the
MEDIA KIT 2021
L E F A I R
magazine
the MISSION
CREATE. CONNECT. INSPIRE. LEFAIR Magazine is a digital and print on demand fashion and travel magazine. Our mission is to create, connect and inspire. LEFAIR brings to its readers current and future trends and news in fashion, travel, beauty, health, lifestyle, and entertainment. We also create content and media coverage for brands, public relations and influencers. LEFAIR inspires, excites, informs and entertains readers with compelling and powerful content created by the industry’s most talented artists. The aesthetic is sleek, sexy, and well-styled with an innovative edge. The digital publication features stunning editorial stories, interviews, articles and inspiring video content.
Photo by Eric Michael Roy
the AUDIENCE
21-49
35
TARGETED AUDIENCE
AVERAGE AGE
60% 60 % 40 40% %
Photo by Nick Onken
FEMALE
MALE
$150,000 AVERAGE HOUSEHOLD INCOME
ROCKY BARNES 1.5m followers
Photo by John Russo
the SOCIAL NETWORK WE CONNECT WITH THE POWER OF SOCIAL MEDIA! Circulation and Impression Growth Strategy: Social media is on fire and just getting hotter. Our interviews, editorial stories and magazine covers fuse the talents of amazing models, photographers, fashion stylists, makeup artists, and hair artists — all gifted creators, with an impressive following on social media. It is an organic cross promotion strategy between social media stars and LEFAIR. It’s a beautiful thing.
the STATS *approximate as of February 2020
50.9k 10million
THE STARS
DIGITAL MEDIA IMPRESSIONS and rapidly growing
A few stars featured in our recent issues:
Photo by Kate sZatmari
INSTAGRAM FOLLOWERS and rapidly growing
VICTORIA JUSTICE 16 million followers
Actor Victoria Justice ~ 16 million followers Singer & Actress Sophia Carson ~ 11.8 million followers Model & Actress Olivia Culpo ~ 3.6 million followers Model Taylor Hill ~ 12.2 million followers Singer/Songwriter Bebe Rexha ~ 7.3 million followers Singer Christina Milian ~ 4.7 million followers Model Rocky Barnes ~ 1.5 million followers Rapper Chanel West Coast ~ 3.1 million followers Stylist Stacy London ~ 275k followers Model Scarlett Leithold ~ 2.3 million followers Model Carmella Rose~ 1.9 million followers Model Rachel Cook ~ 2.1 million followers Model Karina Elle ~ 1.4 million followers
the SHOPPING SEE IT, LOVE IT, BUY IT We believe in the synergy of content and commerce! At LEFAIR Magazine, editorial stories and ads are shoppable! When a reader sees something they love on LEFAIR’s digital magazine, they can click, or tap, and buy on the fly! Yep, clickable content, which will drive traffic directly to the brand’s website. See it, love it, buy it!
DIRECT WEBSITE LINKS Drive traffic and generate sales! With our rollover website links, readers can click on your ad, and go directly to your website. In addition, we will build your social media presence by featuring your Instagram, Facebook, or other social media platforms.
the QUICK FACTS *source: statista.com
In 2017, global e-retail sales amounted to
1.66b $2.3t 53.9% people worldwide purchased goods online in 2017
and projections show a growth of up to 4.48 trillion U.S. dollars by 2021
of all retail e-commerce is expected to be generated via m-commerce
the VIDEO ADVERTISING WATCH IT, LOVE IT, BUY IT With our digital platform, you can engage and entertain your customers with video ads. Your digital commercials can be viewed on all computers and mobile devices, as well as on your social platforms! Our video and marketing teams can create the stunning video content for you, bringing your brand to new heights. Innovative technology allows for viewers to click on items in a video and drop them into a shopping cart, without interrupting their viewing experience. Say hello to seamless video shopping.
WWW.NAKEDCASHMERE.COM
the ADVERTISERS Beauty, Hair, and Skincare Brands Fragrance Brands Fashion and Retail Brands Designer Eyewear and Sunglasses Jewelry and Watch Brands Top Shelf Alcohol Brands Resorts and Luxury Hotels
Photos by Holly Parker
High-end Restaurants Online Shopping Applications E-Commerce Fashion and Beauty Brands Luxury Cars Airlines Spa Services
the GLOBAL REACH TOP TEN COUNTRIES United States...........................454 Italy.........................................181 France.......................................95 United Kingdom.......................65 Canada.....................................42
Mexico......................................28 Germany...................................27 India..........................................25 Russian Federation....................21 Indonesia..................................16
61% 8% DESKTOP
TABLET
31% MOBILE
the CONTACTS For questions, rate sheet and more information, please contact: TRACY KAHN Editor in Chief www.lefairmag.com hello@lefairmag.com 213-280-7211 INSTAGRAM @lefairmag
Photo by Hudson Taylor
YOUTUBE LEFAIR Magazine
OLIVIA BROWER 238k followers