GC Grapevine February TMT Edition

GC GRAPEVINE MAGAZINE

FEBRUARY 2014

WWW.GCGRAPEVINE.COM

THE TMT ISSUE

ISSUE 02/14

HACKERS, TELECOM REGS, NEW PATENT RULES, CZECH MEDIA GRAB

FOCUS ON MEXICO EXPLORING MEXICO'S LEGAL MARKET IN PRACTICE IS YOUR LEGAL DEPARTMENT ACTING GLOBALLY? MARKETING WHY LAWYERS NEED TO EMBRACE SOCIAL MEDIA INTERVIEWS UPC HUNGARY'S MÁRIA DÁRDAI AND MORE

COVER STORY

CLOUD CONTROL WHAT GCS NEED TO KNOW ABOUT CLOUD-BASED IT AGREEMENTS

GC GRAPEVINE WWW.GCGRAPEVINE.COM

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Contents IN PRACTICE 15 Paper says GCs need to adapt to a changing, more global world

By Kevin Livingston, Editor-in-Chief, GC Grapevine Magazine

COVER STORY 24

16 Media power grab raises legal concerns in the Czech Republic

Up in the air: Cloud computing contracting and compliance issues

By Daniel Bardsley, Prague-based journalist

By Shahab Ahmed, Director of Legal and Corporate Affairs, Microsoft Corporation and Andrea Simándi , Legal Director of Microsoft Hungary

18 What the unitary patent means for Europe and you

By Dušan Štric, Intellectual Property Specialist, Czech Republic

22 Hackers pose a major threat to !"#$!%&"'$()*"+),%$+&%!$-%.(*,%

By Michael Stout, London-based information security consultant

24 Up in the air: Cloud computing contracting and compliance issues

By Shahab Ahmed, Director of Legal and Corporate Affairs, Microsoft Corporation and Andrea Simándi , Legal Director of Microsoft Hungary

LOCAL FOCUS GLOBAL REACH From start-ups to multi-nationals, we help businesses achieve success at regional, national and international levels.

We do business where you do business DLA Piper is a global law firm with 4,200 lawyers located in more than 30 countries throughout the Americas, Asia Pacific, Europe and the Middle East, positioning it to help companies with their legal needs anywhere in the world.

MARKETING 32 Six reasons lawyers need to be on twitter

By Kevin O'Keefe, CEO and Publisher of LexBlog, Inc.

FOCUS ON MEXICO

ON THE MOVE

6 Exploring Mexico's bustling legal market

46 Round-up of lateral moves and appointments

By Kevin Livingston, Editor-in-Chief, GC Grapevine Magazine

8 Mexico's 2014 Tax Reform in a nutshell

By GC Grapevine staff

By Mario Barrera-Vazquez, Partner with Basham, Ringe y Correa, S. C.

10 Major challenges face Mexico's telecom authority

By Federico Gonzalez Pena, Partner with Sanchez Devanny

BIG DEALS

48 Top transactions in tecnology, media and communications

By GC Grapevine staff

34 Use the cloud to streamline your internal marketing department

By Jan Macich, Partner at DTP Tools, Prague

36 Six tips for lawyers new to Google+

By Kevin O'Keefe, CEO and Publisher of LexBlog, Inc.

MERGERS

INTERVIEWS

49 Top mergers in tecnology, media and communications

By GC Grapevine staff

EVENTS 50 HR roundtable held in Bucharest by Legalis

www.dlapiper.com DLA Piper is a global law firm operating through various separate and distinct legal entities.

Further details of these entities can be found at www.dlapiper.com Copyright © 2014 DLA Piper. All rights reserved. | FEB14 | 2714114

38 Increased competition as the Polish telecom landscape continues to evolve

With Piotr Dynowski, Partner, Bird & Bird Warsaw

40 After a decade of evolution, Hungarian telecom law is still a moving target

With Balázs Fazekas, White & Case

44 The challenge of implementing high tech projects in an antiquated legal system With Igor Ostrowski, White & Case

45 How a Telecom GC gets inspiration from being a business partner

With Mária Dárdai, VP General Counsel Compli"*-/$34%-/&5$678$9,*:"&;

The next two roundtables will be held in April and hosted by Legalis partner !"#$%&'($)*$+,-."&/(0$"*1$+,1"2/(0

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Editor’s note Contact us Kevin Livingston Editor-in-Chief Mobile +36 20 382 1511 Email kevin.livingston@gcgrapevine.com Orsolya Endrefi Managing Director for the GCG Mobile +36 20 916 2252 Email$<&(<!;"=/*1&/%>!/:"!)(:!<?"!=-<' Rebecca Pickering Editorial Associate Office +36 18 828 705 Email rebecca.pickering@gcgrapevine.com Caroline Wren Art Director; designer Email carolinewren@gmail.com www.behance.net/CarolineWren Many thanks to our contributors Mario Barrera-Vazquez; Federico Gonzalez Pena; Daniel Bardsley; Dušan Štric; Michael Stout; Shahab Ahmed & Andrea Simándi; Kevin o'Keefe; Jan Macuch; Piotr Dynowski; Balázs Fazekas; Igor Ostrowski; Mária Dárdai Subscribe Subscribe to GC Grapevine Magazine by registering at www.gcgrapevine.com Advertise If you would like to advertise with, or contribute to, GC Grapevine Magazine, please contact Kevin Livingston at kevin.livingston@gcgrapevine.com Follow us LinkedIn In-House Legal - Powered by "The GC Grapevine" Twitter GC_Grapevine Website created by Melee Convergent Media, www.meleeconvergent.com www.gcgrapevine.com Coming up March Top Women GCs April Regulatory/Regulated Industries, e.g. Pharma, Energy, Alcohol and Tobacco May Labor & Employment June Financial Services July/August Shipping and Transportation September Litigation, Arbitration, Dispute Resolution October Energy November Hotels & Hospitality December Luxury Brands/Goods

In the short history of the GC Grapevine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

Focus on Mexico

Exploring Mexico's bustling legal market

6

Mexico's 2014 Tax Reform in a nutshell

8

By Kevin Livingston, Editor-in-Chief, GC Grapevine Magazine

By Mario Barrera-Vazquez, Partner with Basham, Ringe y Correa, S. C.

Major challenges face Mexico's telecom authority

10

By Federico Gonzalez Pena, Partner with Sanchez Devanny, Mexico City

J#)1'.'*+=

Kevin Livingston Editor-in-Chief GC Grapevine Magazine

F

rom lateral movement to major legal deals there are patterns emerging in the Mexican legal community that in many ways mirror its larger neighbor to the north.

But there are differences

also, particularly cultural influences that make Mexico unique.

We take a look from the ground up at what is really happening in the Mexican market and what we see impresses us.

GC GRAPEVINE WWW.GCGRAPEVINE.COM

7

MEXICO @A8@6BCBDE

Exploring Mexico's bustling legal market Mexico City's maturing legal market is blossoming with home-grown talent, but there are still challenges to face KEVIN LIVINGSTON

Editor-in-Chief, GC Grapevine Magazine Kevin can be reached at kevin.livingston@ gcgrapevine.com

T

6

MEXICO CITY, JANUARY 2014 ,%;'!!'.%-)&'.$!5)&%!"'% *'25*%E5.?'!%#)%E'0#1,% 5)&%/''!%8#!"%?'+%1*#')!$=%N'25*#$%@*,;5*%O#.'1!,.%F.$,*+5%O,.5%P)&.'(%.'1')!*+%/5&'%!"'%Q=RSRT/#*'% UVW=SXW%?#*,/'!'.Y%>,-.)'+%3.,/% Z-&59'$!%!,%E'0#1,%A#!+6 D'5/#)2%-9%,)%!"'%2.,-)&%8#!"% N'25*#$%B.#)1#95*%A,)$-*!5)!%Z')!'% [5-9'*=%8"5!%P)&.'(%3,-)&%85$% 5)%#)1.'&#;*+%;-,+5)!%/5.?'!%#)% !'./$%,3%!5*')!%5$%#!%.'*5!'$%!,%9.#45!'%9.51!#1'%5)&%#)G",-$'%9*51'/')!$6 <11,.&#)2%!,%P)&.'(=%E'0#15)% *'25*%!5*')!%#$%'0!.'/'*+%8'**%'&-15!'&=%/5)+%;,5$!#)2%I6J6%NNE$% 3.,/%9.'$!#2#,-$%-)#4'.$#!#'$%5)&% 3,.'#2)%8,.?%'09'.#')1'6%D"'%1"5**')2'=%$"'%$5#&=%#$%!,%?''9%!"'$'% !5*')!'&%#)&#4#&-5*$%#)%E'0#1,6% J'4'.5*%&,/'$!#1%5)&%#)!'.)5!#,)5*% (./$%"54'%$'1,)&/')!%9.,2.5/$\ '01"5)2'%,99,.!-)#!#'$%8#!"%;#2% )5/'%(./$%#)%!"'%I)#!'&%J!5!'$6% J,/'%(./$%9.,4#&'%()5)1#5*% 5$$#$!5)1'%5)&%$1",*5.$"#9$%3,.% !5*')!'&%*58+'.$%!,%$!-&+%5;.,5&6% D"'%.'!-.)%.5!#,%#$%*,8'.%!"5)%'09'1!'&=%",8'4'.=%5)&%!"#$%9,$'$%5% *,)2G!'./%.#$?%3,.%?''9#)2%!,9%!5*')!%#)%E'0#1,6%E5)+%*58+'.$%9.'3'.% to stay in the United States or are *,,?#)2%3,.%5%85+%!,%.'!-.)%53!'.%

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C,.%#)G",-$'%1,-)$'*=%",8'4'.=% !"'.'%5.'%&#33'.')!%52')&5$%,3%#/9,.!5)1'6%D"'%?'+%#$$-'$%3,.%E'0#1,_$%@A$%5.'%1,/9'!#!#4'%9.#1#)2% ;+%'0!'.)5*%1,-)$'*%`%a-5*#!+%*'25*% $'.4#1'%4'.$-$%1,$!%.5!#,%`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ditor-in-Chief, GC Grapevine Magazine Kevin can be reached at kevin.livingston@gcgrapevine. com

COURTESY PHOTO

Bright lights, big city: Mexico City's culture and history differentiate it from U.S. legal markets.

9

GC GRAPEVINE WWW.GCGRAPEVINE.COM

The Mexican System is complex.

So, it is absolutely advisable to seek local counsel to invest efficiently, tax-wise, in Mexico.

MARIO BARRERA-VAZQUEZ

Partner with Basham, Ringe y Correa, S. C. in Mexico City

MARIO BARRERAVAZQUEZ

Partner with Basham, Ringe y Correa, S. C. in Mexico City

SHUTTERSTOCK.COM

Mexico's 2014 tax reform in a nutshell Mexico has gone to great lengths to tout reforms, but a new tax law could slow foreign business investment MEXICO TAX REFORM

M 8

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8#!"",*&#)2%.5!'$%U-9%!,%SX%9'.1')!Y=%-)*'$$%5% !50%!.'5!+%599*#'$6%7)%!"#$%.'25.&%#!%#$%95.!#1-*5.*+%#/9,.!5)!%!,%),!'%!"5!%5%)'8%VW%9'.1')!% !50%,)%&#4#&')&%,.%9.,(!%&#$!.#;-!#,)$%!,% ),)GE'0#15)%.'$#&')!$%85$%#)!.,&-1'&6 C#)5**+=%)'8%*'4#'$%8'.'%#)!.,&-1'&%3,.% 1'.!5#)%#)&-$!.#'$6%7)%95.!#1-*5.=%!"'%/#)#)2% #)&-$!.+%#$%$-;>'1!%!,%!8,%)'8%*'4#'$b%5%f6X% 9'.1')!%*'4+%,3%)'!%#)1,/'%3.,/%'0!.51!#4'% 51!#4#!#'$%5)&%5%W6X%9'.1')!%*'4+%,)%2.,$$% $5*'$%,3%2,*&=%$#*4'.%5)&%9*5!#)-/6 J,=%8"')%5%;-$#)'$$%#)!')&$%!,%#)4'$!%#)% E'0#1,=%$,/'%,3%!"'%#$$-'$%!"5!%)''&%!,%;'% ?'9!%#)%/#)&%5.'%!"'%3,**,8#)2b !"!"#$"#%&'($#")&*%8#**%;'%$-;>'1!%!,%SW%9'.1')!%#)1,/'%!50%8"')%'5.)'&6 !"An additional 10 percent tax 8#**%;'%*'4#'&% -9,)%$-1"%9.,(!$%8"')%&#$!.#;-!'&%!,%3,.'#2)%$"5.'",*&'.$6%H,8'4'.=%!"#$%!50%/5+%;'% .'&-1'&%,.%*,8'.'&%;+%!50%!.'5!#'$6 !"Hiring labor may be expensive%3.,/%5%!50% 9'.$9'1!#4'=%$#)1'%$,/'%,3%!"'%1,$!$%5$$,1#5!'&%8#!"%'/9*,+/')!%8#**%"54'%!,%;'%;,.)'% ')!#.'*+%;+%!"'%1,/95)+%5$%!"'+%5.'%),!%&'&-1!#;*'6 !"It is important to make sure that%!50%!.'5!+% 9.,!'1!#,)%#$%545#*5;*'%!,%#!'/$%$-1"%5$%.,+5*!#'$=%#)!'.'$!$=%159#!5*%25#)$=%'!16 !"Certain industries,%*#?'%/#)#)2=%/5+%;'% $-;>'1!%!,%"#2"'.%!50%;-.&')$%!"5)%,!"'.$6 F3%1,-.$'=%!"'%E'0#15)%J+$!'/%#$%1,/9*'06% J,=%#!%#$%5;$,*-!'*+%5&4#$5;*'%!,%$''?%*,15*% 1,-)$'*%!,%#)4'$!%'3(1#')!*+=%!50G8#$'=%#)% E'0#1,6 !"MARIO BARRERA-VAZQUEZ

Mario Barrera-Vazquez is a partner with Basham, Ringe y Correa, S. C. in Mexico City

A truly international firm ! organised around our clients ! passion and insight ! connecting with our clients’ vision ! commercial advantage ! where service matters ! that’s Bird & Bird covers all areas of commercial and business law, serving a number of innovative and growing businesses where technology and regulation have a significant impact. We combine exceptional legal expertise with deep industry knowledge and refreshingly innovative thinking to help clients achieve their goals.

Eördögh Bird & Bird Attorneys at Law Freedom Palace, 1054 Budapest Szabadság tér 14. Hungary

T: +36 1 799 2000 F: +36 1 799 2088 budapest@twobirds.com

twobirds.com Abu Dhabi ! Beijing ! Bratislava ! Brussels ! Budapest ! Copenhagen !"Dubai"!"Düsseldorf ! Frankfurt ! The Hague ! Hamburg ! Helsinki ! Hong Kong ! London !

Lyon ! Madrid ! Milan ! Munich ! Paris ! Prague ! Rome ! Shanghai ! Singapore ! Skanderborg !"Stockholm ! Warsaw

001562-01

GC GRAPEVINE WWW.GCGRAPEVINE.COM

11

There is significant opportunity for further market development given that the countryâ&#x20AC;&#x2122;s broadband penetration is less than half of the Organization for Economic Cooperation and Development (OECD) average.

FEDERICO GONZALEZ PENA

Partner and head of the Intellectual Property, Entertainment and Information Technology practice for Sanchez Devanny, Mexico City

MEXICO TELECOMS

B FEDERICO GONZALEZ PENA

Partner and the head of the Intellectual Property, Entertainment and Information Technology practice for Sanchez Devanny in Mexico City

Major challenges face Mexico's telecom authority A lack of competition and the need for a new :<F/&*'/*0$2<!)-;$)($(0)%!)*:$:&<#0.$)*$0./$ country's telco industry 10

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13

GC GRAPEVINE WWW.GCGRAPEVINE.COM

SHUTTERSTOCK.COM

Regulations are notoriously inconsistent with the reality of new telecom services.

FEDERICO GONZALEZ PENA

Partner and head of the Intellectual Property, Entertainment and Information Technology practice for Sanchez Devanny, Mexico City

Mexico's telecommunications market is the second largest in Latin America.

Although there are many positive consequences to lifting investment restrictions in Mexico, the government must be cautious in its expectations.

FEDERICO GONZALEZ PENA

Partner and head of the Intellectual Property, Entertainment and Information Technology practice for Sanchez Devanny, Mexico City

12

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F)'%,3%!"'%95.5&#2/5!#1%15$'$% ,3%#)4'$!/')!%.'$!.#1!#,)%#)%E'0#1,%#$%!"'%2,4'.)/')!_$%&'1#$#,)% ),!%!,%2.5)!%D'*/'0%5%*#1')$'%!,% ,33'.%95+GD[%$'.4#1'$6%H')1'=%!"'% ,9'.5!,.%"5$%*#!!*'%#)1')!#4'%!,%#)4'$!%522.'$$#4'*+%#)%/,&'.)#:#)2% #!$%8#.'&%)'!8,.?$%;'+,)&%!",$'% 5.'5$%8"'.'%#!%351'$%#)1.'5$'&% 1,/9'!#!#,)%3.,/%,!"'.%;.,5&;5)&% 9.,4#&'.$=%;5$#15**+%E'0#1,_$%/5>,.% /'!.,9,*#!5)%5.'5$6 F)%!"'%,!"'.%"5)&=%1,/95)#'$% $-1"%5$%E,4#$!5.%5)&%e'0!'*% 5.'%),!%5**,8'&%!,%#)1.'5$'%!"'#.% #)4'$!/')!%#)%!"'%*,15*%/5.?'!% ;'15-$'%,3%!"'%3,.'#2)%159%*#/#!5!#,)%,)%,8)'.$"#9=%8"#1"=%#3%*#3!'&=% /5+%*'5&%!"'$'%!8,%1,/95)#'$%!,% 51a-#.'%,)'%,3%!"'%*,15*%;51?;,)'% 9.,4#&'.$%U/,$!%,3%8"#1"%5.'%'09'.#')1#)2%()5)1#5*%&#3(1-*!#'$Y% !,%&'1.'5$'%!"'#.%,9'.5!#)2%1,$!$% ;+%),!%"54#)2%!,%.'$,.!%!,%5%!"#.&% 95.!+%3,.%!"'#.%!.5)$9,.!\;51?"5-*% $'.4#1'$6%J-1"%51a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a-')1'$% !,%*#3!#)2%#)4'$!/')!%.'$!.#1!#,)$%#)% E'0#1,=%!"'%2,4'.)/')!%/-$!%;'% 15-!#,-$%#)%#!$%'09'1!5!#,)$6% !"FEDERICO GONZALEZ PENA

Federico Gonzalez Pena is a partner and the head of the Intellectual Property, Entertainment and Information Technology practice for Sanchez Devanny in Mexico City.

GC GRAPEVINE WWW.GCGRAPEVINE.COM

In Practice

15

Paper says GCs need to adapt to a changing, more global world

15

Media power grab raises legal concerns in the Czech Republic

16

What the unitary patent means for Europe and you

18

By Kevin Livingston, Editor-in-Chief, GC Grapevine Magazine

By Daniel Bardsley, Prague-based journalist

By Dušan Štric, Intellectual Property Specialist, Czech Republic

/$01"(,%'2,"%$%*$32(%)4("$)%)2%!"#$!%&"'$()*"+),%$+&%!$-%.(*,% 55

By Michael Stout, London-based information security consultant

Paper says GCs need to adapt to a changing, more global world

Up in the air: Cloud computing contracting and compliance issues 24

By Shahab Ahmed, Director of Legal and Corporate Affairs, Microsoft Corporation and Andrea Simándi , Legal Director of Microsoft Hungary

With power shifting from outside counsel to general counsel, GC are now well positioned to lead their teams 4<&#"&1$0<$&/%*/$:!<?"!$<2/&"0)<*( LEGAL GHDHEAGADC

A KEVIN LIVINGSTON

Editor-in-Chief, GC Grapevine Magazine Kevin can be reached at kevin.livingston@ gcgrapevine.com

14 SHUTTERSTOCK.COM

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17

GC GRAPEVINE WWW.GCGRAPEVINE.COM

NEWS HDHKLMBM

Media power grab raises legal concerns in the Czech Republic C./$8I/-.$@/2,?!)-J($(/-<*1$&)-./(0$'"*$)($*<#$0./$%*"*-/$')*)(0/&5$?,0$ his media purchasing spree is raising political and antitrust questions DANIEL BARDSLEY Daniel Bardsley is a Prague-based journalist. He can be reached at news@ gcgrapevine.com

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54#)2%.'1')!*+%!5?')% -9%!"'%.'#)$%5$%!"'% A:'1"%]'9-;*#1_$% ()5)1'%/#)#$!'.%5)&% &'9-!+%9.#/'%/#)#$!'.=%<)&.'>%Z5;#l%#$%*#?'*+%!,%;'% *,,?#)2%5!%85+$%!,%$!#/-*5!'%5)% '1,),/+%-)!#*%.'1')!*+%/#.'&%#)% .'1'$$#,)=%8"#*'%5*$,%;5*5)1#)2%!"'% ;-&2'!%5)&%1,/;5!#)2%!50%3.5-&6 m'!%5$%8'**%5$%;'#)2%5%/#)#$!'.=% !"#$%J*,45?G;,.)%XjG+'5.G,*&%#$%5% ;#**#,)5#.'%;-$#)'$$/5)=%5)&%"#$% COURTESY PHOTO .'1')!%$9')&#)2%$9.''%"5$%;'')% Among its media interests, Mafra publishes $95.?#)2%1,)1'.)$6 two of the country's best selling dalies: D"'%A:'1"%]'9-;*#1_$%$'1Mladá fronta Dnes and Lidové noviny. ,)&G.#1"'$!%/5)=%!"5)?$%!,%"#$% H54'*6 <2.,3'.!%'/9#.'%,3%5.,-)&%iWW% K7%!"#)?%!"5!%#!_$%),%1,#)1#&')1'% 1,/95)#'$=%Z5;#l%"5$%,4'.%!"'%95$!% "'%qZ5;#lr%51a-#.'&%$,/'%,3%!"'% +'5.%;'1,/'%5%/'&#5%/,2-*=%5)&% /'&#5%5!%!"'%$5/'%!#/'%"'%85$% 85$%.'1')!*+%)5/'&%;+%C,.;'$%5$% .-))#)2%3,.%,3(1'6L !"'%/,$!%9,8'.3-*%(2-.'%#)%!"'% <$#&'%3.,/%&#$a-#'!%,4'.%!"'% A:'1"%/'&#5%#)&-$!.+6%J,/'%)'8$959'.$%"54'%8,)&'.'&%8"'!"'.%!"'% 9,!')!#5*%3,.%Z5;#l_$%/5..#52'%,3% 1,-)!.+%"5$%$'')%!"'%'/'.2')1'%,3% /'&#5%5)&%9,*#!#1$%!,%-)&'./#)'% &'/,1.5!#1%511,-)!5;#*#!+=%!"'.'% 5%*,15*%J#*4#,%Z'.*-$1,)#6 #$%!"'%#$$-'%,3%8"'!"'.%"#$%)'8% K<)+%;#2%1,)1')!.5!#,)%,3%9,*#!#/#)#G'/9#.'%!".'5!')$%1,/9'!#15*=%'1,),/#1%5)&%/'&#5%9,8'.%#$% .#$?+=%5$%8'%?),8%3.,/%,!"'.%1,-)- !#,)6 I)!#*%*5$!%+'5.=%Z5;#l_$%/'&#5% !.#'$%8"'.'%#!_$%"599')'&=L%$5+$%n#op% B'"'=%5%A:'1"%9,*#!#15*%5)5*+$!%5)&% #)!'.'$!$%8'.'%/,&'$!=%1,)$#$!#)2% ,3%5%$/5**%&5#*+%3.''%)'8$959'.=% 3,./'.%5&4#$,.%!,%!"'%*5!'%[g1*54%

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I think that it’s no coincidence he [Babiš] acquired some of the media at the same time he was running for office.

6789%:;/;

Czech political analyst and former advisor to Václav Havel

Bab< holds a press conference in his more-recent role as finance minister/deputy prime minister.

CZECH FINANCE MINISRTY

&,/#)5)!%5%9,$#!#,)6 M"#*'%!"'.'%15)%;'%&'*5+$%,4'.% 8"5!%/5!'.#5*%#$%1,//'.1#5**+% 1,)(&')!#5*%5)&%$",-*&%),!%;'% 9-;*#$"'&=%!"'%tFHJ%#)$#$!$%5**% &'1#$#,)$%5)&%!"'%.'5$,)$%;'"#)&% !"'/%5.'%9-;*#$"'&6 <$%<2.,3'.!%1,)!#)-'$%#!$%/'&#5% ;-+-9$=%$,/'%/5+%8,)&'.%#3% !"'%1,/9'!#!#,)%5-!",.#!#'$%8#**% .'/5#)%$!'5&35$!%#)%599*+#)2%!"'% .-*'$%8"')%9.,9,$'&%!5?',4'.$% 1,/'%3.,/%$,/',)'%),8%,9'.5!#)2% 5!%!"'%"#2"'$!%*'4'*$%8#!"#)%2,4'.)/')!6%D"'%,3(1'%#!$'*3%#)$#$!$%!"'% ()5)1'%/#)#$!'.%2'!$%),%$9'1#5*% !.'5!/')!%5)&%#!%K$!.#1!*+%/5#)!5#)$% 5)%'a-5*%599.,51"6L KM'%"54'%!,%.'9'5!%525#)%!"5!% !"'%F3(1'_$%599.,51"%!,%<2.,3'.!% /'.2'.$%#$%'051!*+%!"'%$5/'%5$%!"'% 599.,51"%!,%5)+%,!"'.%1,/95)+=L% $5#&%u45)&56 !"DANIEL BARDSLEY Daniel Bardsley is a Prague-based journalist.

He can be reached at news@gcgrapevine.com

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DUŠAN ŠTRIC

7+)"!!"0)=$!%:(2'"()>%?'"0@$!@,)A%B","$(04%C"+)("%8"DA%CE"04%B"'=F!@0% O,P"*$)($#<&N)*:$-,&&/*0!;$)*$0./$%/!1$<4$*,-!/"&$/*/&:;$&/(/"&-.$"*1$ development. He specializes in patents and trade secrets. He has studied law in Slovakia, Sweden, the Czech Republic and also briefly in 0./$6*)0/1$Q)*:1<'

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)+,)'%1*,$'*+%3,**,8#)2%7B%#$$-'$%?),8$% that patent pro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iWVS% !,%3,**,8%!"'%K(.$!%!,%(*'K%#)$!'5&% ,3%!"'%K(.$!%!,%#)4')!K%9.#)1#9*'=% J#/9*+%9-!=%!"5!%/'5)$%#!%#$%/,.'% #/9,.!5)!%8",%599*#'$%3,.%5%95!')!%5)&%),!%8",%()&$%!"'%$,*-!#,)% 3,.%!"'%2#4')%!'1"),*,2#15*%9.,;*'/%(.$!6% Z-!%5**%!"'%&#33'.')!%95!')!%$+$!'/$%5.'%),!%4'.+%-)#('&%'4')% 51.,$$%;,.&'.#)2%1,-)!.#'$6%D"'% !.-!"%#$=%95!')!$%5.'%-)#('&%,)*+% 5!%!"'%4'.+%(.$!%*'4'*%,3%95!')!% 599*#15!#,)%,3%)5!#,)5*%,3(1'$%,3% 1,)!.51!-5*%1,-)!.#'$%U8"#1"%#$% VRx%!,&5+Y6%J,=%!"'.'%#$%),%8,.*&% 95!')!6%D"'.'%#$%,)*+%5%$+$!'/%!,% /5?'%!"'%.'2#$!.5!#,)%5!%!"'%(.$!% $!52'%'5$#'.%5)&%$#/9*#3+%!"'%(.$!% 1,//-)#15!#,)%8#!"%!')$%,3%,3(1'$%U.5.'*+%5**Y6 7)!'.'$!#)2*+=%'4')%;'3,.'%!"'% VjfW$=%!"'.'%85$%!5*?%,3%1.'5!#)2%5%

What the unitary patent means for Europe and you D/#$&,!/($-<,!1$:<$4"&$0<$()'2!)4;$ 0./$A6$2"0/*0$2&<-/(($"*1$'"N/$ business expectations more realistic

18 SHUTTERSTOCK.COM

2*,;5*%95!')!6%D"'%#&'5=%",8'4'.=% 2,!%$!-1?%,3!')%,)%!"'%*5)2-52'% ;5..#'.6%D"'%P-.,9'5)%I)#,)=%3.,/% #!%#$%'5.*+%+'5.$=%85$%5*$,%!.+#)2%!,% .'51"%5%$#/#*5.%,-!1,/'%5)&%1.'5!'%5%95!')!%1,-.!%3,.%!"'%PI6%D"#$% &#&)_!%"599')%-)!#*%iWVi%5)&%!"'% ,-!1,/'%#$%$!#**%),!%#)%3,.1'6% NATIONAL PATENTS ARE NOT GOOD ENOUGH D"'%;#22'$!%9.,;*'/%8#!"%!,&5+_$%95!')!%$+$!'/%#$%!"5!%+,-.% 599*#15!#,)%5!%5)+%)5!#,)5*%,3(1'% #$%),!%$-3(1#')!%!,%1.'5!'%9.,!'1!#,)%,-!$#&'%,3%!"5!%1,-)!.+6%7)% ,!"'.%1,-)!.#'$%U!"'%/5>,.#!+%,3% !"'/Y%!"'+%&,%),!%$9'5?%!"'%$5/'% *5)2-52'6%D.5)$*5!#,)$%5.'%)''&'&% 5)&%5%*#1')$'&%95!')!%9.,3'$$#,)5*=%5%95!')!%,.%7B%5!!,.)'+=%8#**% "54'%!,%;'%"#.'&6% C,.%'05/9*'=%5!%!"'%/,$!%#/9,.!5)!%.'2#,)5*%95!')!%,3(1'=%!"'% P-.,9'5)%B5!')!%F3(1'=%+,-%)''&% !,%95+%3,.%5%45*#&5!#,)%,3%5%95!')!6% D"5!%/'5)$%!"5!%'4'.+,)'%"5$% !,%95+%3,.%!.5)$*5!#,)$%,3%1'.!5#)% &,1-/')!$%U,3!')%5**%.'*'45)!% 95!')!%&,1-/')!$Y%3,.%)'5.*+%5**% 1,-)!.#'$%;,-)&%;+%!"'%P-.,9'5)% B5!')!%A,)4')!#,)6%<99*#15!#,)$% 15)%;'%(*'&%#)%,)'%,3%!".''%8,.?#)2%*5)2-52'$%,3%!"'%P-.,9'5)% B5!')!%F3(1'%U@'./5)=%P)2*#$"% 5)&%C.')1"Y=%;-!%!.5)$*5!#,)$%5.'%5% /-$!%3,.%9.51!#15*%'05/#)5!#,)%,3% 599*#15)!%.#2"!$6% D"5!%;.#)2$%-$%!,%!"'%-)#!5.+% 95!')!6 THE UNITARY PATENT: THE FINAL SOLUTION? O-'%!,%!"'%9.#1'%,3%!.5)$*5!#,)$% ,.%$,%15**'&%45*#&5!#,)$%5)&%,!"'.% 9.,;*'/$%.'*5!'&%!,%95+#)2%3,.% $'4'.5*%)5!#,)5*%95!')!%5!!,.)'+$=%

About the unitary patent The unitary patent — or "European patent with unitary effect" — is a European patent, granted by the EPO under the rules and procedures of the European Patent Convention, to which, upon request of the patent proprietor, unitary effect is given for the territory of the 25 Member States participating in the unitary patent scheme The unitary patent will coexist with national patents and with classical European patents Patent proprietors will in future be able to choose between various combinations of classical European patents and unitary patents, for example: !"a unitary patent for the 25 Member States <4$0./$A,&<2/"*$6*)<*$ which participate in the unitary patent scheme; together with !"a classical European patent taking effect in one or more EPC Contracting States which do not participate in the scheme, such as Spain, Italy, Switzerland, Turkey, D<&#";5$B-/!"*15$/0-= Source: European Patent Office

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Unified Patent Court's seat arrangements !"The seat of the Court of Appeal will be in Luxembourg !"The seat of the central division of the Court of First Instance will be in Paris !"The central division will in addition have thematic clusters located in London and Munich !"The Training Centre for judges will be located in Budapest !"The Patent Arbitration and Mediation Centre will be located in Lisbon and Ljubljana Source: European Patent Office

Benoit Battistelli, president of the European Patent Office.

20

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3,.%'05/9*'%#)%354,.%,3%95!')!% 3,.%95!')!$6%7!%),!%,)*+%;-)&*'$%95!!.,**$6%<*$,=%3.52/')!5!#,)%,3%!"'% ')!$%#)%,)'%599*#15!#,)=%'5$#)2%!"'% >-&#15*%5-!",.#!#'$%#)4,*4'&%#)%!"'% $-9.5)5!#,)5*%9.,!'1!#,)%,3%#)4')9.,1'$$%/#2"!%;'%.'5**+%1,)3-$#)2% !#,)$=%;-!%#!%#$%5%$-#%2')'.#$%95!')!% .#2"!=%9.,!'1!#)2%!"'%#)4')!#,)%#)%i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ŠAN ŠTRIC Dušan is working currently for Research 5.'%$!#**%$'4'.5*%,;$!51*'$=%8"#1"% C"+)("%8"D%@+%CE"04%B"'=F!@0%$,%$+%7+)"!!"0)=$!% 15)%/5?'%!"'%-)#!5.+%95!')!%!"'% :(2'"()>%?'"0@$!@,)%@+%)4"%."!&%2G%+=0!"$(% )#2"!/5.'%,3%!"'%95!')!%8,.*&6% energy research and development. Dušan 7!%#$%),!%!"5!%!"'.'%8,-*&%!"',specializes in patents and trade secrets. He .'!#15**+%'0#$!%;,!"%!"'%)5!#,)5*% has studied law in Slovakia, Sweden, the 95!')!$%5)&%!"'%-)#!5.+%95!')!% Czech Republic and also briefly in the United 5)&%!8,%,!"'.%.'2#,)5*%$+$!'/$% Kingdom *#?'%PBF%5)&%M7BF6%D"#$%3.52/')!5!#,)%,3%95!')!%9.,!'1!#,)%$''/$% !,%;'%!"'%$/5**'$!%9.,;*'/6% D"'%/,$!%$'.#,-$%9.,;*'/%#$% The most important point is that !"5!%&#33'.')!%$!5)&5.&$%8#**%599*+%#)%15$'$%,3%#)3.#)2'/')!6%D"'% even with loopholes the result will ,8)'.%/-$!%3,**,8%)5!#,)5*%*58%,3% be better than nothing and the !"'%95!')!%,8)'.$6%Z'15-$'%,3%!"'% minor problems can be dealt with as &#33'.')1'$%;'!8'')%#)&#4#&-5*% things move along. >-.#$&#1!#,)$%#)%PI%#)%9.,1'&-.5*% /5!!'.$=%*'25*%&'95.!/')!$%,3% DUŠAN ŠTRIC $'4'.5*%;#2%9*5+'.$%#)%!"'%('*&%,3% Intellectual Property Specialist 95!')!$%5.'%'09'1!#)2%$!#1?+%;-$#)'$$%,3%/#$-$'%,3%!"#$%5&45)!52'%

The European Patent office in Munich.

EPO

Main features of the Unified Patent Court Decentralised Court of First Instance with local, regional and central divisions located in the Member States Common Court of Appeal Common Registry with local subregistries Reference to the Court of Justice of the European Union (CJEU) for preliminary &,!)*:($#./*/F/&$"$R,/(0)<*$<4$6*)<*$ law requires interpretation Only Member States of the European Union may become Contracting Member M0"0/($0<$0./$H:&//'/*0$<*$0./$6*)%/1$ Patent Court Internationally composed panels, with !/:"!!;$R,"!)%/1$S,1:/($"*1$0/-.*)-"!!;$ R,"!)%/1$S,1:/( Judges appointed by Member States, on the basis of a list prepared by an independent Committee composed of patent practitioners Jurisdiction for both classical European patents and unitary patents Exclusive jurisdiction to hear i.a. !"actions for infringement of patents and of supplementary protection -/&0)%-"0/( !"counterclaims for revocation !"revocation actions !"actions for provisional and protective measures and injunctions !"actions against decisions of the EPO relating to unitary patents Discretion for local and regional divisions to either deal themselves with counterclaims for revocation or refer such counterclaims to the central division Possibility for opt-out and choice of forum during a 7-year transitional period Entry into force once 13 Member States #)!!$."F/$&"0)%/1 Revision clause: Based on user consultation and an opinion of the 6*)%/1$7"0/*0$8<,&05$0./$H1')*)(0&"0)F/$ Committee may revise the Agreement to improve the functioning of the Court Court fees:$%T/1$"*1$F"!,/U?"(/1$4//( Mandatory representation by either !"lawyers authorised to practice before national courts or !"European Patent Attorneys with "22&<2&)"0/$R,"!)%-"0)<*( The preliminary draft <4$0./$6*)%/1$ Patent Court's rules of procedure is currently the subject of a public consultation exercise.

Source: European Patent Office

23

GC GRAPEVINE WWW.GCGRAPEVINE.COM

Hackers pose a major threat to legal departments and law firms The criminals are out there and if you want to protect your important data you better start thinking like a hacker CYBER MA86@BCL

C MICHAEL STOUT

Michael is an American information security consultant based in London.

22

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MICHAEL STOUT U$-1"%5$%!",$'%53(*#5!'&%8#!"%<),)+/,-$Y% Information security consultant 852'%&#$!.#;-!'&%&')#5*%,3%$'.4#1'%5!!51?$% ,)%!"'#.%!5.2'!$%3,.%$,1#5*%5)&%9"#*,$,9"#15*%9-.9,$'$6%7)%;.#)2#)2%5!!')!#,)%!,%!"'#.%

their at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e7JD_$%e5!#,)5*% [-*)'.5;#*#!+%O5!5;5$'%5)&%,.25)#:'%!"'#.% 5!!51?%4'1!,.$%;'3,.'%*5-)1"#)2%!"'%5!!51?6% O'9')&#)2%,)%!"'%/,!#45!#,)=%!"'%"51?'.% /5+%*'54'%5%;51?&,,.%#)!,%!"'%$+$!'/% $,%!"'+%1,-*&%.'G')!'.%#!%5)&%,8)% #!%5!%8#**%,.%!"'+%/5+%1,4'.% !"'#.%!.51?$%;+%.'/,4-

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`5)&%51!-5**+%"54'%!"'/%5!!51?% #!`!"'+%15)%;'%'/9,8'.'&%!,%(0%!"'%#$$-'$% ;'3,.'%5%"51?'.%3,.1'$%!"'%#$$-'%;+%!5?#)2%!"'%$+$!'/%3.,/%!"'/6 !"MICHAEL STOUT Michael is an American information security consultant based in London

GC GRAPEVINE WWW.GCGRAPEVINE.COM

25

This fundamental paradigm shift is not only challenging for procurement professionals, it is also presenting new challenges for the in-house counsel.

SHAHAB AHMED Director of Legal and Corporate Affairs, Microsoft Corporation

ANDREA SIMÁNDI Legal Director of Microsoft Hungary

COVER STORY 8K36O$83G76CBDE

M !"SHAHAB AHMED

Up air

Director of Legal and Corporate Affairs, Microsoft Corporation Focuses on global regulatory and commercial issues such as Data Protection, Privacy, Security, Interoperability, Standards and other ICT regulatory frameworks

in the

! ANDREA SIMÁNDI

SHUTTERSTOCK.COM

24

Cloud computing: Contracting and compliance issues for in-house counsel

Legal Director of Microsoft Hungary focuses on various regulatory and commercial issues related to Cloud Computing, with a special emphasis on Data Protection, Privacy, Security and Sectorial Regulations.

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27

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Cloud computing vs. bespoke IT outsourcing arrangement

BUSINESS MODEL

OPERATING MODEL

COSTS

CLOUD COMPUTING

BESPOKE IT OUTSOURCING ARRANGEMENT

Scale — Large and diverse customer base with smaller revenue streams per transaction

Size of the Deal — Large multi-million or multi-billion dollar and multi-year deals

Operating control is critical due to cost pressures

Individualized deal allows the flexibility to transfer costs back to individual customers

Economies of scale requires consistency in processes and operations

Bespoke nature of the deal allows outsourcers to customize each arrangement

Shared “multi-tenant” platform serves potentially millions of customers

Platform built to accommodate customer needs with the customer directing the arrangement

Less flexibility to develop customized features or operating requirements

Features and operations can be developed to address individual customer needs

Shared platform and operations allows the operating costs to be distributed across large base of customers, leading to lower costs due to economies of scale

Higher costs due to bespoke nature of the deal.

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zVWW%/#**#,)=%8#!"%5)%54'.52'%&'5*%!')-.'% ,3%(4'%5)&%"5*3%+'5.$=%8#!"%/5)+% /'25%&'5*$%.'9,.!'&%#)%'01'$$%,3%zV% ;#**#,)6% <)%,-!$,-.1#)2%1-$!,/'.%

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A sound understanding and knowledge of the cloud business model helps to reduce friction in the process. In order to prepare for the negotiation process.

SHAHAB AHMED Director of Legal and Corporate Affairs, Microsoft Corporation

ANDREA SIMÁNDI Legal Director of Microsoft Hungary

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

CONTRACT NEGOTIATIONS FOR CLOUD SERVICES 7)G",-$'%1,-)$'*%,3!')%')252'% #)%!,-2"%5)&%5&4'.$5.#5*%1,)!.51!% )'2,!#5!#,)$%8#!"%7D%$'.4#1'%9.,4#&'.$6%<%$,-)&%-)&'.$!5)&#)2%5)&% ?),8*'&2'%,3%!"'%1*,-&%;-$#)'$$% /,&'*%"'*9$%!,%.'&-1'%3.#1!#,)%#)% !"'%9.,1'$$6%7)%,.&'.%!,%9.'95.'%3,.% !"'%)'2,!#5!#,)%9.,1'$$=%#!%#$%#/9,.!5)!%!,%-)&'.$!5)&%!"'%#)!'.'$!$% 5)&%!"'%)'2,!#5!#)2%95.5/'!'.$%,3% '51"%95.!+=%#)%,.&'.%!,%!.+%!,%1,/'% !,%!"'%/,$!%599.,9.#5!'%5..5)2'/')!%3,.%;,!"%95.!#'$6 7D%,-!$,-.1#)2%1,)!.51!%)'2,!#5!#,)$%/5+%$''/%!,%9.,4#&'%5% 2.'5!'.%*'4'*%,3%d'0#;#*#!+%&-'%!,% !"'%-)#a-'%)5!-.'%,3%'51"%&'5*6% 7)G",-$'%1,-)$'*%15)%$,/'!#/'$% ;'1,/'%3.-$!.5!'&%8"')%!"'%1*,-&% $'.4#1'$%1,)!.51!#)2%9.,1'$$%&,'$% ),!%599'5.%!,%,33'.%!"'%$5/'%*'4'*% ,3%3.''&,/6%D"'%.'5$,)%;'"#)&%!"'% &#33'.')!%599.,51"%#$%),!%-$-5*-

DEFINED TERMS 7!%#$%#/9,.!5)!%!,%-)&'.$!5)&% !"'%?'+%,9'.5!#4'%&'()#!#,)$%$#)1'% !"'+%.'*5!'%&#.'1!*+%!,%!"'%,9'.5!#,)$%,3%1*,-&%$'.4#1'$6%C,.%'05/9*'=%5%1,)!.51!%/5+%&'()'%!"'%!'./% K()5)1#5*%&5!5L%5)&%&'$1.#;'%!"'% "5)&*#)2%,3%()5)1#5*%&5!5%;+%!"'% 1*,-&%9.,4#&'.6%D"'%&'()'&%!'./$% #)%!"'%1,)!.51!%,3!')%&,%5)&%$",-*&% .'d'1!%",8%!"'%;51?G')&%$+$!'/$% 5.'%&'$#2)'&%5)&%,9'.5!'&6% <%1-$!,/'.%/5+%85)!%!,%1"5)2'% 1,)!.51!-5*%&'()#!#,)$=%;-!%!"#$%#$% ,3!')%),!%9,$$#;*'%&-'%!,%!"'%85+% !"'%1*,-&%$+$!'/$%,9'.5!'6%A"5)2#)2%5%&'()#!#,)%/5+%/'5)%/,&#3+#)2%!"'%$+$!'/%&'$#2)%5)&%,9'.5!#,)$=%8"#1"%15)%;'%4'.+%&#$.-9!#4'% 5)&%1,$!%9.,"#;#!#4'6%7)$!'5&%,3%3,1-$#)2%,)%1"5)2#)2%&'()'&%!'./$=% #)G",-$'%1,-)$'*%$",-*&%8,.?%!,% -)&'.$!5)&%!"'%&'()#!#,)$%#)%,.&'.% !,%5$$'$$%#3%!"'%1*,-&%$'.4#1'%(!$% !"'#.%;-$#)'$$%)''&$6

29

GC GRAPEVINE WWW.GCGRAPEVINE.COM

NEW FEATURE DEVELOPMENT 7)%!.5&#!#,)5*%,-!$,-.1#)2%5..5)2'/')!$=%#)&#4#&-5*%1-$!,/'.$% '0'.!%5%2.'5!%&'5*%,3%1,)!.,*%,4'.% 3'5!-.'$%5)&%3-)1!#,)5*#!+=%$#)1'% !"'%1-$!,/'.%#$%&#.'1!*+%()5)1#)2% !"'%5..5)2'/')!6%F)%!"'%,!"'.% "5)&=%5%!+9#15*%1*,-&%4')&,.%&'4'*,9$%5)&%&'9*,+$%3'5!-.'$%;5$'&% ,)%#!$%5$$'$$/')!%,3%!"'%,4'.5**% /5.?'!%&'/5)&6% M"#*'%!"'.'%/5+%;'%1#.1-/$!5)1'$%8"')%5%*5.2'%1-$!,/'.% 15)%#)d-')1'%!"'%1*,-&%$'.4#1'% .,5&/59=%#)%/,$!%15$'$=%#)&#4#&-5*% 1-$!,/'.$%8,)_!%;'%5;*'%!,%1,)!.,*% !"'%9.#,.#!#:5!#,)%,3%!"'#.%1*,-&% $'.4#1'%9.,4#&'._$%8,.?6% 7)G",-$'%1,-)$'*%/5+%;'%/,.'% $-11'$$3-*%.'a-'$!#)2%1*,-&%$'.4#1'% 9.,4#&'.$%!,%1,//#!%!,%$'.4#1'% .,5&/59$=%#)$!'5&%,3%)'2,!#5!#)2% $9'1#(1%3'5!-.'$%5)&%3-)1!#,)5*#!+6 TERMS AND CONDITIONS AROUND OPERATIONS OF THE CLOUD SERVICES M"#*'%!"'.'%#$%5*85+$%5)%#)!'.'$!% ,)%!"'%95.!%,3%9,!')!#5*%1-$!,/'.$% !,%)'2,!#5!'%",8%5$9'1!$%,3%$'.4#1'$%5.'%,9'.5!'&=%#!%#$%),!%*#?'*+% !"5!%5%1*,-&%4')&,.%8#**%1"5)2'% #!$%,9'.5!#,)$%!,%/''!%!"'%-)#a-'% )''&$%,3%5)%#)&#4#&-5*%1-$!,/'.6% 7)$!'5&%,3%&';5!#)2%-)#a-'%*5)2-52'%#)%!"'%1,)!.51!=%!"'%1-$!,/'.% $",-*&%8,.?%8#!"%!"'%1*,-&%4')&,.% !,%/5?'%5)%5$$'$$/')!%#)%,.&'.%!,% &'!'./#)'%#3%!"'%1*,-&%,9'.5!#,)$% (!%#!$%)''&$%5)&%-)&'.$!5)&%#!$% 9.,1'$$'$%5)&%1,)!.,*$6% J'4'.5*%*5.2'%1*,-&%4')&,.$%5&"'.'%!,%$!5)&5.&$%5)&%1'.!#(15!#,)$% !,%&'/,)$!.5!'%!"'%1595;#*#!#'$%,3% !"'#.%1*,-&%$'.4#1'$=%5)&%9,!')!#5*% 1-$!,/'.$%$",-*&%5$?%3,.%$-1"%1'.!#(15!#,)$%5$%/'5)$%,3%4'.#(15!#,)6

It is not likely that a cloud vendor will change its operations to meet the unique needs of an individual customer.

SHAHAB AHMED Director of Legal and Corporate Affairs, Microsoft Corporation

ANDREA SIMÁNDI Legal Director of Microsoft Hungary

28

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e5!#,)5*%O5!5%<$$'!%N58%"54'%!,%;'% 9"+$#15**+%$!,.'&%#)%H-)25.+Y6% 7)$!'5&%,3%3,1-$#)2%!"'%')'.2+% ,)%)'2,!#5!#)2%5%$9'1#(1%*,15!#,)% ,3%!"'%&5!5%1')!'.%#)%!"'%)'2,!#5!#,)%9.,1'$$=%9,!')!#5*%1-$!,/'.$%$",-*&%5$?%3,.%!.5)$95.')1+% .'25.&#)2%8"'.'%!"'%/5#)%&5!5% $'!$%5.'%$!,.'&=%5)&%5$$,1#5!'&%&5!5% d,8$%!,%/5?'%$-.'%!"'#.%)''&$%5.'% ;'#)2%5&&.'$$'&6

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SHUTTERSTOCK.COM

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there is often a need to transfer 7)G",-$'%1,-)$'*%$",-*&%9-$"%3,.% data to the United States, for a 45.#'!+%,3%.'5$,)$6%E5)+%.'9-!5;*'% 1*5.#!+%,)%*'25*%/'1"5)#$/$%!"5!% 5.'%;'#)2%-$'&%;+%1*,-&%4')&,.$% 1*,-&%4')&,.$%"54'%51"#'4'&%!"'% 1'.!#(15!#,)%-)&'.%!"'%I6J6GPI%J53'% !,%!.5)$3'.%&5!5%,-!$#&'%P-.,9'%!,% ')$-.'%1,/9*#5)1'%8#!"%PI%.-*'$6% H5.;,.%C.5/'8,.?=%8"#1"%5**,8$% !"'/%!,%!.5)$3'.%&5!5%!,%!"'%I)#!'&% 73%!"'%1*#')!%"5$%$9'1#(1%&5!5%9.,!'1!#,)%1,)1'.)$=%#)G",-$'%1,-)$'*% J!5!'$%-)&'.%PI%.-*'$6% $",-*&%$''?%!,%#)1,.9,.5!'%!"'% 7!%#$%#/9,.!5)!%3,.%1-$!,/'.$%!,% J!5)&5.&%A,)!.51!-5*%A*5-$'$%#)% 1"'1?%3,.%!"'%1'.!#(15!#,)%$!5!-$% !"'%1,)!.51!%3.5/'8,.?=%5$%5%85+%!,% ,3%!"'#.%1*,-&%4')&,.$%,)%!"'%I6J6%

9.,4#&'%5&&#!#,)5*%5$$-.5)1'%!"5!% &5!5%15)%*'25**+%d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

EXAMINATION AND AUDIT RIGHTS 7)%5%!+9#15*%,-!$,-.1#)2%5..5)2'/')!=%!"'%1-$!,/'.%/5+%'0'.!% 1,)!.,*%;+%)'2,!#5!#)2%'05/#)5!#,)% ,.%5-&#!%.#2"!$%!,%5$$-.'%599.,9.#5!'%&,1-/')!5!#,)%5)&%1,/9*#5)!% ,9'.5!#,)$6%7!%#$%4'.+%&#3(1-*!%3,.%5% 1*,-&%4')&,.%!,%9.,4#&'%$-1"%.#2"!$% $#)1'%!"'%1*,-&%4')&,.%1,-*&%),!% 9,$$#;*+%"54'%/#**#,)$%,3%1-$!,/'.$%'05/#)#)2%#!$%&5!5%1')!'.$%,.% ,!"'.%,9'.5!#,)$6% O#.'1!%1-$!,/'.%5-&#!$%8,-*&%),!% ,)*+%;'%1,$!%9.,"#;#!#4'=%!"'+%8,-*&% 5*$,%;'%'0!.'/'*+%&#$.-9!#4'%!,% !"'%,9'.5!#,)$=%9,!')!#5**+%9-!!#)2% 5!%.#$?%!"'%&5!5%5)&%,9'.5!#,)$%,3% ,!"'.%1-$!,/'.$%8",$'%&5!5%#$% 9.,1'$$'&%5!%!"'%$5/'%*,15!#,)6% E5#)!5#)#)2%$'1-.#!+%#$%5%?'+%.'5$,)%8"+%1*,-&%4')&,.$%2')'.5**+% 54,#&%2.5)!#)2%1-$!,/'.$%511'$$%!,% &5!5%1')!'.$6 ,3%!"5!%&5!5%#$%*#/#!'&%!,%9.,4#&#)2% A*,-&%4')&,.$%!"5!%$'**%!,%')!"'%1*,-&%$'.4#1'$%!,%!"'%1-$!,/!'.9.#$'%1-$!,/'.$%"54'%.'1,2'.6%C,.%'05/9*'=%!"'%1*,-&%4')&,.% )#:'&%!"#$%1"5**')2'%5)&%9.,4#&'% $",-*&%),!%;'%5;*'%!,%/#)'%,.%-$'% #)&'9')&')!%!"#.&%95.!#'$%5-&#!% &5!5%3,.%,!"'.%9-.9,$'$=%$-1"%5$% $-//5.+%.'$-*!$%5)&%1'.!#(15!#,)$=% !,%$-99,.!%1,)$-/'.%$'.4#1'$%*#?'% $-1"%5$%7JF%ifWWV=%5$%85+%!,%/''!% 5&4'.!#$#)26 !"'%1-$!,/'.%)''&$6% D"#$%599.,51"%$5!#$('$%!"'% APPLICABLE LAW )''&%3,.%!"'%1-$!,/'.$%!,%"54'% AND JURISDICTION D+9#15*%,-!$,-.1#)2%52.''/')!$% 5$$-.5)1'%!"5!%!"'%1*,-&%4')&,.% #$%1,/9*#5)!%5)&%#!%#$%5*$,%*'$$% 5.'%'0'1-!'&%#)%5%95.!#1-*5.%>-.#$&#1!#,)%8#!"%&'()'&%599*#15;*'%*58% &#$.-9!#4'%!,%!"'%1*,-&%;-$#)'$$6% 9.,4#$#,)$=%)'2,!#5!'&%;'!8'')%!"'% B,!')!#5*%1-$!,/'.$%$",-*&%5$?%3,.% 5)&%)'2,!#5!'%!'./$%!"5!%3,1-$%,)% 1,)!.51!#)2%95.!#'$%#)%511,.&5)1'% #)&'9')&')!%4'.#(15!#,)%;+%.'9-8#!"%!"'%-)#a-'%)5!-.'%,3%'51"% !5;*'%!"#.&%95.!+%5-&#!,.$%#)$!'5&%,3% &'5*6% F)%!"'%,!"'.%"5)&=%1*,-&%4')&,.$% 3,1-$#)2%,)%&#.'1!%5-&#!%.#2"!$6 -$-5**+%&'1#&'%,)%5%3'8%>-.#$&#1!#,)$%51.,$$%!"'%8,.*&%5$%,9'.5!#)2% SERVICE LEVEL AGREEMENTS C,.%A*,-&%$'.4#1'$=%&'!5#*'&% ;5$'$6%C,.%#)$!5)1'=%5%/-*!#G)5$'.4#1'%*'4'*%52.''/')!$%UJN<$Y%5.'% !#,)5*%1*,-&%9.,4#&'.%/5+%1",,$'% -$-5**+%1,)$#&'.'&%5)%599.,9.#5!'% 7.'*5)&%5$%5%;5$'%!,%,9'.5!'%#!$% ,9'.5!#,)$%51.,$$%P-.,9'=%5)&%5$%5% 85+%!,%&'()'%!"'%'09'1!5!#,)$% .'$-*!%-$'%5)%7.#$"%')!#!+%!,%'0'1-!'% 5.,-)&%$'.4#1'%,9'.5!#,)$%5)&%-9G !#/'$6%N5.2'%1*,-&%4')&,.$%9.,4#&'% 1,)!.51!$%8#!"%$!5)&5.&%!'./$%

31

GC GRAPEVINE WWW.GCGRAPEVINE.COM

Cloud computing vs. bespoke IT outsourcing arrangement CLOUD COMPUTING

BESPOKE IT OUTSOURCING ARRANGEMENT

Lower level of flexibility to change the H".+"&%I"(*,%,@+0"%)4">%("!$)"%)2%)4"% backend systems and processes used by the platform

Bespoke nature of the deal allows for more 02+)(2!%2J"(%)4"%H".+"&%I"(*,

NEW FEATURE PRIORITIZATION

Lower costs per feature due to economies of scale, along with lower level of control over the feature prioritization

More control to prioritize features since the customer is directly bearing the costs

T&CS ON CLOUD OPERATIONS

Scale and Consistency of the Cloud requires that the T&Cs across customers remain consistent

Bespoke deal provides more control over operations since customer is directly paying the costs

DATA LOCATION

Large and regionalized data centers mean lesser control over the location of the data

K",'21"%&"$!%0$+%0$!!%G2(%,'"0@.0%!20$)@2+%2G% the data and customer pays for any incremental costs

EU DATA TRANSFER RULES

Large and established Cloud vendors provide the EU Standard Contractual Clauses

The Customer can negotiate unique data transfer arrangements since the costs are passed back to the customer

DATA PRIVACY AND SECURITY REQUIREMENTS

Large and established Cloud vendors provide world class privacy and security commitments — including adherence to ISO27001

Data Privacy and Security commitments have be to negotiated based on customer needs and appetite for compliance related costs

DEFINED TERMS

SHAHAB AHMED Director of Legal and Corporate Affairs, Microsoft Corporation

Customers should negotiate commitments around “no data mining for advertising purposes”

APPLICABLE LAWS AND JURISDICTION

Cloud vendors maintain consistency by operating from regional centers

Individual nature of the deal provides more flexibility to establish terms

Established Cloud vendors provide more flexibility through the use of the EU Standard Contractual Clauses

EXAMINATION AND AUDIT RIGHTS

Established Cloud vendors provide independent third party audit reports

Direct examination and audit rights are inherent part of the overall deal

REGULATORY COMPLIANCE

Established Cloud vendors enable customers to comply with regulations such as HIPAA and FERPA

The customer negotiates regulatory compliance requirements and directly bears the costs

8.#!!')%JN<$%;51?'&%;+%()5)1#5*% .5/#(15!#,)$6%B,!')!#5*%1-$!,/'.$% $",-*&%5$?%3,.%&'!5#*'&%JN<$%5$% 8'**%5$%599.,9.#5!'%()5)1#5*%!'./$% !,%')$-.'%!"5!%!"'%1*,-&%4')&,.% #$%$!.,)2*+%/,!#45!'&%!,%/''!%!"'% JN<$6

30

INDEMNIFICATION M"#*'%5%&'!5#*'&%&#$1-$$#,)%,)% #)!'**'1!-5*%9.,9'.!+%#$$-'$%#$%,-!$#&'%!"'%$1,9'%,3%!"#$%5.!#1*'=%#!%#/9,.!5)!%!,%.'1,2)#:'%!"5!%1,9+.#2"!=% 95!')!%,.%!.5&'/5.?%#)3.#)2'/')!%

Cloud services can hold key customer data and in case of termination of the agreement, it is important that the customer can take their data back.

1*5#/$%;+%!"#.&%95.!#'$%#$%5*85+$% 5%9,$$#;#*#!+%8"')%&'5*#)2%8#!"% !'1"),*,2+%$,*-!#,)$6%A-$!,/'.$% $",-*&%5$?%3,.%!'./$%!"5!%9.,4#&'% !"'/%.'*#'3%,)%!"#.&%95.!+%1*5#/$% !"5!%/5+%5.#$'%3.,/%!"'%9.,&-1!$% 5)&%$'.4#1'$%/5&'%545#*5;*'%;+%!"'% A*,-&%4')&,.6 REGULATORY COMPLIANCE D"'%.'2-*5!,.+%1,/9*#5)1'%5$9'1!$%,3%1*,-&%$'.4#1'$%"54'%;'')% 5%!,9#1%,3%",!%&';5!'%51.,$$%!"'% 8,.*&6%N5.2'%5)&%.'9-!5;*'%1*,-&%

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ANDREA SIMÁNDI Legal Director of Microsoft Hungary

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52.''/')!L%.'a-#.'/')!$%'$!5;*#$"'&%;+%!"'%I6J6%O'95.!/')!%,3% H'5*!"%5)&%H-/5)%J'.4#1'$6 <*,)2%$#/#*5.%*#)'$=%!"'%C5/#*+% P&-15!#,)5*%]#2"!$%5)&%B.#451+% <1!%,3%VjfR%UKCP]B<LY%#$%599*#15;*'%!,%/5)+%'&-15!#,)5*%')!#!#'$% !"5!%.'1'#4'%3'&'.5*%3-)&#)2%#)% !"'%I)#!'&%J!5!'$6%</,)2%,!"'.% !"#)2$=%#!%#$%#/9,.!5)!%3,.%$-1"%')!#!#'$%!,%1,/9*+%8#!"%1'.!5#)%9.#451+%9.,4#$#,)$6%P&-15!#,)%$'1!,.% 1-$!,/'.$%$",-*&%15.'3-**+%.'4#'8% !"'%.'a-#.'/')!$%-)&'.%CP]B<% ')$-.#)2%!"5!%!"'%1*,-&%4')&,.%#$% 9.,4#&#)2%5&'a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a-#.'%5)+% ,8)'.$"#9%.#2"!$%#)%!"'%1-$!,/'.% &5!56%7!%#$%5*$,%#/9,.!5)!%!,%')$-.'% !"5!%!"'%1*,-&%4')&,.%9'./5)')!*+%&'*'!'$%!"'%1-$!,/'.%&5!5=%5!% !"'%.'a-'$!%,3%!"'%1-$!,/'.=%8#!"#)%5%.'5$,)5;*'%5/,-)!%,3%!#/'=% !,%.'/'&#5!'%5)+%1,)(&')!#5*#!+% 1,)1'.)$6

7!%#$%#/9,.!5)!%!,%-)&'.$!5)&%!"'% &#33'.')1'$%;'!8'')%1*,-&%$'.4#1'$% 5)&%!.5&#!#,)5*%7D%,-!$,-.1#)2% /,&'*$%!,%9.,4#&#)2%1,-)$'*#)2%!,% !"'%1*#')!$%5)&%!,%)'2,!#5!'%$-11'$$3-*%&'5*$6% A*,-&%4')&,.$%8#!"%'09'.#')1'%,3% $'**#)2%!,%')!'.9.#$'%1-$!,/'.$%-)&'.$!5)&%!"'%1,/9*'0%)''&$%,3%!"'% 1,//'.1#5*%1-$!,/'.$%5)&%&'$#2)% 599.,9.#5!'%!'1"),*,2#'$=%9.,1'$$'$%5)&%1,)!.51!-5*%$53'2-5.&$%!,% /''!%$-1"%)''&$6 !"SHAHAB AHMED

Shahab Ahmed is the Director of Legal and Corporate Affairs for Microsoft Corporation and focuses on global regulatory and commercial issues such as Data Protection, Privacy, Security, Interoperability, Standards and other ICT regulatory frameworks. Ahmed has held a variety of Legal, business and technical leadership roles at Microsoft since 2005. Before joining Microsoft, he held leadership roles at Fortune 500 organizations including IBM, PricewaterhouseCoopers, C"&:/0$8<&2<&"0)<*$"*1$6*)0/1$9/"!0.-"&/$ Group. He has a Bachelor’s degree in Information Technology, a MBA in strategic Management and a JD degree. He has also done post doctorate technology policy work "0$9"&F"&1$6*)F/&()0;$"*1$.<!1($"$8/&0)%/1$ Information Privacy Professional (CIPP) designation

!"DR. ANDREA SIMÁNDI

In her role as the Legal Director of Microsoft Hungary, Dr. Andrea Simánd focuses on various regulatory and commercial issues related to cloud computing, with a special emphasis on data protection, privacy, security and sectorial regulations. Prior to joining Microsoft, Simándi was Head of Bird & Bird Hungary and led the IPCT team at Linklaters, also working in their London ITC group. She has studied in Budapest and the Hague, and ."($"*$KK=G$4&<'$0./$6*)F/&()0;$<4$D/#$L<&N$ )*$B*0/&*"0)<*"!$+,()*/(($C&"*("-0)<*($"*1$A6$ Law and a JD from the Law Faculty of ELTE

GC GRAPEVINE WWW.GCGRAPEVINE.COM

Marketing

Six reasons lawyers need to be on twitter

32

Use the cloud to streamline your internal marketing department

34

Six tips for lawyers new to Google+

36

By Kevin O'Keefe, CEO and Publisher of LexBlog, Inc.

By Jan Macich, Partner at DTP Tools, Prague

By Kevin O'Keefe, CEO and Publisher of LexBlog, Inc.

6

Reasons lawyers need to be on Twitter The train has already left the station when it comes to Twitter and anyone in the information business — which !"#;/&($"&/$V$-"*$?/*/%0$?):$0)'/$4&<'$C#)00/& SOCIAL MEDIA TWITTER

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Standing on the sidelines while competing law firms are shaping the news via Twitter, and other social media, is not where you want to be..

KEVIN O'KEEFE

CEO and Publisher of LexBlog, Inc

35

GC GRAPEVINE WWW.GCGRAPEVINE.COM

CLOUD COMPUTING +@HDO$HMMACM

Use the cloud to streamline your internal marketing department A shift to global marketing and social media marketing means the old ways of using printed and PDF brochure materials has become outdated JAN MACUCH

Partner at DTP Tools, Prague

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E5)52#)2%5%2*,;5*%;.5)&% /'5)$%"54#)2%1,/9*'!'%1,)!.,*% ,4'.%;.5)&%5$$'!$=%8"#*'%'51"% /'/;'.%,3%!"'%!'5/%"5$%511'$$% !,%!"'%-9%!,%&5!'%4'.$#,)%,3% 1,.9,.5!'%#&')!#!+%(*'$%5)&% !'/9*5!'$6% D,%.'9.'$')!%!"'%1,/95)+% #)%5%1,)$#$!')!%85+%#)%$'4'.5*% /5.?'!$=%;.5)&%/5)52'.$%)''&% !,%')$-.'%5**%/'/;'.$%,3%!"'% !'5/%`%95.!)'.$%5)&%$-99*#'.$%"54'%511'$$%!,%)'1'$$5.+% 2.59"#1%(*'$%5)&%!'/9*5!'$6% D"'%!'5/%5*$,%)''&$%9.,9'.% 1,//-)#15!#,)%!,,*$%5)&%5% $"5.'&%$!,.52'=%9.'3'.5;*+%8#!"% 5%$-99,.!#)2%&'$1.#9!#,)%3,.%!"'% $"5.'&%(*'$%#)%/-*!#9*'%*5)2-52'$6%

Managing a global brand means having complete control over brand assets, while each member of the team has access to the up to date version of corporate identity files and templates.

JAN MACUCH

Partner at DTP Tools, Prague

BRANDUALS

H")$@!,%2G%42-%)2%=,"%)4"%L;M%!2#2A%'$()%2G% the energy group's extensive brand manual.

n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m,-% )''&%5%85+%!,%'5$#*+%$"5.'%9",!,$%5)&%#!%"5$%!,%;'%1,/95.5;*'%

!,%!"'%9.,3'$$#,)5*%$!,1?%#/52'% $#!'$6%M"+c%Z'15-$'%#3%#/52'$%5.'% 511'$$#;*'=%+,-%15)%*-.'%#)%5%9.#:'% 15!1"%`%>,-.)5*#$!$=%8",%5.'%!"'$'% days in desperate need of free and "#2"Ga-5*#!+%#/52'$%5)&%8#**%9.'3'.% !,%9-;*#$"%$!,.#'$=%8"#1"%"54'%.'5&#*+%545#*5;*'%5.!6% m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

Partner at DTP Tools, Prague

37

GC GRAPEVINE WWW.GCGRAPEVINE.COM

1

OPTIMIZE YOUR PROFILE

Google+ is much like LinkedIn in that if you have a Google+ account, your '(2.!"%@,%#2@+#%)2%$''"$(%@+% search results when I search your name. An incomplete '(2.!"%!"$J",%>2=%!221@+#% unprofessional. Don’t have a Google+ account so you don’t have to worry $F2=)%>2=(%'(2.!"N%/$(&!>O% P%'(2.!"%@,%)22%J$!=$F!"% to pass up and with the accompanying Google authorship for your blog, search will start to perform at another level for you

3

I

5/%$!5.!#)2%!,%$''%#!'/$%7%$"5.'%5)&%&#$1-$$%,)%@,,2*'s%.5)?% "#2"'.%#)%@,,2*'%$'5.1"%!"5)%/+%;*,2%9,$!$%#)%8"#1"%7%&#$1-$$% !"'%$5/'%/5!!'.6%B'."59$%!"5!_$%@,,2*'_$%2,5*%#)%&.#4#)2%!"'% 2.,8!"%,3%8"5!%#$%),8%!"'%$'1,)&%*5.2'$!%$,1#5*%)'!8,.?=%!.5#*#)2% ,)*+%C51';,,?6 7%51?),8*'&2'%@,,2*'s%#$%)'8%5)&%.'9.'$')!$%+'!%5),!"'.%$,1#5*% /'&#5%!,%2'!%+,-.%/#)&%5.,-)&6%7)%5&&#!#,)%!"'.'%5.'%,)*+%$,%/5)+% ",-.$%#)%5%8''?%!"5!%+,-=%5$%5%*58+'.=%15)%$9')&%,)%$,1#5*%/'&#56 Z-!%@,,2*'s=%;'#)2%,8)'&%;+%!"'%*5.2'$!%$'5.1"%')2#)'%5)&%2.,8#)2%35$!'.%!"5)%5)+%,!"'.%$,1#5*%/'&#5=%#$%!,,%#/9,.!5)!%#)%;-#*&#)2%5% .'9-!5!#,)%5)&%.'*5!#,)$"#9$%!,%!5?'%5%95$$%,)6 H'.'%5.'%(4'%!#9$%3.,/%J"5))5%E5**,)%U{3,,&*,4'$Y%9*-$%,)'%,3%/+% ,8)%!,%2'!%+,-%$!5.!'&%,)%@,,2*'s6

2

POST PERIODICALLY

You gain the most exposure on Google+ and Google search when you post regularly. If you are not using an iPad to read and share content, get one. Armed with an iPad, you’ll be able share content to Google+ and other social media from apps such as Feedly, Zite, or Flipboard (take your choice) in a seamless fashion, which will only take a minute or two. Sharing a couple or three items a week is enough to get started

INCLUDE YOUR COMMENTARY WHEN YOU SHARE ARTICLES AND LINKS

Dumping links adds nothing of value to your followers. It makes you look like a blowhard and someone not worth following. Share your take or insight in a sentence or two. Yes, that brief. Over time, you’ll start to get occasional plus ones and comments from followers. Don’t worry if it’s not many, that’s okay

KEVIN O'KEEFE

CEO and Publisher of LexBlog, Inc.

6

Tips for lawyers new to Google+

SOCIAL MEDIA GOOGLE+

Growing faster than any other social media, Google+ just might be too important for personal marketing to ignore 36

5

ADD GOOGLE+ BADGES TO YOUR BLOG AND WEBSITE

Two things here. First, on your blog make sure there is a share button for Google + for each one of your posts.

You’ll not get many plus one’s, that’s okay. Second have a badge on your blog and website that prompts people to connect with you (include you in a circle) on Google+

6

SHARE PICTURES

Google+ will feel like a more professional network to you than Facebook. At the same time, like Facebook, sharing items that are less formal and more personal nurtures relationships with your business associates. Photos are the best and easiest way to accomplish this. You’ll be prompted on your iPhone, iPad, or other mobile device, to share on Google+ recent photos you’ve taken. Share one with a little commentary. People love photos on Google+

4

ACKNOWLEDGE OTHER USERS MENTIONS

Respond to comments on your posts and when people mention you in a post of theirs share a comment. Like Facebook, you’ll receive a notice prompting you

D"'$'%!#9$%5$$-/'%+,-%"54'% $!5.!'&%3,**,8#)2%,!"'.$%U5&&#)2% !"'/%!,%+,-.%1#.1*'$Y%5)&%!"5!% ,!"'.$%"54'%$!5.!'&%&,#)2%!"'%$5/'% 5$%!,%+,-6%73%),!=%$9')&%5%*#!!*'%!#/'% &,#)2%!"#$%5)&%1,)!#)-'%5&&#)2% 9',9*'%+,-%*#?'%3.,/%!",$'%@,,2*'s% $-22'$!$%!,%+,-6 O,)_!%;'5!%+,-.$'*3%-9%3,.%),!% -$#)2%@,,2*'s%'),-2"6%N,,?%5!%#!% 5$%5)%'09'.#/')!%,.%')!'.!5#)/')!% !"5!%+,-%2'!%!,%8"')%+,-%"54'%!"'% !#/'6%7%()&%/+$'*3%&.#3!#)2%#)%5)&% ,-!%,3%-$#)2%@,,2*'s=%!",-2"%.'1')!*+%#)!'.51!#,)%#$%9#1?#)2%-9%3,.% /'%5)&%7%5/%$"5.#)2%/,.'%,3!')6 D.+%-$#)2%@,,2*'s6%C,.%5%*,!%,3%#/9,.!5)!%.'5$,)$%!"'.'_$%),%!#/'%!,% 2'!%#)!,%"'.'%+,-_**%;'%2*5&%+,-%&#&6 !"KEVIN O'KEEFE CEO and Publisher of LexBlog, Inc.

39

GC GRAPEVINE WWW.GCGRAPEVINE.COM

Interviews

Increased competition as the Polish telecom landscape continues to evolve

38

After a decade of evolution, Hungarian telecom law is still a moving target

40

The challenge of implementing high tech projects in an antiquated legal system

44

With Piotr Dynowski, Partner, Bird & Bird Warsaw

Balรกzs Fazekas, White & Case

With Igor Ostrowski, White & Case

How a Telecom GC gets inspiration from being a business partner 45 Z)0.$G`&)"$O`&1")5$a7$E/*/&"!$8<,*(/!$8<'2!)"*-/$34%-/&5$678$9,*:"&;

PIOTR DYNOWSKI

Partner, Bird & Bird Warsaw 7)<0&$O;*<#(N)$)($"$7<!)(.$R,"!)%/1$"00<&*/;$#)0.$<F/&$WX$;/"&($<4$/T2/&)/*-/$)*$!/:"!$2&"-0)-/=$9/$)($-<U./"1$ <4$0./$B7YCGC$2&"-0)-/$"0$0./$Z"&("#$<4%-/$<4$+)&1$[$+)&15$#.)-.$./$S<)*/1$)*$\]]^$"0$)0($!",*-.=$9/$"1F)(/($ clients primarily on IP and regulatory issues related to e-commerce, telecommunications, media, advertising and data protection. He was appointed a legal expert on IP and TMT matters by the Polish Chamber of Commerce and is a member of the Electronic Media Committee of the Polish Chamber of Information Technology and Telecommunications (PIIT). He is also a lecturer in e-commerce at the Hugo Grotius IP Centre in Poland.

Increased competition as the Polish telecom landscape continues to evolve In Poland, the trend to offer combined service packages is increasing

38

INTERVIEW 7B3C@$OLD3ZMQB How long have you practiced in TMT and, over that time, how has the landscape of TMT changed in Poland?

7%"54'%;'')%9.51!#1#)2%#)%DED% $#)1'%iWWW%5)&%!"'%*5)&$159'%,3% DED%"5$%1"5)2'&%!.'/')&,-$*+% ,4'.%!"'%+'5.$6%7%$!5.!'&%9.51!#1#)2%8"')%!"'%B,*#$"%/,;#*'% !'*'1,//-)#15!#,)$%/5.?'!%85$% $!#**%.'*5!#4'*+%+,-)2%8#!"%5%4'.+%

$!.,)2%$!5!'G,8)'&%#)1-/;')!% U1-..')!*+%F.5)2'%B,*5)&Y%5)&% ,)*+%!8,%9.#45!'%EeF%1,/9'!#!,.$%5)&%5%4'.+%$'2/')!'&%/5.?'!6%A-..')!*+%!"'%1,/9'!#!#,)% #$%/-1"%$!.,)2'.6%M'%5.'%$''#)2% ),!%,)*+%!"'%5&&#!#,)%,3%,)'% /,.'%EeF%UBRY%;-!%5*$,%5)&%5)% #)1.'5$#)2%)-/;'.%,3%E[eF%5)&% E[eP%9*5+'.$=%[,7B%9.,4#&'.$=% $,3!85.'%;5$'&%$,*-!#,)$_%9.,-

4#&'.$%5$%8'**%15;*'%D[%,9'.5!,.$% 5)&%7JB$%$!5.!#)2%!,%1,/9'!'%8#!"% '51"%,!"'.%5$%!"'%!.')&%!,%,33'.% 1,/;#)'&%$'.4#1'%951?52'$%UD[%s% 9",)'%s%7)!'.)'!Y%#$%#)1.'5$#)26 Can you discuss some recent trends that you have noted in TMT in Poland? Across emerging markets in general?

D"'%/,$!%#/9,.!5)!%.'1')!% !.')&$%#)%DED%#)%B,*5)&%5.'b% 5Y%1,)4'.2')1'%,3%/'&#5%5)&% '/'.2')1'%,3%/-*!#G/'&#5%1,.9,.5!#,)$%1,/;#)#)2%D[%;.,5&15$!#)2=%7)!'.)'!%1,)!')!=%[FO=% !'*'1,//-)#15!#,)$%$'.4#1'$% 5)&%9",)'%$'.4#1'$%U'626%A+3.,8+% B,*$5!Yk%;Y%#)1.'5$#)2%1,/9'!#!#,)%;'!8'')%1,/95)#'$%!"5!% !.5&#!#,)5**+%-$'&%!,%,9'.5!'%#)% &#33'.')!%$'1!,.$%5)&%!"-$%),!% 1,/9'!'%8#!"%'51"%,!"'.%U#6'6% !'*1,%,9'.5!,.$%5)&%9.,4#&'.$=% 7JB$=%15;*'%D[%,9'.5!,.$Y%.'$-*!#)2%3.,/%1,)4'.2')1'%,3%/'&#5% 5)&%1,)$,*#&5!#,)%,3%$'.4#1'$k%1Y% #)1.'5$#)2%#)!'.'$!%#)%1*,-&%1,/9-!#)2G;5$'&%$'.4#1'$=%/,;#*'% 95+/')!$%5)&%$/5.!%/'!'.#)2%5$% 9,!')!#5*%)'8%3,./$\9.,&-1!$%3,.% &'*#4'.#)2%)'8%$'.4#1'$%#)%DED6

The Dynowski file Country: Poland Firm: Bird & Bird Title: 8<U9/"1$<4$0./$B7YCGC$2&"-0)-/$"0$0./$Z"&("#$<4%-/$<4$+)&1$[$+)&15$#.)-.$./$S<)*/1$)*$\]]^ L/"&($<4$/T2/&)/*-/_$WX Focus: IP and regulatory issues related to e-commerce, telecommunications, media, advertising and data protection PG.!@$)@2+,Q%Member of the Electronic Media Committee of the Polish Chamber of Information Technology and Telecommunications

What distinguishes the TMT market in Poland from other European and international markets?

7%!"#)?%!"5!%!"'%B,*#$"%/5.?'!%#$% &#33'.')!%3.,/%/5.?'!$%#)%M'$!'.)%P-.,9'%5)&%$#/#*5.%!,%5)% '0!')!%!,%!"'%/5.?'!$%#)%,!"'.% 9,$!G1,//-)#$!%1,-)!.#'$%#)%!"'% APP%]'2#,)6%O-'%!,%!"'%!.5)$#!#,)% 3.,/%5%$!5!'G1,)!.,**'&%'1,),/+% !,%5%/5.?'!%'1,),/+%5!%*'5$!% 8#!"%.'25.&%!,%!'*'1,//-)#15-

One of the biggest challenges we face now is the issue of changing the way we think of intellectual property rights. In a digital era that knows no borders it is important to come up with solutions that will enable seamless and smooth, but at the same time, easy transactions whose subject are various IPRs. PIOTR DYNOWSKI

Partner, Bird & Bird Warsaw

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INTERVIEW BALÁZS FAZEKAS

After a decade of evolution, Hungarian telecom law is still a moving target Telecom companies continue to play catch up to legislation that often lacks transparency and public input, making (0&"0/:)-$2!"**)*:$'<&/$1)4%-,!0 BALÁZS FAZEKAS

White & Case Balázs Fazekas leads the Communications & Media practice group in White & Case’s Budapest <4%-/$"*1$."($ substantial regulatory and transactional experience in 0./$)*1,(0&;=b9/$ has advised the Hungarian regulatory authorities, telecommunications, media and IT companies as well as strategic and private equity investors in telecom regulatory, intellectual property and data protection matters.

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"'%H-)25.#5)%!'*'1,/%/5.?'!%5)&%!"'%,4'.$#2"!%,3%!"5!%/5.?'!%5.'%1,)$!5)!*+%'4,*4#)2%5$%PI%.'2-*5!#,)$%5)&%H-)25.#5)%!'*'1,/%5-!",.#!#'$%1,)!#)-'%!,%1"5)2'%!"'% .-*'$%,3%8"5!%#$%9'."59$%!"'%/,$!%.'2-*5!'&%25/'%#)%P-.,9'6%D,%(2-.'%,-!%8"5!%#$% "599')#)2%#)%H-)25.+%8'%$5!%&,8)%8#!"%Z5*g:$%C5:'?5$%8",%.'2-*5.*+%5&4#$'$%!"'% H-)25.#5)%.'2-*5!,.+%5-!",.#!#'$=%$!.5!'2#1%5)&%9.#45!'%'a-#!+%#)4'$!,.$=%/'&#5%5)&%7D%1,/95)#'$%#)%!"'%!'*'1,/$=%/'&#5%5)&%!'1"),*,2+%$'1!,.$%,)%!"'%3-**%.5)2'%,3%!"'#.%#$$-'$%#)%!"'% H-)25.#5)%/5.?'!6%H'%5*$,%*'5&$%M"#!'%^%A5$'_$%A')!.5*%5)&%P5$!'.)%P-.,9'%UAPPY%.'2#,)5*% DED%9.51!#1'%2.,-9=%'$!5;*#$"#)2%#)#!#5!#4'$%!,%')"5)1'%!"'%(./_$%1*#')!%.'*5!#,)$"#9$%51.,$$% APP6 What do you think of the regulatory exposure of the telco sector and the Hungarian telecom regulatory environment?

D"'%*58%'$!5;*#$"#)2%!"'%1-..')!%.'2-*5!,.+% ')4#.,)/')!%3,.%'*'1!.,)#1%1,//-)#15!#,)% 85$%95$$'&%,.#2#)5**+%#)%iWWS%5)&%!,&5+%!"'% ')4#.,)/')!%#$%.'$-*!%,3%5%&'15&'%*,)2%'4,*-!#,)6%J!#**=%!"'%*'2#$*5!#4'%')4#.,)/')!%1,)!#)-'$%!,%;'%5%K/,4#)2%!5.2'!L=%8#!"%3.'a-')!% 1"5)2'$%!,%!"'%'*'1!.,)#1%1,//-)#15!#,)$% 51!%5)&%!"'%#/9*'/')!#)2%&'1.''$6% <*$,=%5$%!"'%H-)25.#5)%e5!#,)5*%E'&#5% 5)&%7)3,1,//-)#15!#,)$%<-!",.#!+%UeEHHY% 25#)'&%*'2#$*5!#4'%9,8'.$=%/,$!%,3%!"'%&'!5#*'&%.-*'$%.5)2#)2%3.,/%3.'a-')1+%/5)52'/')!%!".,-2"%&5!5%9.#451+%#$$-'$%!,%1,)$-/'.%.'*5!#,)$%"54'%2,)'%!".,-2"%5%/5>,.% ,4'."5-*%;+%!"'%eEHH%#)%.'1')!%+'5.$6% M"#*'%!"'%1,.)'.$!,)'%,3%!"'%1-..')!%.'2-*5!,.+%.'2#/'=%!"'%/5.?'!%5)5*+$#$%9.,1'&-.'=% $*,8*+%;'15/'%5%.,-!#)'%9.,1'&-.'%6F!"'.% 5.'5$=%$-1"%5$%!"'%.'2-*5!#,)%,3%$-;$1.#;'.% .'*5!#,)$"#9$=%$!#**%)''&%5%"'54+%.'4#$#,)=% !,85.&$%!"'%&#.'1!#,)%,3%$#/9*#3+#)2%.-*'$6% 7&'5**+=%$!5;#*#!+%,3%!"'%.'2-*5!,.+%')4#.,)-

/')!%$",-*&%;'%51"#'4'&%),!%;+%,4'..'2-*5!#,)=%;-!%;+%.'*50#)2%.'2-*5!#,)%2#4#)2%/,.'% d'0#;#*#!+6 7)%/+%4#'8%!"'%#)&-$!.+%$-33'.$%),!%,)*+% 3.,/%!"'%$"''.%)-/;'.%,3%1"5)2'$%!,%5&,9!=% ;-!%5%.'*5!#4'*+%*,8%*'4'*%,3%!.5)$95.')1+% 8"')%#!%1,/'$%!,%&'1#$#,)%/5?#)26%N'2#$*5!#4'%5/')&/')!$%5.'%95$$'&%3.'a-')!*+% ),!%,)*+%!,%5*#2)%!,%*,)2G!'./%9,*#1+%2,5*$=% ;-!%,115$#,)5**+%!,%5&&.'$$%51!-5*%9.,;*'/$% 351'&%;+%!"'%2,4'.)/')!%,.%!"'%eEHH6%M"5!% +,-%$''%5.'%&'1.''$%;'#)2%95$$'&%8#!",-!% $-3(1#')!%9-;*#1%1,)$-*!5!#,)%5)&%#/951!%5$$'$$/')!6%E5>,.%.'2-*5!,.+%&'1#$#,)$=%$-1"% 5$%!",$'%.'*5!'&%!,%5**,15!#,)%,3%3.'a-')1#'$=% 5.'%9-;*#$"'&%-)'09'1!'&*+%$,/'!#/'$6%D"'% #)&-$!.+%"5$%),%1",#1'%;-!%!,%5&,9!%!,%!"'$'% 1"5)2'$%.'51!#4'*+%5)&%$!.5!'2#1%9*5))#)2% "5$%;'1,/'%/,.'%&#3(1-*!6% E+%!'5/%5)&%7%"54'%5*85+$%;'')%5&4,15!'$%,3%!.5)$95.')1+%#)%.'2-*5!,.+%8,.?6%7% ",)'$!*+%;'*#'4'%!"5!=%;+%#)1.'5$#)2%!.5)$95.')1+%!".,-2"%9-;*#1%1,)$-*!5!#,)$% 5)&%.'5*%#/951!%5$$'$$/')!=%!"'%3''&;51?% 3.,/%!"'%45.#,-$%$!5?'",*&'.%2.,-9$%1,-*&%

What is the relevance of EU legislation and oversight in Hungary?

7!%#$%)''&*'$$%!,%$5+%!"5!%!"'% '*'1!.,)#1%1,//-)#15!#,)$%$'1!,.% #$%,)'%,3%!"'%/,$!%"'54#*+%PI%*58% &.#4')%$'1!,.$%#)%P-.,9'6%F-.%*'2#$*5!#,)%#$%#)%5*/,$!%5**%.'$9'1!$% ;5$'&%,)%PI%*58%5)&%599*#15!#,)% ,3%!"'%*58%5*$,%.'a-#.'$%$')$#!#4#!+%!,85.&$%!",$'%*'25*%1,)1'9!$% 5)&%9.#)1#9*'$%,3%P-.,9'5)%N58=% 8"#1"%5.'%),!%)'1'$$5.#*+%9.'$')!% #)%,!"'.%5.'5$%,3%)5!#,)5*%*586%<*!",-2"%!"'%H-)25.#5)%.'2-*5!,.+% 5-!",.#!+=%!"'%eEHH%),8%.,-!#)'*+%599*#'$%PI%*58=%/+%9'.$,)5*% 4#'8%#$%!"5!%!"'.'%#$%$!#**%5%*,)2% 85+%;'3,.'%8'%15)%$''%!"5!%!"'% 9.#)1#9*'$%$-1"%5$%!.5)$95.')1+=% 9.,9,.!#,)5*#!+%,.%.'5$,)#)2%,)% ,;>'1!#4'%2.,-)&$%5.'%599*#'&%5$% #)!')&'&6% M"#*'%!"'.'%#$%5%3,./5*%PIG*'4'*% ,4'.$#2"!%#)%!"'%/5.?'!%5)5*+$#$%

9.,1'&-.'=%,)'%$",-*&%),!%3,.2'!% !"5!%eEHH=%5$%/'/;'.%,3%!"'% ZP]PA%U!"'%Z,&+%,3%P-.,9'5)% ]'2-*5!,.$%#)%P*'1!.,)#1%A,//-)#15!#,)Y=%#$%#)4,*4'&%#)%5)%PIG 8#&'%1,,9'.5!#,)%5/,)2%)5!#,)5*% .'2-*5!,.$=%8"#1"%#)4,*4'$%5)% #)!')$#4'%&#5*,2%5)&%'01"5)2'%,3% #)3,./5!#,)=%1,)1'9!$%5)&%.'2-*5!,.+%#&'5$6%7%;'*#'4'%!"#$%1,,9'.5!#,)%!5?'$%5)%#/9,.!5)!%.,*'% #)%')$-.#)2%!"5!%!"'%,-!9-!%,3%!"'% eEHH%.'51"'$%5%"#2"'.%a-5*#!+6% <;,4'%7%/5&'%5)%,;$'.45!#,)% 5;,-!%*51?%,3%!.5)$95.')1+%#)% *'2#$*5!#,)%5)&%&'1#$#,)%/5?#)2% #)%H-)25.+6%7)!'.'$!#)2*+=%P-.,9'% $''/$%!,%K*'5.)L%3.,/%-$%#)%!"#$% .'$9'1!6%M"')%1,//#$$#,)'.%e'*#'%y.,'$%9.'$')!'&%5%*'2#$*5!#4'% 9.,9,$5*%`%KA,))'1!'&%A,)!#)')!L% `%#)%J'9!'/;'.%iWVS=%!"'%#)&-$!.+%#//'&#5!'*+%1.#!#1#:'&%!"'% 9.,9,$5*%3,.%*51?#)2%9.#,.%1,)$-*!5!#,)6%D"#$%"5$%.5.'*+%"599')'&% ;'3,.'%5)&%#$%4'.+%&'!.#/')!5*%!,% !"'%#/52'%5)&%1.'&#;#*#!+%,3%!"'% P-.,9'5)%A,//#$$#,)6

It is needless to say that the electronic communications sector is one of the most heavily EU law driven sectors in Europe.

BALÁZS FAZEKAS White & Case

To what extent could telecom policymaking be held responsible for state of play in the telco sector?

D'*'1,/%9,*#1+%5)&%*'2#$*5!#,)%#$% 5)%#/9,.!5)!=%;-!%),!%)'1'$$5.#*+% !"'%,)*+=%&'1#$#4'%351!,.%3,.%!"'% !'*1,%$'1!,.6%D"'%/51.,'1,),/#1% $#!-5!#,)%#$%),!%#&'5*=%!,%$5+%!"'% *'5$!6%H,8%9.,(!5;#*#!+%,3%!"'%$'1!,.% 1,-*&%;'%/5#)!5#)'&%#$%5%;#2%a-'$!#,)%/5.?%#)%!"'%8",*'%,3%P-.,9'=% ;-!%!"'%#)!.,&-1!#,)%,3%1.#$#$%!50'$% #)%H-)25.+%5&&'&%5),!"'.%*5+'.% ,3%9.,;*'/$%!,%!"'%$#!-5!#,)%#)%!"'% 1,-)!.+6%

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GC GRAPEVINE WWW.GCGRAPEVINE.COM

The role of the entire telecom regulation should be revised to ensure competitiveness not only of the sector, but the entire European economy.

BALÁZS FAZEKAS White & Case

J!-&#'$%$",8%!"5!=%$#)1'%!"'% *5!'%Vjx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ungary is one of the countries with a powerful convergent telco authority. What do you think about convergence? What do think about the authority’s role and power in Hungary?

J#)1'%!"'%1-..')!%$'!-9%,3%!"'% eEHH%85$%&'$#2)'&=%$'.#,-$% !"#)?#)2%"5$%;'')%9-!%#)!,% 5$$'$$#)2%9.,$%5)&%1,)$%,3%5% 1,)4'.2')!%5-!",.#!+6%M"')%!"'% /5.?'!%#$%1"5.51!'.#:'&%;+%1,)4'.2')!%1,/95)#'$%,33'.#)2%;,!"% !'*'1,/%5)&%/'&#5%$'.4#1'$=%5)% 5-!",.#!+%8#!"%9,8'.$%!,%$-9'.4#$'%;,!"%5.'5$%/5?'$%$')$'6% 7)!'.'$!#)2*+=%!"'%1,)4'.2')1'% ;'!8'')%/'&#5%5)&%!'*1,%/5+% ),!%;'%!"5!%$!.,)2b%N#;'.!+%@.,-9%

42

U,9'.5!#)2%IBA%#)%H-)25.+Y%.'1')!*+%$,*&%#!$%A"'**,/'&#5%5./=% 5)&%5*$,=%E52+5.%D'*'?,/%$''/$% !,%;'%$*,8#)2%&,8)%#)%,33'.#)2% 1,)4'.2')!%#)!'.)'!%5)&%!'*'4#$#,)%1,)!')!6 H,8'4'.=%5$%/'&#5%.'2-*5!#,)% #$%!.5&#!#,)5**+%4'.+%/-1"%#)%!"'% 3,1-$%,3%9,*#!#1#5)$=%5%1,)4'.2')!%5-!",.#!+%351'$%1"5**')2'$% #)%!'./$%,3%/5#)!5#)#)2%5%$,*#&% 9.,3'$$#,)5*%599.,51"%5*$,%#)% !"'%,!"'.8#$'%9,*#!#15**+%)'-!.5*% !'*'1,/%$'1!,.6%eEHH%#$%),!%5)% '01'9!#,)%#)%!"#$%.'25.&6 7)%H-)25.+=%!"'%eEHH%#$%),!% ,)*+%1,)4'.2')!%;-!%5*$,%4'.+% 9,8'.3-*=%8#!"%5%"#2"%*'4'*%,3% #)&'9')&')1'6%7)%,-.%'09'.#')1'% !"'%eEHH%"5$%),!%5*85+$%;'')% 5;*'%!,%.'$#$!%!"'%!'/9!5!#,)%!,% -$'%#!$%9,8'.$%3,.%95$$#)2%,.% 5/')&#)2%*'2#$*5!#,)%!,%#)!'.4')'%#)%,)2,#)2%&#$9-!'$%,.% $,*4'%51!-5*%/5!!'.$=%$-1"%5$% ()'G!-)#)2%3.'a-')1+%!')&'.% .-*'$%!,%54,#&%!"'%#$$-'$%.5#$'&% ;+%!"'%1,-.!%#)%#!$%>-&2/')!% 5))-**#)2%!"'%9.'4#,-$%$9'1!.-/% !')&'.%&'1#$#,)%,.%5/')&#)2% .-*'$%1,)1'.)#)2%$-;$1.#;'.% .'*5!#,)$"#9$6 What areas of law will be relevant for the TMT market in the near future and what progress do you envisage?

D'*'1,/%,9'.5!,.$%5.'%?'+% 9*5+'.$%#)%1,))'1!#)2%9',9*'% 8#!"%1,)!')!%9.,4#&'.$%,)%!"'% 7)!'.)'!6%D'*'1,/%,9'.5!,.$_% )'!8,.?%#)3.5$!.-1!-.'%15..#'$% 45$!%5/,-)!$%,3%9'.$,)5*%&5!5% 5)&%,!"'.%$')$#!#4'%9'.$,)5*% #)3,./5!#,)6%D"'%!'*1,%$'1!,.% "5$%;'')%,)'%,3%!"'%(.$!%$'1!,.$% $-;>'1!'&%!,%/5>,.%&5!5%9.#451+%

.'3,./6%D,&5+=%1,)$-/'.$%/5+% !"',.'!#15**+%;')'(!%3.,/%5%1,/9*'0%$'!%,3%.-*'$%9.,!'1!#)2%9.#451+=%#)1*-&#)2%!"5!%,9'.5!,.$%5.'% .'a-#.'&%!,%.'9,.!%&5!5%;.'51"%#)1#&')!$%!,%!"'%.'2-*5!,.6%7!%#$%!,,% '5.*+%!,%$''%!,%8"5!%'0!')!%!"'$'% $'!$%,3%.-*'$%9.,4'%$-3(1#')!6% <*$,=%5%/5>,.%P-.,9'5)%&5!5% 9.,!'1!#,)%*'2#$*5!#4'%951?52'%#$% '09'1!'&%!,%;'%5&,9!'&%*5!'.%!"#$% +'5.=%8"#1"%8#**%1'.!5#)*+%.'a-#.'% 5!!')!#,)%;+%)5!#,)5*%*'2#$*5!#,)% 5)&%,9'.5!,.$6% e'!%)'-!.5*#!+%#$%;'1,/#)2% #)1.'5$#)2*+%.'*'45)!6%F9'.5!,.$% 1,/9*5#)%!"5!%,4'.G!"'G!,9%1,)!')!%9.,4#&'.$=%8"#*'%!5?#)2%585+% 5)%#)1.'5$#)2%9,.!#,)%,3%.'4')-'% 5)&%54,#&#)2%!50%95+/')!%#)% P-.,9'=%5.'%),!%.'1,2)#:'&%;+% .'2-*5!#,)6%D"'%)'!%)'-!.5*#!+%.'*5!'&%9.,9,$5*$%,3%!"'%KA,))'1!'&%A,)!#)')!L%*'2#$*5!#4'%951?52'=%9-;*#$"'&%;+%1,//#$$#,)'.% y.,'$%#)%i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

The Fazekas file Firm: White & Case Country: Hungary Position: K/"1($0./$8<'',*)-"0)<*($[$G/1)"$2&"-0)-/$:&<,2$)*$Z.)0/$[$8"(/c($+,1"2/(0$<4%-/=$ 62@+"&%)4"%.(*Q%1995 Areas of expertise: Has advised the Hungarian regulatory authorities, telecommunications, media and IT companies as well as strategic and private equity investors in telecom regulatory, intellectual property and data protection matters.

On the side:$B($"$4&/R,/*0$(2/"N/&$"0$-<*4/&/*-/($#./&/$./$(."&/($.)($/T0/*()F/$/T2/&)/*-/$)*$0./$%/!1=$ Has been invited as a guest lecturer for postgraduate infocommunications studies

What do think about the upcoming frequency tenders?

D"'%3.'a-')1+%!')&'.$%8#**%1'.!5#)*+%;'%"#2"*#2"!$%,3%!"'%!'*1,% /5.?'!%#)%iWVR%#)%H-)25.+6%<% $-11'$$3-*%!')&'.%8#**%$'1-.'%5% $,*#&%3.'a-')1+%#)4')!,.+%3,.%!"'% #)1-/;')!%,9'.5!,.$=%9'./#!!#)2% *,)2%!'./%9*5))#)2%5)&%;,*$!'.#)2% #)),45!#,)6%<!%!"'%$5/'%!#/'=%!"'% !')&'.$%8#**%;'%4'.+%#/9,.!5)!%3,.% !"'%2,4'.)/')!%5$%#!%/5+%'5$#*+% ;.#)2%#)%,)'%,3%!"'%"#2"'$!%$#)2*'% 2,4'.)/')!%#)1,/'$%#)%iWVR6 7%9'.$,)5**+%8'*1,/'%!"5!=% -)*#?'%!,%!"'%'0!')$#,)%,3%jWW% EH:%U@JEY%.#2"!$%,3%#)1-/;')!% ,9'.5!,.$%#)%iWVS=%!"'%eEHH%),8% 599'5.$%!,%;'%1,//#!!'&%!,%!.5)$95.')1+%5)&%#$%$''?#)2%&#5*,2% 8#!"%!"'%/5.?'!%95.!#1#95)!$%5)&% ,!"'.%$!5?'",*&'.$6 7!%/-$!%;'%),!'&%!",-2"%!"5!% 1"5)1'%,3%;.#)2#)2%#)%5%3,-.!"% /,;#*'%)'!8,.?%,9'.5!,.%5.'% .5!"'.%*,86%D"#$%#$%),!%,)*+%&-'%!,% !"'%$!#**%9'.1'#4'&%#)$!5;#*#!+%,3% !"'%H-)25.#5)%'1,),/+=%;-!%5*$,%

;'15-$'%!"'%1-..')!%/5.?'!%1,)&#!#,)$%/5+%),!%85..5)!%5%3,-.!"% /,;#*'%,9'.5!,.%5!%5**=%&'$9#!'%!"'% The frequency tenders will eEHH_$%'33,.!$%!,%*,8'.%')!.+% certainly be highlights of the telco ;5..#'.$%;+%1,)$#&'.#)2%&,/'$!#1% market in 2014 in Hungary. .,5/#)2%5)&%9'./#!!#)2%$9'1!.-/% BALÁZS FAZEKAS !.5&#)26 White & Case 7!%/-$!%5*$,%;'%),!'&%!"5!%!"'.'% $''/$%!,%;'%5)%,4'.*59%;'!8'')% !"'%!')&'.%3,.%!"'%RXW%EH:%;5)&% 5)&%!"'%xWW%EH:%;5)&6%Z,!"%5.'% '09'1!'&%!,%;'%5)),-)1'&%5!%!"'% 7)!'.'$!#)2*+=%8"')%&'$#2)#)2% $5/'%!#/'6%M"#*'%!"'%RXW%EH:% !"'%)'8%!')&'.$=%!"'%eEHH%9-!% ;5)&%#$%&'$#2)'&%!,%$'.4'%2,4'.)),%95.!#1-*5.%'/9"5$#$%,)%!"'%.,*'% /')!%1,//-)#15!#,)$%9-.9,$'$=% ,3%/,;#*'%4#.!-5*%)'!8,.?%,9'.5!"'%&.53!%!')&'.%.-*'$%$-22'$!!,.$%UE[eFY6%7!%#$%!.-'%!"5!%!,&5+% '&%!"5!%!"'%2,4'.)/')!%1,-*&% E[eF$%5.'%),!%.'5**+%.';.5)&'&% /#2.5!'%2,4'.)/')!%1,//-)#4'.$#,)$%,3%#)1-/;')!%/,;#*'%,315!#,)$%$-;$1.#9!#,)$%-)&'.%!"#$% 3'.#)2$6%H,8'4'.=%#)%iWVR%8'%/5+% $'.4#1'%#)%5%/52)#!-&'%,3%/#**#,)$% $''%!"'%')!.+%,3%3-**%E[eF$%#)%!"'% ,3%$-;$1.#9!#,)$6%<$%5%.'$-*!=%!"'$'% /5.?'!=%8#!"%/#)#/5*%*#)?$%!,%!"'% $-;$1.#9!#,)$%8#**%),!%599'5.%#)% ",$!%#)1-/;')!%/,;#*'%)'!8,.?% !"'%&'/5)&%3,.%!.5&#!#,)5*%/,;#*'% 5)&%/,.'%3.''&,/%!,%&'4'*,9% /5.?'!=%&'1.'5$#)2%!"'%5!!.51!#4'$!5)&5*,)'%9.,&-1!$6%<99'5.5)1'% )'$$%,3%!"'%xWW%EH:%;5)&%U8"#1"% ,3%3-**%E[eF$%"5$%!"'%9,!')!#5*% 15)%;'%-$'&%3,.%i@\S@\R@%/,;#*'% !,%#)1.'5$'%!"'%1,/9'!#!#,)%#)%!"'% $'.4#1'$Y=%,33'.'&%!,%!"'%#)1-//,;#*'%/5.?'!6 ! ;')!$6

45

GC GRAPEVINE WWW.GCGRAPEVINE.COM INTERVIEW MÁRIA DÁRDAI

IGOR OSTROWSKI

Dentons Igor Ostrowski is a partner in the Z"&("#$<4%-/$<4$ Dentons for a brief chat. A veteran TMT lawyer, Ostrowski has 15 years experience advising clients in the telecommunication, media and new technologies sector. He has advised leading television and radio broadcasters, telecommunication and IT companies in matters related to commencing activities in Poland and in other Central and Eastern European countries, including regulatory and intellectual property issues.

His experience includes advice on mergers and acquisitions and participation in infrastructure and privatization projects. For the last three years Ostrowski has held the position of deputy minister at the Ministry of Administration and Digitization and was a member of the Prime Minister’s Team of Strategic Advisors.

44

The challenge of implementing high tech projects in an antiquated legal system Dentons's Igor Ostrowski describes how lawyers and businesses in the TMT sector face frustration in applying modern businesses models under laws dating back 50 years INTERVIEW IGOR OSTROWSKI What drew you to TMT? What about it captured your interest?

Z51?%q#)%!"'%VjjW$r%DED%85$%5%4'.+%*,,$'*+% .'2-*5!'&%$'2/')!%,3%!"'%/5.?'!%$,%+,-% )''&'&%!,%(2-.'%,-!%",8%!,%#/9*'/')!% 9.,>'1!$%!"5!%8'.'%4'.+%"#2"%!'1"%5)&% "#2"*+%#)),45!#4'%#)!,%5%*'25*%$+$!'/%#)% P5$!'.)%P-.,9'%8#!"%*58$%&5!#)2%;51?%!,% !"'%VjXW$%5)&%VjQW$6%D"5!%85$%!"'%;#22'$!% 1"5**')2'k%!,%(2-.'%,-!%",8%!,%-$'%*'25*% !,,*$%!"5!%8'.'%XW%+'5.$%,*&6% <),!"'.%!"#)2%5;,-!%DED%#$%!"5!%#!%"5$% 5%$'1!,.5*%599.,51"6%D"'%)5!-.'%,3%DED% 5**,8$%5!!,.)'+$%!,%&,%),!%,)*+%2.'5!% .'2-*5!,.+%8,.?=%;-!%1,.9,.5!'=%E^<%5)&% 7B6%M#!"%5%$'1!,.5*%599.,51"=%+,-%)''&%!,% '45*-5!'%8"5!%1*#')!$%.'a-#.'6%D"'$'%5.'% !"'%!".''%/5#)%1,/9,)')!$%.'a-#.'&%!,% ;-#*&%5)%511'9!5;*'%DED%9.51!#1'6 What are some of the issues/challenges *$'+,)+(&"(&-'(."/,*-(010(2%#3'&4( M'%"54'%1"5**')2'$%&'5*#)2%8#!"%599*+#)2% ,;$,*'!'%*'25*%$!.-1!-.'$%#)%!"'%#/9*'/')!5!#,)%,3%1*#')!%9.,>'1!$%;'#)2%*5-)1"'&6% D"#$%85$%5%35)!5$!#1%1"5**')2'%#)%Vjjf=%;-!% VX%+'5.$%*5!'.%7_/%3.-$!.5!'&%!"5!%8'%&'5*% 8#!"%!"'%,;$1-.#!#'$%,3%5%1,9+.#2"!%*58=% 3,.%#)$!5)1'=%!"5!%&5!'$%;51?%!,%VjXW$6%7!% #$%5%1"5**')2'%!.+#)2%!,%-)&'.$!5)&%",8% !,%#/9,$'%1,9+.#2"!%*58%,)%!"'%),)G*#)'5.%&#$!.#;-!#,)%,3%/-$#1%,.%5-&#,G4#$-5*% /5!'.#5*6 Who are your clients and what are some issues they face?

E+%1*#')!$%5.'%#)!'.)5!#,)5*%;.,5&15$!-

How a Telecom GC gets inspiration from being a business partner 678J($G"&)"$O"&1")$)($"$W\U;/"&$F/0/&"*$<4$0./$0/!/-<'',*)-"0)<*($(/-0<&$"*1$ says although tech driven, the business is really about customer service

MÁRIA DÁRDAI

The Ostrowski file

UPC Hungary VP General Counsel 8<'2!)"*-/$34%-/&

Firm: Dentons Country: Poland Years of experience: 15 Client work: Advises leading television and radio broadcasters, telecommunication and IT companies in matters related to commencing activities in Poland and in other Central and Eastern European countries, including regulatory and intellectual property issues. Also advises on mergers and acquisitions and participation in infrastructure and privatization projects

'.$=%15;*'%,9'.5!,.$=%ODH%U&#.'1!%!,%",/'Y% 9*5!3,./$=%5)&%!'*'*1,/%,9'.5!,.$6%<*$,% /5>,.%$!-&#,$6%7!%#$%5%4'.+%#)!'.'$!#)2% 1,/;#)5!#,)%,3%!"'%1,)!')!%8,.*&%5)&%!"'% &#$!.#;-!#,)%8,.*&6%7%5/%5)%,99,)')!%,3% !",$'%8",%!.+%!,%1.'5!'%5%;*51?%5)&%8"#!'% $+$!'/%;'!8'')%1,)!')!%5)&%&#$!.#;-!#,)6% D"'.'%5.'%1,//,)%#$$-'$%!"5!%1,)!')!% ,8)'.$%5)&%&#$!.#;-!,.$%351'=%$,%!"'.'_$%),% )''&%3,.%$'95.5!'%&#$1-$$#,)$%,3%!"'%!8,% 5$%$,/'%'09'.!$%&,6 Do you have any advice for new attorneys '5&'#,56(&-'()'/74( Z'%d'0#;*'=%,9')G/#)&'&=%5)&%!5?'%5%9.51!#15*%1*#')!%599.,51"6%D"'.'%#$%),%$951'%3,.% !"',.+%5)&%&,2/5$%5)&%!.5&#!#,)5*%$1",,*#)26%m,-%/-$!%;'%1*#')!%,.#')!'&6%DED% 1*#')!$%"54'%5%&+)5/#1%85+%,3%!"#)?#)2% 5)&%!"'+%*,,?%3,.%*58+'.$%8",%$"5.'%!"'% $5/'%599.,51"6%!

The Dárdai file Title: VP General Counsel 8<'2!)"*-/$34%-/&$"0$678$ Hungary Time in Position: 4 years, eight months Additional: Member of Liberty Global Compliance & Ethics Committee &/2&/(/*0)*:$8AA$-<,*0&)/(b Previous: General Counsel Country Compliance 34%-/&5$9,*:"&;$4<&$H++5$"$ global leader in Power and Automation technologies; Head of Legal, T-Kábel Magyarország Kft; Head of Legal, Compliance and B*0/&*"!$H,1)05$D<',&"$ Securities Hungary

You have been with UPC Hungary, the country’s largest provider of cable television and broadband Internet, as general counsel %57(+-,'8(+"2$/,%5+'("8)+'#(8"#(+/"*'(&"()9'( years. Tell us about your career track?

7%2.5&-5!'&%#)%Vjjf%3.,/%!"'%-)#4'.$#!+%,3% KPNDPL=%Z-&59'$!6%7%$!5.!'&%/+%15.''.%5!% B.#1'85!'.",-$'A,,9'.$=%5)&%1,)!#)-'&%5!% e,/-.5%J'1-.#!#'$%3.,/%Vjjx%!,%iWWV6%J#)1'% iWWi%7%"54'%8,.?'&%#)%!"'%!'*'1,//-)#15!#,)$%'01'9!%3,.%5%;.#'3%$!,9,4'.%3,.%,)'G5)&G "5*3%+'5.$6%D"#$%"5$%;'')%Vi%+'5.$%),86 T Your industry seems to always be evolving.

How has the industry changed in your time at UPC? <*!",-2"%!"'%!'*'1,//-)#15!#,)$%#)&-$!.+% #$%5%!'1"),*,2+%&.#4')%#)&-$!.+=%!"'%.#2"!% a-'$!#,)%#$%5*85+$%5;,-!%8"5!%!"'%;'$!%#$%3,.% !"'%1-$!,/'.$=%5)&%;5$'&%,)%!"'%1-$!,/'.$_% )''&$%8'%)''&%!,%#/9.,4'%,-.%$'.4#1'$6%7)% !"'%.'1')!%+'5.$%!"'%'/9"5$#$%$"#3!'&%/,.'% 5)&%/,.'%,)%a-5*#!+%$'.4#1'6%D"'%1-$!,/'.$% 8,-*&%.5!"'.%9.'3'.%!"'%951?52'%&'5*$b%4#&',=%7)!'.)'!%5)&%4,#1'%$'.4#1'$%#)%!"'%$5/'% 951?52'6 T In your role, what takes up most of your time?

IBA%H-)25.+%#$%5%*5.2'%/-*!#)5!#,)5*%1,/95)+%8#!"%V=SWW%'/9*,+''$%5)&%$#2)#(15)!% .'4')-'6%F-.%/5)52'/')!%!'5/%#)1*-&'$%VV% 9',9*'%5)&%#$%5*$,%/-*!#)5!#,)5*6%E+%.,*'%#)% !"#$%/5)52'/')!%!'5/%#$%!,%*'5&%!"'%*'25*=% .'2-*5!,.+%5)&%9-;*#1%5335#.$%&'95.!/')!6% 7%9'.$,)5**+%&'5*%8#!"%!"'%/,$!%#/9,.!5)!% #$$-'$%,)*+%5)&%7%"54'%/+%'01'**')!%!'5/%!,% "5)&*'%!"'%&5#*+%,9'.5!#,)5*%#$$-'$6%M"5!%7% &,%/+$'*3%#$%!"'%1,/9*#5)1'6%D",$'%#$$-'$% 15)),!%;'%&'*'25!'&6 T How do you keep abreast of the changing industry and regulatory environment?

D"#$%#$%5%!,-2"%a-'$!#,)6%7)%!"'%*5$!%3'8% +'5.$%!"'%$9''&%,3%1"5)2#)2%!"'%*'25*%5)&%

.'2-*5!,.+%')4#.,)/')!%85$%4'.+%"5$!+6% M'%#/9*'/')!'&%5)%#)!'.)5*%/,)#!,.#)2% $+$!'/%$,%8'%15)%!.51?%!"'%1"5)2'$%9*-$%8'% 5*$,%-!#*#:'%!"'%#)&-$!.+%5$$,1#5!#,)$__%"'*9% 5)&%#)4,*4'/')!%#)%!"'%*'2#$*5!#,)%9.,1'$$'$6T T As you mentioned, UPC is a multinational company. How much interaction do you have with your colleagues in other countries?

M'%"54'%&5#*+%#)!'.51!#,)$%5)&%!"#$%#$%8"5!% 7%')>,+%4'.+%/-1"6%Z'#)2%95.!%,3%!"'%*5.2'$!% 15;*'%1,/95)+%#)%!"'%8,.*&%5)&%*'5.)#)2% 3.,/%'51"%,!"'.%#$%$,/'!"#)2%!"5!%#)$9#.'$% /'%1,)!#)-,-$*+6 T :*(&-'#'(%5;&-,56(*$'+,)+(&"(<=56%#;(&-%&( might vary from rules in other EU countries? e,!%.'5**+=%",8'4'.%!"'.'%5.'%5*85+$%$,/'% $9'1#5*!#'$6%E5+;'%!"'%$9''&%,3%!"'%1"5)2'$% #)%!"'%*'2#$*5!#,)%,.%!"'%$9'1#5*%!50'$%#/9,$'&%,)%!"'%#)&-$!.+%#$%-)#a-'6 T What are the biggest rewards/challenges of your job?

73%7%3''*%!"5!%/+%!'5/%#$%1,)$#&'.'&%5$%5% 45*-5;*'%K;-$#)'$$%95.!)'.L%;+%!"'%,!"'.% &'95.!/')!$%#)%!"'%1,/95)+6%D"5!%#$%5*85+$% 5%.'85.&6%D"#$%#$%,-.%9.#/5.+%2,5*%5)&%.,*'b% $-99,.!%!"'%;-$#)'$$%5)&%;'%5%.'5*%;-$#)'$$% 95.!)'.6%7%*#?'%/+%1,/9*#5)1'%.,*'%4'.+% /-1"6%M"')%7%85$%599,#)!'&%!,%.'9.'$')!% APP%1,-)!.#'$%#)%,-.%@.,-9%A,/9*#5)1'%5)&% P!"#1$%1,//#!!''%7%3'*!%4'.+%9.,-&6% T <">(2%5;("=&*,7'(/%>()#2*(7"(;"=(>"#3( with and what do you look for when hiring outside counsel?

M'%-$'%!8,%*58%(./$%5)&%8'%"54'%*,)2G !'./%.'*5!#,)$"#9$%8#!"%!"'/%;'15-$'%!"'+% 5.'%!"'%;'$!%#)%!"'%#)&-$!.+6%D"'%#)&-$!.+% $9'1#(1%?),8*'&2'%#$%!"'%/,$!%#/9,.!5)!% $'*'1!#,)%1.#!'.#56%!

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47

On the move

Law firm appointments Round-up of lateral moves and appointments

Channel 4 names new GC

46

A"5))'*%R% #)%!"'%Iy%"5$% 5)),-)1'&%!"5!% B.5$"%e5#?=% 1-..')!*+%A,)!.,**'.%,3%N'25*%^% A,/9*#5)1'=%"5$% ;'')%9.,/,!'&%!,%!"'%.,*'%,3%@')'.5*%A,-)$'*%`%N'25*=%A,/9*#5)1'% ^%@,4'.)5)1'=%$5#&%/5.!#)%Z5?'.=% A"5))'*%R_$%O#.'1!,.%,3%A,//'.1#5*%<335#.$6% 7)%"#$%)'8%.,*'=%5*,)2$#&'% "#$%'0#$!#)2%.'$9,)$#;#*#!#'$%,4'.$''#)2%!"'%N'25*% ^%A,/9*#5)1'%&'95.!/')!=%]'4'.$#,)#)2=% [FO%A,/9*#5)1'%5)&% <-&#')1'%7)!'.51!#,)% !'5/$=%e5#?%8#**%),8%5*$,% !5?'%.'$9,)$#;#*#!+%3,.%!"'% A,.9,.5!'%N'25*%!'5/=%8,.?#)2%,)% 1,.9,.5!'%2,4'.)5)1'=%&5!5%9.,!'1!#,)=%3.''&,/%,3%#)3,./5!#,)%5)&% .'2-*5!,.+%#$$-'$6% e5#?%"5$%8,.?'&%#)%!"'%A"5))'*% R%*'25*%!'5/%$#)1'%VjjR%5)&%85$% 9.'4#,-$*+%#)%9.#45!'%9.51!#1'6%I)&'.%"#$%*'5&'.$"#9=%!"'%A"5))'*%R% N'25*%^%A,/9*#5)1'%!'5/%8,)%!"'% #)G",-$'%|DED%D'5/%,3%!"'%m'5._%5!% !"'%iWVS%D"'%N58+'.%<85.&$6 KI)&'.%B.5$"_$%*'5&'.$"#9=%A"5))'*%R_$%*'25*%5)&%1,/9*#5)1'%!'5/% 5.'%.#2"!*+%511*5#/'&%5$%#)&-$!.+%

In-house moves Daniel Lloyd has joined inContact (SAAS) as a new "8)+'#(,5(&-'( role of corporate general counsel from PROS Holdings ?

Synovus Financial has hired Columbus attorney Allan Kamensky as its general counsel Francesca Lee joins Newcrest Mining as General Counsel and Company Secretary ?

HSBC Asset Management -%*?#'+#=,&'7( Sandie Okoro as general counsel

*'5&'.$%5)&%7_/%&'*#2"!'&%!"5!%"'%#$% !5?#)2%,)%!"#$%)'8%5)&%'095)&'&% q.,*'r=L%Z5?'.%$5#&%#)%5%9.'$$%.'*'5$'6 !"GC GRAPEVINE MAGAZINE STAFF

AUSTRIA? Baker & McKenzie%"5$%;.,-2"!% ,)%B'!.5%E'#$$)'.%8",%8#**%;'% >,#)#)2%!"'%(./_$%9.51!#1'%2.,-9% #)%[#'))5%1,/9,$'&%,3%O.6%<*'05)&'.%B'!$1"'=%O.6%J!'35)%]#'2*'.% 5)&%E526%@',.2%y.5?,86%E'#$$)'.%8,.?'&%5$%5)%5!!,.)'+%8#!"% C.'$"('*&$%;'3,.'%$"'%$8#!1"'&% !,%!"'%5&/#)#$!.5!#,)%,3%>-$!#1'=% 8"'.'%$"'%;'15/'%5%9.,$'1-!,.% 5)&%*5!'.%5%>-&2'6 Schoenherr%"5$%/5&'%I.$-*5% ]5!"=%5)%'a-#!+%95.!)'.%#)%[#'))56%]5!"%$9'1#5*#:'$%#)%159#!5*% /5.?'!$%!.5)$51!#,)$=%#)4'$!/')!%3-)&$%5)&%5$$'!%/5)52'/')!%5)&%.'2-*5!,.+%()5)1#5*% $'.4#1'$6 CZECH REPUBLIC Dentons%5)),-)1'&%!"'% 599,#)!/')!%,3%P45)%N5:5.%5$% 1"5#./5)%,3%#!$%P-.,9'5)%Z,5.&% ,)%n5)-5.+%iR6%N5:5.%#$%5%.'5*%'$!5!'%5)&%9.,9'.!+%()5)1'%N58+'.% #)%A')!.5*%5)&%P5$!'.)%P-.,9'6% H'%#$%'09'.#')1'&%#)%5**%5.'5$% ,3%1.,$$G;,.&'.%9.,9'.!+%5)&% ()5)1'%!.5)$51!#,)$6T FRANCE Hogan Lovells%"#.'&%)'8%1,-)$'*=%y5!#5%E'.*#)#6%E'.*#)#%5)&%!"'% !'5/%!"5!%$"'%#$%>,#)#)2%5&4#$'% 5)&%.'9.'$')!%C.')1"%5)&%#)!'.)5!#,)5*%()5)1#5*%#)$!#!-!#,)$=% 5)&%1,.9,.5!'%1*#')!$%-)&'.!5?#)2%&'.#45!#4'$%!.5)$51!#,)$6 McDermott Will & Emery 5)),-)1'&%!"'%5..#45*%,3%1,-)$'*% N5-.')!%<+51"'%!,%#!$%B5.#$%,3(1'6% <+51"'%3,1-$'$%"#$%9.51!#1'%,)% 2,4'.)/')!%1,)!.51!$=%9-;*#1%1,.9,.5!#,)$=%5)!#!.-$!%5)&% #)&-$!.+%.'2-*5!#,)%#$$-'$6%H#$% 9.51!#1'%5*$,%#)1*-&'$%*#!#25!#,)% .'*5!'&%!,%.'2-*5!'&%#)&-$!.#'$% $-1"%5$%')'.2+=%'*'1!.,)#1%1,//-)#15!#,)$=%5#.9,.!$=%!.5)$9,.!5!#,)=%9-;*#1%",-$#)2=%&.#)?#)2% 85!'.%5)&%$5)#!#:5!#,)6 LUXEMBOURG Kleyr Grasso Associates added 5%)'8%95.!)'.%!,%#!$%()5)1#5*%5)&% 1,.9,.5!'%.5)?$%8#!"%!"'%"#.'%,3% n'5)GB5-*%J95)26%J95)2%$9'1#5*#:'$%#)%E^<=%9.#45!'%'a-#!+%5)&% 159#!5*%/5.?'!$6T

MEXICO Baker & McKenzie Mexico an),-)1'&%!"'%3,-.%)'8%5!!,.)'+$6% D"'%!'5/%#$%/5&'%-9%,3%n54#'.5% E'&#)5=%D5)#5%<4#*5=%N#*#5)5% H'.)5)&':=%5)&%<*/5%]5/#.':6% E'&#)5%>,#)$%Z5?'.%^%E1y'):#'% 5$%5%95.!)'.%5)&%"5$%'09'.#')1'% #)%*5;,.=%'/9*,+/')!%5)&%$,1#5*% $'1-.#!+6%<4#*5%3,1-$'$%/5#)*+% ,)%$,1#5*%$'1-.#!+%5&4#1'=%9*5))#)2=%5)&%*#!#25!#,)$6%H'.)5)&':% "5$%95.!#1#95!'&%#)%$'4'.5*%9.,>'1!$%#)%#)!'.)5!#,)5*%*58%3#./$% 8"#*'%]5/#.':%"5$%'09'.#')1'% 5&4#$#)2%1,/95)#'$%#)%*5;,.% *58=%5'.,)5-!#1$%5)&%"-/5)% .'$,-.1'$6 POLAND Dentons @*,;5*%]'5*%P$!5!'% 2.,-9%#)%P-.,9'%)5/'&%B58'*% O';,8$?#%!,%1,G1"5#.%5*,)2$#&'% P.#1%],$'&5*'6%O';,8$?#%$9'1#5*#:'$%#)%.'5*%'$!5!'%3#)5)1'% 5)&%#)4'$!/')!%#$$-'$%5)&%5&4#$'$%/5)+%B,*#$"%5)&%3,.'#2)% 1*#')!$6 SOUTH AFRICA Norton Rose Fulbright an),-)1'&%!"5!%H').#%e#'-8,-&!=% <**#$,)%M#**#5/$%5)&%]51"5'*% m,-)2'.%"54'%>,#)'&%!"'%J,-!"% <3.#15)%9.51!#1'6%e#'-8,-&!%"5$% /#)#)2%*58%'09'.#')1'%5)&%8#**% $9'1#5*#:'%#)%/#)#)2=%/#)'.5*$=% )5!-.5*%.'$,-.1'$%5)&%')'.2+6% M#**#5/$%.'G>,#)$%5$%5%&#.'1!,.% #)%!"'%O-.;5)%1,//'.1#5*%!'5/% 5)&%8#**%3,1-$%,)%#)!'**'1!-5*% 9.,9'.!+=%;*51?%'1,),/#1%'/9,8'./')!=%1,)$-/'.%9.,!'1!#,)%5)&%&5!5%9.,!'1!#,)%*586% m,-)2'.%"5$%'09'.#')1'%5&4#$#)2%,)%;-$#)'$$%&'4'*,9/')!% 5)&%/5.?'!#)2%9.,2.5/$%#)% 9.,3'$$#,)5*%$'.4#1'$6 Carson McDowell 8'*1,/'&% ]#1"5.&%@.5+=%8",%#$%,)'%,3%!"'% .'2#,)_$%*'5&#)2%1,//'.1#5*% *58+'.$%5)&%8#**%"'5&%-9%!"'% 1,.9,.5!'%!'5/%5*,)2$#&'%e'5$5% }-#2*'+6%O58$,)%E1A,)?'+% 5*$,%>,#)'&%5$%5%95.!)'.%8#!"#)% !"'%.'5*%'$!5!'%!'5/=%3,1-$#)2% ,)%.')'85;*'%')'.2+6%J#)'5&% E1@.5!"%>,#)'&%5$%5%95.!)'.% 8#!"%'09'.!#$'%#)%;5)?#)2%5)&% #)$,*4')1+6

SPAIN Baker & McKenzie )5/'&% E5.1'*%P).#1"%5$%5%)'8%95.!)'.% #)%#!$%3#)5)1'%&'95.!/')!%#)% Z5.1'*,)56%E5.1'*%"5$%'09'.#')1'%#)%9.#45!'%'a-#!+%!.5)$51!#,)5*=%3-)&#)2%5)&%3#)5)1'% 5&4#1'6 ?<'#@'#&(A2,&-(B#''-,//*( )5/'&%n54#'.%F.!'25%&'%*5%B')5% 5%95.!)'.%#)%E5&.#&6%H'%$9'1#5*#:'$%#)%51a-#$#!#,)$%,3%1,//'.1#5*%9.,9'.!+=%5'.,)5-!#15*%*58=% !,8)%9*5))#)2%5)&%$!.-1!-.'&% 3#)5)1#)2%,3%.'5*%'$!5!'%5)&% /,.!252'G$'1-.'&%.'5*%'$!5!'% 3#)5)1#)26%H#$%1*#')!$%#)1*-&'% @'./5)%.'5*%'$!5!'%,9')%5)&% 1*,$'&%3-)&$%5)&%/,.!252'% ;5)?$6 TURKEY Esin Attorney Partnership "#.'&%P.')%y-.$-)6%5$%5)%E^<% 95.!)'.6%y-.$-)%3,1-$'$%"#$% 9.51!#1'%,)%E^<=%.'5*%'$!5!'=% 5)&%159#!5*%/5.?'!$%*586%H#$% E^<%'09'.#')1'%#)1*-&'$%.'9.'$')!#)2%$!.5!'2#1%;-+'.$%5)&% $'**'.$%5$%8'**%5$%9.#45!'%'a-#!+% 3-)&$%#)%!"'%51a-#$#!#,)%5)&% $5*'%,3%;,!"%9-;*#1%5)&%9.#45!'% !5.2'!$6 UNITED KINGDOM Norton Rose Fulbright an),-)1'&%!"5!%B5-*%J85.;.#1?% >,#)'&%!"'%3#./%5$%@*,;5*%A"#'3% 7)3,./5!#,)%J'1-.#!+%F33#1'.=% ;5$'&%#)%!"'%N,)&,)%,33#1'6% J85.;#1?%8#**%;'%8,.?#)2% 1*,$'*+%8#!"%7D%5)&%!"'%;-$#)'$$% #)!'.)5!#,)5**+%!,%&'4'*,9%5% 1,)$#$!')!%599.,51"%!,%#)3,./5!#,)%5$$-.5)1'%5)&%1+;'.% $'1-.#!+%8,.*&8#&'6 ?0C0(#$%;-*?#)2%-9%#!$%')'.2+% 5)&%.')'85;*'$%'09'.!#$'%8#!"% !"'%599,#)!/')!%,3%1,.9,.5!'% 5$$,1#5!'=%y5+%H,;;$6%7)%5&&#!#,)%!,%1,.9,.5!'%/5!!'.$%$-1"% 5$%eO<$=%>,#)!%4')!-.'=%>,#)!% &'4'*,9/')!%5..5)2'/')!$% 5)&%E^<=%H,;;$%"5$%'09'.!#$'% #)%5**%5$9'1!$%,3%8#)&%')'.2+% 9.,>'1!$=%#)1*-&#)2%.'5*%'$!5!'=% 1,)$')!#)2=%2.#&=%$-99*+%1"5#)=% 1,)$!.-1!#,)%5)&%3#)5)1#)26 !"GC GRAPEVINE MAGAZINE STAFF

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Big deals

Top transactions in tecnology, media and communications

Mergers

EU: Recent and upcoming telecommunications deals DLA Piper advised Vienna Capital Partners DLA Piper Hungary has advised Vienna Capital .%#&5'#*("5(,&*(%+D=,*,&,"5("8(%(*,65,)+%5&( Hungarian media-portfolio consisting of eight leading regional daily newspapers, the only 7%,/;(*$"#&(5'>*$%$'#E(&-'(#'+"65,*'7(F%6*-,$( broadsheet Népszabadság, the leading business daily Világgazdaság and several magazines from Ringier and Axel Springer.

Nestor Nestor Diculescu Kingston Petersen has handled several media-related transactions TELECOM AND MEDIA PROJECTS: !"Legal assistance with respect to Microsoft Nokia transaction NNDKP provided assistance to Microsoft in the context of the Euro 6 billion worldwide acquisition of Nokia’s Devices & Services business, in relation to implementation of the transaction in Romania.

48

!"Legal assistance to Orange Romania in the implementation of a TV distribution platform Advised Orange Romania on various matters in relation to the implementation and launch in June 2013 of a key TV project consisting of TV channels to be provided to end-users via DTH (satellite) and OTT (for PC, mobiles and tablets) platforms. The project was very complex, involving a multidisciplinary team of lawyers specialized in media, telecom, contracts, intellectual property, +"5*=2'#*($#"&'+&,"5E(7%&%($#"&'+&,"5G(0-'()#2( also assisted the client in the negotiation of all

the retransmission (rebroadcasting) contracts with both local and foreign broadcasters (project ongoing). !"Assistance in relation to the new legal provisions on advertising airtime Provided assistance to Universal Networks International (NBC) and Ford Romania in the implementation of the amendments brought to the Romanian Audiovisual Law, whereby the agencies were prohibited to act on their name and behalf when intermediating the relation between the @#"%7+%*&'#*(%57()5%/(@'5')+,%#,'*(>-'5(@=;,56( advertising airtime. !"Assistance on new termination rates to be implemented in Romania Provided assistance to a major telecom operator in relation to the project run by the telecom body following Recommendation no. 2009/396/EC of May H(IJJKE(#'/%&'7(&"(&-'(2"@,/'(%57()L'7(&'#2,5%&,"5( #%&'*(,5(&-'(MN(8"#(7'&'#2,5,56(&-'('8)+,'5&(+"*&*( for the provision of certain wholesale electronic communications services in Romania based on certain cost calculation models.

1=O%&(P(Q**"+,%&'*(Q79,*'7( SBS Broadcasting and Discovery Europe Limited Assisted SBS Broadcasting and Discovery Europe Limited, two of the major TV advertising broadcasters, on the implications of Government Emergency Ordinance no. 25/2013, which has dramatically redesigned the Romanian TV advertising market.

Spanish telecoms provider Telefónica !,%;-+% O-!1"%9''.%yBe~$%@'./5)%-)#!6%@'./5)+~$%5)!#!.-$!% 5-!",.#!+=%",8'4'.=%5$?'&%!,%.'4#'8%!"'%&'5*6 P-.,9'5)%5)!#!.-$!%.'2-*5!,.$%5*$,%$5#&%!"5!%!"'+% "5&%,9')'&%5)%#)G&'9!"%#)4'$!#25!#,)%#)!,%!"'% 52.''/')!%;+%!"'%J95)#$"%!'*'1,//-)#15!#,)$% 1,/95)+%!,%;-+%@'./5)+_$%$/5**'$!%/,;#*'%,9'.5!,.=% PGB*-$=%3.,/%yBe6 D"'%P-.,9'5)%A,//#$$#,)%$5#&%#!%85$%'05/#)#)2% 8"'!"'.%!"'%!.5)$51!#,)%8,-*&%-)35#.*+%.'&-1'% 1,/9'!#!#,)%#)%!"'%/,;#*'%9",)'%5)&%!'*'9",)'% $'.4#1'$%$'1!,.%#)%@'./5)+6%]'2-*5!,.$%8#**%#$$-'%5% &'1#$#,)%;+%E5+%VR6 Czech investment group PPF Group 9-.1"5$'&% J95)#$"%!'*'1,/$%9.,4#&'.%D'*'3h)#15~$%A:'1"% ;-$#)'$$%5)&%D'*'3h)#15%A:'1"%]'9-;*#1~$%$-;$#&#5.+% D'*'3h)#15%J*,45?#56% Hutchison 3G UK will acquire Telefónica Ireland, a -)#!%,3%J95)#$"%!'*'1,/$%9.,4#&'.%D'*'3h)#156%O'5&*#)'% 85$%'0!')&'&%!,%E5.1"%iR%53!'.%!"'%P-.,9'5)% A,//#$$#,)%,9')'&%5)%#)G&'9!"%#)4'$!#25!#,)6

About the EU merger process Deadlines The European Commission has 25 working days after a deal )($%!/1$4<&$"$%&(0U(0":/$&/F)/# It may extend that by 10 working days to 35 working days, 0<$-<*()1/&$/)0./&$"$-<'2"*;J($2&<2<(/1$&/'/1)/($<&$"*$A6$ member state's request to handle the case Most mergers win approval but occasionally the Commission opens a detailed second-stage investigation for up to 90 additional working days, which it may extend to 105 working days ?@*'!@."& R+&"(%)4"%,@*'!@."&%'(20"&=("A%the Commission announces 0./$-!/"&"*-/$<4$,*-<*0&<F/&()"!$%&(0U(0":/$'/&:/&($#)0.<,0$ giving any reason for its decision C$,",%*$>%F"%("0!$,,@."&%$,%+2+S,@*'!@."& — that is, <&1)*"&;$%&(0U(0":/$&/F)/#($V$,*0)!$0./;$"&/$"22&<F/1= Source: Reuters

!"GC GRAPEVINE MAGAZINE STAFF

Big deals The new regulations shifted previous market maker position of the advertising agencies, by limiting their actual role to mere representatives "8(&-'()5%/(0R(%79'#&,*,56(@'5')+,%#,'*E(&-=*( preventing them from playing the double role — also as representatives of the TV broadcasters.

The legal assistance included redrafting of airtime sales agreements, as well as extensive memos addressing legal risks and market implications triggered by the new regulations. !"GC GRAPEVINE MAGAZINE STAFF

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Events

HR roundtable held in Bucharest N'25*#$%@*,;5*%#$% 9.,-&%!,%5)),-)1'% !"5!%!"'%N'25*%H]% ],-)&!5;*'%3,.% ],/5)#5)%*58%(./% H]%5)&%ZO%$9'1#5*#$!$% !,,?%9*51'%n5)6%Vf% #)%Z-1"5.'$!%5)&% 85$%",$!'&%;+%M,*3% D"'#$$6% B5.!#1#95)!$% 15/'%3.,/%*'5&#)2%*58G(./$%$-1"%5$%M,*3%D"'#$$=% J1",')"'..=%ON<%B#9'.=%[,#1-%C#*#9'$1-%D-15% •;5.1'5%$#%<$,1#5!##%5)&%]'33%5)&%5$$,1#5!'$6% D"'%&#$1-$$#,)%85$%;-#*!%5.,-)&%!"'%!,9#1%,3% ;')'(!$6% <%/5>,.%"#2"*#2"!%85$%,)%-)&'.$!5)&#)2% ;')'(!$%`%8"5!%*58+'.$%5!%&#33'.')!%*'4'*$%,3% $')#,.#!+%5)&%"#'.5.1"+%9'.1'#4'%5$%;')'(!$=%!"'% 2')'.5*%1,)$')$-$%;'#)2%!"5!%!"'.'%#$%5%*51?%,3% -)&'.$!5)&#)2%;'!8'')%'/9*,+'.$%5)&%'/9*,+''$6 <**%!"'%95.!#1#95)!$%52.''&%!"5!%/,.'% 9'.$,)5*#:'&%;')'(!%951?52'$%"54'%!,%;'%,33'.'&% 5)&%*58+'.$%$",-*&%;'%'&-15!'&%,)%8"+%;')'(!$% 5.'%,33'.'&%5)&%",8%!,%'5.)%!"'/6%

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HR and business development specialists gathered in Bucahrest in January for the `legalis `HR rountable focused on benefits.

THE NEXT TWO ROUNDTABLES WILL BE HELD IN APRIL AND HOSTED BY LEGALIS PARTNER LAW FIRMS IN BUCHAREST AND BUDAPEST. TOPICS TO BE DISCUSSED: !"Z'$!%9.51!#1'$%#)%.'25.&$%!,%*58+'.%.'!')!#,)% !"Z'$!%9.51!#1'$%#)%.'25.&$%!,%"#.#)2%>-)#,.% 5!!,.)'+$%;5$'&%,)%515&'/#1%9'.3,./5)1'%5)&% 9'.$,)5*#!+ !"H,8%!,%(.'%9,,.%9'.3,./'.$%,.%#$%#!%8,.!"% 1,51"#)2%!"'/%!,%(!%!"'%!5$?$%;'!!'.c !"C-**G!#/'=%95.!G!#/'%'/9*,+''$%,.%1,)!.51!'&% 9.,>'1!$%3,.%#)&#4#&-5*$

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SUBSCRIBE 73%+,-%8,-*&%*#?'%!,%$-;$1.#;'% to GC Grapevine Magazine 9*'5$'%.'2#$!'.%5!% www.gcgrapevine.com

The indispensable source for GCs and outside counsel the world over, particularly in the emerging markets of S(!'5&#%/(M=#"$'(S(A"=&-'#5(M=#"$'(S(C%&,5(Q2'#,+% UPCOMING ISSUES March Top Women GCs April Regulatory/Regulated Industries, e.g. Pharma, 52 Energy, Alcohol and Tobacco May Labor & Employment June Financial Services