms like the Khan

Academy and The JASON Project would allow her to flourish. Instead of segmenting a class by age, a class would be segmented by subject comprehension. To me, that’s a productive use of technology, an intuitive platform for our digital learners and an effective way to create qualified employees for the future. [John B. Wood is the CEO of Telos Corporation in Ashburn, founder of the CEO Cabinet and current chairman of the county Economic Development Commission. His monthly column will appear in Loudoun Business. Follow John on Twitter at twitter. com/john_b_wood.]

BizVotes Guide Available

The past month has seen the Loudoun Chamber of Commerce grilling candidates for local and state races on a bevy of issues important to voters, and business owners, in the upcoming November elections. Candidate forums were held for the Board of Supervisors, House of Delegates and State Senate races. Among the many topics explored during these forums was support for Dulles Rail, economic development initiatives and how to improve the state’s, or county’s, business regulations. Each forum received sizeable attendance from local business and political leaders. Those who could not attend can still get an idea of the views of those vying for their votes Nov. 8 by visiting www.loudounbizvotes.org. There, questionnaire results from all candidates representing Loudoun residents can be found.

Loudoun Business is published monthly by Leesburg Today

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Loudoun Business welcomes Letters to the Editor. Letters must be signed and include the writer’s name, address and daytime phone number. All rights reserved. No part of Loudoun Business may be reproduced physically or electronically without the written permission of the publisher. Loudoun Business is not responsible for unsolicited manuscripts or artwork. We are pledged to the letter and spirit of Virginia’s policy for achieving equal housing opportunity throughout the Commonwealth. We encourage and support advertising and marketing programs in which there are no barriers to obtaining housing because of race, color, religion, national origin, sex, elderliness, familial status or handicap. All real estate advertised herein is subject to Virginia’s fair housing law which makes it illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, national origin, sex, elderliness, familial status or handicap or intention to make any such preference, limitation, or discrimination.” This newspaper will not knowingly accept advertising for real estate that violates the fair housing law. Our readers are hereby informed that all dwellings advertised in this newspaper are available on an equal opportunity basis. For more information or to file a housing complaint call the Virginia Fair Housing office at (804) 367-8530. Toll free call (888) 551-3247. For the hearing impaired call (804) 367-9753. Email: fairhousing@dpor.Virginia.gov. Web site: www.fairhousing.vipnet.org.

“Cardinal Bank offered the depth and support we needed.” In the specialized area of electronic medical records for orthopedic surgery, no existing software product satisfied our needs. So we developed and patented our own system and built a company around it. When our previous bank couldn’t support our growth, we turned to Cardinal Bank. They quickly assessed our needs and offered us solutions to support our growth. They are always very professional and responsive, and are clearly focused on helping us succeed.

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PAGE 6 | Loudoun Business

OCTOBER 2011

Chamber Announces Small Biz Finalists The Loudoun County Chamber of Commerce has announced the names of the 34 Loudoun County small businesses that have been selected as finalists for the 2011 Small Business Awards. Nov. 2 at The National Conference Center, the winners in each of the nine categories will be announced before a packed room of more than 400 county business and community leaders at the Annual Gala Awards Ceremony. During the last week of September, for the third time in the history of the Small Business Awards, the public cast ballots to determine which of these finalists would be named the winners in seven of the nine award categories. The winners in the final two categories, the Small Business of the Year and the Entrepreneur of the Year, will be chosen by a blue-ribbon panel of Loudoun County business leaders. The 34 finalists were selected by some of Loudoun’s top business leaders and industry experts, who carefully

examined more than 182 nominations from the best businesses and entrepreneurs that Loudoun County has to offer. “I congratulate each of these 34 companies and nonprofit organizations that have been named by their peers as finalists for Loudoun County’s premier small business honor. The competition for the Small Business Awards is incredibly fierce, with 182 of the most dynamic, innovative and successful companies in the region competing for the most prestigious recognition for business excellence in Loudoun County,” Chamber President Tony Howard stated. Tickets to the 2011 Small Business Awards are on sale now and key sponsorship packages are also available. For more information contact the Loudoun County Chamber of Commerce at 703777-2176 or www.loudounchamber.org.

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Catoctin Creek Distilling Company, LLC Fabbioli Cellars Grandale Farm Restaurant Wegmeyer Farms

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OCTOBER 2011

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Bank Seminars Find Right Touch With Businesses By Margaret Morton, Staff Writer Over the past two years, John Marshall Bank in Leesburg has watched its series of invitational business seminars for the bank’s customers and friends expand and grow in reputation. The most recent presentation was the Aug. 31 Vine to Wine seminar, held at Sunset Hills Winery north of Purcellville. The first presentation was held in the bank’s Leesburg offices on South King Street. The series, which was the brainchild of bank president Paul Bice, Senior Vice President & Commercial Loan Officer Jim Bowman and Mike Otto, now managing the bank’s Reston office, is proving very successful, according to Bowman. The idea was to present different speakers giving progress reports on various projects or discussing topics that would be of interest to the bank’s customers and friends. “We wanted to have some program of content to present,” Bowman said following the Vine to Wine seminar. That approach of inviting professionals in the business, financial and legal world to cover different topics, all of whom do it on a pro bono basis, has done well, Bowman said. The expanding attendance has forced a move first from the bank’s offices to the downstairs of Tuscarora Mill Restaurant, then to a larger space upstairs and, more recently, to locations in the Purcellville area. The early evening or breakfast sessions, with refreshments and drinks provided by the bank, have covered a variety of topics. The first presentation in May 2009 featured ARGroup President Brian Chavis, who spoke on cyber security in today’s environment and how it affects business owner. Next up was Toth Financial Advisory Group President Tom Toth, who provided an eerily accurate question that is resonating even more strongly today: Recovery—Will It Last? as he surveyed the U.S. economy and financial markets. The format then branched out in June 2010 to include a four-person panel: Building Your Team to Survive. The seminar included presentations by County Economic Development specialist Steve Hargan, who gave a realistic assessment of the economy; CPA Joe Bullock, of Bullock & Associates, on watching the money; and attorneys Rory Clark, of Clark & Allen, PC, and Bob Sevila, of Sevila, Saunders, Huddleston & White, PC, speaking on the legal aspects of business and how to recognize and minimize liability. Later that year, in September, the breakfast session featured Sen. Mark Herring (D-33) and Dels. Joe May (R-33)

and Tag Greason (R-32) who spoke on the legislative changes in Richmond and their impact on business owners. In February this year, another panel discussed how to plan for success in the coming year with an eye to the impact of coming tax changes and how to manage book-keeping and taxes against that backdrop. The session featured Kim A. Wolfe, of K.A. Wolfe Competitive Business Solutions, LLC; and accountants Joe Bullock and Frank Stitely, of Stitely & Karstetter. In May, for the first time, the sessions moved outside Leesburg, this time to Patrick Henry College in Purcellville, where about 70 elected western Loudoun officials, business leaders, and town government staff and others showed up for the Western Loudoun Economic Summit. The breakfast session billed three development projects in town: Roadside Development’s Purcellville Gateway shopping center at the former Cole Farm; SRB Enterprises’ Loudoun Valley Shopping Center; and Dan Kaseman’s planned renovations of the Purcellville Town Hall. At the last minute, the conversion of a brownstone in town to be a new medical practice was substituted for the Loudoun Valley Shopping Center, whose owners pulled out at the last minute. Vine to Wine featured Virginia Agriculture Secretary Todd Haymore and winery owners Jim Corcoran and Chris Pearmund speaking on the current and future status of Virginia’s wine industry. “I’m very pleased,” Bowman said recently, noting feedback has been very positive. “They like the whole atmosphere and the content. We bring in real professionals on topics that are going to matter and that are relevant.” Guests give the sessions top marks for being very well done and with excellent content. If the last two sessions with their higher attendance than the bank had seen before are anything to go by, it’s onwards and upwards for the series. While Bowman said he and Bice had not yet settled on the topic for the next seminar, the two are eying a presentation on commercial real estate in Loudoun, probably in late fall. Rather than focus on specific projects, such as at the Purcellville seminar, two of which later fell through, the session would more likely feature speakers familiar with upcoming projects to talk on what’s available and when, as well as focusing on the pros and cons of leasing or buying. Another possibility is to focus on government contracting, which has become a specialty of the bank, plus another recap of the Virginia legislature.

5:21 PM

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Loudoun Business | PAGE 7

Your local business bank in Loudoun A good banker is like a good neighbor, eager to help in good times and in bad. That’s what you’ll find at John Marshall Bank. Call our Loudoun Branch today. We welcome the opportunity to discuss the financial needs of your business. Paul W. Bice, President Loudoun Region

842 South King Street Leesburg, VA 20175 Member

JohnMarshallBank.com • 703-779- 4811

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PAGE 8 | Loudoun Business

In Brief Colleen McGovern Gustavson has joined Middleburg Real Estate/Atoka Properties. A licensed Virginia Realtor since 2002, Gustavson has almost 10 years of experience in sales, leasing and property management in the Loudoun County real estate market, having represented individuals as well as corporate buyers, sellers and property owners. Gustavson is a Loudoun County native and graduated with honors from the College of William and Gustavson Mary. She also holds an associate’s degree from the University Paul Valery in Montpellier, France. Gustavson holds a certification from the National Association of Realtors as a Short Sale and Foreclosure Resource Specialist. In her spare time, she volunteers for the Cub Scouts and Keep Loudoun Beautiful. “We are pleased to welcome Colleen to the staff at Middleburg Real Estate/Atoka Properties. Colleen brings Loudoun roots, worldly experience and speaks multiple languages that will serve all associated with her well,” Daniel Kaseman, managing partner of Middleburg Real Estate, stated.

Accreditation is a voluntary commitment practices make to clients and patients, and AAHA is the only organization in the U.S. and Canada that accredits companion animal hospitals based on standards that exceed state regulations. The AAHA Standards of Accreditation contain more than 900 individual standards, divided into 18 major sections. These areas of focus include: patient care and pain management, surgery, pharmacy, laboratory, exam facilities, medical records, cleanliness, emergency services, dental care, diagnostic imaging, anesthesiology, and continuing education. Only 15 percent of all small animal hospitals in the U.S. have achieved AAHA accreditation. Old Mill Veterinary Hospital is located at 91 Lawson Road SE and has been accredited with the association since 2000. Dulles-based NIITEK has been awarded a $49.5 million contract from the US Army to supply spare parts for the Husky Mine Detection System in support of peackeeping operations around the world. Non-

Intrusive Inspection Technology, Inc., or NIITEK for short, is the US subsidiary of the Chemring Group PLC. NIITEK is the leading US producer of vehicle-mounted Ground Penetrating Radar systems, which are at the leading edge of mine detection technology in an effort to protect soldiers on the ground from Improvised Explosive Devices. Deliveries under the Army contract will be made over the period to March 2012. “This contract will permit NIITEK to continue to provide critical parts for over 200 systems that the US Army and US Marine Corps have purchased to date,” David Price, chief executive of Chemring, stated. “HMDS has proven to be a vital component of the US military’s mission to locate buried explosive hazards. The HMDS continues to contribute to the safety of US and coalition forces, and this contract will ensure operational availability of these critical systems.” Reston Limousine and Travel Service, Inc. recently scored the highest possible rating in an intense, three-day Department of Defense independent audit of all aspects of its safety performance. “The rigorous inspection was an extremely thorough test of our safety fitness,” Reston Limousine’s Safety and Training Manager Keith Johnson stated. He noted that while the outside audit is

OCTOBER 2011 “very intense on its qualifications for all commercial vehicle drivers,” it also measures other aspects of a transportation company such as record keeping, safety management programs, operational procedures, and vehicle maintenance standards. By achieving the audit’s highest ranking, Reston Limousine is qualified to transport military personnel, as well as to provide transportation services for federal, state, city and county agencies. In addition to successfully earning the Department of Defense’s highest score, Reston Limousine also has the Department of Transportation’s highest safety rating. “We feel that what sets Reston Limousine apart from other travel service companies is our ability to not only see where we need improvement, but the desire and flexibility of our employee team to try different solutions to constantly improve our operations,” Kristina Bouweiri, president and CEO of Reston Limousine, said. Focused on guiding her business toward the future, Bouweiri noted that Reston Limousine would continue to pay particular attention to enhancing its customer service and safety. “Our continued evaluation and attention to safety management procedures will ensure that Reston Limousine remains in a proactive leadership role within our industry,” she said.

Hans Greser has been appointed assistant vice president of Virginia Commerce Wealth Management Services and a financial advisor for Infinex Investments, Inc. Prior to joining Virginia Commerce Wealth Management Services, Greser spent six years as a sales representative for MONY/AXA Equitable in New York. He is also a former national training director at Midwood Financial Services. Greser holds a master’s degree in political science and economics from Georgetown University. He is fluent in German. Greser will be based at Virginia Commerce Bank’s Leesburg office and his territory includes Loudoun and western Fairfax counties.  Old Mill Veterinary Hospital in Leesburg has earned re-accreditation by the American Animal Hospital Association following an evaluation that included a quality assessment review of the hospital’s practice protocols, medical equipment, facility and client service.

Loudoun Chamber President Tony Howard, Charles Kapur of Virginia Commerce Bank, County Chairman Scott K. York (R-At Large) and Chamber Chairman Tom Moler cut the ribbon on the Chamber’s MarketPlace event, held Oct. 6 at the Dulles Hyatt in Herndon. The afternoon event provided attendees the opportunity to meet and network with other businesses, as well as showcase their own to a captive audience. The event was put on in partnership with the Make-a-Wish Foundation of the MidAtlantic.


OCTOBER 2011

Loudoun Business | PAGE 9


PAGE 10 | Loudoun Business

OCTOBER 2011

Women’s Conference Returns For Third Year Join area businesswomen for the third annual Northern Virginia Women’s Business Conference, from 8 a.m. to 6:30 p.m. Nov. 18. The conference is presented by co-producers JP Events & Consulting CEO Tina Johnson and Reston Limousine CEO Kristina Bouweiri. The conference will include motivational speeches, exhibits, educational sessions, a keynote luncheon, and an evening networking reception. It is being held at the National Conference Center at 18980 Upper Belmont Place in Leesburg. “If you do business anywhere in the region, this one day event is vital by providing visionary women who want to discover the tools for success and make strategic business connections,” Johnson stated. “If there is one business development event to attend, this is it,” echoes Bouweiri. The conference features a who’s who of successful women sharing their stories including keynote speaker Cathrine Ann, a respected multi-award winning entrepreneur, the once-homeless founder of Consumer Connection Inc., a leading

international customer service monitoring firm that employs thousands throughout North America. After running away from her tumultuous childhood home, Ann spent time living in a car and on the streets. She was able to turn her life around and start a successful business. Many other award-winning, respected businesswomen will serve as speakers throughout the day. The event will kick-off with the Million Dollar Panel featuring Mary Carraway, Team Washington, Inc.; Rose Wang, Binary Group, Inc.; Charlene Wheelers, Bechtel Corporation; and Francisca V. Alonso, AV Architects + AV Builders. Closing speaker is Tammy Darvish, VP of DARCARS Automotive Group who was honored as “Automotive Woman of the Year” Linda Kelley, president of KelleyNelson, who has been a sponsor for the past two years and returning again this year, stated, “This is a rare event in the fact that it provides the opportunity for women to get together in an atmosphere of support, encouragement and growth; at the same time also providing great solutions for business challenges.”

Tina Johnson and Kristina Bouweiri

Ms. Wofford of Whitney, Bardley & Brown, Inc., who attended the event last year, called it “the most empowering conference that I have ever attended. It was such a wonderful feeling to be surrounded by so many successful women from all

walks of life.” Conference tickets are available. To register, go to www.novawomensbusinessconference.com and click on the Register Now tab.

Conference Agenda

B

elow find the agenda for the 2011 Northern Virginia Women’s Business Conference. For more details about the event, visit www.novawomensbusinessconference.com.

• 7:30 a.m.: Registration, continental breakfast, networking and exhibit fair • Morning Session – Welcome & Opening Remarks

THE MILLION DOLLAR PANEL

Featuring Mary Carraway, Team Washington, Inc.; Rose Wang, Binary Group, Inc.; Charlene Wheelers, Bechtel Corporation; Francisca V. Alonso, AV Architects + AV Builders Moderator: Kim Lysik DiSanti, Total Strategy

• Get Paid What You’re Worth: A Guide for Professional Women Presented by Beth Caldwell, author and publicity expert

• Selling Your Edge – Techniques that will Make 2012 Work for You Presented by Renee Lewis, Pensare Group

• How can I go from vision to reality for my small business? Presented by Tara J. Tethore, M Beacon Enterprises, LLC

• The Power of Social Media: Branding Your Brand Presented by Mary Schnack, Mary Schnack & Associates

12:30 P.M. KEYNOTE Luncheon

• The Power of Tweaks: Stellar Speaking, Power Presenting Presented by Jan Fox, Fox Talks

MORNING Sessions

POWER Networking

• The 30-Minute Marketing Plan: Six Steps to Accelerating Results Presented by Kim Guarino, Evolve Marketing

• Stand Out Brand TM—Position Yourself To “Rock the Spotlight!” Presented by Meredith Leiplolt, Rich Life Marketing

EXHIBIT HALL OPENS AFTERNOON Sessions

• 4 p.m.: Closing Speaker Tamara Darvish, vice president of DARCARS Automotive Group

• Does the way you dress accurately “speak” to your strengths? Does it say that you’re confident, talented, polished and upwardly mobile? Presented by Annette Harris, Harris Image Works, LLC

• Keynote Executive Roundtable

CLOSING REMARKS & DOOR PRIZES

• The Power of a Pause – Why Top CEOs Meditate Presented by Richa Badami, Anahatha

• 5-6 p.m. Post-event networking reception begins

Featuring Cathrine Ann, award-winnign entrepreneur/innovator and author of Beautiful Buttons Presented by Cynthia de Lorenzi, Success in the City


Loudoun Business | PAGE 11

OCTOBER 2011

Speaker Spotlight Cathrine Ann

The keynote speaker for the women’s conference, Cathrine Ann, did not find success in the “traditional” route. Born and raised in Toronto, Ontario, Canada, Ann has achieved a level of success few would have expected: She heads Consumer Connection Inc., a leading customer service monitoring firm, providing contract work to thousands each year. In addition to running her enormously successful business, Ann speaks widely throughout North America to audiences enthralled by her energy, spirit and inspirational messages, including for the governor of Hawaii, the governor of Oklahoma, to colleges and universities, numerous entrepreneurial groups and nonprofits. Most recently, she authored Beautiful Buttons: A Memoir of Survival and Triumph, which is available across Canada, the US, the UK and Australia. The autobiography has garnered rave reviews and talks of making her story into a Hollywood movie are in the works. Raised by alcoholics living in poverty, Ann was neglected and abused as a child. When she got pregnant at 15, she dropped out of school to raise her son. She ended up in jail and then on probation and was often on public assistance or reduced to steal-

ing and prostitution. Suffering from ADD and a learning disability, it was often hard for her to fit into mid-stream society and as a result. Ann tried to even the odds against her, by forging university transcripts to get into medical college. But when she got found out, she ended up back on the streets. In spite of debilitating circumstances that might easily have led to a life of hopeless despair, Ann’s life took a dramatic turn for the better when she beat the odds - at the age of 42. With the help of a government program, Ann founded Consumer Connection Inc., a multi-million dollar business that specializes in customer service evaluations and analysis. The first year, the business made $85,000. Twelve years later, it continues to thrive. In the process, Ann has won countless awards and nominations for her entrepreneurial spirit, including the YMCA “Women of Distinction Awards for “Entrepreneur/ Innovator”, the Inspiration Awards “Entrepreneur of the Year”, SEEDS “Entrepreneur of the Year” and the BC Urban Entrepreneur Association “Entrepreneur of the Year.” She won the Surrey Chamber of Commerce “New Entrepreneur of The Year” award and was a finalist for two separate Stevie Awards for “Best Canadian Entrepreneur” and “Best Business” and was a finalist for the Sunshine Coast “Business Awards of Distinction, Diversity Leadership.” She was also a nominee for the Ernst and Young Entrepreneur of the Year” award. She now lives on B.C.’s Sunshine Coast with her husband Marc, their five dogs and two cats, in a wonderful home, far away from the streets and life of her past.

Tamara Darvish Tamara Darvish will be responsible for brimging it all home Nov. 18, as the closing speaker at the Northern Virginia Women’s Business Conference. Darvish is a vice president of DARCARS Automotive Group. DARCARS Automotive Group is a privately owned group of 31 dealerships in the Washington metro area.

Darvish was elected to the Toyota Dealer Advertising Association in 1988, becoming the secretary/treasurer in 1993, a position

she still holds. She has served as a member of the executive board of directors for Washington Area New Auto Dealers Association since 1995. She served as the first woman Chairman for the Washington Area New Auto Dealers Association. Currently, she is co-chair of the Leukemia and Lymphoma Society’s Bobby Mitchell Hall of Fame Classic. Under her leadership, over $1 million is generated every year via numerous charity events to benefit various groups in the Washington metro area. Darvish is the keynote speaker each year for the WJLA Working Women of the Year Awards Luncheon. Darvish was elected to serve as the Washington, DC, director on the board of directors at NADA, which she is currently serving. She is a 2003 member of Leadership Washington. Darvish graduated from Northwood University with a B.A. in business administration and an A. A. in automotive marketing. She consults for companies on issues regarding the automotive industry. She has received numerous industry awards, most recently named one of Automotive News “100 Leading Women,” “Automotive Woman Dealer of the Year” from Manheim and a World Trade Center Institute International Business Leader.

Kathleen Milner was born with Gifts of the Spirit - namely, healing and intuitive abilities She will offer short healing and intuitive reading sessions.

Signup sheet at her booth. “She’s the real deal!” “Her ability to perform a group healing, in person, or over the air is documented as “one of the best”.

www.KathleenMilner.com 571-926-8158

Michael Harrison Talkers Magazine


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PAGE 12 | Loudoun Business

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JP Events & Consulting designs flawless events for businesses who value creativity, and vital industry connections by leveraging 19 years of award-winning experience. From design through execution, our team produces quality events, reflecting our clients' vision, purpose and image. Let us transform your next occasion into a lasting memory. • Corporate and Special Events • Trade Shows and Conventions • Conferences and Meetings

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Book us to help with your employee holiday party before October 31, and receive two hours of free strolling entertainment.

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OCTOBER 2011

Loudoun Business | PAGE 13

Th ank Yo u

LEESBURG EXECUTIVE AIRPORT 1001 Sycolin Road, SE • Leesburg, VA 20176

We would like to extend a very special THANK YOU to our generous sponsors: ATI • Atlantic Airways • Blue Ridge Speech & Hearing • CACI • DB4 Consulting • Epling Landscaping • Healthy by Nature • Holloway Co. Iridium Satellite • John Marshall Bank • Loudoun Hounds • Loudoun Properties Condo Assoc. • Mathews, Carter & Boyce National Conference Center • Potomac Flight Training • Red Top Cab • G&M Smith • Toth Financial • Tworx Anonymous • Auto Advantage • AVED • AVFuel • Aviation Adventures • McChenry Ayers • Breaux Vineyards • CC Force, LLC • Craven Consulting • Dulles Executive Sedan Engle, Paxton & Hawthorne • Harris Teeter • Holiday Inn Leesburg • Jim Koch • Skipp Maiden • Dustin McNabb • Middleburg Bank • NOVA Accounting and Tax Palio Restaurant • Piedmont Aircraft • PPI • R.B. Hinkle Construction Co. • Rehancement Group • Stan Richards • B&R Roberts • Sevila, Saunders, Huddleston & White, PC Star Buick • Chuck Tack • The Tire Shop • Thomas Birkby House • Simms Showers • Updegrove, Combs & McDaniel • Virginia Transit B&M Carlson • Stan Caulkins • Chamberlain Construction

Thank you to the numerous volunteers who made the event a success!

www.leesburgairshow.com • 703-737-7125


PAGE 14 | Loudoun Business

OCTOBER 2011

Women In Business As internationally women-owned businesses become less of a phenomenon and more of a norm, Loudoun County is no exception. There, you will find just some of the many enterprising, women-owned businesses that call the county home or serve its many residents. You will also find information about the forthcoming, third annual Northern Virginia Women’s Business Conference, and the organizers and inspiration behind it.

Legs to Love

Spider veins are tiny red, purple, or blue blood vessels that lie close to the surface of the skin and are easily visible. Spider veins are very progressive; left untreated, a few unsightly veins will spread like a spider’s web. Spider veins are not only unattractive but can cause discomfort in the form of itching, burning, and leg fatigue. Fortunately, intervention can slow their progression. Spider veins can be easily treated by a trained professional with the use of the newest FDAapproved sclerosant. Sclerotherapy is an effective, safe, non-surgical procedure that boasts both cosmetic and medical benefits to those who suffer from unsightly spider veins. Sclerotherapy is minimally invasive and is considered the “gold standard” for the treatment of spider veins. After injection treatments, patients watch their veins shrink and then literally disappear as veins are naturally absorbed by their body. Patients can receive treatments and continue with their life; this noninvasive procedure is essentially risk-free and requires no down time. After initial treatments, a yearly follow-up treatment is recommended to keep your legs looking beautiful. Those seeking effective treatment for spider veins need to look no further—Legs to Love is the only mobile sclerotherapy and vascular ultrasound service serving Northern Virginia. There is no need to suffer the embarrassment of ugly spider veins. Legs to Love’s primary goal is to help you love your legs. There is a safe, effective, medical treatment for spider veins. If you live in Loudoun and Fairfax counties or Montgomery County in Maryland, scheduling an appointment is a cinch. Our mobile service comes to you. Call us today and start looking forward to wearing those skirts, dresses, and shorts you’ve been avoiding because you were embarrassed about the appearance of your legs. Legs to Love believes everyone should have legs they love.

Woofie’s

Founded in 2004 by Ashburn residents Leslie Barron and Amy Reed, Woofie’s, LLC is a leading pet sitting and dog walking company serving over 1,000 residents in Ashburn and Lansdowne and employing over 40 pet sitters. Woofie’s has been featured by NBC News 4 and was ranked this year as the #1 Dog Walking Company by Northern Virginia Magazine. Next month, Woofie’s is launching its mobile grooming services for the Ashburn and Leesburg areas. For more information, go to www. woofies.com.

Rachel L. Virk

If you and your ex-to-be don’t hate each other just because you are getting a divorce, you may work together to custom design your new, separate lives, or your new two-home family. Or you may need to journey down the warpath to stand up for your future financial security, or for the well-being of your children. Whether you and your ex-to-be can sit down and mediate or collaborate the details, or whether you have to stand up and fight it out through negotiation or litigation, Rachel L. Virk, PC, of Sterling, will capably and professionally guide you through the process. To confidently take control and help shape your future before divorce spins your life out of control, call 703-444-3355 or visit www.virk-law.com. Author of The Four Ways of Divorce and Supreme Court Certified mediator since 2001, attorney Rachel L. Virk has been litigating throughout Northern Virginia since 1990.

Loudoun Interior We make decorating your home, fun, exciting and affordable. We come to you, In Home Decorating Service. Owner and founder Laurie Stancil has been serving customers and clients for over 20 years. Originally from North Carolina, bringing


Loudoun Business | PAGE 15

OCTOBER 2011 the market of High Point, NC, the largest furniture, accessories, rugs, art, lighting market in the US. We bring into every home the NC market, along with over 100 plus vendors, and furniture marketing pricing. Our In Home Decorating Service provides you the customer a sense of allowing us to really know you by surrounding you and your family and help you with what is your lifestyle, your budget, personality and your loves.   My  passion as a decorator has always been working with the existing treasures you already have in your home, and making them outstanding to become grand. Then adding as the customers, needs and wants.   We can also start from a blank slate, we offer everything to complete any job, no matter how little or how large.   In addition to my decorating and design talents, I am also a construction project manager, working with the best in Northern Virginia and Loudoun County to complete every customer’s home project. Whether you are remodeling or just painting a room, or hanging wallpaper. We work with local artists, craftsmen, license contractors in all fields, in Northern Virginia, and Loudoun County to help you complete all your home

Nova’s premiere mobile sderotherapist!

Continued On Next Page

Loudoun Interiors For All Your Decorating & Design Needs

We Design Rooms For Your Lifestyle, Your Family, Your Budget... We Come To You! In Home Decorating Call us Today!

Design Assessment • Color Consultation Project Planning • Furnishing - Furniture - Rugs - Accessories Window Treatments • Interior & Exterior Decorating Rearrangement • Staging

703-474-8510

email: loudouninteriorslw@aol.com web: www.loudouninteriors.com

Ask US How YOU Can HOST AN Accessory Party

Owner, Laurie Stancil Wilkins


PAGE 16 | Loudoun Business

Girls’ Night Out is Honoring Breast Cancer Awareness Month!

Women In Business Continued From Page 15

needs. We are a family-owned business, working to give your family the home and lifestyle you want and need. I have always offered one-day projects, as well as long-term projects. It’s about our company making you feel and love your surrounding, while having fun, and friendly, no worry service. Ask us how you can become a Decorating Women host, with our in-home accessories parties, have fun, earn income or accessories, and meet great people.

Consignment Boutique

Consignment Boutique, where we celebrate chic every day, is the go-to ladies apparel shop in Leesburg. When women need some retail therapy, they come to Consignment Boutique to find great clothes, beautiful purses and scarves, and shoes to fit every outfit. The prices are low, the quality high and the owners, Sheila Ralph and Marilyn Naylor put approximately 500 items weekly into inventory. Along with a dedicated part time staff of four, the shop, including home decorating items, is always new, fresh and exciting. The boutique is known

OCTOBER 2011 for its large selection of jewelry: estate, artisan, fashion and consigned. We are proud to offer Lenah House Antiques and Alterations by Laura for our customers. Consignment Boutique is heavily invested in Leesburg and Loudoun, giving back to the community in numerous ways. The boutique donates clothing and items to Blue Ridge Hospice Thrift Shops, toiletries to Loudoun Free Clinic and is an active member of the Loudoun Chamber of Commerce. Celebrate chic at Consignment Boutique.

Rodan Fields

Consultants are sharing the gift of great skin through the use of products created by Drs. Katie Rodan and Kathy Fields. These fabulous doctors who revolutionized the treatment of acne with Proactiv Solution are now offering a new product line to address aging, sun damaged and sensitive skin. Work with me to customize a perfect solution for you and let’s discuss an unbelievable business opportunity. Contact me at 703-7249372 or visit my website www.rresnick. myrandf.com (for changing skin) or www. rresnick.myrandf.biz (for changing lives).

Anti-Age Wrinkles, Pores & Loss of Firmness

Soothe Sensitive, Irritated Skin & Facial Redness

Reverse Brown Spots, Dullness & Sun Damage

Renee Resnick • 703.724.9372 •Cell 571.436.2587 Renee.resnick@gmail.com www.rresnick.myrandf.com • www.rresnick.myrandf.biz

THURSDAY, OCTOBER 20TH • 6-9 pm Follow The Breast Cancer Awareness Balloons Throughout Downtown Leesburg For Participating Merchants. Special store promotions and delectable cupcakes will be served courtesy of “Mom’s Apple Pie Bakery”, “Lola Cookies and Treats”, and “Lightfoot Bakery”. HONOR A LOVED ONE... Special recognition boards setup at participating merchants honoring those who have or have been touched by Breast Cancer.

Friends of Homeless Animals (FOHA) is a non-profit, no-kill shelter providing a safe haven for homeless dogs and cats until permanent, loving homes can be found. FOHA relies 100%on charitable contributions to help care for our residents while they await their forever homes.

helped over

15,000

Contact FOHA about our Humane Education Program. Visit our upscale resale shop, The Treasure Hound at 14508-D Lee Rd., Chantilly.

CFC#83554 • United Way#9822 PO Box 415 • Aldie, VA 20105

Adopt. Foster. Volunteer.

DONATE.


Loudoun Business | PAGE 17

OCTOBER 2011

Loudoun EDC Looking For New Leaders The Loudoun County Economic Development Commission is looking for local business leaders who can contribute their time, energy, and ideas to promote business growth, strengthen the local economy, and preserve Loudoun’s high quality of life. The EDC has openings for terms beginning January 2012. Leaders from all sectors of the local business community are encouraged to apply.   Letters of interest and resumes are due in the Department of Economic Development office by 5 p.m. Oct. 19. Electronic submissions are preferred. Interviews will take place in October. Send letters of interest, along with resumes or biography, to: EDC Nominating Committee, c/o Terri Smithson, Loudoun County Department of Economic Development, 1 Harrison Street, SE, Mail Stop # 63 Leesburg, VA 20175; email terri.smithson@loudoun.gov; or send a fax to 703771-5363.     Established in 1995 by the Board of Supervisors, the EDC is a public/private partnership responsible for promoting Loudoun’s economic development. The commission serves as a forum through which business and government leaders meet to exchange ideas and experiences

about business growth in the county.   Organized with up to 31 voting members, the EDC features representatives from diverse industries such as: aerospace, agribusiness, banking and finance, higher education, professional services, federal contracting, information and communications technology, real estate development, retail, and small business. Additional commissioners include ex-officio members representing key community and economic development organizations. The commission also has several classes of non-voting members including standing advisory members, specially appointed advisory members, and members emeritus.   The commission’s responsibilities include: providing program and policy recommendations to the Loudoun County Board of Supervisors; updating and implementing the community’s Economic Development Strategic Plan; and coordinating economic development and marketing activities among public/private groups in the county.   Learn more about the Economic Development Commission at biz.loudoun. gov/edc.

Leesburg

In addition to the award, the progress appears to have paid off, as Wolf Furniture announced earlier this year it would restart its Leesburg project and now plans a Labor Day 2012 opening. Leesburg’s entry was judged to be the best entry in the category for local governments with populations between 35,001 and 90,000. There were eight categories submitted in this category. The entries in the five population categories were evaluated on criteria that emphasized innovation, efficiency and entrepreneurship. Leesburg officials were presented with the award during the VML annual conference Oct. 4 in Henrico County. A copy of the town’s winning nomination can be found online at www.leesburgva.gov/modules/ showdocument.aspx?documentid=8024. “This award is an example of what Town staff and the Town Council can do whenever we put our minds to it,” Mayor Kristen Umstattd stated. “I am extremely proud of John Wells, our staff and our council members for their commitment to making Leesburg a wonderful place to live and do business. You won’t find a better town anywhere.”

Continued From Page 3 2007, following Wolf Furniture’s announcement that it would abandon plans to open a furniture showroom on Fort Evans Road and put its land up for sale. President J. Douglas Wolf pointed to the town’s lengthy land development review process with “indefinite timetables.” Town Manager John Wells and the Town Council would lead the charge to change the town’s negative reputation and put in motion several overhauls, including the launch of the Plan Review Department, the assignment of a project manager to each application and the focus on a “customer service approach” to the review process. “No organization wants to be faced with a system failure,” Wells stated. “But when that did happen to Leesburg, I’m proud of how we responded. We owned up to our shortcomings. We didn’t just tweak the system. We completely reorganized our land development processes, including the creation of a new department that now has ownership of the site plan approval process.”

Housing Supply Steady, But Low By Rosemary deButts, Contributing Writer The number of active listings in Loudoun County is a constantly fluctuating number as real estate agents add new listings, indicate they have contracts or are sold or they may expire or be withdrawn from the market at any time. Therefore, the number of active listings reported for any given month is a “snapshot” of activity at roughly the same time every month. The housing market is a highly cyclical industry but typically follows a bell curve. Sales and listings are typically lowest in January and February with a steady increase from March to June (or July) followed by a steady monthly decline through the remainder of the year. The fact that the number of listings in 2011 has been almost unchanged since April is remarkable and clearly out of the ordinary. The monthly average of active listings in Loudoun this year is 1,423 per month.  That is 10 percent behind the monthly average in 2010, 21 percent behind the 2009 average and a whopping 52 percent behind the 2008 monthly average.  Fewer listings translates to fewer sales; 2011 sales in Loudoun are 5 percent behind 2010, 9 percent behind 2009 sales and 13 percent behind 2008 sales (through August of each year). A shortage of listings creates supply constraints. With the exception of January and March, the month’s supply of inventory in 2011 was less than the comparable month in 2010.  And while the inventory increased in the third quarter of 2010, it’s declining so far in 2011. A market is typically considered to be in equilibrium in this market (there is enough supply to satisfy demand) when the month’s supply of inventory is four to five months.  With a 2011 monthly average of only 3.6 months, the market continues to be undersupplied. But that’s not the whole story.  The market is significantly undersupplied in eastern Loudoun, slightly undersupplied in Leesburg but oversupplied in western Loudoun.  The 2011 average month’s supply of inventory in eastern Loudoun is 2.7 months, the average in Leesburg is 3.9 months and the average in western Loudoun is eight months. Other preliminary August results include:

• Uncharacteristically, sales volume increased in August, albeit by only four units.  At 465 units, sales improved .9 percent compared to July and 7 percent compared to last August; • So far in 2011, 65 percent of Loudoun’s sales were located in eastern Loudoun, 25 percent were in Leesburg, and 12 percent were in western Loudoun; • The preliminary August median sales price was $387,210, +2 percent vs. the August 2010 median.  The yearto-date median is $380,000, 6 percent higher than the 2010 median; • The average seller contribution jumped 32 percent from July to $5,084 making the 2011 average $3,859; • The average days on market was 56 days resulting in a new 2011 average of 51 days.  Compare that to the 2010 average of 43 days.  There is a wide discrepancy by area – the August average in eastern Loudoun was 45 days and it was 47 days in Leesburg but western Loudoun’s monthly average days on market reached 138 days in August; • In 2011, 55 percent of sales were detached homes, 39 percent were attached homes and 6 percent were condominiums; • The average close price for detached homes was $529,224 in August; • The average close price for attached homes was $328,460; • The average close price for condominiums was $200,268; • Pending sales continued to decline.  The number of new pending listings fell from 473 in June to 377 in July (-96 units) and again to 340 (-37 units) in August; • For the fifth consecutive month, the average close price to original list price ratio exceeded 95 percent; and • The share of distressed sales advanced from 20 percent in July to 22 percent in August.  Last August the share was 28 percent. [Rosemary deButts is a Realtor associated with Atoka Properties in Purcellville. She is certified by the National Association of Realtors as a Short Sales and Foreclosure Resource and is a Member, Institute of Residential Marketing (MIRM) from the National Association of Home Builders. Visit her website, www.housinganalyst. net, for more facts and figures.]


PAGE 18 | Loudoun Business

Realtors

Continued From Page 1 one of many reasons that more and more consumers are saving their money rather than spending it. But Richard Owen, senior vice president of the Virginia Bankers Association, presented statistics that could shed some light on the real estate industry. In 2011, the vast majority of banks’ budgeted mortgage business, $614 billion, was geared toward home purchases, as opposed to $352 billion for refinancing. This is in stark contrast to 2009’s actual numbers, when more than $1 trillion was geared toward

refinancing, and only $700 million towards home purchases. Increased federal regulatory standards have done their share to dictate how bankers spend their time and now more and more banks are hiring individuals charged with making sure these regulations are being effectively followed. The impacts of this can be felt by the banks, consumers and taxpayers alike, Owen said. Uncertainty is still the feeling many are experiencing, Andy Bauer, economist at the Federal Reserve Bank of Richmond, said in addressing a financial roundtable organized by the Leesburg Economic Development Commission in September. Many consumers believe the economy is

still stalling, he said, and many believe it could re-enter the recessionary phase. Economic growth has been relatively flat and is predicted by year’s end to be in the area of 2 percent. And this goes back to a point made by those at the DAAR summit. “If you have moderate, uneven consumer spending you’re going to have moderate uneven growth,” Bauer said. During the course of the recession, the loss of household wealth and the double whammy of higher household debt has led to tight consumer spending and more saving. The low interest rates, however, have given homeowners the opportunity to refinance to shave off some of that debt.

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OCTOBER 2011

Henson

Continued From Page 1

counseling services and also use the building as its physical mailing address. Although Henson is still in the process of exploring the area, the current Broadlands resident said she is enamored with what the Town of Leesburg has to offer. “I think the eclectic nature of Leesburg really attracts the creative kind of entrepreneur and that includes high tech and life science people. Those are the people that tend to have very innovative minds,” she said. “In Kansas City we started to notice the arts district was beginning to be populated with lot of IT-related businesses because they gravitate to a mix of culture and innovation. I think Leesburg really does accommodate that.” She had equally glowing things to say about Loudoun County as a business climate and the potential for growth for the incubator’s tenants. “There is a lot of space to expand in Loudoun County,” she said. “There’s certainly much more of an opportunity to grow.” The Mason Enterprise Center Leesburg will hold its ribbon-cutting and partner reception Wednesday, Oct. 26. The ribbon-cutting ceremony will begin at 5 p.m., with the partner reception running until 7 p.m.

BPOL

Continued From Page 3

they’re not yet able to make business work.” Further, Vice Chairman Susan Klimek Buckley (D-Sugarland Run) and Supervisor Stevens Miller (D-Dulles) questioned why the board was even considering such a change, when the issue had been thoroughly vetted in the finance committee earlier in the board’s term and it determined the threshold was OK where it is. “Over the last four years we have sat down and have spent time doing a comprehensive review. We decided at that time not to make the type of changes that are being proposed today,” Buckley said. “And changing the threshold amount doesn’t address the issue of the increase in taxes if you’re one penny over the threshold. At the $500,000 level, businesses a penny over would see a 2,700 percent increase in their taxes.” Ultimately, both the motion to change the threshold to $500,000 and Burk’s amended threshold of $300,000 failed to gain the majority needed to pass.


Loudoun Business | PAGE 19

OCTOBER 2011

â– Business Calendar Oct. 18 Grow Your Business

Loudoun Chamber of Commerce 11:30 a.m. to 1 p.m., Chamber offices, 19301 Winmeade Drive #210, Lansdowne “Choosing a Small Business Bank� will be the monthly topic in a series that gets attendees up close and personal with experts in different business fields. Each luncheon in the Grow Your Business series features a prepared presentation followed by an extensive Q&A session. Lunch is provided. Cost for the event is $10 for Chamber members and $15 for non-members and walk-ins. To register, visit www. loudounchamber.org.

Middleburg Women

11:30 a.m. to 1:30 p.m., Briar Patch Bed & Breakfast, 23130 Briar Patch Lane, Middleburg Cindie Reinhold, of Brides & Weddings of Northern Virginia, is the featured speaker at the monthly networking luncheon. Networking will begin at 11:30 a.m., with the speaker presentation beginning at noon, followed by lunch and door prizes. For pricing information and to register, visit www.middleburgwomen.com.

Oct. 19 Virtual Realty Tour

Loudoun Chamber of Commerce 2:30 to 6:30 p.m., AOL Dulles Campus, 22000 AOL Way, Dulles Join Chamber members and staff for a tour of Loudoun’s vibrant commercial real estate market. Tour captains and industry experts will walk you through major existing and approved projects in the county’s five major commercial corridors, all while providing you with News You Can Use. Gain valuable insight on market changes, political conditions, developments and leases. For pricing and registration information, visit www.loudounchamber.org.

Oct. 20 Grow Your Business By Bootstrapping

Loudoun Small Business Development Center 6 to 8:30 p.m., The George Washington University Virginia Campus, 20101 Academic Way, Exploration Hall, Room 101, Ashburn Omnilert, LLC, CEO and co-founder Ara Bagdasarian shares his story of bootstrapping to success. Learn about: the whys

and hows of funding growth through sales; product or service prototyping; using technology; and telling your own story to build exposure. All SBDC seminars in the month of October are free, but pre-registration is strongly preferred. For more information, visit www.loudounsbdc.org or call 703-4307222.

Oct. 25 Women in Business Luncheon

Loudoun Chamber of Commerce 11:30 a.m. to 1:30 p.m., 1757 Golf Club, 45120 Waxpool Road, Ashburn Heidi Kallett, owner of The Dandelion Patch, will explain how she built her stationery business over the last 16 years and grew it by 425 percent, even in the troubled economy. For registration and pricing information, visit www.loudounchamber.org.

How to Sparkle at Networking

Loudoun Small Business Development Center 6 to 8:30 p.m., The George Washington University Virginia Campus, 20101 Academic Way, Exploration Hall, Room 101, Ashburn Ritzya, the drama coach, will show how creativity can make your business introduction so memorable it sparkles. Next, a panel of consummate networkers will share best practices and networking don’ts. Included on the panel are: Terry Corle, of Virginia Farm Bureau Insurance; Grafton deButts, of the Loudoun Chamber of Commerce; Pamela Jones, of Long & Foster Real Estate; Jen Sterling, of Red Thinking; and Bridget Thibodeau-Sasso, of Il Pioppo, LLC. All SBDC seminars in the month of October are free, but preregistration is strongly preferred. For more information, visit www.loudounsbdc.org or call 703-430-7222.

Start Your Business

Loudoun Small Business Development Center 6 to 8:30 p.m., The George Washington University Virginia Campus, 20101 Academic Way, Exploration Hall, Room 101, Ashburn SBDC Executive Director Robin Suomi and Art Thompson, principal with Keyser Thompson Insurance Agency, Inc., provide attendees with the basics of starting a business. Highlights of the seminar include: taxes and licensing; business plan development; sources of financing; marketing; insurance; and entrepreneurial traits. All SBDC seminars in the month of October are free, but pre-registration is strongly preferred. For more information, visit www. loudounsbdc.org or call 703-430-7222.

Nov. 2 Small Business Awards

Loudoun Chamber of Commerce 5:30 to 9 p.m., The National Conference Center, 18980 Upper Belmont Place, Lansdowne This “Academy Award� style gala regularly draws more than 400 of Loudoun’s top business and community leaders, who gather to honor the best of the county’s

many outstanding small businesses. For registration and pricing information visit, www.loudounchamber.org.

Nov. 10 Business Showcase Breakfast

Loudoun Chamber of Commerce 7:30 to 9 a.m., Belmont Country Club, 43750 Tournament Parkway, Ashburn Join almost 150 Chamber members, new and old, at this monthly, signature roundtable networking breakfast. Early registrants will have their name and company information displayed on the membersonly attendee list. Fee for the breakfast is $25 for Chamber members and $35 for non-members. To register, visit www.loudounchamber.org.

Sterling Women

11 a.m. to 1:30 p.m., The National Conference Center, 18980 Upper Belmont Place, Lansdowne Tina Johnson, of Johnson Promotions & Events, serves as the speaker for the networking group’s monthly luncheon. Networking opportunities are available before and after the lunch, which begins at noon. For more information and to register, visit www.sterlingwomen.org.

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Oct. 27 Green Gala

Loudoun Chamber of Commerce 6 to 8:30 p.m., The National Conference Center, 18980 Upper Belmont Place, Lansdowne Join the Chamber as its honors the winners and participants of the second annual Loudoun Green Business Challenge. Cost is $35 for Chamber members and challenge participants and $50 for non-members. To register, visit www.loudounchamber.org.

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PAGE 20 | Loudoun Business

OCTOBER 2011

Ron

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for Loudoun County Sheriff ronspeakmanforsheriff.com


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