Marketing Plan: ATBP

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All the Brigh t Places

Jennifer Niven

Feb. 2017

YOU ARE ALL THE COLORS IN ONE, AT FULL BRIGHTNESS.


ALL THE BRIGHT PLACES a young adult novel by Jennifer Niven

Violet Markey and Theodore Finch met on the edge of an ending, but it became their beginning. Violet is still reeling from the accident that took her sister, Eleanor. Finch is fascinated by death and treated like a freak by his peers. They meet on the top of their school bell tower, and it’s unclear who is saving whom. As they set off on a school project to visit the “wonders of Indiana,” Violet and Finch search for bright places and perfect days among all the bad ones. Desperate to heal each other—and themselves—what begins as an unlikely pairing grows into a daring feat against the dark days and a determined love that continues to fight—even when one of them is on the verge of giving up. A poignant, resonating story with characters that come right off the page, Jennifer Niven’s debut YA novel All the Bright Places bursts with feeling and examines both the complexity of mental illness and the beauty of life. Format: Hardcover List Price: $16.99 Trim: 5½ x 8½ in. Pages: 400 Illustrations: 5 b/w DOODLE ILLUS. Ships: 1/3/2017 On sale: 2/7/2017 ISBN-13: 978-0385755887

“At the heart—a big one—of All the Bright Places lies a charming love story about this unlikely and endearing pair of broken teenagers.” —New York Times Book Review “A do not miss for fans of Eleanor and Park and The Fault in Our Stars, and basically anyone who can breathe.” —Justine Magazine

BISAC: YAF058250 YOUNG ADULT FICTION / Social Themes / Suicide YAF058140 YOUNG ADULT FICTION / Social Themes / Mental Illness YAF058050 YOUNG ADULT FICTION / Social Themes / Death & Dying

KEY SELLING POINTS:

• Addresses important, relevant topic of mental illness and suicide • Presented through emotionally-resonant storytelling and genuine characters • By a bestselling author • Film rights sold to Demarest Media

Jennifer Niven is the bestselling author of

four novels and three non-fiction books, including The Aqua Net Diaries, which chronicles her high school experiences and was optioned for a television series by Warner Bros. A native of Indiana, Niven currently lives and writes in Los Angeles. All the Bright Places is her first novel for young adults. Other books by the author: Velva Jean Learns to Drive Velva Jean Learns to Fly Becoming Clementine American Blonde

The Aqua Net Diaries The Ice Master ADA BLACKJACK


KNOPF & RANDOM HOUSE YA BESTSELLERS revisit recent favorites

The Fault in Our Stars by John Green Format: Hardcover List Price: $17.99 Trim: 5.8 x 8.5 in. Pages: 313 ISBN-13: 9780525478812 Bookscan: 1,790,089

We Were Liars by E. Lockhart Format: Hardcover List Price: $17.99 Trim: 5.7 x 8.5 in. Pages: 240 ISBN-13: 9780385741262 Bookscan: 208,975

Every Day by David Levithan Format: Hardcover List Price: $17.99 Trim: 5.9 x 8.6 in. Pages: 336 ISBN-13: 9780307931887 Bookscan: 44,058

Thirteen Reasons Why by Jay Asher Format: Hardcover List Price: $17.99 Trim: 5.8 x 8.6 in. Pages: 288 ISBN-13: 9781595141712 Bookscan: 495,482

www.knopfdoubleday.com/imprint/knopf

www.randomhouse.com/teens


A L L T H E B R I G H T P L A C ES By J e n n i fe r N i v e n kEYNOTE: The first YA novel from bestselling author Jennifer Niven, All the Bright Places is a poignant and affecting story of a girl who learns about life from a boy fascinated with death.

POSITIONING: For readers of contemporary realistic young adult novels that grapple with heavy issues such as mental health and death, written in the stylistic vein of Eleanor & Park and The Fault in Our Stars.

Key Selling Points: • Addresses important, relevant topic of mental illness and suicide: All the Bright Places provides an honest close-up look at depression and bipolar disorder, and the author is herself a survivor of a loved one’s suicide. • Presented through emotionally-resonant storytelling: Told through alternating perspectives and shared messages, readers will quickly connect to these raw and real characters. • By a bestselling author: Jennifer Niven’s breakout award-winning nonfiction book, The Ice Master, garnered her recognition as a writer to watch. She has written two other non-fiction titles and four novels in the Velva Jean series, based on her Emmy award-winning film. • Film rights sold: This book offers promising big screen tie-in promotion. The film rights for All the Bright Places have been sold to Demarest Media & optioned by Hollywood producers Paula Mazur and Mitchell Kaplan, with nods at Elle Fanning to be cast as Violet.

Description: Violet Markey and Theodore Finch met on the edge of an ending, but it became their beginning. Violet is still reeling from the accident that took her sister, Eleanor. Finch is fascinated by death and treated like a freak by his peers. They meet on the top of their school bell tower, and it’s unclear who is saving whom. As they set off on a school project to visit the “wonders of Indiana,” Violet and Finch search for bright places and perfect days among all the bad ones. Desperate to heal each other—and themselves—what begins as an unlikely pairing grows into a daring feat against the dark days and a determined love that continues to fight—even when one of them is on the verge of giving up. Jennifer Niven’s debut YA novel All the Bright Places bursts with feeling and examines both the complexity of mental illness and the beauty of life.

Meet JENNIFER NIVEN: Jennifer Niven is the bestselling author of four novels for adults, including Velva Jean Learns to Drive, and three non-fiction books, including The Aqua Net Diaries, which chronicles her high school experiences and was optioned for a television series by Warner Bros. Niven was named as a Barnes & Noble Discover Great New Writer, and her works have been translated into multiple languages. She is the recipient of Italy’s Gambrinus Giuseppe Mazzotti Prize, and has conducted numerous writing seminars around the world. A native of Indiana, Niven currently lives and writes in Los Angeles. All the Bright Places is her first novel for young adults.

www.jenniferniven.com

www.germmagazine.com

w w w.k nopfdoubleday.com/impr int/k nopf/

Format: Hardcover List Price: $16.99 Trim: 5½ x 8½ in. Pages: 400 Illustrations: hand-lettering & 5 b/w illustrations by Sarah Watts Ships: 1/3/2017 Pub date: 2/7/2017 ISBN-13: 978-0385755887 First Print Run: 25,000 YAF058250 YOUNG ADULT FICTION / Social Themes / Suicide YAF058140 YOUNG ADULT FICTION / Social Themes / Mental Illness YAF058050 YOUNG ADULT FICTION / Social Themes / Death & Dying Editor/Publicist: Allison Wortche/ Felicia Frazier Author residence: Los Angeles, CA

w w w. e l e a n o r a n d v i o l e t. c o m w w w.randomhouse.com/teens


MARKETING/PUBLICITY HIGHLIGHTS: • Market for YA issues book bundle • Outreach to support groups and organizations like Mental Health America, National Alliance on Mental Illness, and Erika’s Lighthouse • Outreach to schools and libraries • Regional outreach to Indianapolis Public Library, Allen County Public Library, Indiana high schools, regional trade shows • YA regional tie-in with John Green • Teen and young adult book club outreach • Extensive online promotion & social media campaign • Anticipated movie tie-in promotion

MARKETING MATERIALS: • ARCs/DRCs • Germ website • Eleanor and Violet website • Goodreads ads • Pinterest and Tumblr content • Bookmarks with cover art

COMPETITIVE TITLES:

Title

Author

ISBN

Publisher

Pub Date

Price

Bookscan

Every Last Word

Tamara Ireland Stone

9781484705278

Disney-Hyperion 6/16/2015

$17.99

46,512

Everything, Everything

Nicola Yoon

9780553496642

Delacorte Press

9/1/2015

$18.99

81,961

Eleanor & Park

Rainbow Rowell 9781250012579

St. Martin’s Press

2/26/2013

$18.99

477,929

Paper Towns

John Green

9780525478188

Dutton Books

10/16/2008

$18.99

69,012

When We Collided

Emery Lord

9781619638457

Bloomsbury USA Childrens

4/5/2016

$17.99

6,804

Title

format

ISBN

Publisher

Pub Date

Price

Bookscan

The Ice Master:

Hardcover

9780786865291

Hachette

11/1/2000

$24.45

13,179

The Ice Master:

Paperback

9780786884469

Hachette

10/1/2001

$16.00

34,447

Ada Blackjack: A True

Hardcover

9780786868636

Hachette

11/1/2003

$30.99

13,026

Ada Blackjack: A True

Paperback

9780786887460

Hachette

11/1/2004

$16.99

18,396

The Aqua Net Diaries:

Paperback

9781416954293

Simon & Schuster

2/1/2010

$20.99

7,648

Velva Jean Learns to Drive

Paperback

9780452289451

Penguin

7/1/2009

$15.00

33,857

Velva Jean Learns to Fly

Paperback

9780452297401

Penguin

8/1/2011

$15.00

3,375

Becoming Clementine

Paperback

9780452298101

Penguin

9/1/2012

$15.00

2,996

American Blonde

Paperback

9780452298217

Penguin

7/1/2014

$16.00

1,430

AUTHOR HISTORY:

The Doomed 1913 Voyage of the Karluk and the Miraculous Rescue of her Survivors The Doomed 1913 Voyage of the Karluk and the Miraculous Rescue of her Survivors Story of Survival in the Arctic Story of Survival in the Arctic Big Hair, Big Dreams, Small Town


SPECS:

Pages: 400 Trim: 5 ½ x 8 ½ in. Format: Hardcover with dust jacket ISBN: 978-0385755887 Ship date: 1/3/2017 Pub date: 2/7/2017

Violet Markey and Theodore Finch meet on the top of their school bell tower, and it’s unclear who is saving whom. Together, they set off on a school project to visit the “wonders of Indiana,” and search for perfect days amidst dark moments. But as Violet rediscovers her roots and Finch begins to take flight, will they be able to save each other again? A poignant YA debut from Jennifer Niven, All the Bright Places bursts with feeling and examines both the complexity and beauty of life. “At the heart—a big one—of ALL THE BRIGHT PLACES lies a charming love story about this unlikely and endearing pair of broken teenagers.” —NEW YORK TIMES BOOK REVIEW­­­

YAF058250 YOUNG ADULT FICTION / Social Themes / Suicide YAF058140 YOUNG ADULT FICTION / Social Themes / Mental Illness YAF058050 YOUNG ADULT FICTION / Social Themes / Death & Dying

KEY SELLING POINTS:

• Addresses relevant topic of mental illness and suicide • Presented through emotionallyresonant storytelling and genuine characters • By a bestselling author • Film rights sold to Demarest Media

http://knopfdoubleday.com

MARKETING & PUBLICITY:

• Outreach to mental health organizations • YA issues book bundle • Outreach to schools and libraries • Regional outreach to Indiana public libraries, high schools, & trade shows • Regional author appearances • Outreach to teen book clubs • Online promotion & social media campaign

JENNIFER NIVEN

JENNIFER NIVEN is the bestselling author of four novels and three non-fiction books, including The Aqua Net Diaries, which chronicles her high school experiences and was optioned for a television series by Warner Bros. A native of Indiana, Niven currently lives and writes in Los Angeles. All the Bright Places is her first novel for young adults.

ALL THE BRIGHT PLACES

“A do not miss for fans of ELEANOR AND PARK and THE FAULT IN OUR STARS, and basically anyone who can breathe.” ­­­—JUSTINE MAGAZINE


FOR IMMEDIATE RELEASE The Knopf Doubleday Group 1745 Broadway New York, NY 10019

ALL THE BRIGHT PLACES Jennifer Niven

Fax | (212) 940-7390 Email| leighthomas@ knopfdoubleday.com

“At the heart—a big one—of All the Bright Places lies a charming love story about this unlikely and endearing pair of broken teenagers.” —New York Times Book Review Violet Markey and Theodore Finch met on the edge of an ending, but it became their beginning. Jennifer Niven’s debut YA novel All the Bright Places bursts with feeling and examines both the complexity of mental illness and the beauty of life. Violet is still reeling from the accident that took her sister, Eleanor. Finch is fascinated by death and treated like a freak by his peers. They meet on the top of their school bell tower, and it’s unclear who is saving whom. As they set off on a school project to visit the “wonders of Indiana,” Violet and Finch search for bright places and perfect days among all the bad ones. Desperate to heal each other—and themselves—what begins as an unlikely pairing grows into a daring feat against the dark days and a determined love that continues to fight—even when one of them is on the verge of giving up.

ALL THE BRIGHT PLACES By Jennifer Niven Knopf On sale 2/7/2017 Jacketed hardcover 400 pages $ 16.99 ISBN: 978-0385755887

Through alternating perspectives, shared messages, and post-it note dreams, readers will quickly connect to these raw and real characters, and will root for Violet and Finch the whole way. All the Bright Places is a must for readers of contemporary realistic young adult novels that grapple with heavy issues such as mental health and death, written in the stylistic vein of Eleanor & Park and The Fault in Our Stars. The film rights for All the Bright Places have been sold to Demarest Media and optioned by Hollywood producers Paula Mazur and Mitchell Kaplan, with nods at Elle Fanning to be cast as Violet.

ABOUT THE AUTHOR JENNIFER NIVEN is the bestselling author of four novels and three non-fiction books, including The Aqua Net Diaries, which chronicles her high school experiences and was optioned for a television series by Warner Bros. A native of Indiana, Niven currently lives and writes in Los Angeles. All the Bright Places is her first novel for young adults.


Violet and F inch met on the edge of an ending, but it became their beginning. “A do not miss for fans of ELEANOR AND PARK and THE FAULT IN OUR STARS,and basically anyone who can breathe.” —JUSTINE MAGAZINE Violet and Finch meet on the top of their school bell tower, and it’s unclear who is saving whom. Together, they set off on a school project to visit the “wonders of Indiana,” and search for perfect days amidst dark moments. But as Violet rediscovers her roots and Finch begins to take flight, will they be able to save each other again? A poignant YA debut from Jennifer Niven, All the Bright Places bursts with feeling and examines both the complexity and beauty of life.

SPECS: ISBN: 978-0385755887 Format: Hardcover with dust jacket Price: $16.99 Ship date: 1/3/2017 knopfdoubleday.com/all-the-bright-places

Click here to request an advance reader copy of ALL THE BRIGHT PLACES!


B2B ADVERTISING PLAN: ALL THE BRIGHT PLACES

School Library Journal

• •

November issue: The Teen Issue 1 page, $2000

Shelf Awareness Reader

• •

December 13th issue: Best Children’s & YA Books 1/3 page vertical, $1000

Library Journal

Email blast in January, $800

Booklist • •

February 15th issue: Spring Children’s and YA Preview 1/3 page vertical, $1000

Publisher’s Weekly • • •

February 16 issue: Spring Children’s Announcements 1/6 page vertical, $800 Email blast in January, $800

Total ad buy: $6,400 I would also like to request an additional $5,000 for multimedia marketing, as the movie rights have sold to make a feature film of All the Bright Places starring Elle Fanning. The extended budget would allow for a broader marketing plan specifically with a movie/book tie-­‐in, focusing on consumer-­‐ facing promotion to teen fandoms as the target audience, leveraging these readers’ eagerness to extend the experience created in the world of ATBP, and considering the high success of similar book-­‐to-­‐movie adaptations with “all the feels” such as The Fault in Our Stars. (APPROVED )


Author Tour: Jennifer Niven, All the Bright Places

(Knopf; on sale Feb. 7, 2017; hardcover, $16.99) Pub Day! February 7: Vroman’s Bookstore / Los Angeles, CA (free-­‐ author residence)

February 10: Powell’s Books / Portland, OR ($100) February 13: BookPeople / Austin, TX ($100) February 16: Anderson’s Bookshop / Chicago, IL ($100) February 18: Central Library / Indianapolis, IN (free-­‐ author’s home state, staying with aunt) February 19: Allen County Public Library / Fort Wayne, IN (free-­‐ author’s home state, staying with aunt) March 2: New York Public Library / New York, NY ($100) March 10 11: YALLFest / Charleston, SC ($100) Total tour cost: $500


PITCH LIST:

All the Bright Places by Jennifer Niven Kaitlin Cubria: Alloy, Teen/Young Adult Celeste Davie: Polish Magazine, Teen/Young Adult Tom Donadio: Teenreads.com, Book Reviews; Teen/Young Adult Tavi Gevinson: Rookie, Teen/Young Adult; Teen Fashion Joe Kelly: New Moon, Family & Parenting; Teen/Young Adult Michelle Lefevre: Inspiring The Girls, Women's Interests; Women's Issues; Teen/Young Adult Suzanne McCabe: Scholastic Kids Press Corps, Teen/Young Adult Stephanie Meyer: Teen Ink Online, Web Site; Teen/Young Adult Bill Tipper: The B N Teen Blog, Teen/Young Adult; Book Reviews Jasmine Watts: Miss Millennia Magazine, Careers; Lifestyle; Fitness & Exercise; Relationships; Education; Women's Interests; Teen/Young Adult Elizabeth Wheeler: Justine Online, Holiday Gift Guide; Teen/Young Adult Jill-­‐Renay Simon: Just Jared Jr., Celebrities; Teen/Young Adult Abby Johnson: Abby the Librarian, Blogger, Book Reviews; Teen/Young Adult; Books; Libraries Yael Ksander: WFIU-­‐FM, Producer, Arts; Music; Artists; Authors Amber Streigel: Indianapolis Monthly, Datebook Editor, Calendar & Events; Celebrities; Arts & Entertainment; Consumer General Interest; Regional General Interest Laurie Ochoa: Los Angeles Times, Arts & Entertainment Editor, Arts & Entertainment; Calendar & Events; Local Entertainment Guides; Book Review Pamela Paul: The New York Times, Editor, Book Review, Book Reviews; Books Jennifer Day: Chicago Tribune, Books Editor John McMurtrie: San Francisco Chronicle, Book Reviews Editor Cathleen Carosella: CLIO, Managing Editor, Literature


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