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THE VP OF LYFT TURNED TO JON DE LA CRUZ TO DESIGN HIS CASTRO HOME, WHERE SHARING IS ALWAYS ENCOURAGED
BRANDON MCCORMICK (RIGHT) ASKED FRIEND AND DESIGNER JON DE LA CRUZ (LEFT) TO HELP HIM CREATE A HOME THAT WOULD BE IDEAL FOR HOSTING FRIENDS
The tech industry’s bottom line — modernization at all costs — seems a tad paradoxical in San Francisco, a destination celebrated the world over for its heritage landscape. As successful young tech operatives move into the city’s beloved historic homes, some consternation from the architectural purists among us is natural — will the city’s new guard truly appreciate the history of their investments? When Brandon McCormick, the VP of communications at ride-hailing company Lyft decided that the modern SoMa condo he was living in wasn’t quite the right fit, he purchased an 1886 Victorian in the Castro for, among other things, its authenticity and familiarity. As a Bay Area native, McCormick felt deeply connected to the architecture. Even though he claims to be bereft of the “design gene that many gay men seem to have,” he knew that the best way to respect the house was to make it a home — which meant turning it into a regular haunt for friends. “If we were undecided on a place to hang out, I wanted my house to be so inviting that it would be the only logical choice,” says McCormick, who tasked longtime cohort and Oakland-based interior designer Jon De La Cruz with unifying this particular definition of home with the house’s pedigree by giving the decor as much permanence as the architecture. The first order of business was to gently steer the 39-year-old bachelor’s taste for sculptural pieces away from, says De La Cruz, “the quick and easy modernism of Design Within Reach” and toward a more rarefied selection of “opinionated art and objects.” McCormick’s existing furniture cache included such midcentury standards as a Noguchi coffee table and an Eames lounge chair. “I wanted to loosen his grip on midcentury design and BY LEILANI MARIE LABONG | PHOTOGRAPHY BY JOHN LEE
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