FitTech Magazine Issue 4 2/2021

Page 20

FitTech PEOPLE

We noticed a big gap in the market – customers needed be er insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more Mike Hansen Managing partner, Endorphinz

What is Endorphinz? Endorphinz is a full-service fitness streaming agency that helps fitness brands and fitness creators to go online, develop engaging content and monetise and grow their business. We’re a fullyintegrated horizontal service provider, offering all the services needed to be successful online.

Tell us about the company’s journey Our journey started with people first; we built the company with experts in each vertical, from strategy to platform development to content creation to digital marketing. We then doubled down on content and built up a content suite model to get studios production-ready, providing every creative content service one needs. We ensured flexibility in the content Hansen says Endorphinz noticed a big gap in the market

production side with onsite, remote and post-production support. We’ve since released Endorphinz.AI, which is our platform to help businesses operate and optimise these businesses. We noticed a big gap in the market – customers needed to have better insights but also recommendations on what to do, whether that be customer acquisition, content creation, marketing and more. We built the platform to be that primary tool that customers use to run and scale their business, as it not only provides the insights but also predictions and recommendations that

Endorphinz.AI provides insights, predictions and recommendations

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we can help them execute faster.


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