Attractions Management News 26th June 2019 issue 133

Find great staff ™

Jobs start on page 25

MANAGEmENT news www.attractionsmanagement.com

26 jUNE 2019 Issue 133

Cedar Fair acquires Schlitterbahn brand Cedar Fair has announced the acquisition of waterpark operator Schlitterbahn, gaining two new Texas waterparks in the process.

Upping its waterpark portfolio to 15, the Schlitterbahn Waterpark and Resort New Braunfels and Schlitterbahn Waterpark Galveston represent a cash purchase of US$261m (€233.4m, £208.2m) for Cedar Fair. As part of the deal, the company also has an option to acquire a third site in Kansas City, which previously operated as a Schlitterbahn waterpark.

■■Schlitterbahn Waterpark Galveston has the world's tallest water-coaster

"These properties represent new markets for us, with attractive demographics in the growing central

systems will support a smooth integration

Texas region, and they align with

of these properties by ensuring a

our strategy to identify compelling

premium guest experience, strong team

opportunities to accelerate our growth and

collaboration and superior execution."

profitability," said Richard Zimmerman,

In 2018, the two Texas waterparks and New Braunfels resort received 1.2 million

Cedar Fair's president and CEO. "The investments we've made over

guests and generated annual revenues

the past five years to strengthen our

of US$68m (€60.79m, £54.26m).

back-of-house and customer-facing

More: http://lei.sr/R4a6K_A

TECHNOLOGY

De Young Museum uses tech for interactive tour

Richard Zimmerman

MAJOR PROJECT

THEME PARKS

Google Lens to bring new slant to museum visit

p3

Solar power makes Six Flags park 'nearly zero-carbon' Great Adventure powered by 40-acre solar farm

These properties represent new markets for us, with attractive demographics

p6

Gamer-themed park to tap into Chinese gaming craze ITEC tables plans for major attraction based on gaming

p 10

Attractions people JRA's Matthew Wheeler reveals how new visitor experiences will reimagine Louisville Slugger Museum

T

he Louisville Slugger

"The ultimate goal of the

Museum and Factory –

new tour is to share the

home of the official bat

spirit and personality of the

of Major League Baseball

product and brand through

– has introduced a new

the factory's process and

visitor experience at its

people," said JRA senior

factory with the help of JRA

director Matthew Wheeler.

(Jack Rouse Associates).

"This authentic brand story

The venue, which attracts

is told in a contemporary

around 300,000 visitors

and sensory way.

each year, gives them the

"With an enhanced

chance to walk through

storyline, media, lighting,

the actual production line

environmental graphics and

making bats for Major League Baseball players.

technology, the new tour ■■Wheeler said the new attraction shares the "spirit" of the brand

The museum and factory

shares Louisville Slugger's rich history, while offering

"The ultimate goal of the new tour is to share the spirit and personality of the product and brand"

are owned by Hillerich and Bradsby Co, which has been making the Louisville Slugger baseball bats since 1884.

guests a look at its continued role in baseball's future."

Among the new developments is a movie that

JRA providing writing and

executive media production,

transports guests to the forests

with JRA on planning the

content development, exhibit

project management and art

and mills from where the wood

new tour experience, with

design, graphic design,

direction for the renovation.

for each bat is sourced.

The museum worked

Bjarke Ingels to design 18-storey pagoda for Copenhagen’s iconic Tivoli Gardens

D

anish architect Bjarke Ingels has announced plans to create an

"It's a hybrid design which will bridge Copenhagen’s past and present"

18-storey pagoda at Tivoli Gardens theme park in

as an “archive of unrealised

CEO at Tivoli Gardens,

Copenhagen, Denmark.

dreams”. The scheme will also

remarked: “Only through

see the nearby Vesterbrogade

projects such as this can

will be built as an extension

area transformed into a

Tivoli stay relevant for future

to the park’s 126-year-old

pedestrian- and cyclist-

visitors. It has been proven

Tivoli Castle, will house the

friendly recreational space.

time and again that depending

The new structure, which

H. C. Andersen Hotel (named

on Tivoli’s historic charm is

after Danish fairytale writer,

will be designed by urban

not enough. Change is in

■■ The Tivoli project is

Hans Christian Andersen).

planning group Gehl, who

Tivoli’s DNA, it is our heritage,

the latest in a long line

Calling the project a

said it would help to “renew

and we've always hired the

and diversify public life”.

best architects to make

of attractions-related

“hybrid”, Ingels also said it

work for Ingels

would bridge Copenhagen’s “past and present”, serving

2

The 10,400 sq m expanse

attractionsmanagement.com

Speaking on the announcement, Lars Liebst,

sure that new additions will stand the test of time.” ©Cybertrek Ltd 2019

Issue 133

Jobs start on page 25 >>> MANAGEmENT news

Contents issue 133 04

Louisiana Children's Museum prepares for launch Two-year construction project is on home straight as popular museum prepares to move into new home in New Orleans.

06

World’s oldest zoo to house innovative aquarium New highlight at Vienna’s Tiergarten Schönbrunn to feature large underground shark tank

06 ■■ Prvački has made a series of short videos about the

40-acre solar farm at Six Flags Great Adventure in Jackson, takes park closer to aim of creating all of its own power

de Young museum, accessible through Google Lens

Google Lens will recognise individual artwork exhibits in the American art collection

Ana Prvački uses Google Lens to bring new slant to museum

A

Google Lens integration

has enlisted the services of

between the de Young

Serbian-born 2017 artist-in-

museum in San Francisco

residence Ana Prvacki to create

and the Google Arts & Culture

these videos, working with

team has gone live, providing

creative production company

an alternative guided tour of

Relevator in Austin, Texas.

the museum via smartphones.

Google Lens will recognise

different idea, relating to de

American art collection on the

Young’s context on topics

second floor of the museum,

ranging from ancient myths

which is part of the Fine Arts

to personal intimacies and

Museums of San Francisco

environmental matters

institution, bringing up relevant

to vision exercises.

told by museum curators.

Specially created videos will

Two sculptures will also be installed in connection with the project: a music stand in

be triggered at specific places,

the Piazzoni Murals Room,

when guests walk around

and a bee memorial in the

the museum. The de Young

Osher Sculpture Garden.

Issue 133

©Cybertrek Ltd 2019

10

Canada bans captivity and breeding of cetaceans Landmark decision will outlaw keeping of whales, dolphins and porpoises for entertainment – as well as the breeding, trading and capture of cetaceans

classified & jobs Job opportunities

25

The nine witty and playful videos each address a

artwork exhibits in the

descriptions and hidden stories

Solar power makes Six Flags park "nearly zero-carbon"

Sign up to Attractions Management News: Online: www.leisuresubs.com Email: subs@leisuremedia.com Tel: +44 (0)1462 471930 Annual subscriptions: UK £48, UK students £25, Europe £65, RoW £94 Attractions Management News is published 26 times a year by The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. ©Cybertrek Ltd 2019 ISSN 2516-9114

attractionsmanagement.com

3

Jobs start on page 25 >>>

news new opening

Louisiana Children's Museum prepares for launch After a two-year construction

interactive culinary gallery

process, Louisiana Children's

called 'Follow That Food',

Museum's new facility

where children can take

in New Orleans is set to

a playful Louisiana food

open this summer.

journey, starting in the state's

Situated in New Orleans

fields and coastal waters,

City Park, the US$47.5m

through the Port of New

(€41.96m, £37.29m),

Orleans and local markets

56,000sq ft (17,068sq m)

until ultimately landing on

venue will focus on early

the family dinner table.

childhood development

Design of the museum

for children of eight years

was led by Seattle-based

and under, as well as being

architects Mithun, with

a resource to support

local support from

parents and carers.

Waggoner and Ball.

The museum will feature

Louisiana Children's

five interactive, educational

Museum first opened 33

exhibits for children and

years ago, located in the New

families, focused on literacy,

Orleans Warehouse District.

health and wellness,

■■The museum will be situated within New Orleans City Park

The new location is

environmental education, and

expected to attract more than

arts and culture. For example,

250,000 visitors per year.

one of these exhibits is an

More: http://lei.sr/g2a9u_A

The new 56,000sq ft location is expected to attract more than 250,000 visitors each year

health and safety

Boy who fell from Twister rollercoaster leaves hospital The seven-year-old boy who fell from a rollercoaster at Lightwater Valley theme park in Yorkshire, UK, on 30 May

This has been extremely distressing for the family and for all those involved Ian Cunningham

has returned home from hospital.

The Health and Safety Executive, which is investigating the incident,

steel ride capable of reaching a speed of 29 mph

said the boy is "out of hospital and recovering at home".

The child fell from the Twister coaster,

In a short statement, Ian Cunningham, CEO of Lightwater

a spinning steel ride capable of reaching

Valley Theme Park, said: "This has

a speed of 29 mph (47 km/h) with a

been extremely distressing for the

top height of 43 ft (13m). Following the

family and for all those involved.

incident, the boy was declared to be in a

4

■■The child fell from the Twister coaster, a spinning

"All of us at Lightwater Valley wish

critical condition. He has now, however,

him well in his ongoing recovery."

recovered sufficiently to return home.

More: http://lei.sr/e9A6G_A

attractionsmanagement.com

©Cybertrek Ltd 2019

Issue 133

Jobs start on page 25 >>>

MEET the team For email use: fullname@leisuremedia.com

Editor

Liz Terry +44 (0)1462 431385

Managing editor

Tom Anstey +44 (0)1462 471916

Publisher

Julie Badrick +44 (0)1462 471971

Advertising sales

Paul Thorman ■■The new extension was designed by Studio Gang Architects

"We uncovered a way to vastly improve visitor circulation" Jeanne Gang

Work begins on AMNH's US$383m expansion

C

+44 (0)1462 471904

Advertising sales

Sarah Gibbs +44 (0)1462 471908

Advertising sales

Chris Barnard +44 (0)1462 471907

onstruction has begun

artifacts from the museum's

Advertising sales

on the Richard Gilder

collection, together with

Gurpreet Lidder

Center for Science,

an Insectarium, a Butterfly

Education and Innovation

Vivarium double the space

at the American Museum of

of the existing butterfly

Natural History in New York.

conservatory and the

The projected US$383m

Invisible Worlds Immersive

(€338m, £301m), 230,000sq

Theater, showcasing cutting-

ft (70,104sq m) project has

edge scientific technologies.

been designed by Studio Gang

Jeanne Gang commented:

of improving visitor circulation

"We uncovered a way to vastly

to better accommodate the

improve visitor circulation

museum's rising annual

and museum functionality,

attendance, which is now

while tapping into the desire

around five million.

for exploration and discovery that is so emblematic of

will be a five-storey

science and also such a

Collections Core, housing

big part of being human."

millions of specimens and

More: http://lei.sr/x4F3n_A

Issue 133

©Cybertrek Ltd 2019

Newsdesk

Tom Walker +44 (0)1462 431385

Studio Gang founder

Architects, with the intention

Inside the Gilder Center

+44 (0)1462 471914

Product Editor

Lauren Heath-Jones +44 (0)1462 471927

Circulation

Joe Neary +44 (0)1462 471910

leisureopportunities.co.uk

5

Jobs start on page 25 >>>

news aquariums

New aquarium for world’s oldest zoo Austrian practice Pumar

Other firms who responded

Architekten have won an

to the call for proposals

international competition to

included 3XN and GERNER

create a new aquarium at

GERNER PLUS, whose

Vienna’s Tiergarten Schönbrunn

design concept – entitled

– the world’s oldest zoo.

“Poseidon’s Realm” – featured

According to the architects, the new facility – which will be located between a

a 6,000sq m complex with four different sections.

The Tiergarten Schönbrunn

rhinoceros enclosure and a

– also known as the

rainforest exhibit – will also

Vienna Zoo – was originally

feature a submerged visitor’s

built as a menagerie in

centre with a path leading

1752 for members of the

through a mangrove garden

Habsburg imperial family.

to a large shark tank.

The aquarium’s exterior

the world’s most popular

facilities – set to be

public attractions, winning

created by local studio

the award for best zoo in

dieLandschaftsplaner – will

Europe in 2009 and 2010.

be shaped to simulate Alpine scenery and will include

■■The aquarium will feature a large underground shark tank

It’s since become one of

The aquarium expansion is expected to be

an artificial gorge, plus an

completed in 2023.

aviary for bearded vultures.

More: http://lei.sr/Q2j4b_A

The aquarium’s exterior facilities will be shaped to simulate Alpine scenery, and will include an artificial gorge, plus an aviary for bearded vultures

sustainability

Solar power makes Six Flags park "nearly zero-carbon" The completion of a major solar energy installation at Six Flags Great Adventure in Jackson, New Jersey, US, has taken the park closer to its aim of being the first in the world to be net-zero carbon.

Six Flags has worked with KDC Solar

■■Part of the 40 acres of ground-mounted solar panels at Six Flags Great Adventure

on the 23.5-megawatt project, making

This project takes us closer to becoming more sustainable John Winkler

6

it almost completely powered by solar

has now dramatically reduced its carbon

energy, while also generating clean energy

footprint and is ranked as the largest

that can be exported to the local grid to

metered solar project in New Jersey.

serve nearby homes and businesses.

John Winkler, president of Six Flags

The installation includes 11MW of

Great Adventure, said the project

solar carports in three parking lots and

represented a great step towards

12.5MW of solar power from 40 acres of

becoming a net-zero carbon facility.

ground-mounted panels. The park says it

More: http://lei.sr/3f3v9_A

attractionsmanagement.com

©Cybertrek Ltd 2019

Issue 133

The world’s leading mini bowling system just got better

The Ultimate Mini Bowling Experience The ultimate in attractive mini bowling themes to match your center’s mood and“wow” your customers The ultimate on-lane experience for every customer, so they stay longer and play more The ultimate in quality, hassle free maintenance and operation leaving you more money to invest in other areas of your business

We’re taking mini bowling to a whole new level.

www.qubicaamf.com

QubicaAMF UK - Contact:01442 286500 amusement.qubicaamf.com uksales@qubicaamf.com

www.animalive.com info@animalive.com

Jobs start on page 25 >>>

news conservation

Canada bans captivity and breeding of cetaceans The keeping of whales,

The successful passage of

dolphins and porpoises for

the legislation is described

entertainment – as well as

as a "watershed moment

the breeding, trading and

in the protection of marine

capture of cetaceans – has

animals" by Rebecca Aldworth,

been banned in Canada,

executive director of Humane

following the passing of

Society International/Canada.

the "Free Willy" bill by its central government in June.

"Whales and dolphins don't belong in tanks and

Bill S-203 – the Ending

the inherent suffering these

the Captivity of Whales and

highly social and intelligent

Dolphins Act – was approved

animals endure in intensive

by a wide margin by Canada's

confinement can no longer be

House of Commons on 10

tolerated," said Aldworth.

June, having already passed

■■Orca whales in the wild can swim up to 60 miles in a single day

While cetaceans have

through the country's Senate.

been popular at attractions

Only two facilities still keep

for decades, animal welfare

cetaceans in Canada, these

groups and marine scientists

being Marineland in Ontario,

have increasingly been

which is reported to have

drawing attention to the

more than 50 beluga whales,

negative effects of captivity

and the Vancouver Aquarium,

upon the animals.

which has one dolphin.

More: http://lei.sr/U2U4F_A

This is a watershed moment in the protection of animals Rebecca Aldworth

major project

Gamer-themed park to tap into Chinese gaming craze ITEC Entertainment is developing a major new theme park in China based on video gaming, seeking to capitalise on a Chinese market with tens of millions of devoted gaming fans and hundreds of millions of people with a more casual interest.

■■ The Chinese video gaming market is growing

According to Forbes, the park would be

China can get ahead of the market on the gamer side Bill Coan

10

"roughly the size of an average Six Flags

Universal have not yet capitalised on

Amusement Park" and would be based

that market," said Bill Coan, president

around more than one game. Globally,

and CEO of ITEC Entertainment. "We're

the gaming market is worth around

telling the Chinese if you want to catch

US$138bn (€123bn, £109.5bn), and

up quickly in the theme park space,

growing at a double-digit rate every year.

integrate it with gaming. China has

"I think where China can get ahead is on the gamer side, because Disney and

attractionsmanagement.com

the opportunity to try this first."

More: http://lei.sr/g3B4B_A

©Cybertrek Ltd 2019

Issue 133

We think every great attraction should start with one of these.

w w w.r ma - th e m e da t tra c ti o ns .c o.u k

news museums

Museum index: visitor numbers up globally Temporary exhibitions and

particularly social media

geopolitical changes continue

platforms," said Linda Cheu,

to serve as key attendance

VP of economics for AECOM.

drivers for museums in

"The path to continued

Europe, which remains the

success and growth for

global market leader for

Europe’s museums also

attendance in the sector,

includes special events and

according to the latest

new collaborations with

edition of the TEA/AECOM

well-recognised celebrities,

Theme and Museum Index.

designers, and relevant IP.

According to the report,

Museums are also actively

museum attendance globally

extending their brands

is primarily being driven

and their reach, as well

■■The Louvre in Paris, the world’s top-attended museum, had

by temporary exhibitions,

as ancillary revenues,

a record-breaking year with 10.2 million visitors in 2018

facility improvements,

through new locations and

external market factors,

travelling exhibitions."

with social media and

Attendance for the top 20

special events now also

museums worldwide was

starting to have an impact.

relatively flat, with 108.1

"New drivers include the

million combined visitors – an

successful engagement

increase of 0.1 per cent on

and expanded use of

the previous year's figures.

multiple marketing channels,

More: http://lei.sr/M2w3Q_A

Museums are actively extending their brands Linda Cheu

new opening

US$150m waterpark for Marriott Miami Resort Aquatic design specialists Cloward H2O have designed a U$150m (€134.8m, £118.6m) waterpark for the JW Marriot Miami Turnberry Resort and Spa in Aventura, Florida.

Said to be the region's largest playscape, the Tidal Cove features a

■■The five-acre waterpark cost $150m

surf simulator, a 60 ft (5.5 sq m) tower with seven water slides, a children's

The project exemplifies the vibrant culture of Miami Mitzi Gaskins

12

Speaking on the renovations, Mitzi

area, an adults-only pool and a lazy river

Gaskins, vice president and global brand

lined with tropical plants. There is also

leader at Marriott, said the "project

a FlowRider Triple wave simulator able to

exemplifies the vibrant culture of Miami

accommodate up to three surfers and a

and allow each guest to enjoy both

variety of poolside amenities, including

elevated and sophisticated experiences".

25 cabanas and two dining outlets.

More: http://lei.sr/7N9P5_A

attractionsmanagement.com

©Cybertrek Ltd 2019

Issue 133

Jobs start on page 25 >>> PARK safety

Electric shocks force closure of Volcano Bay The Volcano Bay waterpark

and that managers at the

at Universal Studios in

park "did not initially take

Orlando was forced to

their complaints seriously".

temporarily close its doors,

A report by Fox News

after a number of guests had

quoted Sarah Carlino, who

received eletric shocks.

was visiting Volcano Bay with

The park confirmed that

her sisters from Boston, and

there were unspecified

said that her family were

"technical issues", which

electrocuted while walking

caused an early closure

around a part of the park.

on Sunday 2 June, while

"They did not take the

it worked to resolve the

incident seriously," she said.

issue. A statement from

"They should have shut down

Universal said that "out of

the park earlier than they

an abundance of caution, a

did. The ambulance had to

small number of our team

be called for my sisters and

members were transported

the staff were rude and were

to the hospital and all were

more worried about people

released and fine last night".

knowing what was going on."

The park reopened the

■■ Universal says there were "technical issues" at the attraction

Carlino said that eventually

following day, however, guests

an electrician was called, who

on social media said that

said the area was "live".

they received electric shocks

More: http://lei.sr/F3W7u_A

Out of an abundance of caution, a small number of our team members were transported to the hospital and all were released and fine last night Universal Studios statement

classic cars

Plans for Mullin UK car museum get the go-ahead Proposals for a world-class automotive museum in the heart of the English countryside have moved a step further to realisation after West Oxfordshire

■■Foster + Partners' design envisages a crescent-

District Council awarded outline

shaped collection of buildings to house the museum

planning permission for the plans.

The Mullin Automotive Park will be situated over 63 hectares at a disused airfield – Enstone – near Chipping

I want this collection to be made available to the public Peter Mullin Issue 133

©Cybertrek Ltd 2019

The designs for the museum were drawn up by London architects Foster + Partners.

Peter Mullin said the driving force behind

Norton in Oxfordshire. It would provide

the museum plan was an educational

public access to view the classic car

one: "I don't regard myself as a collector

collection of US businessman Peter

of wonderful classic cars, but more as

Mullin, founder of M Financial Group,

a custodian of a collection which I want

who established the Mullin Automotive

to make available to the public."

Museum in California, US, in 2010.

More: http://lei.sr/R2y6K_A

attractionsmanagement.com

13

Insight

Royal protection Prince Harry has been named president of African Parks – a conservation NGO which manages 13 national parks and areas on behalf of governments

T

he African Parks Network is a non-profit conservation organisation that takes on responsibility for the rehabilitation and long-

term management of national parks in partnership with governments and local communities. At its head is one of the world’s most influential figures – His Royal Highness, Prince Harry, Duke of Sussex, with support from his wife, Meghan Markle, Duchess of Sussex.

Having visited Africa many times, the prince has taken a personal interest in conservation projects, working to protect Africa’s natural heritage and support both wildlife and local communities. This included in 2015 when, after leaving the army following a decade of service, he

■■Prince Harry spent

spent three months working on a number

10 years working in the

of projects across the African continent.

Harry’s first experience working

Armed Forces before turning his attention

alongside African Parks was in July 2016

to charitable causes

in Malawi, where he served as an integral member of their team, carrying out one of the largest elephant translocations in his-

It’s amazing to see such unbelievable creatures being moved in a way you could never dream of. To be with elephants – such massive beasts – is a unique experience Prince Harry, Duke of Sussex

14

attractionsmanagement.com

tory, as well as translocating a rhinoceros, a host of game species including antelope, buffalo and zebra. He also assisted in the re-collaring of three lions to help better protect them from poachers.

“There has to be a balance between the numbers of animals and the available habitat, just as nature intended it,” said Harry. “Elephants can’t roam freely like ©Cybertrek Ltd 2019

Issue 133

■■ Prince Harry is president

they used to without coming into conflict

carrying capacity for elephants, they

with communities, or being threatened

start to encroach into farmland, causing

by poaching and persecution. To allow

havoc for communities,” says Harry.

the coexistence of people and animals,

“APN relocated 500 Elephants to

fences are increasingly having to be used.

another park within Malawi to reduce

“African Parks, in partnership with the Malawian government, has re-established a safe area for elephants to move to,” he said.

Named president of African Parks in

the pressure and human-wildlife conflict and disperse tourism.”

In his role as APN president, Harry helps to advance the NGO’s mission in protecting the continent’s national parks

PHOTO: @SussexRoyal

of the African Parks Network

December 2017 – which, with 13 parks

and promoting wildlife conservation in

■■ The Duke and Dutchess of

under its management, has the largest

Africa and around the world, using his

Sussex share a passion for

area under conservation for any NGO in

global reach to spread the network’s

supporting wildlife in Africa

Africa – Prince Harry’s focus remains on

message: “It’s amazing to see such

elephants, using the recent Earth Day

unbelievable creatures being moved

event on 22 April to highlight the work

in a way you could never dream of.

APN is doing to protect these animals.

To be with elephants – such massive

“When a fenced area passes its Issue 133

©Cybertrek Ltd 2019

beasts – is a unique experience.” l attractionsmanagement.com

15

Insight

■■Detail of the Willem Janszoon Blaeu globe, dating back to 1599

Power of science London's Science Museum has revealed plans to open a gallery charting the city's rise as a scientific power

A

telescope that once

Immersive journeys

belonged to Sir Isaac

The 650sq m free gallery has been

Newton and a range of

designed by Gitta Gschwendtner,

objects commissioned by

and takes visitors on an immersive

England's King George III

journey through historic London as

upon his coronation are among the

they meet the innovative artisans

exhibits at a new permanent gallery in

and thinkers of the time.

London's Science Museum.

The Science City 1550–1800 gallery, ■■Sir Ian Blatchford

16

attractionsmanagement.com

On entering the gallery, they will be greeted by a celestial globe designed by

due to open in September, will explore how

Willem Janszoon Blaeu, a cartographer

London's scientists and artisans helped

for the Dutch East India Trading Company.

to transform humanity's understanding of

Made in 1599, it represents a time

the world over the 250 years from 1550.

when Amsterdam eclipsed London on ©Cybertrek Ltd 2019

Issue 133

■■The gallery uses historic objects to explore how London's scientists helped to transform humanity's understanding of the world over the 250 years from 1550

Sir Ian Blatchford, director of the

the world stage. From there, the gallery then unfolds and charts the changes that

Science Museum Group, said: "By the

repositioned London as a world power.

end of 2019 the Science Museum will

The Science City gallery draws on three collections: the Science Museum Group Collection, the King George III Collection (owned by King's College London), and the collection of the Royal Society.

Among the highlights of The King George III Collection is an air pump used by the monarch to carry out a wide range of experiments for the education and entertainment of himself and his family.

Issue 133

©Cybertrek Ltd 2019

By the end of 2019, the Science Museum will have more than 3,500sq m of new galleries open to the public

have more than 3,500sq m of new galleries open to the public, with Science City 1550–1800: The Linbury Gallery being followed closely by the Medicine Galleries, which open in November."

Funding for the gallery comes from The Linbury Trust, the National Lottery Heritage Fund, DCMS/Wolfson Museums and Galleries Improvement Fund and The John S Cohen Foundation. l attractionsmanagement.com

17

Insight

We invested €500,000 in this project, most of which was spent on the technology needed to bring the animals to life Bernhard Paul, founder, Circus Roncalli

Virtual beings A famous German circus has replaced live animals with crueltyfree holograms. Could the attractions industry follow suit?

G

ermany's famous Circus Roncalli has replaced its live animals with holograms in an attempt to raise awareness of

animal cruelty in the industry. The show, which was founded by Bernhard Paul and André Heller in 1976, previously featured animals – such as elephants and horses – performing tricks and stunts for the viewing audience. Now the circus has done away with these animal performances, instead using 3D holograms projected into the ringmaster's circle – a world first.

Virtual show Roncalli's agency, Tag/Traum, worked with installation company Bluebox and Optoma ■■As well as acting as a new, crucial part of the show, the project aims to raise awareness of animal cruelty in the industry

18

attractionsmanagement.com

laser projectors to put together and put on a mesmerising sequence within the 32-metre wide (105ft) and 5-metre deep ©Cybertrek Ltd 2019

Issue 133

■■3D holographic animals perform a series of circus tricks

We needed a high contrast projector with great colours for the 3D effect (16ft) circus arena, with holographic

growing topic in recent years. Captive

"stardust" horses parading around

cetaceans have been a hot-button

the circle and an elephant performing

issue in particular for operators such

manoeuvres such as head-stands.

as SeaWorld, while concerns for the

The laser projectors needed to be high

treatment of show animals have been

contrast units, capable of 360 degree

increasing. In the UK, a bill was recently

projection, and capable of projecting

passed which bans circuses using

great colours for the 3D effect. Optoma's

wild animals in their performances.

ZU850 projectors – which have a contrast of 2,000,000:1 – were chosen for the job.

The project was first conceived by

In the US, New Jersey became the first state to ban the use of wild animals in travelling acts in 2018, while both Los

Circus Roncalli's founder and director

Angeles and New York City have also

Bernhard Paul. It cost around €500,000

banned using wild animals in circuses.

(US$560,000, £445,000) to put together

“We have been using Optoma

and involved a team of 15 3D designers

projectors for 6 years and have

and software engineers. The creation of

consistently had a very positive

the horses alone required the animation

experience in price, performance and

of more than a million particles.

reliability," said Birger Wunderlich at Bluebox. "We needed a high contrast

Animal welfare

projector with great colors for the

The alleged mistreatment of animals

3D effect and the ZU850’s contrast

■■The Germna-based Roncalli

in the attractions industry has been a

is perfect for this project.” l

circus first performed in 1976

Issue 133

©Cybertrek Ltd 2019

attractionsmanagement.com

19

PRODUCT INNOVATION Suppliers tell Attractions Management News about their latest product, design and technology launches

For the latest supplier news and company information, visit

attractions-kit.net

●● Mona Lisa: Beyond the Glass is a part of a retrospective of da Vinci's work, commemorating the 500 years since his death

Louvre to open first VR experience in partnership with HTC Vive Arts

T

he Louvre Museum in

research to reveal details

allowing them to soar through

Paris, France, is set

in the painting previously

its mountainous landscape.

to open its first VR

invisible to the naked eyes. It

Additionally, an extended

also provides insight into the

version of the experience is

techniques Da Vinci would have

available for download via

October and run until 24

used and the identity of his

HTC's Viveport platform for

February 2020, the experience,

sitter, who is widely believed

audiences across the globe.

called Mona Lisa: Beyond

to be Lisa del Giocondo,

the Glass, is billed as an

an Italian noblewoman.

experience later this year.

Expected to open on 24

Dominique de Font-Réaulx, director of Mediation and

'immersive experience of a

The experience was

master piece' and enables

developed by French VR

Louvre, said: "The public will be

●● Dominique de Font-Réaulx,

viewers to experience the iconic

studio Emissive, who worked

able to discover an immersive

director of Mediation and Cultural

painting like never before.

closely with the curatorial

experience of an extraordinary

Programming at the Louvre

20

Part of a retrospective exhibit

Cultural Programming at the

team at the Louvre, and HTC

masterpiece. It will allow

commemorating the 500th

Vive Arts. It brings visitors

visitors to meet and learn

anniversary of Leonardo Da

face-to-face with the Mona

more about the Mona Lisa.”

Vinci's death, the experience is

Lisa, by digitally removing

viewed on a HTC Vive Headset

the crowds, before drawing

and uses new scientific

them into the painting and

attractionsmanagement.com

attractions-kit keyword HTC VIve Arts

©Cybertrek Ltd 2019

Issue 133

Dynamic Attractions to provide rides for Jialong Parks

D

ynamic Attractions has announced that Jialong Parks has signed a

Letter of Intent that will see

●● The deal between Dynamic Attractions and Jialong was formally

the company provide up to

signed during the recent IAAPA Asia Expo (IAE) in Shanghai

nine key ride systems for Jialong's planned Chinese

exciting. They are focused on

parks in Chengdu, Beijing, Qin

Asia's sky-rocketing appetite for

Tourism Group, said: "Our rides

Huangdao, Fujian and Hainan.

entertainment and the expansion

and attractions will have a level

The Letter was signed

Fu ShuQuan, chair of Jialong

of tourism attractions. We're

of sophistication, technology

during the IAAPA Asia Expo

pleased that they have asked us

and entertainment that is unlike

●● Hao Wang, president and

(IAE) held in June, which took

to provide marquee attractions

anything ever seen before in

COO of Dynamic Attractions

place in Shanghai, China.

at each of their inaugural theme

these regions. We only want the

parks across China. We are

best in the world for our guests."

Hao Wang, president and COO of Dynamic Attractions,

motivated by creating rides that

said: "Jialong Parks' vision for

'wow' park operators as much

guest entertainment is fresh and

as their guests," Wang added.

attractions-kit keyword dynamic attractions

WhiteWater gets rights to SlideWheel in Wiegand-Maelzer deal

W

hiteWater has announced

The news follows the

Additionally, the ride's unique

a new agreement with

landmark partnership between

configuration can define a

partner Wiegand-Maelzer,

the companies, which was

park's skyline, which could

that will give WhiteWater

announced at EAS in Amsterdam

be considered a marketing

exclusive license rights to,

in September 2018.

bonus for the park.

and become the exclusive

A rotating water slide, the

It has already won multiple

manufacturer and distributor

SlideWheel, which has already

awards – including the IAAPA

of, the German water slide

been installed at Chimelong

Impact Award, a Brass Ring

supplier's award-winning

Paradise in Guangzho, China,

Award, a THEA Award and

SlideWheel attraction.

is one of the first of its kind

a Leading Edge Award.

WhiteWater has also announced that Rainer Maelzer

●● The SlideWheel ride

has joined the company as and consists of a number

a consultant. Maelzer was

of intertwined water slides

part of the team that created

that rotate on a wheel.

SlideWheel and has a wealth

Inspired by the iconic Ferris Wheel, it was designed to

and water park industries,

create a brand new water ride

gleaned from his 12-year tenure

experience and features dynamic

as CEO of Wiegand-Maelzer.

motion, such as backwards sliding, strong G-forces and ●● The ride has already been installed, among other parks, at Chimelong Issue 133

©Cybertrek Ltd 2019

of expertise in the water slide

pendulum movements.

attractions-kit keyword whitewater

attractionsmanagement.com

21

MANAGEmENT news

Diary dates 30 Jun - 10 Jul 2019 UNESCO World Heritage session Baku, Azerbaijan The 43rd session of Unesco's World Heritage Committee will take place

■■Now in its 16th year, VAC is the premium event for all types of visitor attractions

in Baku, Azerbaijan between 30 June and 10 July. The annual meeting aims

3 OctOBER 2019

trade event. It is the key place for

to regularly examine the state of

industry professionals to meet and

on the World Heritage List, adding

VAC 2019 QE II Conference Centre, London, UK

or removing proper ties from the

Now in its 16th year, The Annual

stimulating conference programme.

prestigious list as appropriate.

National Conference of Visitor

Tel: +33 (0)1 45 68 11 04 whc.unesco.org

Attractions (VAC) is the UK's leading

Tel: +44 (0)207 456 923 www.vacevents.com

conser vation of proper ties inscribed

network with contemporaries – and to participate in an innovative and

16-19 SEPTember 2019 IAAPA Expo Europe Paris Expo Porte de Versailles, France

gathering of science museum

14-16 january 2020

professionals from across the globe. Nearly 2,000 attendees from

Visitor Attraction Expo ExCel London, United Kingdom

IAAPA Expo Europe is the largest

science centres, museums, nature

EAG International and the Visitor

international conference and trade

centres, aquariums, planetariums

Attractions Expo have been designed

show for the leisure and attractions

and natural histor y museums will

to help delegates keep up-to-date

industr y in the Europe, Middle East,

take part. They come to network,

with what’s new in amusements and

Africa (EMEA) region. More than

attend more than 100 sessions and

leisure. A large exhibition features the

15,000 leisure and attractions industr y

learn about products or ser vices.

very latest products and innovations,

professionals from more than 100

Tel: +1 202 783 7200 Contact: kellies@astc.org www.astc.org/conference

as well as a seminar programme and

countries, including 9,000 influential buyers and over 550 manufacturer and supplier companies will gather to learn about and demonstrate

18-22 November 2019

the latest technology, innovations

IAAPA Expo Orange County Convention Center, Florida, US

and ser vices within the industr y.

Tel: +43 (0) 22 162 915 Contact: akolar@IAAPA.org iaapa.org/expos/iaapa-expo-europe

strong networking opportunities for visitor attractions professionals.

Tel: +44 (0)1582 767254 Contact: karencooke@swanevents.co.uk www.attractionsexpo.co.uk

9-11 JunE 2020

The world's largest business event

IAAPA Expo Asia 2020 Macao, China

for the global visitor attractions

IAAPA Expo Asia is IAAPA’s exclusive Expo

21-24 SepTEMBER 2019

industr y. The trade floor features 1,000

in the Asia Pacific region. It is part of the

ASTC 2019 Annual Conference Ontario Science Centre Toronto, Ontario, Canada

companies from around the world

organisation's regional event programme

who will showcase the new products

and attracts industry professionals from

and ser vices, as well as an extensive

around the world to learn and experience

The Association of Science-Technology

programme of seminars and workshops.

what’s new and innovative in the rapidly

Centers (ASTC) Annual Conference

Tel: +1 703 836 4800 Email: iaapa@iaapa.org www.iaapa.org

growing Asian attractions market.

provides an opportunity to display products and ser vices to the largest

22

attractionsmanagement.com

Tel: +1 852 2538 8799 Contact: asiapacific@iaapa.org ©Cybertrek Ltd 2019

Issue 133

THE LEISURE INDUSTRY’S PREMIER EVENT IN EUROPE

REGISTRATION NOW OPEN ACT NOW AND SAVE UP TO 25%.*

CONFERENCE: 16–19 Sept. 2019 | TRADE SHOW: 17–19 Sept. 2019

PARIS, FRANCE

EURO ATTRACTIONS SHOW IS NOW IAAPA EXPO EUROPE.

*Savings based on full price, on-site registration rates.

www.IAAPA.org/IAAPAExpoEurope www.IAAPA.org/IAAPAExpoEurope

3 October 2019

n o i t a r t s i Reg en!

Op

www.vacevents.com

Principal Sponsor: Thursday, 3 October 2019 - The QEII Conference Centre, Westminster, London.

The essential event for owners, managers and marketers of a visitor attraction, for opinion formers and tourism or heritage professionals.

VAC is a national conference organised by the industry, for the industry where you can: • Get involved in a unique forum for industry professionals.

• Network and share experiences.

Don’t miss this opportunity to: • Understand your business in the context of the wider visitor attractions market.

• Keep up to date and find new directions for your business.

Register online now.

Early bird and multiple booking discount registration rates apply. www.vacevents.com

Official Publication:

Supported by:

find great staff ™

Jobs start here

MANAGEMENT NEWS

Recruitment headaches?

Looking for great people?

Attractions Management News can help Tell me about Attractions Management News

I hear you're part of Leisure Media

Whatever leisure facilities you're responsible for, the AM News service can raise your recruitment to another level and help you find great people.

Yes, we give you access to Leisure Media's entire network of print, digital, online and social brands, enabling you to build your profile as an Employer of Choice™ via Leisure Opportunities, Health Club Management, Sports Management, Leisure Management, Attractions Management, and Spa Business/Spa Opportunities.

How does it work?

We work in partnership with you to get your job vacancies in front of qualified, experienced industry people via specially customised recruitment campaigns.

There are loads of recruitment services, how is AM News special?

AM News is the only recruitment service in the industry offering job marketing in print, on digital, social, email, via an online job board and on video, so you get the best of all worlds for one competitive price.

What are the most powerful features?

We positions your job vacancy listings right next to our popular industry news feeds, so your career opportunities catch the eye of those hard-to reach candidates who aren't currently job hunting.

In addition, to celebrate the 100th issue of AM News, we've also relaunched the website with fantastic enhanced search functionality which enables you to target the best candidates with a laser focus.

What packages are available?

We offer everything you need, from rolling Powerpack campaigns which earn you extra job marketing goodies and discounts, to targeted ad hoc campaigns, reputation management promotions, executive job marketing and open day and schools and apprenticeship marketing.

Is there more?

Yes, we also offer a range of HR services through our sister company, HR Support, such as cv screening, shortlisting and interviewing to final shortlist.

What now?

We have packages to suit all budgets and requirements and we'd love to talk to you about how we can partner to bring inspirational people into your organisation to give you that competitive advantage you know will make a difference.

Meet the Attractions Management News recruitment team

Liz Terry

Julie Badrick

Paul Thorman

Sarah Gibbs

Chris Barnard

Gurpreet Lidder

Hope to hear from you soon on +44 (0)1462 431385 or email theteam@leisuremedia.com

ATTRACTIONS appointments

To Advertise call +44 (0)1462 431385 email: leisureopps@leisuremedia.com www. liveleischat: ureopportuniclick ties.co.uhere k/livechat

General Manager Land's End Landmark Attraction and Resort, Cornwall

Privately owned, Heritage Great Britain, is looking to appoint an experienced General Manager for the iconic Land's End Landmark attraction and estate in West Cornwall.

Land’s End is one of Britain’s best loved landmarks, famous for its unique location and beautiful scenery. The site consists of the 100 acre landmark estate within AONB, busy visitor attractions, numerous catering & retail operations, a 37 bed 3-star Hotel, various high quality self-catering units and a local village public house.

Your key focus will be the operational leadership of the site which receives 500,000 visitors a year. You will need to lead and develop the existing team and engage with the local tourism bodies, community and stakeholders for the benefit of the business. You will need to deliver solid financial results as well as maintain and develop a high-quality customer experience.

This position requires previous senior level management within a relevant leisure field such as tourism, visitor attraction, hospitality, catering/retail or multi-unit operation.

Salary will reflect the responsibility and seniority of the position, with a package in the £70k range. Relocation support will be given where appropriate.

Closing date for applications is 5th July 2019.

Heritage Great Britain is an exciting group of companies and businesses which operates some of the UK’s most outstanding landmark destinations and popular visitor attractions.

Apply now: http://lei.sr/8C8a6

26

n HUNDREDS more jobs online at: www.attractionsmanagement.com

The Crown Estate – Windsor Estate The Windsor Estate covers approximately 6,400 hectares (15,800 acres) and includes Windsor Great Park, the Home Park of Windsor Castle, and Swinley Forest. Windsor is the only Royal Park & Forest managed by The Crown Estate.

Reporting to the Deputy Ranger, this is a high profile role responsible for developing and delivering a visitor strategy which puts customers at the heart of what we do whilst firmly balancing the Estate’s heritage and conservation responsibilities.

The visitor business is undergoing an exciting period of transformation with a number of high profile development projects in the pipeline, especially in relation to children’s play and other family orientated activities.

Working collaboratively as a member of the senior management team you will demonstrate strong leadership abilities as well as strong financial management and delivery capability.

Meticulous attention to detail is essential as are good organisational and project management skills and the ability to balance priorities.

Commercially driven and astute you will have a track record of effective senior leadership and delivery in an organisation of comparable complexity, commercial scope and budgetary responsibility in the leisure/tourism, or ideally, visitor attraction sectors.

The Windsor Estate is a part of The Crown Estate, a £14bn real estate business. Established by an Act of Parliament, as an independent commercial business it returns 100% of its annual profits to the Treasury for the benefit of the public finances.

ATTRACTIONS appointments

Head of Visitor Development

At the heart of how we work is an astute, considered, collaborative approach that drives success for our business and those we work with.

Remuneration: • Exemplary salary package (dependent on background and previous experience).

• Discretionary bonus scheme • BUPA healthcare • 4 bedroom property on the Estate is provided

Apply now: http://lei.sr/u9V2u

27

ATTRACTIONS appointments

To Advertise call +44 (0)1462 431385 email: leisureopps@leisuremedia.com www. liveleischat: ureopportuniclick ties.co.uhere k/livechat

LEGOLAND california

Events & Education ManageR Carlsbad, California, USA Scope of Job:

• Requirements:

• Manages all park events from concept to execution including PR, attendance driving, educational and promotional events.

• A minimum of five years of theme park or related customer service experience is required.

• Maintains proper management of the Educational department, usher staff and I-Zone attractions.

• A minimum of two years of supervisory experience is required.

• Develops effective relationships with all departments to gather buy in and support for park wide events.

• Works closely with sales and marketing, and third parties to deliver world class events.

• Coordinates with city officials for permitting, event planning and communication.

• Controls annual operating expenses and labor budgets for events, education and usher/theatrical support departments.

• Accountable for leadership and development for all events, usher and educational staff positions.

• Ensures overall guest and MC satisfaction.

For more information and to apply:

http://lei.sr/w4Z9u 28

• Requires experience planning and executing large scale events.

• Previous experience with educational programming is preferred.

• Must have excellent organizational and analytical skills, with the ability to execute multiple tasks.

• Self-motivated and demonstrated initiative. Demonstrated history of supporting colleagues and staff.

• Strong problem solving skills and experience in budget preparation and control (operating expenses and labor) is required.

• Effective leadership, staff development, organizational, verbal and written skills.

• Requires a commitment to excellence in customer service.

• Strong guest service, and interpersonal skills are required. Computer skills (Word, Excel, e-mail, Power Point) are required.

n HUNDREDS more jobs online at: www.attractionsmanagement.com

Madame Tussauds, New York and DC Do you have the Magic in you to create memorable experiences all for the love of fun?

Do you wish to cast a spell of laughter and enjoyment to the people around you?

Want to join a team that creates smiles and memories globally on a daily basis?

Then you have the magic to be Team Merlin at Madame Tussauds New York and Washington DC! As the Head of Marketing at Madame Tussauds New York and DC, you will take senior strategic responsibility for establishing and managing our presence in the US market. In partnership with our global marketing team, you will lead the way in setting, executing and achieving strategic marketing objectives aimed at driving profitable growth, brand sustainability, market positioning and enhanced customer loyalty.

• Bachelor’s degree required, preferably in marketing, communications, business or related field or equivalent experience.

• 4 + years of related experience, with 2+ years at management level.

• Proven understanding of guest and brand research.

• Dynamic and customer-service driven with excellent communication and interpersonal skills.

ATTRACTIONS appointments

Head of Marketing

In return you will find a competitive salary and benefits package, share program opportunities and benefit from free entry to all of our Merlin attractions. In addition, you can expect continued growth of joining an exciting, global organization.

Merlin Entertainments plc is a business built on fun. We are the world’s second-largest visitor attraction operator. We operate over 100 attractions, 8 hotels and 3 holiday villages in 22 countries across 4 continents. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

For more information and to apply cick here: http://lei.sr/i4C4v 29

ATTRACTIONS appointments

To Advertise call +44 (0)1462 431385 email: leisureopps@leisuremedia.com www. liveleischat: ureopportuniclick ties.co.uhere k/livechat

Consultancy Manager Support and Revenue Salary: ÂŁ48,680 pa Location: County Down, Northern Ireland, UK There is no other organisation like the National Trust. We put such emphasis on our team of internal consultants, working regionally and nationally to deliver the best advice and support to our properties as possible, while developing our wealth of talent, expertise and insight. Our Consultancy Managers play a critical part in ensuring we are set up to meet our charitable purpose and preserve our special places, for ever for everyone.

These roles are part of a cohort of four Consultancy Managers, reporting to the Assistant Director, Consultancy, and leading teams of discipline specialists who partner and support properties and places within the Northern Ireland Region.

This role will support and ensure that the strategic ambitions of the region are realised through the coordination of long term horizon scanning across the consultancy areas of support and

revenue which includes fundraising, commercial activity, membership and sustainable tourism expertise.

The successful appointee will lead on the development of the appropriate short, medium and long term plans in collaboration with our property teams.

You will bring energy, commitment and focus to our teams; understanding how to interpret national strategy and implement it at a country level.

You will be innovative and creative in your thinking, able to use data and insight to create and communicate compelling narratives for change.

Your leadership skills demonstrate how you deliver through building and developing exceptional teams.

Above all, you will be committed to our conservation agenda, what we stand for and what we want to achieve.

Closing date: 30 Jun 2019

For further details and to apply visit: http://lei.sr/0A2H3

30

To Advertise call +44 (0)1462 431385 email: leisureopps@leisuremedia.com www. liveleischat: ureopportuniclick ties.co.uhere k/livechat

www.attractionsmanagement.com or to advertise call the team on +44 (0)1462 431385

General Manager Salary: £70k package Company: Heritage Great Britain Location: Sennen, Penzance, UK

Head of Visitor Development Salary: Exemplary salary package Company: The Crown Estate Location: Windsor, UK

Events and Education Manager Salary: Competitive Company: Legoland Location: Carlsbad, California, USA

Brand Ambassador Salary: Competitive Company: Madame Tussauds Location: New York, NY, USA

Consultancy Manager Support and Revenue

Head of Marketing

Salary: £48,680 pa

Company: Madame Tussauds

Company: National Trust

Location: New York, NY, USA

Location: County Down, Northern Ireland, UK

Theatre Technician Salary: Competitive

Salary: Competitive

Addetto Ristorazione

Company: Parkwood Leisure

Company: Gardaland Resort

Location: Crawley, UK

Location: Verona, VR, Italy

Guest Experience Manager - Operations

Green Screen Visitor and Sales Assistant

Salary: Competitive

Salary: £6,342 pro rata, £15,856 per annum

Company: Sea Life

Company: Royal Museums Greenwich

Location: Orlando, Florida, USA

Location: Greenwich, London, UK

ATTRACTIONS appointments

For more details on the following jobs visit

For more details on the above jobs visit www.attractionsmanagement.com

31

FUEL YOUR IMAGINATION EXPERIENCE THE WORLD’S FIRST FULLY TRANSPARENT COMPOSITE WATER SLIDE EVER. A GROUND-BREAKING TECHNOLOGY BY POLIN WATERPARKS.