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Julien Alfred

Partners with BodyHoliday St Lucia, p16

Alcohol & cancer warnings

How should the industry respond? p52

Christian Louboutin

Hosting a Brain Edit retreat at his Portuguese hotel, p10

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EAuto spas

The evolution of wellness equipment and technology means fully-automated self-service spas will enter the market, presenting a disruptive opportunity for investors and operators

ach year the Spa Business team comes together to discuss everything we’ve seen and heard in our travels for our annual Spa Foresight predictions (see www.spaforesight.com). Many trends we’ve spotted over the past 15 years are coming to the fore – from brain optimisation and cellular health to social wellness clubs and immersive environments. As we gathered in January, self-service spas topped our list as a potential disruptor for 2025 and beyond.

While the wellness industry is embracing social wellness and connection-based experiences, ‘auto spas’ are a countertrend we’re anticipating. Such facilities will see consumers checking themselves in via a kiosk and turnstile and trying out any number of self-administered touchless therapies – from vibrating chairs and biohacking pods to floatation tanks and contrast bathing circuits. Not forgetting, of course, the missing piece of the jigsaw: AI-powered massage. ‘Robot therapists’ are now available in spas after years of development and we take a deep dive into the different kinds of equipment coming to market on p94.

Auto spas have the potential to redefine the future of operations, just like budget gyms have transformed the landscape of the health club industry globally. This approach caters to time-conscious consumers seeking efficiency, privacy and affordability.

Fully autonomous wellness centres present a strategic opportunity for investors and owners, enabling them to reduce overheads and offer flexible pricing structures, including pay-per-use, memberships or hourly rentals.

From an operational perspective, integrating automation could alleviate staffing shortages while maintaining revenue streams. Locations could expand beyond

The key to success will be a hybrid model that blends convenience with personalisation

traditional luxury settings into urban hubs, co-working spaces and even airports, tapping into new markets.

The challenge lies in balancing self-service with customer experience. While some guests will value full autonomy, others will still desire human interaction – and, after all, our industry stands out for its peoplecentric, care-giving approach. The key to success will be a hybrid model that blends convenience with personalisation, ensuring technology enhances rather than replaces the core essence of the wellness sector.

For those willing to embrace evolution, autonomous spa solutions could future-proof businesses in an increasingly tech-driven market. The question for spa leaders is no longer if this trend will emerge – but how to capitalise on it. l

Katie Barnes, editor, katiebarnes@spabusiness.com

Contact Spa Business: +44 (0) 1462 431385 theteam@spabusiness.com spabusiness.com @spabusinessmag Facebook.com/spabusiness

PHOTO: AESCAPE

AI-powered massage is the missing piece of the jigsaw

spa business

5 Editor’s letter Auto spas

Fully automated, self-service spas are set to enter the market, presenting a disruptive opportunity for investors and operators

10 Spa people Christian Louboutin

The fashion designer teams up with his personal trainer to create a Brain Edit retreat at his hotel in Portugal

16 Spa people Julien Alfred Exercise, endurance and resilience are the focus of a programme being led by Olympic 100m winner Julien Alfred at BodyHoliday in St Lucia

23 Spa Business news

US spa revenues grew by 5.8 per cent in 2024 – reaching US$22.5bn; Starwood name revived; two surveys focus on men's wellness

32 News report Emerging economies

Two fresh GWI reports highlight the potential of the wellness markets in the Maldives and Saudi Arabia

34 New opening Nekajui, a Ritz-Carlton Reserve

A treetop spa is hailed as one of the most amazing in the world at the new Ritz-Carlton Reserve in Costa Rica

38 New opening Cheval Blanc Seychelles

The 29th spa for Guerlain launches at Cheval Blanc Seychelles, marking the brand’s debut in Africa

42 Interview Paul Hawco

Katie Barnes talks to the man heading up wellbeing at Banyan Group as it prepares to open its 100th resort and reports a 16 per cent rise in revenue

52 Ask an expert Alcohol

How should the industry respond to the latest stark warning on the link between cancer and alcohol?

Julien Alfred colab with BodyHoliday, St Lucia, p16

AI massage, p94

Christian Louboutin, p10

PHOTO: CAPSIX

Spa at Esperanza, Mexico, p86

PHOTO: AUBERGE RESORTS COLLECTION

Kenneth Ryan

PHOTO: RYAN WELLNESS GROUP

60 Design of the times

Sixteen experts share their insights on how wellness design can be used to create more impactful and profitable spas in a new white paper by Accor

70 Jeremy McCarthy

High leverage learning

What three skills do people need to master to future-proof their spa careers? Jeremy McCarthy reports

72 Spa tourism Galicia

A famous pilgrimage route and natural hot springs are being combined in an innovative tourism package in Spain

78 Beacons of light

As cities in the US start to hire chief wellness officers, Mia Kyricos reveals what this means for our sector

86 First person Fresh perspective

Kenneth Ryan finds out if a spa overhaul at an Auberge property in Mexico is paying dividends

94 Product focus

AI and robot massage

Spas around the world are starting to offer AI massage. We highlight the different types of equipment coming to market

107 Product innovation

Spa product and equipment launches

114 Menu engineering At your service

A dedicated brain health facility at Kamalaya and a menopause package by actor Naomi Watts feature in our programming pages this issue

120 Spa Business directory

122 Finishing touch Big business

Companies investing in workers’ happiness outperform other portfolios in major global stock markets, according to new research

Mandai Rainforest Resort by Banyan Tree, Singapore, p42

Accor’s wellness design white paper, p60

Nocturnal spa-ing in the Maldives, p114

PHOTO: ACCOR HOTELS GROUP

Paul Hawco

PHOTO: BANYAN

PHOTO: BANYAN GROUP

THE SPA BUSINESS TEAM

For email, use contact’s fullname@spabusiness.com

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Publisher Astrid Ros +44 (0)1462 471911

Assistant editor Megan Whitby +44 (0)1462 471906

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Kenneth Ryan +44 (0)1462 431385

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Copyright Spa Business is published four times a year by Leisure Media Global, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed are those of the authors and do not necessarily represent those of the publisher. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd.

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by Katie Barnes, editor

spa people

It’s hard to be knocked down when you’re raised with confidence and love

Christian Louboutin , fashion designer

PHOTO: JOSE

The fashion designer’s hotel will host a Brain Edit retreat in April

The retreat will teach guests how to harness the power of their mind, cultivating lasting change

He’s famous for the most stylish and sought-after women’s shoes in the world, but over the past few years, this fashion designer has been making a name for himself in hospitality and is now staking his claim in wellness.

We’re talking about Christian Louboutin, whose hotel in Portugal will host a Brain Edit retreat on 6-9 April.

HOTEL BY ACCIDENT

The French fashion icon is known for his signature red-soled high heels,

which sell for €1,000 (US$1,053, 828) upwards. In 2023, however, he turned his hand to hospitality with Vermelho, a boutique hotel in the coastal hamlet of Melides. The destination is 90 minutes south of Lisbon and has become a hub for sculptors, architects and musicians (Philippe Starck is just one of the creatives who has a second home there).

Vermelho is operated by Marugal Hotel Management and is also part of the Relais & Chateaux portfolio.

“To be honest, I never planned to open a hotel,” he says in an article

in Insidehook, “I had a place in [the nearby town of] Comporta but over the years it became a bit too cemented for me.”

Stumbling over the picturesque Melides on a drive one day, he was captured by its sleepy charm and bought a fisherman’s house there, followed by a plot of land to build a restaurant on. He adds: “The mayor came to me and mentioned it was quite a big plot for a restaurant [and said] ‘Why not open a hotel instead?’ I said yes – as simple as that.”

Vermelho, Christian Louboutin’s debut hotel, is located in a hidden corner of Portugal

PHOTO: VERMELHO

Yoga, breathwork and meditation are a focus of the Brain Edit retreat

PHOTO: VERMELHO

The property is a mix of traditional and maximalist design

Wellness is an interesting concept for me. I’ve never been into sports, but I’ve always been active

Louboutin worked with Portuguese architect Madalena Caiado on the project. Outside, Vermelho reflects the style of the country’s traditional buildings. Yet inside, it oozes with the designer’s eclectic style and bold hues – vermelho means red in Portuguese, paying homage to Louboutin’s trademark colour.

LOUBOUTIN ON WELLNESS

Alongside its 13 bedrooms and Xtian restaurant, serving refined Portuguese cuisine, there’s an equally intimate wellness area in a maximalist design featuring sacred stones from ancient churches. A mix of Indian healing practices and Anne Semonin treatments – a 60-minute massage starts at €120 (US$126, £99) – are

offered in one of two treatment rooms and complimentary yoga sessions take place every Saturday morning.

In a recent interview with Vogue India, Louboutin highlighted his emotional strength and how he tries to keep active. “Some people build their lives trying to prove something to others, trying to fight against whatever negativity they experienced growing up,” he says, explaining, “I grew up in a very protective, loving environment. It’s hard to be knocked down when you’re raised with that kind of love and confidence.”

He adds: “Wellness is an interesting concept for me. I’ve never been much into sports – never watched them – but I’ve always done some kind of physical activity.”

BRAIN EDIT RETREAT

Part of Louboutin’s wellness regime is guided by his personal trainer Terrence the Teacher, a UK-based health and fitness specialist who added neurolinguistic programming to his repertoire in 2001.

Terrence has made a name for himself in the fashion world with models, designers and editors seeking help for anything from anxiety and panic attacks to insomnia. And now he’s set to host a Brain Edit Mindfulness & Meditation retreat at Vermelho on 6-9 April to “teach guests how to harness the power of their mind, cultivating lasting change”.

With prices starting at €2,523 (US$2,658, £2,090), the four-day programme includes a one-on-one

PHOTO: VERMELHO

Vermelho means red in Portuguese and is a nod to Louboutin’s trademark colour

Terrence has made a name for himself in fashion, helping models and designers with anything from anxiety to insomnia

session with Terrence, lectures, meditation and breathwork experiences, morning yoga group classes and two guided mindfulness sessions in the evening. Spa treatments can be booked during meals, yoga and free time at an extra cost.

Aside from aiding self-discovery, other benefits of such a retreat, says Terrence, could include reduced stress, enhanced relaxation and better coping skills, plus improvements in the immune system, creativity and mental health.

BRAND EXTENSION

Louboutin’s crossover into hospitality isn’t the first of its kind. Spa Business has widely reported on fashion spas and hotels over the years. Most recently it delved into the offerings at the new Palazzo Versace and Karl Lagerfeld spas in Grand Lisboa Palace, Macau (see www. spabusiness.com/versace_lagerfeld).

Last July, Louboutin also acquired a stake in Experimental Group using his personal funds. Experimental is a Paris-based hospitality group which runs 20 boutique hotels, restaurants and bars across Europe. It’s known for owning Cowley Manor in the UK, is planning openings in Val d’Isère, Rome and Paris this year and has also expressed an interest in expanding into the US. l

PHOTO: TERRENCE THE TEACHER.

Terrence is Louboutin’s personal trainer

Louboutin is a shareholder of Experimental Group, which owns Cowley Manor in the UK

Vermelho has 13 bedrooms and an equally intimate spa with two treatment rooms

PHOTO: VERMELHO

PHOTO:

I never imagined myself here. I grew up in poverty

Julien Alfred , athlete, St Lucia

Julien Alfred shot out of the blocks and onto the world stage in 2024 after winning gold and silver in the women’s 100m and 200m in the Paris Olympics. More than becoming the fastest female on earth, however, the 23-year-old sprinter has become a national icon for her home country of St Lucia by securing its first-ever Olympic medals. Now, Alfred is set to host an exclusive retreat at Saint Lucian wellness destination BodyHoliday.

Journey of determination

Alfred born in Ciceron, Castries – the capital city of the small Caribbean island – hasn’t had an easy path to success. Opening up about her childhood on the recent Netflix documentary Sprint, she says: “I never imagined myself here. I grew up in poverty. There would be gunshots throughout the night. It was a very rough community. I just thought I could use my talent to get out of the ghetto… and it’s been a hell of a ride.”

Julien Alfred secured St Lucia’s ﬁ rst-ever Olympic medal when she won gold in the 100m in Paris

Understated, yet quietly confident, she received a scholarship to Texas University aged only 16, training under leading coaches and perfecting her skills by competing against high-level athletes. Remaining relatively under the radar in the run-up to the Olympics, she became an overnight star in a convincing win over event favourite Sha’Carri Richardson. In a heartfelt Sprint scene straight after the Olympic final, she says: “All I’m thinking about right now is that I’ve finally made it. All my hard work, all my sacrifices have paid off … A little girl from St Lucia is finally here.”

BodyHoliday exclusive

According to BodyHoliday, Alfred stayed at the resort in preparation for Paris “relaxing in the pristine surroundings” and taking advantage of its personalised fitness programmes and spa treatments allowing her “to concentrate on her game plan … and keep clear-headed as she entered the Olympics with renewed energy and determination”.

My collaboration with BodyHoliday is a fantastic opportunity to inspire others on their fitness and wellness journeys

Alfred will lead a one-week retreat on endurance, strength and motivation

PHOTO: THE BODYHOLIDAY

The sprinter relaxed at BodyHoliday in preparation for the Olympics

PHOTO: THE BODYHOLIDAY

Further cementing the relationship, it’s been revealed that the elite athlete will lead a one-week retreat at the resort this year. Finer programme details have yet to be announced, but Spa Business can confirm that it will involve Alfred taking participants through exercises in endurance, strength and resilience, as well as giving motivational talks based on her inspiring life story.

“Our guests are in for an unforgettable experience – learning, growing and being motivated by one of the best,” BodyHoliday CEO Andrew Barnard tells Spa Business. “BodyHoliday has always been a space where longevity, rejuvenation and fitness meet … and this partnership with someone of such calibre is a testament to our ongoing commitment to providing our guests with exceptional and transformative experiences.

“Julien’s story is not just one of athletic achievement, but of perseverance and heart, qualities that

resonate with our guests and anyone seeking to improve their wellness, fitness and overall wellbeing.”

Local support

As part of the collaboration with Alfred, BodyHoliday has pledged an annual donation to The Julien Alfred Foundation, a charity created by the Saint Lucia Athletics Association last year to empower youth through education, sports and community development initiatives.

The move ties in with the runner’s own philanthropic ventures which see her conduct outreach programmes and motivational talks across St Lucia with an emphasis on encouraging young sportspeople to pursue their dreams relentlessly.

Julien’s story is not just one of athletic achievement, but of perseverance and heart

has always been a space where longevity, rejuvenation and ﬁ tness meet

BodyHoliday

Guests are in for an unforgettable experience, says CEO Andrew Barnard

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Alfred says: “I’m thrilled to partner with BodyHoliday and share my Olympic journey and training insights with their guests.

“This collaboration is a fantastic opportunity to inspire others on their fitness and wellness journeys while supporting my foundation’s mission to uplift the next generation of athletes and give back to the community.”

Olympic takeover

Barnard says the tie-up with Alfred is “truly significant” for BodyHoliday which has a long history of inviting guests to train alongside professional sportspeople such as Randy Moss and Daley Thompson. Now, he says, it gets to do this with a global star from the very island it calls home.

While BodyHoliday has been taking this approach for years, an increasing number of other operators are starting to collaborate with high-profile athletes and Olympians

to enhance wellness programming and attract fitness enthusiasts.

For example, Aman recently appointed tennis superstar Novak Djokovic as its first global wellness advisor and already works with Maria Sharapova (see www.spabusiness. com/djokovic and www.spabusiness. com/sharapova). Meanwhile, SIRO, one of the world’s first fitness and recovery hotel brands, counts football team AC Milan and swimming star Adam Peaty, among its consultants (see www.spabusiness.com/siro).

BodyHoliday reveals Portuguese site

In other exciting news from BodyHoliday, a second long-awaited site in Portugal has just been confirmed in the Algarve municipality of Vila Real de Santo Antonio (VRSA).

Construction on a five-star hotel, representing an investment of €158 million (US$166.1 million,

£131.1 million), will begin this year and is expected to be complete in 2027, according to a press statement from the municipality.

BodyHoliday is developing the hotel which will feature 220 bedrooms, five restaurants and a wellness centre with 50 treatment rooms designed by Clodagh. It’s placing an emphasis on sustainability and is looking to obtain international certification from BREEAM, one of the world’s leading standards for eco-friendly building.

VRSA mayor Álvaro Araújo, says BodyHoliday Portugal “will change the tourism paradigm of Vila Real de Santo Antonio, strengthening the quality of the offer and attracting visitors from luxury segments”.

VRSA deputy mayor Ricardo Cipriano adds that the project “will diversify the tourist offer [of the region] reducing seasonality and extending the average age [of visitors]”. l

BodyHoliday is planning a second site in Portugal with a spa by Clodagh

PHOTO: THE BODYHOLIDAY

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spa business news

Geothermal bathing oasis to launch in Milan this April

Italian operator Terme & Spa Italia, which already manages the Terme di Saturnia Resort in Tuscany’s famous hot springs destination, is preparing to launch one of Italy’s biggest thermal complexes in Milan on 1 April.

Called De Montel Terme di Milano, the 16,000sq m urban retreat will feature 10 geothermal pools, a 15-treatment-room spa, extensive wet and thermal facilities and a tree-lined mindfulness park.

The spa has been designed as a sanctuary in the heart of the city and will accommodate up to 700 guests at a time.

The facility is housed in the carefully restored Scuderie De Montel, one of Italy’s most renowned former horse stables.

The structure, built in 1920, was originally home to thoroughbreds and royal cavalry. Once owned by the affluent De Montel banking family, the site fell into disrepair after WWII and was abandoned in the 1970s.

Now, after five decades, Scuderie De Montel is being transformed thanks to a €50 million (US$55 million, £43 million) investment from Azimut Libera Impresa SGR, in partnership with Terme & Spa Italia. Industry suppliers and consultants Myrtha Wellness, Starpool and

BBSPA Group have all contributed to bringing the project to fruition.

Ahead of opening, guests can book traditional day spa packages and enhance their experience with a range of treatments, including mud wraps, massages, facials and scrubs.

More: http://lei.sr/4p6W8_B

Starwood name revived with SH Hotels & Resorts rebrand

Hospitality visionary Barry Sternlicht is bringing back the Starwood name, rebranding his SH Hotels & Resorts operating group under the iconic brand he originally created nearly 30 years ago.

The new Starwood Hotels is distinct from the original Starwood

Hotels & Resorts, which was acquired by Marriott International in 2016 for US$13.3 billion (€12.1 billion, £10.2 billion). Seasoned wellness industry figures Mia Kyricos, Jeremy McCarthy and Anna Bjurstam all played roles in shaping the former company’s wellness philosophy.

With this change, Starwood Hotels is gearing up for major expansion, with more than 40 properties planned across its three brands – 1 Hotels, Baccarat Hotels and Treehouse Hotels.

Sternlicht was previously chair and CEO of the original Starwood Hotels & Resorts. Under his leadership, it was claimed to become the “world’s largest hotel company by EBITDA” and its brands included the W, St Regis, Sheraton, Westin and Le Meridien.

Now, with the new Starwood Hotels, Sternlicht aims to build on that legacy – this time with a modern, techenabled and guest-centric approach.

Starwood Hotels is an affiliate of global private investment firm Starwood Capital Group. Neil Jacobs headed up its hotel division between 2008 and 2012, before becoming CEO at Six Senses.

http://lei.sr/Y4d7T_B

The complex can accommodate up to 700 guests at a time

Suzanne Holbrook to spearhead wellness at Marriott

Marriott International is ushering in a new chapter for wellbeing with the appointment of Suzanne Holbrook as global leader of spa, fitness and wellness operations.

Marriott has 650-plus spas in its portfolio across brands such as Ritz-Carlton, St Regis, JW Marriott, Westin, W, Renaissance and Sheraton. Together they generate US$500 million (€462.2 million, £386.1 million) in revenues a year.

Holbrook replaces Kenneth Ryan who left Marriott in December to launch his consultancy Ryan Wellness Group (see p86).

In her new role, Holbrook will spearhead innovative wellness initiatives and advance Marriott’s global spa, fitness and wellness strategies to meet the evolving needs of modern travellers.

“At Marriott, we believe in the transformative power of travel and are committed to providing unparalleled guest experiences,” she said. “I’m honoured to join a team that prioritises guest-,

associate- and owner satisfaction and strives for global excellence.

“On a personal note, this journey has been incredibly rewarding and I look forward to making a positive impact in this new role.”

With more than 40 years of industry experience, Holbrook spent the past 13 years as senior corporate director of spa operations for Marriott and Ritz-Carlton, overseeing a portfolio of 160 hotel and resort spas.

Her career began as a hairstylist, running her own salon for eight years.

Holbrook later joined Steiner, where she honed her leadership skills over a six-year tenure.

Her path first crossed with Marriott when she became executive spa director for The Ritz-Carlton Puerto Rico in 2000.

More: http://lei.sr/p8d3A_B

Jumeirah Marsa Al Arab makes grand debut in Dubai

Jumeirah Hotels & Resorts has launched its “most significant wellbeing offering so far” with the unveiling of the ultra-luxury Jumeirah Marsa Al Arab in Dubai.

Commanding a prime location on the Dubai peninsula, it’s shaped like a super yacht and is adjacent to the

group’s iconic Burj Al Arab property that’s shaped like a sailing boat.

The destination features a 3,500sq m spa spread over three floors. It’s bathed in natural light thanks to floor-toceiling windows throughout, while 13 treatment rooms each open onto a private terrace with loungers.

Facilities include a fitness studio, hammam, sauna, steamroom, barbershop and salon, plus five pools.

Open to both guests and locals, the spa offers a range of treatments supplied by Ground Wellbeing, Swissline and RKF Luxury Linen.

More: http://lei.sr/N9m5c_B

Holbrook specialises in yield management

The new hotel is located next to Jumeirah’s iconic Burj Al Arab

spa business news

Deirdre McGuinness starts new role at MSpa International

MSpa International has welcomed Deirdre McGuinness as group director of spa and wellness – Asia.

Founded in 1999, MSpa is the spa management arm of Thailandbased operator Minor Hotels. The subsidiary operates more than 70 spas under its in-house Anantara Spa and Avani Spa brands and the majority of those are in Asia.

McGuinness steps into the shoes of industry figure Sandie Johannessen, who had been heading up Minor’s spa facilities in Asia since 2023.

McGuinness will now be responsible for creating the business strategy to develop Minor’s spa and wellness brands globally while overseeing operations with a strong focus on driving commercial performance and enhancing guest experiences.

Minor describes McGuinness as an accomplished commercial leader with more than 20 years of experience in the global luxury hospitality industry,

a backdrop, it will be part of everyday life

including roles at Mandarin Oriental, Gulf Hotel Group and Belmond.

McGuinness transitioned into the wellness sector in 2018 as a consultant for Fast Track and later at Biogenic Wellness, where she honed her brand strategy, product

development and commercial leadership capabilities.

For more on MSpa’s wellness initiatives, read Spa Business’ interview with Minor CEO Dillip Rajakarier (www.spabusiness.com/rajakarier).

More: http://lei.sr/A8K4w_B

Aldar unveils plans for Dubai wellness community inspired by Mother Nature

UAE developer Aldar has announced plans for The Wilds, a wellnessfocused community coming to Dubai, designed to immerse residents in nature while promoting sustainability and wellbeing.

Developed in partnership with Dubai Holding and set for completion in 2029, the project will combine premium residences with green spaces to create an environment that supports both healthy living and biodiversity.

The Wilds aims to redefine what it means to live in harmony with nature, offering families and young people a tranquil environment surrounded by greenery and wildlife.

Claimed to be a first-of-its-kind in Dubai, the property will host a wide range of wildlife within a residential setting. It will focus on

the safe integration and retention of various species, alongside native plants within a woodland sanctuary.

A striking architectural feature of the development will be The Nest, a community pavilion that integrates seamlessly with the natural environment, serving as a visual landmark and gathering space for residents. For the youngest residents, The Nest will house a curiosity area dedicated to wildlife observation and environmental learning.

For those seeking relaxation, the development will feature shaded wellness pavilions, meditation spaces, resort-style pools and cocoon hammocks. Walking and cycling trails will weave through the master plan, inviting residents to explore.

More: http://lei.sr/s8b3j_B

At The Wilds, nature won’t be just

McGuinness replaces Sandie Johannessen as head of spas for Minor in Asia

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RITZ-CARLTON LAGUNA NIGUEL THE SANCTUARY AT KIAWAH ISLAND GOLF RESORT THE SPA AT ENCORE BOSTON HARBOR THE SPA AT HOTEL BENNETT CHARLESTON THE SPA AT THE JOULE THE SPA AT THE

spa business news

US spa boom continues – pushes industry revenue to US$22.5bn

The US spa industry has hit another all-time high, generating US$22.5 billion (€20.6 billion, £17.4 billion) in revenue in 2024 – a 5.8 per cent increase from 2023’s US$21.3 billion (€19.5 billion, £16.4 billion).

The new data comes from the International Spa Association (ISPA)’s 2025 US Spa Industry Study, unveiled on the second day of its annual Conference & Expo, this year hosted in Colorado.

This milestone marks the third consecutive year of growth for the industry, reflecting a strong post-pandemic recovery.

In 2022, revenues hit US$19.1 billion (€17.5 billion, £14.7 billion), followed by US$21.3 billion (€19.5 billion, £16.4 billion) in 2023 (+5.7 per cent YoY) and now $22.5 billion (€20.6 billion, £17.4 billion) in 2024 (+5.8 per cent YoY).

The study, conducted annually since 1999 in collaboration with PricewaterhouseCoopers (PwC), tracks the Big Five industry metrics: total revenue, spa visits, spa locations, revenue per visit and industry employment.

Maintaining momentum

Comparing 2023 to 2024, the recent US Spa Industry Study reveals steady growth across all financial indicators.

Spa visits climbed from 182 million in 2023 to 187 million in 2024, marking a 3.1 per cent increase, while revenue per visit rose 2.6 per cent from US$117.20 (€107, £90.4) to US$120.30 (€110, £93).

from 21,840 to 21,980, while overall industry employment expanded by 1.6 per cent, reaching a total of 376,200 workers.

ISPA breaks this down into 176,300 full-time staff, 185,400 part-time employees and 14,500 contractors.

Bounce back

“Another year of rising revenue and guest visits reflects a thriving spa industry, creating opportunities for businesses and spa professionals alike,” commented Lynne McNees, president of ISPA.

“By adapting to consumer demand for exceptional wellness experiences and prioritising innovation and guest satisfaction, the industry has achieved steady growth across every key indicator while continuing to rebuild after the COVID-19 pandemic.”

ISPA will release the full US Spa Industry Study later this year, providing deeper insights into the continued expansion of the US spa market.

The number of US spas also saw a slight uptick, increasing More: http://lei.sr/E6P4a_B

US spa revenues increased by 5.8 per cent in 2024

Lynne McNees

Your future with ESPA

DIARY DATES

28-29 April 2025

Medical Wellness Congress

Hilton Geneva Hotel & Conference Centre, Switzerland

Figures from the medical and wellness spheres convene for a conference, networking, workshops and a gala dinner. www.mwcongress.com

28 April – 1 May 2025

Spa Peeps Europe

Six Senses Kaplankaya, Milas, Turkey

An event bringing together multi-property spa leaders and suppliers to discuss high-level opportunities and challenges. www.thespapeeps.com

8-10 May 2025

Hot Springs Connection

Glenwood Springs, Colorado, USA

Two-day conference involving networking, seminars and workshops for commercial geothermal pool, spa and resort professionals. www.hotspringsconnection.com

3-6 June 2025

W3Spa EMEA

Hilton Malta, St Julian’s, Malta

A meetings-based gathering for spa stakeholders based in Europe, the Middle East and Africa. www.weworkwellevents.com/emea/

5 June 2025

Forum HOTel&SPA

Four Seasons Hotel

George V, Paris, France

This event is a meeting point for figures in the spa, hospitality and wellbeing industries.

The agenda features a speaker programme, an expo and a luncheon with an awards ceremony. www.forumhotspa.com

Two surveys spark industry dialogue on men’s evolving role in wellness

Laszlo Puczko, CEO of Health Tourism Worldwide, has initiated fresh conversations about the evolving role of men in our industry. Through his Wellness of Men/Wellness for Men project, Puczko has brought together sector leaders to explore the challenges and opportunities around making wellness more inclusive for males.

His four-year initiative includes two surveys and two detailed reports.

The first survey gathered insights from over 350 men worldwide about their wellbeing habits, stressors and relaxation preferences, with findings summarised in a report.

The second survey compiled feedback from 77 industry experts on the initial report. It included input from an impressive list of stakeholders such as Anna Bjurstam, Andrew Gibson, Mia Kyricos, Lindsay Madden-Nadeau and John T Nielsen.

The experts discussed the implications of the first findings for the wellness sector and translated them into potential actionable business strategies in the second report.

“We felt men’s voices were underrepresented in wellness discussions,” said Puczko. “Beyond grooming and fitness, men have rarely been

Puczko hopes the reports will serve as useful reference guides

included in the broader wellness conversation. But recent market trends suggest that is starting to change.”

“We wanted to see how industry experts interpreted the results and how they translated them into practical business strategies,” explained Puczko, “because the industry needs actionable insights to better cater to and attract male consumers.” l

More: http://lei.sr/Y6p9g_B

Physical wellness was considered the most important pillar for men

ENSANA

JOIN W3SPA EMEA IN MALTA

Representing the next generation of hosted buyer events, connecting global wellness suppliers with buyers from luxury resorts and spas through scheduled one-on-one meetings, networking activities, community, and purpose.

W3Spa EMEA

3-6 June 2025 • Hilton Malta

Set on the seafront in Saint Julian’s, the Hilton Malta is a luxury 5-star resort. Reimagine how your business can grow waking up to panoramic views of the Portomaso Marina and the Mediterranean Sea. Connect with like-minded professionals within the resort’s versatile indoor and outdoor event spaces, against a backdrop of the Hilton’s modern decor and Malta’s clear blue seas. Conveniently located just minutes from the ancient capital city of Valletta, the Hilton Malta is the perfect venue for business meets wellness.

This event was truly special, as it brought together influential figures in various industries. It was characterized by its considerate nature, fostering an intimate atmosphere that revolved around genuine human connection. It is through these meaningful connections that strong personal and professional relationships are nurtured and formed.

Bodina Qureshi, Director of Spa and Wellness, Minor Hotels

There couldn’t have been a more well executed and attended event for GAIA Skincare to debut to the wider EMEA region. Strong industry relationships were made and a real feeling of community within the industry.

Jessica Scullion, Head of Sales, GAIA Skincare

Contact our team today!

Stephen Pace-Bonello Event Director

+356 9945 8305

stephen@weworkwellevents.com

www.weworkwellevents.com

Emerging economies

Fresh data from the Global Wellness Institute (GWI) reveals two rapidly growing wellness economies – the Maldives and Saudi Arabia – which both owe much of their success to wellness tourism.

The countries are the latest focus of the GWI’s Geography of Wellness series that provide a segmented, deep dive into the US$830 billion (€796.2 billion, £659.7 billion) global wellness economy.

THE MALDIVES

The GWI’s latest report dissecting the Maldives’ US$1.6 billion (€1.57 billion, £1.3 billion) wellness economy sees the island nation rank 113th out of the 218 countries it assesses. An impressive position, considering it’s one of the smallest countries in the world.

In 2023 the Maldives’ wellness market was dominated by two major segments. The first, wellness tourism, is valued at US$1 billion (€959 million, £795 million) after a significant annual growth rate of 35.4 per cent from 2022 to 2023.

Second is the spa sector, valued at US$448 million (€429.8 million, £356.1 million), with a striking 63.7 per cent growth rate over the same period.

The country’s wellness culture is marked by a focus on nature-centred wellness experiences and Dhivehi beys, the Maldivian ancient plant-based healing tradition.

Two new reports highlight the potential of the wellness sectors in the Maldives and Saudi Arabia

SAUDI ARABIA

In another new report, the GWI places Saudi Arabia’s wellness economy at US$19.8 billion (€18.99 billion, £15.74 billion), ranking it as the world’s 34th largest wellness market. From 2019 to 2022, its wellness market grew by 15.79 per cent.

“Saudi Arabia has not only rebounded from the pandemic downturn but has surpassed its pre-pandemic levels,” says Susie Ellis, GWI chair and CEO. She explains that this is mostly due to Vision 2030, the kingdom’s plan to diversify its economy and boost the health of its citizens, which is prioritising investments in wellness tourism.

Saudi Arabia’s wellness economy ranks 34th out of 218 countries

Wellness underpins several giga-projects in Saudi Arabia

PHOTO: RED SEA GLOBAL

by Megan Whitby, assistant editor

While wellness tourism is ranked fifth out of Saudi Arabia’s 11 wellness markets, valued at US$500 million (€479.7 million, £397.4 million), it grew by 66 per cent from 2020 to 2022. In comparison, its spa market increased by 35.6 per cent.

Indeed, in 2024, the kingdom surpassed its 100 million tourist milestone, seven years ahead of schedule. And the appetite for high-end wellness in the region remains strong as developers forge ahead with luxury giga-projects including The Red Sea, NEOM and

Amaala, all of which incorporate wellness as a key pillar (see www.spabusiness.com/saudi).

COMPARE AND CONTRAST

Although the Maldives and Saudi Arabia approach wellness tourism differently – one relying on its natural assets and healing traditions, the other embedding wellness into gigantic infrastructure projects – they highlight a growing trend: travellers are prioritising wellbeing. Both markets reflect the global shift towards health-conscious travel. ●

Wellness tourism in the Maldives focuses on its natural assets and healing traditions

The Maldives’ wellness economy is valued at US$1.6 billion

PHOTO: JOALI BEING

Ritz-Carlton Reserve lands in Costa Rica with treehouse spa

Hailed internally as its “most amazing spa in the world”, Marriott International has revealed a treehouse-inspired wellness concept at the hotly anticipated opening of Nekajui, a Ritz-Carlton Reserve in Costa Rica.

The 107-key resort with 36 residences is located in Peninsula Papagayo, a 1,400-acre luxury development backed by private investment platforms Gencom, based in Miami and Mohair Hospitality, based in Cyprus. Peninsula Papagayo, identified as a potential luxury tourism hub by the Costa Rican government in the 1980s, already features a Four Seasons and an Andaz and focuses on slow living, wellness and reconnecting to nature. This opening marks the eighth Ritz-Carlton Reserve worldwide and the first in Central and South America (see p35).

CONNECTED TO NATURE

At the heart of Nekajui sits the 27,000sq ft Nimbu Spa & Wellness, designed to envelop guests in the natural beauty of Costa Rica – the country boasts one of the most biodiverse regions in the world and is known for its commitment to conservation.

Inspired by treehouses, Nimbu is accessed by a suspended bridge and nestled within the forest canopy, overlooking the Pacific and offering a seamless indoor-outdoor experience.

“Nimbu is an expression of Guanacaste’s culture, with a design that prioritises the stunning ocean views,” says Blu Spas’ Cary Collier who consulted on the project along with Vivianne Garcia-Tunon from WonderFlower. “Every element of the spa, from its architecture to its treatments, is designed to deepen the guest’s connection with this extraordinary place.”

Nimbu features one of the largest hydrotherapy pools in Latin America and treatment villas that seem to float above the forest canopy. “The goal was to create a sensory sanctuary,” Collier adds.

Equipped by Universal Companies, the spa also includes private relaxation gardens, a gym, saunas with panoramic views, a plunge pool, separate men’s and women’s relaxation lounges, as well as a steamroom, a movement studio and foot baths.

by Megan Whitby,

The treehouse spa is accessed by a suspended bridge

PHOTO: MARRIOT INTERNATIONAL

Peninsula Papagayo is

a 1,400-acre site backed by private investors

RITZ-CARLTON RESERVE LOCATIONS

Dorado Beach – Puerto Rico

Higashiyama – Japan

Mandapa – Bali

Nekajui – Costa Rica

Nujuma – Saudi Arabia

Phulay Bay – Thailand

Rissai Valley – China

Zadún – Mexico

Nekajui is the eighth RitzCarlton Reserve globally

Guests can also enjoy bespoke journeys integrating local ingredients including Chorotega pottery, volcanic mud and juanilama essential oils. Signature experiences include Harmonic Monochord Healing, a treetop ritual that uses vibrational energy to relax and restore. At the same time, the Volcanic Lift facial is claimed to detoxify and illuminate the skin using volcanic glass and activated carbon, paired with reflexology.

SENSE OF ADVENTURE

For those seeking a more exploratory wellness experience, the resort offers outdoor wellness-driven activities, such as guided sunrise yoga on the beach and meditation in the heart of the surrounding forest.

Guests can also embark on personalised hiking or nature walks, integrating mindfulness practices while immersing in the region’s diverse ecosystems. These outdoor excursions are designed to engage the senses, invigorate the body and deepen the connection with Costa Rica’s natural surroundings.

DISCERNING APPEAL

materials to integrating sustainable design, Nekajui reflects the resort’s commitment to preserving the natural environment.

Nekajui is located within the Área de Conservación Guanacaste, a UNESCO World Heritage site known for its unparalleled biodiversity and thousands of plant and animal species.

The resort’s construction and operation adhered to sustainable practices, ensuring its impact on the land is minimal while maintaining the luxury experience. From using locally sourced

“Nekajui offers an exclusive, secluded sanctuary that immerses guests in Costa Rica’s natural splendour and cultural richness,” says Tina Edmundson, president of luxury at Marriott International. “Every detail of the resort has been thoughtfully curated to ensure it enhances the land and offers guests an authentic connection to this extraordinary place.”

Overall, Peninsula Papagayo’s blend of toplevel development and ecological preservation makes it a haven for discerning travellers seeking an authentic, high-end experience ●

Costa Rica’s government earmarked the locale as a luxury tourism hub in the 1980s

70 Years of Expertise in Beauty & Well-Being

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Guerlain makes African debut at Cheval Blanc Seychelles

Guerlain may be most well-known as a consumer fragrance and beauty brand, but it’s actually been offering professional treatments for more than 80 years and has just opened its 29th spa. The company is owned by Louis Vuitton Moët Hennessey (LVMH), a French multinational group specialising in ultra-luxury brands. Its newest spa in the Seychelles – which marks its first appearance in Africa – sees it continue its partnership with Cheval Blanc, LVMH’s premium hotel concept.

CELEBRATING CREOLE TRADITIONS

Located on the southwest coast of Mahé island, Cheval Blanc Seychelles is a 52-key beachfront property conceived by architect Jean-Michel Gathy to celebrate Creole traditions and the surrounding lush landscapes.

Previously home to a Banyan Tree, the resort has been completely redeveloped

Sand and seashells dominate the decor of the spa

Architect Jean-Michel Gathy is behind the 52-key property

PHOTO: OLIVER FLY

Bespoke art has been created by Madagascan Joël Andrianomearisoa

Villas, each featuring a private pool, offer striking views of the beach, hillside or tropical jungle.

Cheval Blanc Seychelles also gives pride of place to artists, with pieces made specifically for this location by Prune Nourry and Madagascan artist Joël Andrianomearisoa.

The hotel’s location was formerly home to Banyan Tree Seychelles but the destination has been completely redeveloped for Cheval Blanc.

VERDANT SPA SETTING

The Cheval Blanc Spa by Guerlain is nestled in the heart of the jungle where guests are lulled into tranquility to a backdrop of rustling leaves and tropical bird song. Thierry Wasser, the famed perfume nose of Guerlain, has even created a Jungle Chic fragrance to heighten the senses.

Sand and seashells dominate the decor of the six single and two double spa treatment rooms, while lava shells are the star tool of a signature 90-minute massage.

Guerlain has been o ering professional treatments for 80 years ... this is its 29th spa

A treatment menu staple is a Tailor Made Facial, available in 30, 60 or 90-minute sessions, which can be customised to work on deep muscles under the surface of the face to sculpt and firm the skin. This is a specialist area for Guerlain, which developed its anti-ageing technique in 1939, and has been teaching it to aestheticians worldwide ever since.

Guerlain already powers wellness offerings in Cheval Blanc’s locations in St Tropez, St Barts, the Maldives and Courchevel and boasts other partnerships with Raffles, One&Only, Waldorf Astoria and St Regis. l

The spa is nestled in the heart of the jungle

A Jungle Chic fragrance has been exclusively developed

It doesn’t say ‘spa’ in my title, it says ‘integrated wellbeing’

PAUL HAWCO

With Banyan Group welcoming its 100th resort this year and reporting a 16 per cent revenue increase, Katie Barnes talks to the man heading up wellbeing about the value it adds

The latest financials are just in for Banyan Tree Holdings Ltd. Listed on the Singapore stock exchange, it reported robust operating profits of SGD103.2 million (US$77.5 million, €71 million, £60 million) for the full year ending 2024, driven by a 16 per cent increase in revenue in all segments.

The global hospitality company, which has rebranded as Banyan Group, hailed 2024 as “a landmark 30th year”, yet it’s already charging ahead in 2025. “We’re now in our next chapter of growth and innovation,” says president and CEO Eddy See, revealing it will open its 100th resort this year.

As of February 2025, Banyan Group boasts 72 spas worldwide and its spa, wellbeing and gallery (retail) operations generated SGD9.8 million (US$7.33 million, €6.79 million, £5.98 million) in 2024 – a 14 per cent increase on the previous year’s SGD8.6 million (US$6.46 million, €5.92 million, £5 million).

“Wellbeing is not an afterthought, a fad or a trend for us – it’s embedded in our culture and at the forefront of what we do,” Paul Hawco tells Spa Business. As a testament to this, the seasoned spa professional has been brought on board to lead the strategic vision and execution of Banyan’s wellbeing portfolio. But how did he get into the industry and what are his goals for the company?

A CAREER OF PASSION

With a background in personal training and therapy – including highly regarded qualifications from his home country of Canada – Hawco has been in the wellness industry for nearly three decades. He started as a spa therapist at Fairmont, honing his skills across North America before eventually taking on global corporate wellbeing roles for hoteliers such as Jumeirah in the UAE and Rosewood in Asia.

Hawco began his spa career 27 years ago as a massage therapist

PHOTO: BANYAN GROUP

INTERVIEW: PAUL HAWCO

“Wellbeing is at the centre of my lifestyle, so it’s incredible to marry this passion with my career,” says Hawco, believing that all avenues in his career thus far led him to join the Banyan Group in May 2024. It was a mindful onboarding experience, he recalls, recounting a six-stage interview process with HR and multiple members of the family-run business including co-founders Ho Kwon Ping and Claire Chiang and their daughter, deputy CEO, Ho Ren Yung who are all involved in the company.

Spas have always been a key differentiator for Banyan Group and Hawco will continue to steer them, as well as its dedicated training academy, in his role as executive director of integrated wellbeing. However, his responsibilities also include overseeing wider and numerous other wellbeing initiatives, programmes and experiences for guests on the property, when they leave and also for associates.

He explains: “It doesn’t say ‘spa’ in my title, it says ‘integrated’. While I’m responsible for all our spas and work closely with all my spa operations colleagues, wellbeing is embedded in our DNA end to end.”

PUSHING FORWARD

So what does that mean on the ground? “Our award-winning spa brands contribute to the overall positioning of our hotels and resorts, they’re also the anchor of our wellbeing philosophy,” says Hawco, who has some clear business objectives in mind for them.

One is to raise the capture rates of spas as well as increasing average treatment spend in the next two to four years. Another long-term goal is to grow Banyan’s spa portfolio with more standalone and

PAUL HAWCO: FAVOURITES

TREATMENT: Turkish hammam

SPA: Aire Ancient Baths

FILM: Any inspired by true life stories

BOOK: Sapiens: A Brief History of Humankind, by Yuval Noah Harari

PLACE: Canada

SEASON: Autumn

ADVICE: My father says ‘always apply yourself to whatever you’re doing, be it a mundane task or your career’

WHO DO YOU ADMIRE? Any entrepreneur – it’s a brave role to play

Treatment time for Hawco, who says wellbeing is at the centre of his lifestyle

Mandai Rainforest Resort by Banyan Tree is the group’s inaugural site in its home country of Singapore

PHOTO: BANYAN GROUP

third-party management contracts – out of its 72 spas, only nine sit outside its hotels.

In an increasingly competitive wellness hotel landscape, Hawco says it’s also about pushing forward with innovations. “This year will see multiple projects and touchpoints that will amplify our commitment to wellbeing.”

The first phase has already started with investments in visiting practitioner programmes and experiences of various themes and formats. It introduced seven retreats last year, including the Women’s Retreat at Buahan, a Banyan Tree Escape in Bali. “These are designed to foster a global community of wellbeing enthusiasts and like-minded individuals who share a commitment to personal growth and fulfilment,” Hawco says.

Soon-to-be-announced enhancements for the flagship Banyan Tree Spa (and hotel) brand are also on the cards, but for the moment Hawco remains tight-lipped. He does, however, confirm a continued focus on two other core Banyan Tree concepts – Wellbeing Sanctuary and Veya.

Spa, wellbeing and retail outlets

generate US$7.3 million annually

Visiting practitioner programmes were introduced last year

INTERVIEW: PAUL HAWCO

The Banyan Tree Wellbeing Sanctuary is a villa category with additional wellness elements such as personalised activities, spa treatments and curated dining that also enables guests to enjoy broader resort offerings (see www.spabusiness. com/btsanctuary). Launched in 2020, the villas have rolled out over 20 select hotels and Hawco says they’ll remain a signature product.

Banyan Tree Veya is a new hotel brand in the group’s portfolio which is fully dedicated to wellbeing (see www.spabusiness.com/veya). The boutique properties offer comprehensive, multi-day wellness experiences with specialised facilities and programming. The concept was trialled and tweaked at Banyan Tree Phuket, with the first official Banyan Tree Veya opening in Valle de Guadalupe, Mexico in 2024. “More locations are in our pipeline as part of our strategic expansion,” Hawco reveals.

MICRO RITUALS

With the first phase of upping the wellness ante mostly targeting spas, the next stage is enhancing the wellbeing-centric guest

A

long-term goal is to grow the spa portfolio with more third-party management contracts

journey throughout hotels and the entire portfolio. This is based on its 8 Pillars of Wellbeing (see p47) and sees Hawco drawing on the expertise of a wide range of stakeholders across the company – including the gallery (retail) unit. Gallery runs as a separate business and focuses on selling Banyan Tree Essentials, an in-house natural, aromatherapy-based line comprising more than 300 SKUs. The 67 gallery outlets (in and outside of spas) and a revamped e-commerce platform generate upwards of SGD6 million (US$4.5 million, €4.2 million, £3.5 million) annually and last year had a 15 per cent increase in the number of orders and a 10 per cent rise in average transaction spend.

Wellness touchpoints he’s introducing across the hotel aren’t necessarily big things, he explains, but intangible micro rituals which add up to make a difference. “You can measure capture rates and footfall,” Hawco says, “but you can’t necessarily measure something that has an emotional impact, even though that can drive guest loyalty.”

He gives an example of receptionists inviting guests to inhale essential oils on arrival: “It’s like stepping into a portal where you leave the chaos of the tuk-tuk and travel behind you”. Meanwhile,

Banyan Tree Phuket is the group’s ﬂ agship site

BANYAN GROUP’S 8 PILLARS OF WELLBEING

● Growth

● Practice

● Connection

● Nourishment

● Movement

● Groundedness

● Rest

● Mindfulness

guests staying in a Wellbeing Sanctuary villa are given a Wellbeing Passport to document their activities. In return for their engagement, they’re rewarded with complimentary treatments and more experiences.

“When you go to a hotel, you expect to be inspired and learn something new,” says Hawco, revealing a particularly exciting innovation he’s working on. Driven by Ho Kwon Ping’s deep passion for the Japanese bathing culture, Banyan Group is looking to transform guest bathrooms into onsen experiences. This will be relatively straightforward in new properties in Korea, Japan and China located around hot springs. Where there’s not a natural source, magnesium, sulphates and other minerals will be pumped into the water in all rooms. On top of this, will be local herbs and ingredients that can be added and guided breathwork rituals.

BEYOND THE HOTEL

For Banyan Group and Hawco, however, wellbeing stretches even further than a hotel stay – homing in on both associates and reaching out to consumers directly.

The group recognised the importance of employee training early doors, launching the Banyan Tree Spa Academy in 2001 with certifications acknowledged by Thailand’s public health and education ministries. While traditionally focusing on therapist skills, it rebranded last year as Banyan Spa & Wellbeing Academy with a renewed focus on holistic wellbeing practices.

The academy is now looking to add emotional resilience training to the mix. Not just for therapists but also for front-of-house staff.

“This isn’t just about positivity and stress relief, or teaching them how to breathe or

Banyan Tree

Veya launched in Mexico last year

Banyan Tree Veyas oﬀ er specialised wellness facilities and programmes

PHOTO: BANYAN GROUP

Hawco. “We’re teaching them how to be emotionally confident too, how to address guests – refining the luxury experience through wellbeing.”

Last year, it unveiled Nature House, a purposebuilt learning space in Banyan Tree Phuket which sees it educating guests and members of the general public directly for the first time in its 24-year history. Classes range from teaching basic reflexology techniques and face yoga to herbal workshops and cooking lessons.

“This is all in alignment with our wider wellbeing proposition of empowering people to embark on personalised journeys of self-discovery and growth,” says Hawco. It keeps the brand front of mind too and ultimately drives repeat business, he adds.

SINGAPORE HOMECOMING

Today, there are 12 brands in the Banyan Group portfolio (see above), with Banyan Tree and Angsana having the strongest spa concepts and Banyan Tree Veya and Garrya notably focusing on wellbeing. It has 11 projects in the pipeline for 2025 and by the end of the year, it will boast more than 100 properties. Just like choosing a favourite child, however, Hawco is reluctant to single one out. “I’m equally excited about all of our new openings!” he declares.

One of the most significant is certainly the Mandai Rainforest Resort by Banyan Tree, its inaugural site in Singapore – where the company is headquartered. Set to open for stays from April, the 338-room resort is nestled in the Mandai Wildlife Reserve and will offer a nature-inspired stay where the architecture and interiors blend with the environment. The

BANYAN GROUP BRANDS

Angsana

Angsana Heritage Collection

Banyan Tree

Banyan Tree Escape

Banyan Tree Veya

Cassia

Dhawa

Folio

Garrya

Homm

Laguna

Skypark

Banyan Group will transform hotel bathrooms into onsen experiences

The Rainforest, a comprehensive hydrothermal experience, is a USP of Banyan Tree Spas

Nature

Banyan Group is looking to expand its training academies internationally

spa, says Hawco, will be “an intimate sanctuary with a range of spa pavilions and suites”.

Other firsts include Ubuyu, a Banyan Tree Escape, a safari resort in Tanzania and Cassia Punta Cana, the group’s debut resort in the Dominican Republic coming at a later point.

To keep up with growth, Hawco hints at additional training academies. It already has the main campus in Phuket and offers online courses, but it’s looking to expand its presence internationally. “Having highly trained therapists who embody our wellbeing philosophy is crucial to providing the service excellence guests expect,” he says. “And the academy’s support is integral to the growth and success of our spa brands.”

As the company forges ahead, diversification is a priority and it’s pinpointing significant growth opportunities in the Middle East and increasingly North America. That said, Asia remains pivotal, with countries such as China and Japan experiencing a resurgence in luxury tourism, particularly among younger, affluent travellers. This is an audience which values authenticity, eco-consciousness and experiences more than ever – precisely what Banyan Group can offer. Hawco concludes: “As the notion of wellbeing becomes increasingly integrated into our everyday lives, it’s such an exciting time to be in this space. There’s so much more to be done … and I look forward to it all.” l

House, a purposebuilt training space, was introduced in 2024

Wellbeing classes are now offered to members of the public

Ask an expert... ALCOHOL

Super-agers in the Blue Zones may be able to enjoy a stress-free daily tipple, but the latest stark warning on the link between alcohol and cancer spells bad news for most people. How should the wellness industry be responding? Julie Cramer canvasses opinions

For many years, the public health message around low to moderate alcohol intake has emphasised some of its benefits – such as the ‘heart-healthy’ polyphenols and ‘anti-ageing’ resveratrol in red wine.

But the announcement in January by the US surgeon general Vivek Murthy, that alcohol is now categorised as a Class 1 carcinogen, sitting alongside very unpleasant things like tobacco and asbestos, is a wake-up call.

The statistics are startling. In 2020, 741,300 cancer cases worldwide were attributable to alcohol consumption according to the International Agency for Research on Cancer, while the official report released by Murthy, Alcohol and Cancer Risk, highlights a link to at

least seven types of cancer: mouth, throat, voice box, oesophagus, breast, liver and colon and rectum. As women metabolise alcohol differently from men, they face an even greater risk.

With wellness operators positioning themselves as places for preventative health, what steps should they be considering? Health clinics may be alcohol-free, but what about the many operators that offer indulgence, relaxation and socialisation? Should they still be serving alcohol in light of this news? And where does this leave brands that have positioned their offering around connotations of alcohol – from beer spas in Belgium to vinotherapy products?

Social wellness clubs such as Remedy Place and Virgin Active, which offer a buzz without

ALCOHOL CAN CAUSE CANCER IN FOUR WAYS*

The US surgeon general’s 2025 report, Alcohol and Cancer Risk, outlines the following ways in which drinking alcohol can lead to cancer:

● Alcohol breaks down into acetaldehyde which damages DNA in multiple ways, causing an increased risk of cancer

● It induces oxidative stress, increasing the risk of cancer by damaging DNA, proteins and cells and increasing inﬂammation

● It alters levels of multiple hormones, including estrogen, which can increase breast cancer risk

● It leads to greater absorption of carcinogens, such as tobacco

*Source: Rumgay, H et al. Alcohol and Cancer: Epidemiology and Biological Mechanisms. Nutrients. 2021

the alcohol, may see a boost in custom. The news will also be welcomed by organisations specialising in cancer-friendly treatment guidance such as Wellness for Cancer and SATCC.

Kelly McCabe, CEO of Perci Health, a virtual care clinic for cancer sufferers says “Advice about healthy lifestyles, including alcohol reduction, is often missed in routine healthcare appointments and not discussed by oncologists, so there’s a missed opportunity that the spa industry could possibly support.”

So is this the right moment in time for our industry to step up and take a lead in education, support and programming to help people reduce or eliminate their alcohol intake and therefore their risk of cancer? We ask the experts…

Are spas missing an opportunity to educate people about the risks of drinking alcohol?

OPINION: ALCOHOL

Julie Bach chair, GWI Wellness for Cancer initiative

Start by assessing your organisation’s awareness of alcohol’s health effects. Understanding the evidence is essential to dispelling myths and making informed choices about consumption. The belief that wine is ‘heart healthy’, for example, has created a ‘health halo’ effect, leading many to overestimate its benefits and overlook its risks. Begin by reducing stigma-related barriers to discussing alcohol. Place a simple warning on drink menus and explore healthy drink offerings. Wellness workshops should include the topic of alcohol and be delivered by professionals. Be ready with local resources and tools to help those who want to change their habits.

Personalised wellness plans can further empower people to be proactive.

While many wellness brands emphasise ‘wellness pillars’, few overtly address risk-increasing behaviours. This can be done in a non-judgemental, nonfear-based and fun way.

Spas could incorporate alcohol-related questions into assessments or consultations and initiate discussions. They could also provide refresher

Gibertoni CEO, Clinique La Prairie

For decades, scientific studies have pointed to the harmful effects of alcohol – not just in cases of excessive consumption but even in small amounts.

The wellness industry should echo this message. It’s no longer just about discouraging excessive drinking. It’s about communicating the risks of alcohol at any level. For coherence and credibility, wellness and health clinics should avoid promoting the idea that ‘moderation’ makes alcohol safe.

A proactive approach would involve educating guests about the risks while reframing experiences to focus on healthier

alternatives. We can play a pivotal role in reshaping perceptions around alcohol.

At Clinique La Prairie, we’ve long encouraged guests to reduce or eliminate alcohol as part of our approach to longevity. This is communicated through one-on-one discussions with doctors, personalised assessments and educational

Wellness facilities should play a role in education but focus on guidance rather than an expert-led, directive, or fear-based approach

training to increase staff knowledge and on how to bring up the topic with guests.

Consider introducing a ‘Rethinking Drinking’ or ‘Dry January’ offer focused on alcohol awareness, behaviour change and tailored support.

While I don’t see alcohol being removed entirely from the spa menu, I can see a time when it’s available without emphasising its presence, a strategy already utilised at some resorts.

Cancer affects a significant portion of the population, with rates as high as 1 in 2 in some areas. As hospitals become

overloaded, risk-reducing behaviours become central to addressing the issue. It’s a shared responsibility, not just the role of the healthcare industry, which primarily focuses on disease treatment.

Wellness facilities should play a role in education but focus on guidance rather than an expert-led, directive, or fear-based approach. Health coaching and motivational interviewing techniques enable guests to explore their choices. This approach promotes empowerment and encourages lasting, self-motivated changes instead of resistance.

For coherence and credibility, wellness and health clinics should avoid promoting the idea that ‘moderation’ makes alcohol safe

materials highlighting how alcohol undermines healing processes and impacts liver health.

In addition, we offer two important molecular tests. Firstly, a genetic assessment of alcohol metabolism – to measure the ability of an individual’s liver to process it, knowing that we all convert and eliminate alcohol differently. If this conversion is not efficient, the residuals of alcohol in the body are highly carcinogenic. And secondly, an epigenetic assessment of the impact of alcohol

consumption on specific DNA methylation sites. It would be a bold and positive step for wellness and health clinics to collectively stop offering alcohol. However, the first step could be not to showcase it on menus and in the spaces used by guests.

We do not serve alcohol in our clinic, restaurant or at any events we organise, setting a clear example of our commitment to longevity and wellness. Instead, we offer delicious, health-promoting alternatives that align with our mission.

Simone

Damien Zouaoui co-founder, Oakwell Beer Spa

The advice from the US surgeon general highlights the growing awareness around health and lifestyle choices, which is central to the wellness industry. Rather than signalling a dramatic shift, it encourages mindfulness – something wellness spaces have always promoted. The wellness industry isn’t about prescribing a one-size-fits-all approach but about creating environments that support informed personal choices. It’s about balance, self-awareness, and providing options that align with diverse health goals.

Of course, many spas offer indulgence packages that include alcohol, as well as spas like Oakwell that offer themed treatments based around the ingredients of beer, wine or champagne. Such themed spa experiences

are often less about the alcohol itself and more about the sensory and cultural elements tied to certain ingredients. Ingredients like hops and barley, for example, have well-documented benefits, including antioxidant and skin-soothing properties. Spas that focus on the wellness aspects of these ingredients – rather than the indulgence of alcohol – can continue to thrive. Over time, the industry may

The role of spas is to support personal wellness journeys, not to act as health authorities

see more emphasis on the holistic benefits of these treatments, reinforcing that wellness and indulgence can coexist thoughtfully.

Striking the right balance comes from offering inclusive experiences that respect individual choices. Spas can create environments where wellness is the focus and enjoyment – whether that includes an alcoholic beverage or not – is part of the broader self-care experience. It’s not about taking a stance on alcohol consumption but about fostering spaces where guests feel empowered to make decisions that align with their wellbeing. The role of

spas is to support personal wellness journeys, not to act as health authorities.

That said, we’re seeing the rise of the ‘sober curious’ movement, reflecting a broader cultural shift towards intentional living. People are seeking experiences that support their health goals without sacrificing social engagement. In wellness spaces, this translates to a growing demand for non-alcoholic options and experiences that feel inclusive. The key is flexibility – offering choices that allow guests to engage fully, whether they prefer traditional options or alcohol-free alternatives.

PHOTO: OAKWELL

Themed spas like Oakwell typically focus on ingredients and culture rather than drinking alcohol

Christine Clinton founder, Clinton Cancer Care

There should be an education programme about alcohol and its effects for everyone, including schools. People make their own decisions about whether or not they’ll use alcohol, but they need as much evidence as possible to make informed choices.

In resorts in some US states there are warning signs relating to alcohol use and purchases throughout (gift shops or restaurants). California in particular has strict laws about alcohol (and some foods) called Prop 65, requiring businesses to warn consumers about chemicals that may cause cancer. When teaching my cancer care programme in Napa Valley, I couldn’t believe how many warning signs I saw, including in the local pizzeria.

Here in Ireland recently, the government voted to add warning labels on all alcohol products sold in the Republic. From 2026 alcohol will have a label stating ‘There is a direct link between alcohol and fatal cancers’. Ireland is the first country in the world to do so, but I suspect many will follow.

As an industry, the spa and wellness sector cannot embrace functional medicine and longevity

We cannot embrace functional medicine and longevity programmes and not address the dangers of alcohol

programmes and not address the dangers of alcohol.

A ‘Do You Know?’ campaign rolled out by associations in the spa industry would be impactful. Remember when the smoking ban came into effect, some people were horrified and felt their rights were being denied, but the science was very clear, second-hand smoke was affecting anyone around them. Then we saw the graphic images of people with cancer from smoking. It was successful because it changed minds through education.

If the information about alcohol and its health consequences are shared in a

Susan Harmsworth founder of SATCC and ESPA International

For spas to initiate a discussion with guests about the cancer risks of alcohol, there first needs to be a much broader focus on how the wellness industry addresses the issue of cancer generally.

The number of people being diagnosed or surviving is only going to increase, so as an industry, it’s something we really have to tackle.

At SATCC (Standards Authority for Touch in Cancer Care) we educate spas on how to deal with guests who have cancer. There’s still a lot of fear out there and quite frankly many facilities find it easier to just avoid them.

There’s a persistent myth that you can’t touch people

non-judgemental, informative way, then the guest will decide and the menu should reflect those choices. There are many healthy beverage options with zero sugars, adaptogens and nootropics. And more women’s retreats are exchanging alcohol for experiences, with everything from medicinal mushrooms to vibroacoustic services. There are plenty of places to go to consume alcohol, but spas and wellness centres should remain true to their core values, focused on wellbeing, improving sleep and digestion, reducing stress and improving mood, where alcohol has no part to play.

with cancer, but views from oncologists and medical evidence have changed on this and SATCC has created new industry-recognised standards for training and best practices.

Of course, it’s just as important for spas to play a part in educating all guests on cancer risk factors, including alcohol, as it is for

There should be a stronger focus on training all spa staff on all aspects of a healthy lifestyle and well-documented risk factors such as alcohol

them to offer treatments to those on their cancer journey.

Education on cancer prevention and nonrecurrence should be part of wellness programmes, while guests with cancer also need healthy lifestyle advice at two key stages – on diagnosis and post-treatment. In particular, when people finish chemotherapy, that’s often when many fall off a cliff in terms of external help. When it comes to the specific issue of alcohol,

many wellness and longevity clinics understandably don’t offer it. However, it’s not so easy to ban alcohol in more social spa settings and I don’t think it’s up to the industry to become the alcohol police. Clearly training all spa staff, from receptionists through to therapists and delivering education to guests on all aspects of a healthy lifestyle and well-documented risk factors such as alcohol should have a stronger focus going forward.

The fact that alcohol increases the risk of tumours, even when drunk in very small quantities, is well-established. As an industry, we must play our part in dispelling the myth of the ‘healthy’ glass of red wine per day. Educating the public on this issue is crucial and the objective is clear: to encourage people to reduce their alcohol consumption.

Since the first Lanserhof opened in Austria in 1984, our facilities have been alcoholfree. As part of a stay, guests receive individual medical coaching and can attend medical lectures. During these sessions, they receive personalised guidance on numerous health and lifestyle risks, including the significant threat posed by alcohol.

We’ve repeatedly observed a tendency among guests to underestimate the health implications of alcohol and so

our comprehensive approach involves laboratory tests for assessing liver health.

We use a standardised ultrasound procedure to measure the fat content and stiffness of the liver. This allows us to precisely determine the extent of liver damage caused by alcohol and, increasingly, by a diet high in sugar.

We carry these tests out before and after they’ve undergone our Lanserhof Cure and guests are often shocked by the extent of the measurable changes

Specialist clinics are in a strong position to provide the compelling personalised evidence people need to actively reduce alcohol consumption

they witness in that time. A healthy diet and complete alcohol avoidance can show a positive effect after just a few days and many laboratory values improve during a stay here.

Specialist wellness and longevity clinics like Lanserhof are in a strong

position to provide guests with the compelling personalised evidence they need to actively reduce their risk factors. As a result, many of our guests are motivated to reduce their alcohol consumption over the longer term because of these experiences. ●

Tests show cutting out alcohol can have a positive eﬀ ect in just a few days

PHOTO: ALEXANDER HAIDEN

PHOTO: MAXIMILIAN KOENIG

Dr Jan Stritzke medical director, Lanserhof Sylt

Lanserhof facilities have always been alcohol free

DESIGN of the times

Accor’s new wellness design white paper unveils approaches to create more impactful, profitable and guest-friendly environments. Spa Business reveals the key findings

The importance of spa design – and the vast opportunities for creativity in this space – are the focus of a new white paper released by hospitality giant Accor, which counts more than 700 spas and 1,500 fitness centres in its portfolio.

Making Waves: Rethinking Spa and Wellness Design for a Modern Era has

Add opportunities to gather and connect,

been spearheaded by Emlyn Brown, the group’s global SVP of well-being, with support from 16 experts. It homes in on everything from the significance of circulation and transition spaces and elevating fitness design to repurposing space and letting go of the outdated.

“A spa is a highly complex space, both in terms of design and programming, that’s intricately woven into each area and the fabric of the hotel,” Brown tells Spa Business “Our goal is to showcase this complexity, look at what excellence looks like and highlight the future of wellness design.”

He explains that the paper has been in development for more than two years. It started out as 12 video-based learning modules for Accor’s internal design and development teams. Then went live on the group’s website and social media channels last month.

“We’re aiming this at owners, GMs and developers, but most importantly, designers, architects and engineers,” says Brown. “We want to encourage groundbreaking ideas, challenge existing norms and address the many misconceptions that have often shaped spa design based on incorrect assumptions. Our ultimate goal is to spark meaningful conversations and elevate design standards across the industry.”

Here, Spa Business reveals its takeaway points from Making Waves. While further insights are available in Pathways to Wellness Architecture and Design, a separate white paper released by the Global Wellness Institute in January (see www.spabusiness.com/GWIwellnessdesign).

the white paper says

Emlyn Brown oversees Accor’s 700 spas and 1,500 ﬁ tness centres

PHOTO: ACCOR HOTELS GROUP

We want to address the many misconceptions that have often shaped spa design based on incorrect assumptions

“We need to make wellness experiences and programmes inviting and accessible for younger generations”

Ghislain Waeyaert, senior vice president, global development at BBSPA Group

THE ‘WE’ OF WELLNESS

l A new generation of spa-goers enjoy the social aspect of gathering to sauna, swim and bathe

l Include opportunities to gather and connect, such as hot and cold plunge circuits or pools for communal bathing, swim clubs or pool parties

LEARN TO LET GO

l Release the outdated and unprofitable. Question everything

l There are three elements which are usually safe to remove:

- Salon and beauty spaces tend to be underused and can be easily outsourced

- Yoga studios are often empty and the space could be added to the fitness area for immersive exercise experiences

- There’s no advantage of an F&B space in spas unless it’s a large-scale wellbeing destination

l Be wary of designs with numerous treatment rooms but no other amenities

“We’re seeing the rise of cold water and wild swimming for many good reasons”

Oliver Patrick, co-founder,

Future Practice

WELLNESS DESIGN: ACCOR

THE LINGERING PLACES

● Spa design isn’t just about treatment rooms. The areas where guests intuitively pause and spend time – relaxation lounges, receptions, corridors, hydrothermal areas and certain ﬁtness zones – deserve just as much attention

● Uplifting designs in these spaces heighten emotional wellbeing to create powerful, intentional moments

“Anything [in design] that helps trigger happiness, laughter, joyful living and strong experiences is clearly part of wellbeing”

Damien Perrot, global chief design, technical services & innovation o cer of premium, midscale and economy brands, Accor

SWEAT THE BLOCK PLAN

● Question the block plan with architects and designers. Then question it again… and possibly again

● Identifying and working out problems early on ensures smoother transitions into concept and schematic designs – and overall development

“Design something unexpected It’s in those moments of surprise and wonder that people drop their tension”

Jo Littlefair, co-founder & director, Goddard Littlefair

Spa design shouldn’t just be about treatment rooms

Go for uplifting designs where guests intuitively pause and spend time

“We design spaces that create an emotional response”

Anne Becker, global chief design & technical services o cer of luxury brands, Accor

THINK THEMATICALLY

● Create unique spa environments by complementing, rather than copying, hotel design

● Use design elements to create further distinctions between spa zones

● Focus on the ﬂow, energy levels, lighting and materials in each area

OPTIMISING DESIGN FOR OPERATIONAL EXCELLENCE

● It’s not feasible to keep building spas which rely on a substantial labour component

● Programming must pivot towards more self-guided experiences and those supported by tech and AI

● Can we move products and merchandise into spaces that require less sta ng?

● Are we able to automate arrivals with self-check-in technology?

“Sophisticated consumers are already co-creating their experiences in our spaces. We need to adapt, and train sta accordingly”

Sonal Uberoi, author, The Wellness Asset

Make spas stand out with designs that complement rather than copy the hotel

Can products be moved to areas that require less staﬃ ng?

NOT YOUR PARENTS’ GYM

l Delight guests with a more modern approach to equipment selection and layout

l Give guests the freedom to explore freeweights, skipping ropes, ViPRs, foam rollers, exercise balls and bands

l Provide mats with ample space for yoga, pilates, warm-ups and cool-downs

l Prioritise space for recovery and longevity technologies – cryotherapy, compression, infrared, lymphatic drainage

“Wellness and recovery facilities must be combined with fitness, lifestyle and nutrition advice for guests to get the outcome they want”

Harry

Jameson, founder & CEO, Pillar

WHO’S YOUR AVATAR?

l Begin by profiling the guests you want to attract and their wellness habits

l Challenge design norms – question and understand how guests will use the space

l With avatars in mind, consider what signature elements will stand the test of time

“We ask who the guest is and how they train, which transitions to the concept, journey and then lighting, sound and materials”

Marie Soliman, founder & creative director, Bergman Design House

“Match the physical with the virtual. If guests bring content for a specific modality, such as barre training, provide the requisite equipment”

Bryan Green, founder, Fitness Design Group

BRING YOUR OWN TECHNOLOGY (BYOT)

l Provide innovative virtual or digital experiences that allow guests to integrate their own devices

l Support a BYOT culture with docking stations alongside mats and freeweight areas. Allow AirPlay and Bluetooth access to big screens. Equip cardio machines with smartphone holders

l But, consider a digital free spa area as a balance

Give guests the freedom to explore different types of equipment

PHOTO: ACCOR HOTELS GROUP

CLUB, NOT SPA

● Creating wellness for local communities and not solely hotel guests pushes the boundaries of traditional designs

● Think about adding a larger space and more equipment, extra showers and lockers and street access

● More diverse programming and membership schemes, with beneﬁts, are also required

“Opening the doors to the community enriches the experience for hotel guests when they mix with people who live and work in the neighbourhood”

Agnes Roquefort, global chief development o cer of luxury & lifestyle brands, Accor

“The Purist embodies Accor’s response to a growing expectation for physical and mental wellbeing”

Maud Bailly, CEO of Soﬁtel Legend, Soﬁtel, MGallery and Emblems, Accor

PHOTO: AGNES ROQUEFORT

PHOTO: MAUD BAILLY

Provide mats with ample space for yoga, warmups and cool-downs

Provide virtual experiences that allow guests to integrate their own devices

PHOTO: ACCOR HOTELS GROUP

NOT THE SIZE, BUT HOW YOU USE IT

l When you see a spa proposal of 1,000sq m, plus a pool, you must question its value

l With 400sq m, you can create a compelling self-guided thermal and fitness experience which requires no staffing

l A very solid business plan is necessary to overcome the costs of oversized spaces

THE POOL REDUX

l The ubiquitous hotel pool can take up to 250sq m but yet less than 1 per cent of hotel guests are interested in lap swimming

l Imagine carving up the space differently – transforming by including a 75sq m kids pool and a 50sq m aquatonic pool for adult relaxation, as well as a 7080sq m standard pool for swimmers

“You don’t have to have everything, everywhere … Excel in a segment, become known for it”

Ingo Schweder, founder & CEO, GOCO Hospitality

Less

“A smaller space, where you use every single square meter, allows you to achieve a more powerful guest experience”

Josephine

Leung, managing partner, GOCO Hospitality

than 1 per cent of hotel guests are interested in lap swimming, Accor says

Carve

PHOTO: ACCOR HOTELS GROUP

PHOTO: JOSEPHINE LEUNG

GET COZY WITH THERMAL EXPERTISE

● Take hydrothermal elements to the next level with thematic, self-guided journeys –transforming an amenity into a proﬁt centre

● But bring in the experts. The importance of working with mechanical, electrical and plumbing engineers on complex water and heat experiences cannot be overstated

“When it comes to thermal planning, space equals luxury ... especially if you have a mix of hotel guests and members”

Don Genders, CEO & founder, Design for Leisure

GUIDING THE JOURNEY

● Carefully observe how guests transition between rooms and experiences and uphold the design during those ‘in-between’ moments

● Mindful elements that work together –such as architecture, artwork, natural light, greenery and decor – create a seamless ﬂow ●

“Creating a [design] narrative is about connecting moments with the right messages in the right places”

Tal Danai, founder & creative director, ArtLink

“Today’s a uent travellers seek more than beautiful spaces. They desire environments that nurture their physical, mental and emotional wellbeing”

Camille Lopeo, VP of Emblems, Wellness & The Purist, Accor

THE LUXURY REVOLUTION

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HIGH LEVERAGE LEARNING

Jeremy McCarthy highlights three inevitable areas that people in the spa industry will need to excel in to future-proof their career

Early in my career, three things I learned had an unexpected and inordinate impact on my overall career trajectory.

The first thing was typing. I just so happened to take typing as an elective course in high school. I’m ancient, so this was on a typewriter. Little did I know that email would become the world’s preferred method of communication so fast typing meant I could communicate quicker than anyone else around me. In my entire academic career, no other course or class has had a greater impact on my career.

The second thing I learned was how to use Excel spreadsheets. Frustrated with manually managing payroll reports, I begged a hotel’s financial controller to teach me how to automate them. Ultimately this helped me to better organise and understand all financial data flowing in and out of my department, unlocking so many other business skills including budgeting, forecasting and revenue management.

Using AI seems pretty basic, but learning to use it well will prime you for success in the years ahead

The third thing was PowerPoint. Large corporations communicate in PowerPoint. I know because I worked for one. To be effective, I had to master that program and get my point across efficiently – usually in seven slides or less.

BUILDING CAREER RESILIENCE

The thing is, three decades ago I never would have predicted that these skills would have been so important. I learned them along the way and not on purpose. So the question now is, what skills can people in the spa industry learn intentionally that might massively impact their career for the next three decades? Here’s some that I’m betting on:

1 SOCIAL MEDIA

Learning typing helped me to communicate quickly. But learning social media teaches you how to communicate in a way that’s engaging. The ability to creatively construct, edit and share information using mixed media to capture and hold people’s attention or influence their behaviour has already been the most important skill of this decade and will be for years to come

The leaders of tomorrow will be the ones who can quickly pick out relevant details from mountains of data

2 ARTIFICIAL INTELLIGENCE

People will underestimate the importance of learning how to use AI. It seems pretty basic, right? You just ask the AI questions and it gives you answers. But actually, using it well is a skill. You have to know when to use it, which platforms are best suited for different purposes and understand the nuanced craft of asking the right questions. You also have to critically review what AI gives you, ensuring it’s not leading you in the wrong direction and then personalise it with your own thinking. There’s a lot to learn and those mastering this skill today are priming themselves for success in the years ahead

3 DATA ANALYSIS

In previous decades, collecting and organising data was an important skill. But today, there’s no shortage of data. We use systems to provide a plethora of intel that can be sliced and diced any way you wish. The leaders of tomorrow will

be the ones who can scan through mountains of data to identify the most relevant details. You and all your competitors will have tons of company, customer and market information. Those who can analyse, interpret and take effective actions based on their data will excel the most

What would you add to this list? The world is changing so fast, that it can be hard to predict the skills needed to future-proof your career. Anything you learn along the way might become the thing that rockets you to the top of the industry. The most important thing is to ensure that your pace of learning keeps up with the pace of change around you. l

Jeremy McCarthy has worked in the wellness industry for over 30 years. As group director of leisure, spa and wellness for Mandarin Oriental, he oversees facilities at 40 luxury hotels globally. Contact him with your views on Twitter @jeremymcc

HOT on the trail

The Galicia Tourism Agency in Spain is the driving force behind a strategy to combine its two most popular attractions – a pilgrimage route and natural thermal springs. Jane Kitchen tells us more

The picturesque Galicia region in northwest Spain is known as ‘Green Spain’ because of its lush landscapes. Already an ideal setting for forest bathing, it’s also famous for two wellbeing practices which are now the focus of a special programme being coordinated by the local tourism agency.

The first, and possibly most well-known, offering is Camino de Santiago – a network of walking trails from different countries across Europe that culminate in Galicia’s capital Santiago de Compostela. Through the Middle Ages, pilgrims travelled from their homes to Santiago Cathedral where the Biblical apostle St James is believed to be buried. Last year, the routes attracted close to 500,000 people.

“The Way of Saint James (Camino de Santiago) is the tourist experience with the greatest international projection in Galicia,” says Xosé Manuel Merelles Remy, director of the Galicia Tourism Agency (GTA). “Every year, thousands

The region is Spain’s biggest thermal destination

It will bring a new kind of tourist to the area – the kind that’s looking for wellness on a deeper level

of pilgrims travel to this corner of Spain to reach Santiago, enjoying a safe and healthy journey which combines nature, culture and gastronomy.”

He adds, however, that “among all the elements of the natural and cultural heritage that make the destination unique, the thermal waters stand out.” In fact, Galicia is Spain’s biggest thermal destination and it’s this second prolific asset that the GTA is combining with the ancient pilgrimage to entice a more discerning, lucrative wellness audience.

NEW TOURISM PRODUCT

Merelles Remy revealed the GTA’s plans to the public for the first time at the International Spa Heritage Festival held in October (see p74). The event, organised by the European Historic Thermal Towns Association (EHTTA), brought together heritage experts, architects and representatives from thermal towns who heard that Galicia boasts more than 300 hot springs, many of which were used by the Romans. Today, more than 20 spa establishments make use of the thermal

Half a million people walk the Way of St James pilgrimage routes in Europe each year

Addicts’ aim is to portray thermal spas as being more

This past autumn, the European Historic Thermal Towns Association (EHTTA) organised a two-day International Spa Heritage Festival, with their international partner, the town of Saratoga Springs, New York. The destination is famous for its natural effervescent water and is home to the Roosevelt Baths & Spa which was established by president Franklin Roosevelt in 1935 who visited the springs to find relief from the symptoms of polio.

The event brought together heritage experts, architects and representatives from thermal towns or regions for two days of networking and meetings.

“This setting enabled meaningful discussions around wellness tourism trends and allowed our members to explore new market opportunities, fostering transatlantic interest in thermal heritage and inspiring future collaborations,” says Simone Zagrodnik, executive director of EHTTA.

It was in Saratoga that the Galicia: Spa Pilgrimage in Spain was announced (see p72).

A community festival with local merchants was also a highlight, along with a parade of bathrobe-clad attendees organised by the Bathrobe Addicts. Bathrobe Addicts is a movement backed by La Route des Villes d’Eaux du Massif Central, an association of 17 spa towns in France. It was created to boost the image of thermal spas, change the public perception of spa towns and make them more attractive, by introducing an element of fun through the bathrobes.

“This event opened our eyes to the vast potential of the American market and the interest in wellness and thermal tourism,” concludes Zagrodnik. “We see great opportunities for further exchange of expertise between Europe and the US.”

water and the 1,500 km of Galician coastline is also home to a number of thalassotherapy facilities.

“This thermal and mineral-medicinal wealth is distributed throughout our geography, crossing with the Camino de Santiago and generating an opportunity for a new offer,” says Merelles Remy. “The GTA has decided to promote Galicia: Spa Pilgrimage in Spain as a healthy travel proposal based on two of our great identifying features and aimed at the care and wellbeing of the pilgrim.”

The idea had its genesis when architect Mario Crecente, director of Crecente Asociados, heard about the Global Wellness Summit’s 2024 trend on The Power of the Pilgrimage. He saw an opportunity to connect two ancient and spiritual forms of travel: the pilgrim routes and the thermal springs. Crecente is an expert in thermal tourism and also president of EHTTA’s scientific committee. He saw that packages for tired walkers to soak their muscles in the area’s

Thirteen thermal spas are taking part in the new tourism package

INTERNATIONAL SPA HERITAGE FESTIVAL

Bathrobe

PHOTO:

Up to 90%

Improvement in PLUMPNESS OF WRINKLES 1

Offers combine walking and highlight the particular wellness expertise of each site

Packages for tired walkers to soak their muscles in the area’s rich mineral waters made perfect sense

rich mineral waters made perfect sense – and would celebrate two of the area’s most special attributes.

“Today the caminos [trails] represent the main attraction for foreign visitors to Galicia, with the Americans at the top of the list,” says Crecente. “But in the caminos, we have baños, balnearios, termas and caldas, from the beginning of time – Galician spas have roots in the origin of our civilisation. So we suggested that GTA create a concept that connects the two and a new tourist product was born.”

MULTI-PROPERTY APPROACH

Under the guidance of GTA, 13 thermal springs hotels have come together to create special packages and programmes for the Galicia: Spa Pilgrimage in Spain initiative.

Each of the offerings combine walking the famed pilgrimage routes with overnight stays and highlight the particular wellness expertise of the different sites. There’s a Roman spa, a forest spa, a sacred spa, a

seaside spa and even a spa island. Packages include days of hiking, cultural excursions and spa treatments.

At the Hotel Balnearo de Lugo, for instance, an eight-day package includes spa treatments, a medical doctor consultation, a visit to the Roman baths, five days of hiking with transfers to and from the route, as well as breakfast and dinner.

The new tourism offering was well-received by the travel advisors in attendance at the International Spa Heritage Festival. Crecente hopes it will bring a new kind of tourist to the area – the kind that is looking for wellness on a deeper level.

“When I travel from Galicia, I often meet pilgrims who have walked the caminos and are returning home, and when I ask them about their experience, they always use the same word: ‘transformative’,” says Crecente. “In creating Galicia: Spa Pilgrimage in Spain, we hope tourists will enjoy authenticity, nature and culture in a true wellness experience that has that intangible value of being transformative.” l

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Cleaner / conditioner for sauna, spa and wellness facilities. Disinfectant and cleaner for whirlpools and Jacuzzis

Kemitron’s products are sold on the international spa and wellness market and can be purchased via our webshop on our homepage. www.kemitron.com

Kemitron’s products are sold on the international spa and wellness market and can be purchased via our on our homepage. www.kemitron.com

Kemitron’s products are sold on the international spa and wellness market and can be purchased via our webshop on our homepage. www.kemitron.com

Kemitron’s products are the international spa and wellness market and can be via our webshop on our homepage. www.kemitron.com

Kemitron’s products are sold on the international spa and wellness market and can be purchased via our webshop on our homepage. www.kemitron.com

info@kemitron.com • Telefon: + 49 (0) 70 / 9 50 • www.kemitron.com

Beacons of light

As cities across the US start to hire chief wellness officers, Mia Kyricos reveals what

this means for our sector and what other hidden opportunities lie ahead

What is a chief wellness, or wellbeing, officer?

Simply put, chief wellness officers (CWOs) focus on the health and wellness of a particular group of stakeholders, whether commercial (customers and guests) or internal (employees and leaders). The role of a chief wellbeing officer is slightly broader as they’re typically responsible for creating a healthy and positive work culture. In either case, community or planetary wellbeing can also be part of the job description. It depends on organisation. I explain the two titles and roles – as there’s clearly an overlap – in greater detail in my Gamechangers article (see www.spabusiness.com/cwo).

There’s a much greater understanding of the value of healthy staff

has been tracking CWO roles closely over the last year

I conceived the role when I was SVP & global head of wellbeing for Hyatt back in 2018. It was the first role of its kind for a Fortune 1,000 company that spanned both commercial and colleague wellbeing (see www. spabusiness.com/kyricoshyatt). I witnessed the power of reporting to C-suite executives after years of holding related roles at a more junior level for other companies. Being part of the company’s senior leadership team made it much easier to accomplish meaningful work in shorter time frames – and to positively impact culture from the top down. At that time, Deloitte & Touche, a major consulting company, had the only other CWO I was aware of and we began to meet and compare notes as similar roles began to surface in other sectors.

What’s fuelling the rise of CWOs?

At a micro level, there’s a much greater understanding of how important our individual health and wellness is to how we perform at work and in life. The same is true at a macro level. Organisations such as the Global Wellness Institute have defined and quantified the size of the global wellness economy, empowering leaders in the private and public sectors to make a business case for investment in wellness-driven enterprises. While ground-breaking research just revealed by Oxford University’s Wellbeing Research Centre shows companies with high employee wellbeing perform better on the stock market (see p122).

Finally, the public sector is starting to consider the economics associated with healthier populations and how they may positively impact them via city planning and programming – and that’s really exciting.

PHOTO:

Kyricos

What industries are hiring CWOs?

Over the last year, Kyricos & Associates has tracked the development of these kinds of roles via job postings on LinkedIn. While titles and job descriptions vary, we’ve seen higher education bodies (colleges and universities) and healthcare systems leading the charge in the recruitment of CWOs. Both industries have been burned out by caring for the health and wellness of their constituents.

At the same time, unfortunately, we’ve seen the hospitality and consulting sectors constrict or eliminate existing, wellness-driven roles. I believe this is because the roles have not yet been structured for success with the right scope, title or even organisational structure. Spa and wellness leaders focused on development and operations have often lived in brand or marketing teams, for example. Alternatively, they may be global in scope but located in a regional division. I also feel those leaders haven’t been empowered to make the kind of decisions that truly impact culture, individual or business performance. And I know, first-hand, what happens when you’re empowered.

Los Angeles has a chief wellness officer and two other cities might add them

Where are the biggest opportunities for CWOs?

There’s enormous potential in the public sector. For readers of Spa Business, it means the opportunity is bigger than spa, bigger than hotels and bigger than hospitality companies. I’m talking about towns, cities and even countries. For example, last July, Los Angeles hired its first chief wellness officer and my company has been in discussions with two other cities in the US which are considering if/how to follow suit. In the UK, Wales has hired a future generations commissioner to care for the wellbeing of its people and ultimately make the country a more attractive place to live.

The CWO role ties into city planning and programming to make people healthier

concepts

Why is this all relevant to the spa and wellness industry?

That’s the best part. Seasoned spa and wellness leaders, who know how to successfully navigate highly-matrixed organisations with multiple, competing stakeholders, can now put their skills and experience to use in an entirely different environment. There’s a growing population in the public sector, healthcare providers in particular, which needs leaders with our view of wellness and prevention. This lifts the ceiling on what our existing leaders can do beyond operate facilities or even just consult or advise on future developments. Instead, with some guts and creativity, they can use their experience as a bridge into the public sector, where they stand to serve as even brighter beacons of light, making a more meaningful impact and leaving lasting legacies.

Your lifelong mission is to legitimise the business of wellness. How do you know you’re gaining ground?

The fact that we’re even having this conversation proves progress is happening. In my first interview in Spa Business in 2010, I was the director of global spa brands for Starwood Hotels and focused mostly on wellness within the four walls of hotel spas and later the hotel itself. The wellness conversation has since expanded beyond hospitality to every industry. Governments and global organisations, from the World Travel & Tourism Council and World Economic Forum to the United Nations, now have wellness on their agenda in some shape or form. That’s progress indeed.

With some guts and creativity, seasoned spa leaders can use their experience as a bridge into the public sector to make a more meaningful impact

What other hidden opportunities are there?

Touchless therapies stand to serve as great complements to existing spa and wellness operations. I understand some leaders and therapists are wary of their inclusion, but I believe they will alleviate labour shortages, provide largely passive revenue streams, enhance the guest experience and even attract investment because the economics are so good. In other words, touchless therapies should be perceived as an ‘and’, not an ‘or’.

I also think social bathing concepts are on the cusp of a true renaissance. They have highly compelling socioeconomic models that are good for owners, developers, investors and – most importantly – consumers.

PHOTO: SIX SENSES

Social bathing

are on the cusp of a renaissance, says Kyricos

Is the climate good for investment in wellness?

Yes! We’ve been through challenging elections around the globe, periods of inflation and ongoing war. Investors are seeking opportunities to invest in burgeoning industries and it’s clear that the US$6.3 trillion global wellness economy is not only resilient but growing rapidly as other markets shrink.

In addition, private equity and venture capitalist firms are bringing on seasoned wellness advisors to guide investment in this regard and I expect to see more of this in the months ahead.

Last year, you raised the case for ‘love’ as a business foundation. Do you still stand by this? I’m a huge believer in love as a business strategy and have been championing its power in the workplace since the dark days of 2020 (see www.hcmmag.com/ love). The reason for this is simple: there’s evidence that love – which comes in many forms from hope to gratitude to awe – can impact business performance when institutionalised as a management practice. To me, wellness is ‘the what’ and love is ‘the how’ that continues to fuel our amazing industry. l

l For more on touchless therapies, turn to p94 where we explore the rise of AI and robot massage in commercial spa settings

It lifts the ceiling on what our existing spa and wellness leaders can do

Kyricos (right) with Susie Ellis receiving Cornell’s Innovator of the Year award

Touchless therapies should be perceived as an

We wanted to create a solution that perfectly complements the rhythm of resort spa clients, who often seek daily indulgence and continuous care – Gianluca Cavalletti

Revolutionising resort spas

Endospheres’ new Evolution Spa technology promises next-level luxury and results

In the fast-moving world of wellness, luxury spas are always seeking treatments that combine exclusivity with high performance.

Endospheres®*, a globally recognised leader in non-invasive aesthetic technologies, has answered this call with Evolution Spa – a nextgeneration Compressive Microvibration®** device designed specifically for resort spas.

Unlike traditional protocols requiring a 48-hour recovery window, Evolution Spa features an innovative soft sphere roller that eliminates downtime while enhancing relaxation, making every treatment feel like a pampering ritual. It seamlessly integrates science and indulgence, ensuring that clients enjoy a transformative experience with no compromise on comfort.

Whether guests are staying for a weekend retreat or an extended wellness programme, Evolution Spa adapts to their needs, providing a continuous journey toward rejuvenation and self-care.

Endospheres oﬀ ers devices for facial and body treatments

Technology that transforms

At the heart of the patented Evolution Spa technology lies Compressive Microvibration therapy – an evidence-based method that delivers visible results from the very first session.

The technology, developed and manufactured in Italy by Fenix Group, uses a rotating cylinder equipped with hypoallergenic spheres. With two dedicated handheld devices – for face and body – therapists can target adipose tissue, sculpt contours and enhance skin elasticity without sacrificing comfort. Unlike conventional methods, which can feel aggressive or require extended recovery times, Evolution Spa offers a gentle yet powerful alternative, appealing to even the most discerning clientele.

Elevating the resort spa experience

Evolution Spa isn’t just advanced – it redefines how resort spas deliver results-driven yet indulgent treatments, with its exclusive protocols focusing on:

● Body Sculpting – Gentle yet effective treatments that improve lymphatic drainage, reduce cellulite, and refine body contours.

● Facial Rejuvenation – A unique approach to enhancing skin elasticity, reducing puffiness, and achieving a radiant complexion.

● Wellness Synergy – Holistic treatments that promote relaxation while delivering measurable aesthetic results.

These protocols seamlessly integrate into resort spas, where luxury and efficacy go hand in hand. Guests no longer have to choose between relaxation and results – Evolution Spa ensures they experience both in perfect harmony.

“We wanted to create a solution that perfectly complements the rhythm of resort

The new protocol allows resort spas to diﬀerentiate themselves from competitors

spa clients, who often seek daily indulgence and continuous care,” explained Gianluca Cavalletti, Fenix Group CEO and founder.

“With Endospheres Evolution Spa, we’ve achieved this, while maintaining the highest standards of performance and results.”

A game-changing device

Luxury resort spa owners understand the importance of offering unique, resultsdriven treatments that set them apart in a competitive market, and Endospheres

Evolution Spa delivers on multiple levels:

● Daily Usability – The innovative soft sphere roller allows for consecutive daily treatments, catering to clients who prefer frequent, immersive wellness experiences.

● Versatility – From body sculpting to facial rejuvenation, Evolution Spa meets a range of aesthetic and wellness needs.

● Client Satisfaction – A fusion of instant visible results and deep relaxation drives loyalty and repeat bookings.

● Brand Prestige – Featuring cuttingedge, scientifically-validated technology elevates a spa’s reputation.

Made in Italy: a hallmark of excellence

Endospheres represents the best of Italian innovation, design, and quality. Manufactured entirely in Italy, the brand continuously refines its methods through partnerships with leading research institutions – ensuring every treatment is as effective as it is luxurious.

“When you choose Endospheres, you’re investing in rigorous scientific research and an unwavering commitment to excellence,” adds Cavalletti.

Endospheres oﬀ ers a range of devices

More than a device: a path to success

With over 5,000 spa partnerships globally, Endospheres is trusted by professionals and adored by clients. Beyond technology, the company is dedicated to empowering spa businesses with expert training, marketing support and ongoing innovation. The goal? Ensuring every partner spa can deliver exceptional guest experiences while maximising their investment.

Luxury wellness, redefined

The launch of Endospheres Evolution Spa marks a new era for resort spas – where indulgence meets innovation and beauty meets science.

For clients, it’s the ultimate fusion of relaxation and transformation. For spa operators, it’s a breakthrough in luxury wellness. ●

● Discover how Endospheres can redefine your experience at www.endospheres.com

FRESH PERSPECTIVE

Kenneth Ryan finds out if a spa overhaul at Esperanza, an Auberge Resorts Collection property in Mexico, is paying dividends

The Spa at Esperanza had a complete refresh, from facilities to treatments

ISpas are commanding substantial reinvestments as hoteliers recognise the undeniable value of a top-tier wellness centre

n my 27 years in the spa industry, I’ve had the honour of visiting hundreds of spas around the world – each offering a unique experience in some of the most breathtaking locations and associated with some of the finest luxury hospitality brands. Lately, I’ve noticed how these facilities are commanding substantial reinvestments as hoteliers recognise the undeniable value a top-tier wellness centre brings to their property. Not only does it elevate the overall guest experience, but it also enhances the property’s reputation, establishing it as a modern and luxurious destination.

The Spa at Esperanza, an Auberge Resorts Collection property in Cabo San Lucas, Mexico, is a prime example of such work. It reopened in December 2023 with a complete refresh – where an apothecary blending bar, soaking tubs and outdoor relaxation came together with a new fitness centre and a menu overhaul drawing inspiration from the ancient Aztec medicine wheel (see www.spabusiness. com/esperanzarefurb). A year on, I was curious to see if the reinvestment is still paying off…

WELCOME DRINK HIGHLIGHT

From the outset, it’s clear this property, with its gated entrance, manicured roadways and lush tropical vegetation, prioritises detail, quality and the guest experience. It’s impossible to find even a leaf out of place. Would the spa measure up, I wondered.

At the main entrance, I’m greeted by name and whisked off in a golf cart to the spa. The vibrant plants framing its approach are impressive and once inside, I’m struck by the warm and welcoming atmosphere. Handcrafted details are evident throughout and the vaulted ceilings with exposed beams, paired with a thatch roof, highlight the use of natural materials.

I’m also impressed with how the reception area blends a spa check-in with a substantial retail offering – including clothing and products by Augustinus Bader, Osea and Lola’s Apothecary – that might otherwise feel overwhelming if it wasn’t so carefully curated.

My check-in is swift and handled with warmth by Guadalupe and the welcome drink is unlike any I’ve ever had. The options on the menu, dubbed Seasonal Aguas Frescas, not only sounded appealing but tasted absolutely incredible – on par with the finest

It seems impossible to find even a leaf out of place, says Ryan

Kenneth Ryan with spa receptionist Maricruz

PHOTO: RYAN WELLNESS GROUP

While the hydrothermal area is well done, Ryan wonders if it has enough to stand out from competitors

If you didn’t know the spa had been recently renovated, you’d think it was a brand-new space

cocktail bars. I enjoyed one before my treatment and another, a refreshing Citrus Mint Seltzer, in the relaxation room afterwards. My only suggestion would be to replace the plastic cups with luxury drinkware for this experience to truly shine.

DESIGN DIFFERENTIATORS

One element of spa design that’s often overlooked, yet deeply important, is the use of transition spaces. Esperanza’s spa excels in this regard, creating a seamless journey between indoor and outdoor spaces which boast a peaceful water garden, paths traversing bubbling streams and fountains creating a tranquil soundtrack. Locally inspired wooden gates are a striking feature used to signal a shift in space, each adding an element of surprise and delight as I move through the spa.

The locker rooms were spacious and thoughtfully laid out, especially the showers, which offer a dry vestibule first (an essential in my opinion) before leading to an

outdoor shower in a private courtyard. Surrounded by local stone, towering palm trees and blue skies above, it feels like I’m bathing in a mountain waterfall.

The only minor flaw is the lack of space for hanging clothes, which bunch up despite the large locker size.

Esperanza’s hydrothermal area provides a soothing setting to unwind – large comfortable loungers sit alongside a grotto-like whirlpool with a trickling waterfall, a robust herbal-infused steamroom and a natural cold-water shower. However, I question whether the offering is strong enough to keep up with its many nearby competitors, from JW Marriott and Zadun, a Ritz-Carlton Reserve to the upcoming St Regis, all of which incorporate extensive thermal and vitality areas as a selling point.

TENSION-MELTING TREATMENT

I start my signature treatment, the 90-minute Fire Element Muscle Melt Massage, by selecting one of three scents before being guided into a non-traditional

Charged gemstones are placed on chakra points to enhance overall wellbeing

PHOTO: AUBERGE

*Independent laboratory, instrumental evaluation, 20 women, 15 days of using the Sublime Skin Pro Barrier. **Independent laboratory, self-evaluation, 20 women, up to 28 days of using the Sublime Skin

Precious Glow Drops ***Independent laboratory, selfevaluation, 20 women, 15 days of using the Sublime Skin Pro Barrier.

SUBLIME SKIN

NEW PRO SKIN BARRIER CLEANSER & PRECIOUS GLOW DROPS

CLINICALLY PROVEN TO PRESERVE THE INTEGRITY OF THE SKIN BARRIER*

80% agree skin appears fuller and ﬁrmer** 85% ﬁnd the skin velvety and radiant after use***

face-up position where a gratitude prayer and light breathwork help ground me and bring me fully into the moment. Charged gemstones are placed on my chakras to support my overall wellbeing and during the massage my therapist uses fluid movements, seamlessly switching between her hands and warm stones, to melt away the tension in my muscles.

Livier, my therapist, was a true healer, capable of reading my body’s needs and delivering an incredibly intuitive and memorable experience. This US$375 (€346, £289) treatment is one I would highly recommend to anyone visiting this spa.

UNSPOKEN ELEMENTS

Details truly matter in creating an exceptional spa experience and it’s often the unspoken elements across hundreds of touchpoints which, if done well, set the stage. Esperanza delivers on that promise. If you didn’t know the spa had been recently renovated, you’d think it was a brand-new space. Every area has been thoughtfully updated to feel fresh, modern and in perfect harmony with its surroundings. I even found a hand-sewn pillow with puka shells – a small but charming touch that spoke volumes.

Tranquillity in a spa is a delicate dance between this thoughtful design and impeccable service –another element which was consistently first-class throughout my visit. From Guadalupe and Maricruz at reception to Pablo and Leon, the spa valets and Dariela, the extraordinary spa director, each team member was professional, warm and genuinely caring. Their approach was far from formulaic, combining skill with heart resulting in a truly remarkable visit – one I’ll remember for years to come. l

With close to 30 years of experience, Kenneth Ryan is a widely recognised leader in luxury wellness, hospitality and experiential development worldwide.

He launched the Ryan Wellness Group in January 2025 with a view of going “beyond traditional spa consulting” using an approach that fuses science-backed longevity, elevated services and cutting-edge innovation to create and scale ultra-high-end wellness experiences in hospitality, private membership clubs and residential communities.

Previously, he served as vice president of global operations for spa, fitness and retail at Marriott International, overseeing 650plus locations and US$500 million (€462.6 million, £386.1 million) in annual revenues. Details: https://ryanwellnessgroup.com

KENNETH RYAN LAUNCHES GLOBAL CONSULTANCY

The Aztec medicine wheel provided inspiration for the new treatments

The spa is a shining example of how transition spaces amplify the journey

PHOTO: RYAN WELLNESS GROUP

PHOTO:

Jessica Wadley VP of Business Development

WINNING FORMULATION

111SKIN’s spa/clinic concept is making waves globally – backed by a combination of medical expertise, intuitive partner support and potent products

111SKIN is a market-leading brand created by world-renowned plastic and reconstructive surgeon Dr Yannis Alexandrides and CCO Eva Alexandridis. Marrying medical expertise with advanced skincare, the brand was born from a need to bridge the gap between plastic surgery and everyday skin health.

With more than 30 years’ experience and more than two decades of in-clinic practice at London’s 111 Harley St, Alexandrides leads 111Skin’s research and product development. He originally launched the brand in 2012 to offer clients post-surgical skincare solutions that were both effective and non-irritating – something he found lacking in existing clinical-strength products.

“Eva said, ‘If the right product doesn’t exist, then why not make it yourself?’ So, I did,” he recalls. From this vision, Alexandrides developed NAC Y2, his patented reparative complex, laying the foundation for 111Skin.

Leveraging his deep grasp of the epidermal structure, Alexandrides continues to push boundaries in skincare. His formulas incorporate next-generation actives designed for even the most sensitive skin, directly inspired by his experience with cutting-edge cosmetic technology and in-clinic treatments.

MAKING WAVES IN SPA

111Skin entered the spa industry in 2018 and swiftly established itself as a leader in sciencebacked, results-driven treatments. By merging Alexandrides’ medical expertise with clinic-inspired techniques and sensorial spa application, the brand has created a unique treatment philosophy – combining the luxury of a spa experience with the transformative results of 111 Harley St.

Rooted in both clinical and holistic wellness, the brand’s spa concept delivers indulgent treatment journeys while ensuring visible, lasting improvements to the skin.

Developed by Alexandrides and 111Skin’s global head aesthetician Milena Naydenov, these treatments integrate signature steps designed in the clinic to set new standards and revolutionise spa aesthetics.

Following Alexandrides’ 3D approach to aesthetics, the manual techniques work beyond the skin’s surface, engaging facial musculature to sculpt and renew for dramatic, sculpted results.

111Skin supports partners with an in-depth education programme

Our formulas are directly inspired by my hands-on clinical experience

Dr Yannis Alexandrides

A GLOBAL LUXURY PRESENCE

From launching in premier spas at The Ritz-Carlton Hong Kong and Four Seasons Beverly Wilshire, 111Skin has expanded into over 100 elite locations worldwide. This includes a curated mix of medi-spas, renowned facialists, prestigious hotels, and over onethird of Forbes 5-Star Top 100 properties.

PARTNERING FOR SUCCESS

Science is at the heart of 111Skin, making education a cornerstone of its spa division.

Comprehensive training ensures spa partners gain an in-depth understanding of the brand’s clinically advanced products and treatments. The education programme supports therapists and extended teams, including marketing and sales, with ongoing learning opportunities.

Beyond training, 111Skin fosters partnerships with generous incentives, gifting programmes and collaborative marketing support.

“At 111Skin, we pride ourselves on our hands-on approach with spa partners,” says Tom MacPherson Le Maire, director of global spa, clinic and distributors.

“We act as an extension of their team, offering best-in-class education, dynamic trade marketing, business development, PR and branding activations. Our goal is to grow together, aligning with our partners’ ambitions and helping them achieve them.”

111Skin’s professional spa treatments offer clients impressive visible results

discussions underway, the brand is poised to further expand its spa/clinic concept globally. The brand plans to deepen its relationships with key hotel partners, with a strategic focus on North America and APAC.

“We see tremendous potential to develop new treatments and wellness concepts with our collaborators,” says MacPherson Le Maire. “Many of our core partners have plans to expand, and we aim to grow with them – sustainably and with purpose. We estimate an opportunity of another 30-40 hotel partners over the next 2-3 years.”

EXPANDING HORIZONS

111Skin boasts strong spa partnerships with leading operators, including Mandarin Oriental, Four Seasons, Accor Luxury, Marriott Luxury and Rosewood. And with exciting

With a strong foundation and a clear vision for the future, 111Skin continues to evolve, shaping the next chapter of high-performance skincare in the luxury spa space. l More: www.111skin.com

AI AND ROBOT MASSAGE

As spas around the world start offering AI and robot massage, Spa Business takes a look at the different types of equipment coming to market

Spa Business first predicted the arrival of robot therapists in its annual Spa Foresight in 2014 (see www.spabusiness.com/ foresight2014). Back then, the idea of a machine delivering a massage seemed like something you’d find in a sci-fi movie. Fast forward a decade and a number of companies around the world are engaged in bringing such products to market with high-end spas being some of the first customers. It’s unlikely that these devices will ever be a match for skilled therapists and they should be deployed with care as there’s

Ritz-Carlton and Equinox are already oﬀ ering AI massages at their properties

a risk of negatively altering consumers’ views of the services spas offer. However, they do offer a myriad of advantages.

They can ease the workload of therapists, avoiding burnout, help spas to navigate recruitment shortages and potentially work 24/7 to increase operating hours and maximise revenue. Non-spa-goers hesitant about traditional massages may be tempted by these services where clothes can be kept on, privacy is guaranteed and personal and religious preferences are respected.

But how much do these machines cost, what technology do they use and what types of treatments can they deliver? We find out more…

Aescape

Founded in New York, USA, in 2017, Aescape has been developed in collaboration with licensed therapists and industry leaders. It launched in US cities last year and has secured US$128 million (€117.4 million, £98.6 million) in funding so far. Clients include Utah’s Velære wellness community, 60 Equinox ﬁtness clubs, Ritz-Carlton Bacara in California and Four Seasons in Orlando and Baltimore. It’s also aiming to operate internationally by the end of 2025.

Dan Burns, VP of partnerships, Aescape

TARGET MARKET

We’re looking to partner with global leaders in hospitality, sports, corporate offices and luxury real estate.

HOW IT WORKS

Using our booking app, you can browse locations and check availability. After booking, members receive session details via text and email.

Treatments begin with customers putting on a size-inclusive bodysuit with nothing underneath for optimal friction, they then lie on the table and are scanned by four overhead sensors. These sensors generate 1.2 million 3D data points about the body to help with precision, ensuring optimised pressure, technique, flow and customisation.

Aescape’s two robotic arms have been designed to deliver double the bodywork in half the time

Two robotic arms are topped with Aerpoint ‘hands’ each featuring seven surfaces that can be adjusted for pressure and heated for added comfort as they move over the body.

HOW DO YOU CONTROL AND CUSTOMISE TREATMENTS?

Users control the entire massage experience via an interactive touchscreen, situated below the face cradle. Using this, they can select targeted areas, pressure levels and even music preferences. The system remembers personal settings, allowing guests to continue their wellness routines across different locations.

IS A MEMBER OF STAFF REQUIRED?

Aescape is an entirely autonomous system but users can alert staff with a call button if necessary at all of our partner locations.

Treatments focus on the back, glutes and legs

PHOTO:

WHAT TREATMENTS DOES IT OFFER?

Our massage library is constantly expanding. Treatments range from 15 minutes (for those with hectic schedules) to longer, 60-minute recovery sessions. Each massage also focuses on a different part of the body – from upper, middle and lower back to glutes and hamstrings with pressure points and target areas completely in the user’s control. Options might include Upper & Mid Back Focus (30 minutes), for example, or Total Back & Glutes (60 minutes)

WHY IS AESCAPE UNIQUE?

Aescape is the first commercially available, fully automated AI massage experience. Unlike other percussive instruments which are self-administered, its two robotic arms have been designed to deliver double the bodywork in half the time.

It’s created to provide an incomparable level of precision and customisation, complete with a comprehensive library of varying massages to fit the needs of virtually anyone, from highlevel athletes to first-time massage goers.

WHAT’S THE COST AND ROI?

Our license model, which qualifies as an operating expenditure item for the majority of our partners, is US$7,500 (€7,199, £5,984) a month or US$245 (€235, £195) a day. There’s a minimum lease of three years and implementation, including installation and training, is US$10,000 (€9,565, £7,925). We do not sell the equipment outright at this time.

Aescape’s booking app enables on-demand massage bookings, driving revenue for partners. To generate a positive ROI, a partner needs to make US$245 a day, which equates to 2 hours of Aescape utilisation.

Its comprehensive massage library will suit the needs of virtually anyone, from high-level athletes to first time massage goers

The monthly license fee is US$7,500 over three years or more

A user control screen sits under the face cradle

Capsix

Carole Eyssautier, general manager

Capsix’s iYU has been in development for nine years and we installed our prototypes between 2019 and 2021 in large workplaces, allowing us to learn from different body types and create the most intuitive user experience. In 2023, we partnered with our first three spas to finalise the development of additional services and officially launched in commercial settings early last year. Our head office and workshop is in Lyon, France and we also have a showroom in Paris. Europe and North America are our primary markets.

TARGET MARKET

Clients include high-end resorts and spas, longevity centres and premium gyms.

HOW DOES IT WORK?

iYU performs AI-driven massage directly on bare skin. After selecting their protocol, sound immersion and table temperature, users lie on an extra-wide comfy table – just like the start of a normal treatment.

AI is at the heart of the iYU experience, intervening at three key points. Our programmes have been designed and tested by massage professionals and physiotherapists in advance based on a generic human body model or ‘digital twin’.

AI algorithms automatically adapt these programmes based on the user’s morphological structure from a 3D scan which provides a detailed map of muscles and tension points in just a few seconds.

Thirdly, iYU uses AI for real-time adaption according to the 3D scan.

The treatment is administered by Kuku’s LBR Med, a collaborative robot arm with 28 sensors that’s used in medical procedures.

Capsix has developed and patented an articulated hand that attaches to the arm and adapts to the bumps and hollows of the human body to enable precise gestures. We’ve also created a contact membrane (iYU skin) which has a skin-like feel that softly glides over the body and can be used with or without oil.

HOW DO YOU CONTROL TREATMENTS?

The treatment can be customised by the user, adjusting the pressure in real-time or starting

Our patented contact membrane, iYU skin, has a skin-like feel that softly glides over the body and can be used with or without oil

Kuku supplies the robotic arm. It has 28 sensors and is also used in medical procedures

PHOTO: CAPSIX

Capsix oﬀ ers a ﬁ

year minimum lease for €2,700 a month

or stopping the session via a remote control which is designed to be simple and intuitive. Alternatively, the operator can also personalise the treatment by choosing iYU protocols that align with its target clientele, or even by developing its own signature programmes.

IS A MEMBER OF STAFF REQUIRED?

iYU offers two operating modes. The first one is fully autonomous enabling the user to completely manage their own session. This is favoured by gyms which want to offer free access to the service or hotels that want to offer iYU anytime of the day.

The second mode, preferred by spas and wellness centres, offers a setup where the user is assisted by a member of staff. The interaction screen is different; it provides access to more protocols, including those with oil.

WHAT SERVICES DOES IT OFFER?

There are three treatment ‘families’ – body (muscular manipulation), mind (for relaxation) and soul (for emotional release). Each family includes several protocols which are either 20, 35 or 45 minutes long.

WHY IS IYU UNIQUE?

iYU performs massages directly on the skin to better work the muscle. Combined with its skin-like membrane, it provides a fluidity of movement that’s very close to the sensation of human touch.

Seven internationally published articles and two studies currently being under review demonstrate the effectiveness of iYU. They show an average 58 per cent reduction in cortisol levels from one session, as well as a 28 per cent drop in insomnia issues and a 48 per cent decrease in pain reduction when used twice a week over five weeks.

WHAT’S THE COST AND ROI?

We sell iYU direct for €120,000 (US$124,961, £99,875) in Europe and US$149,000 (€143,087, £119,088) in the US. In addition, an annual

There’s a completely autonomous mode, or a setting which enables sta assistance

maintenance contract is €3,300 (US$3,436, £2,746) and US$3,950 (€3,793, £3,157) respectively.

We offer a five-year minimum lease for €2,700 (US$2,824, £2,238) a month in France, but costs vary in other countries.

ROI depends on the business model. Spas which offer iYU treatments a la carte can break even by selling two 35-minute sessions a day if they charge €40 (US$42, £33). Gyms which integrate iYU into memberships with a price increase of €10 (US$10, £8) a month can potentially generate margins of 70 per cent if they have 1,000 members or more.

Seven published articles highlight the beneﬁ ts of iYU

RoboSculptor

In development since 2019, today’s roboSculptor is the third-generation model and we launched it commercially this January. We’re based in Hoexter, central Germany and sell directly to Germany, Switzerland and Austria and we’re building a distributor network globally.

Jens Schramm, CEO

TARGET MARKET

Sectors suitable for roboSculptor include luxury wellness hotels and spas, health and fitness clubs, physiotherapy centres, plastic surgery clinics, medical institutions and the home-use device market.

HOW DOES IT WORK?

Our procedures can be performed on bare skin, special clothing is not needed. The roboSculptor model uses a collaborative robot arm and a complex pneumatic and electronic system to apply pressure with a special vibrocompression massage tool. The tool is the same one used by Beautylizer, which has the same owner as us – Robotic

Our RoboGlide system, based on real-time body detection in a 3D virtual environment, is a unique feature

New applicators for different treatments are in development

Therapeutics. Beautylizer, a leader in the field of non-invasive cosmetology and body sculpting, has been around for 20 years and supplies more than 700 devices worldwide.

The tool has 72 independently rotating silicone spheres generating sequences of short-term compression and lifting. This constant oscillation also generates vibration that targets all layers of the skin and tissue, helping to improve blood flow and increase oxygen in the blood.

For extra comfort and enjoyment, there’s a music audio system with light screens which users can customise.

One of the most unique features, however, is our RoboGlide system which is based on real-time body detection in a 3D virtual environment. This is used to control the position of the robotic arm – during a session users inevitably move, which is why our system continuously monitors and adjusts accordingly.

It works by first entering dimensions of the body, such as weight and height. Then, up to four highspeed 3D cameras scan the body in just 10 seconds, creating a unique 3D model. When the patient moves, the system reacts in 0.1-0.2 seconds and builds a new trajectory and map of the tool’s movement.

WHAT TYPES OF TREATMENTS DOES IT OFFER?

The speed, pressure and real-time position of the vibrocompression spheres can be adjusted for a wide range of treatments lasting between 30-75 minutes. These can include, for example, lymphatic drainage, ‘healthy back’, full body relaxation or a wellness/toning or medical massage.

Fees are €4,200 a month and the minimum finance solution is two years

HOW DO YOU CONTROL AND CUSTOMISE TREATMENTS?

RoboSculptor offers pre-set treatments and a user-friendly interface and dashboards. Customers are guided through experiences by a voice recording. They’re also provided with a remote control to change the pressure of the applicator themselves.

Each user is provided with a number which they can input before their next appointment for a more personalised or consistent experience.

Visual interfaces for operators are also available if necessary and these can be used to plan treatments, monitor progress and make real-time adjustments.

In addition, roboSculptor has a while-label client app with CRM integration and a scheduling system.

A MEMBER OF STAFF REQUIRED?

No.

WHY IS ROBOSCULPTOR UNIQUE?

The fact that our dynamic robot technology adjusts to the movement of the user in real-time – combined with robotic precision, machine learning and AI – is revolutionary. Our vibrocompression spheres feature FDA-approved medical-grade silicon which can be sterilised for each treatment. They’re designed to increase fluid filtration, flush out

RoboSculptor’s vibrocompression tool has 72 independently rotating silicone spheres

toxins and smooth the appearance of skin after just one session. The skin’s many receptors respond to touch, pressure and vibration, triggering signals that enhance blood circulation and lymphatic flow.

New applicators, such as those which offer microneedling or which put more pressure on the muscles without rotation, are also under development.

WHAT’S THE COST AND ROI?

We offer a five-year finance solution which costs €4,200 (US$4,352, £3,503) a month excluding VAT. Shorter or longer agreements, ranging between two to six-and-a-half years, are also possible. It costs €236,345 (US$245,000, £197,600) to buy roboSculptor directly.

RoboSculptor can be used 24/7. If you sell two 60-minute massages a day at €150 (US$155, £125) the monthly income is €9,000 (US$9,326, £7,505). l

Vaultz by Art of Cryo

Create the ultimate experience with whole-body cryo solutions using cutting-edge technology.

Vaultz premium cryotherapy rooms have extra-large windows and an appealing design. They are spacious and comfortable with room to move and stretch no matter how many guests they are designed to accommodate.

The combination of space for movement and extreme cold exposure with real sub-zero temperatures maximizes the benefits of cryotherapy by preventing stiffness, promoting circulation and supporting pain and inflammation reduction.

The size, comfort and realistic sub-zero temperatures of Vaultz cryotherapy rooms can significantly impact the effect on mental health, endorphin release, sleep quality, and overall wellbeing.

The Vaultz experience

Enjoyable: enhances endorphin and dopamine release, improving mood and motivation and leading to better brain function, alertness and mental well-being

Relaxing: supports regulation of melatonin and cortisol and optimises sleep behaviour

Comfortable: encourages frequent use, maximizing long-term health benefits and making it a more effective treatment

Vaultz Cryotherapy rooms

Spacious and comfortable: reduces stress, enhances relaxation and mental clarity

Air flow: regular constant and even distributed air flow, instead of locally uncomfortable windchill

Even distribution: even distribution of cold ensures consistent cooling and triggering of systemic body reactions

Vario Vaultz: pre-rooms offer the coolest treatment temperatures enhancing systemic anti-inflammatory response

THE VAULTZ

Making you feel and look happy and young!

The M.C.S.

Advanced Tech: Ultimate Benefits

The M.C.S. by Art of Cryo integrates multiple technologies to offer an immersive experience targeting 12 treatment areas, each taking 8 minutes.

Synergy with cryo. M.C.S. was designed to be combined with Vaultz for the finest contrast therapy benefits ever.

M.C.S. is an effective high-tech tool to support performance, rejuvenation, skin glow and wellbeing.

Depending on the selected treatment aim, M.C.S. combines:

l QCA - Quality Charged Air enriched by NAIs: also known as “air vitamins”, these ions help to boost mood, improve mental clarity,and support immune system function, making you feel more relaxed and energized. NAIs help to lower stress levels, promoting a sense of calm, mental clarity and energy.

l DTW - Deep Tissue Warmth: the deeply penetrating infrared light activates, energises and helps to promote blood circulation, while aiding stress relief and detoxification.

l LC – Light Cocktails: LCs combine different LED lights which can be applied at the same time or in sequences to offer Stress Management, Regeneration, Performance, Skin and Tissue or Detox and Relax treatments.

– 2 x Red Lights with Performance Red and Collagen Red

– 2 x Green Lights with Calming and Vital Green

– 2 x Blue Lights with Calming and Vital Blue

l BAM - Boost & Activation Module: this module gently activates circulation and stimulates detoxification.

l FIS – Fragrance Injection System: dry aromas include Jungle Flower, Ice Mint and New Forest.

l AES - Air Evacuation System: this helps to keeps skin dryer, so it is prepared for cryo.

l SSM – Sound Stimulation Module: this module offers neurobeats with the sounds of nature, or activating melodies contact@artofcryo.com

For more insight, or to get in touch with the companies featured, visit www.spa-kit.net and type in their keyword

Product innovation

Spa and wellness industry suppliers tell us about their latest product, treatment and equipment launches

Katherine Pye unveils Wildsmith Skin’s 100 per cent compostable packaging

The biopolymer breaks down completely within a year

Katherine Pye

Wildsmith Skin is embracing a ‘no waste, no trace’ philosophy with a packaging overhaul.

Two Wildsmith formulas –Active Repair Copper Peptide Cream and Ceramide Repair Balm – are now available in home-compostable Vivomer

packaging, created by sustainable materials innovator Shellworks.

Vivomer, a biopolymer made by natural microbes and derived from plants, mimics plastic’s strength and durability but decomposes naturally, leaving no trace. In home compost, soil, or landfill, microbes break it down completely within a year.

Four more Wildsmith products will transition to Vivomer as existing glass packaging sells through.

Katherine Pye, Wildsmith GM, says: “This partnership is a demonstration of our unwavering commitment to constant innovation and sustainability.”

spa-kit.net keyword: Wildsmith

PHOTO: WILDSMITH SKIN

The Vivomer packaging is supplied by Shellworks

We’re creating a space where music and healing converge – Ray Kelly

Ray Kelly leads Tersa’s European debut with Sava Sound Pod

Health tech company Tersa has launched its Sava Sound Pod in Europe, partnering with Four Seasons Hotel London at Tower Bridge.

Designed to promote deep relaxation, stress reduction and holistic healing, the cocoon-like bed merges sound, vibration and AI. It’s been created by Tersa founder and CEO Ray Kelly – a specialist in celebrity pain management and injury

rehabilitation for the music industry – and envelops users in sound and vibration, delivered via 10 highpowered bass transducers positioned beneath the legs, hips, back and shoulders, along with four surround speakers near the crown of the head.

The experience is accompanied by soundscapes that harness solfeggio frequencies to enhance mental and emotional wellbeing.

Users can personalise their experience through an AI-assisted app, selecting journeys based on their mood and wellness goals.

“We’re redefining holistic wellness by merging music and healing, creating a transformative space for mind and body,” says Kelly.

Swissline serum launches with facial by massage champion

Swissline has tapped the expertise of Anna Tsankova, a world champion of face massage, to showcase its new ProRecovery Serum.

Tsankova has developed a two-step technique using lymphatic sphere facial tools. It will launch as a standalone therapy and as part of the new ProRecovery Treatment, starting at Jumeirah Marsa Al Arab in Dubai before rolling out at Swissline partner spas globally.

“This technique draws on the links between the lymphatic system of the face, neck and décolleté, with the body’s immune and circulatory systems,” says Tsankova.

“It supports the elimination of toxins and also promotes

Swissline will launch an at-home set to extend the treatment’s benefits – Anna Tsankova

the delivery of nutrients and oxygen, for overall skin health.”

Swissline will also introduce an at-home Prep Box with three products and a set of spheres, along with a QR code linking to a tutorial.

http://lei.sr/p3J9b

spa-kit.net keyword: Tersa

spa-kit.net keyword: Swissline

http://lei.sr/4g6r3

PHOTO: SWISSLINE

Sava’s founder comes from the music industry

PHOTO: SWISSLINE

ProRecovery supports overall skin health

Tsankova’s technique uses lymphatic sphere tools

Nokken’s James Van Tromp teams up with BIG on Softshell

Nokken, a specialist in adaptable architectural solutions, has partnered with world-leading architects, the Bjarke Ingels Group (BIG) to launch a semi-permanent structure for the hospitality sector as demand for delivering memorable yet luxury experiences off the beaten track continues to rise.

Softshell has a lightweight timber frame and recyclable canvas, chosen so it can be easily transported and assembled in remote locations. In addition, it’s been designed to be modular and customisable so that operators can adapt the structure for various climates and terrains – from lush forested areas to desert landscapes.

Tapping into BIG’s expertise in sustainability, Softshell has also been created to have minimal design disturbance.

“We’re offering the hospitality industry something that stands apart from traditional tented structures,” says Nokken’s co-founder James Van Tromp.

It stands apart from traditional tented structures

http://lei.sr/Z5G1y

spa-kit.net keyword: Nokken

James Van Tromp

Pick bold colours with new linens from The Madison Collection, says Charmaine Lang

“Bold forward-thinking tones that convey class and innovation underpin our exciting new Wabi Sabi bath and spa linens,” says Charmaine Lang, founder of The Madison Collection – a family-run business that’s been supplying spas globally since 1999.

Looking at what colours were not available in hospitality grade linens and which hues best complement the design of leading spas, Lang and her team selected a stylish black and warm, rich copper for Wabi Sabi’s robes, towels and mats.

The Madison Collection is known for its eco-luxury approach and Lang says Wabi Sabi has been made from 100 per cent sustainable Brazilian cotton.

Weighing only 280gsm, it’s one of the lightest and freest-flowing 100 per cent terry towels on the market. Lang adds that the lightweight design means you can

launder more than double the number of towels per load compared to traditional luxury linens. They’ve also been created to take up a third of the storage space, while still offering great style, absorbency and durability.

spa-kit.net keyword: Madison

http://lei.sr/y9s4b

You can launder more than double the number of towels per load

Charmaine Lang

PHOTO: NOKKEN

PHOTO: THE MADISON COLLECTION

Softshell is ideal for luxury experiences off the beaten track

The Wabi Sabi collection is available in a warm copper and stylish black

PHOTO: THE MADISON COLLECTION

Retinol A4 Skin Regeneration has been clinically tested

Tommaso Corradini

Tommaso Corradini unveils Bioline Jatò’s overnight retinol collection

Bioline Jatò has launched a threepiece overnight skincare collection aimed at revitalising the complexion.

The pro-ageing Retinol A4 Skin Regeneration line comprises a serum, face cream and treatment ampoules. Each product is formulated with two pure retinoids – retinol and retinaldehyde – as well as two plantderived phytoretinols – bakuchiol

and mastic resin – that are claimed to mimic the effects of retinol.

Tommaso Corradini, Bioline Jatò’s GM, says the four ingredients work synergistically overnight to reveal younger, more radiant skin by morning.

“The line has been clinically tested and proven to reduce the visibility and depth of fine lines and

wrinkles, improve skin texture, minimise the appearance of enlarged pores and rejuvenate the skin.”

The new offering represents Bioline Jatò’s third generation of retinoid products and is being promoted with a new facial.

spa-kit.net keywords:

http://lei.sr/5J7h6

Heinrich Unbescheiden reveals new ‘chill tub’ in development

Specialist spa bath supplier Unbescheiden is responding to the growing popularity of cold water therapy with the creation of Polar Tub.

Currently in development, the new piece of equipment “offers the possibility to cool down the body of the user in ‘hygienically impeccable’ water with a temperature of 5˚C-10˚C,” says sales director Heinrich Unbescheiden.

It consists of a sleek-design Unbescheiden tub, an auto control system by Werner Dosiertechnik (WDT) and a water chiller system.

“Our tub, which we’re creating in collaboration with WDT,

has a new and unique hygiene concept (patent pending),” says Unbescheiden, adding that the positive response from trialling Polar Tub at Interbad “was enormous and exceeded our expectations.”

Polar Tub has a new and unique hygiene concept

http://lei.sr/l9o7g

spa-kit.net keyword: Unbescheiden

Unbescheiden is working with WDT on the new tub

Heinrich Unbescheiden

PHOTO: BIOLINE JATÒ

A facial showcases the four new products

Bioline Jatò

The next evolution in wellness

Starpool’s new spa_system® pro offers top-to-toe wellness journeys that nourish body and mind

Since 2012, Starpool’s spa_system®* has redefined wellness by optimising spa environments. Now, the company unveils spa_system® pro**, an advanced iteration developed with hydrotherapy and sports medicine experts, backed by over a decade of research.

By seamlessly integrating heat, water, mindfulness, zero gravity, cryotherapy and rest, Starpool has designed four targeted wellness treatments that enhance both body and mind. Each journey incorporates a curated selection of Starpool’s specialised products and equipment arranged in precisely structured sequences to maximise their benefits. To further elevate the experience, Starpool has developed reusable, programme-specific

Wellness is more than a trend; it’s a philosophy and a journey towards balance and health - Riccardo Turri, CEO

wristbands – personalised for each wellness journey. The waterproof bracelets feature intuitive symbols and timing guidance, ensuring guests can effortlessly navigate their tailored wellness path.

A new frontier in cognitive wellness

Cognitive health is a rising priority in the wellness industry and spa_system pro introduces the Brain Room, a new space for mental training. The room integrates mindfulness and breathwork to enhance focus and reduce stress.

The Brain Room is available in two configurations: Classic and Elite. Both are equipped with Starpool’s Brain Trainer, a virtual audio wellness coach system that offers dedicated brain training exercises tailored to the guest’s selected wellness programme.

The Elite version elevates the offering with Zerobody Dry Float, a flotation bed that simulates the effects of zero gravity.

Personalised wellness pathways

Spa_system pro offers four programmes:

l Stress Management: to rebalance both body and mind, reduce stress and strengthen resilience.

l Longevity: to promote long-term health, slow the ageing process and strengthen the immune system.

l Performance: to relax muscles, reduce tension and improve energy and concentration.

l Sleep: to release tension, slow heart rate and create the ideal conditions for deep relaxation.

A scientific approach

Starpool CEO Riccardo Turri said: “True wellness is a philosophy and a journey toward balance and health. With research and collaboration, we’ve redefined spa experiences to be holistic, impactful, and sustainable.”

Spa_system pro blends traditional spa elements with cutting-edge wellness science, empowering professionals to deliver personalised, results-driven solutions that transform relaxation into lasting wellbeing for body and mind.

More: www.starpool.com

spa-kit.net keyword: Starpool

PHOTO: STARPOOL

Bracelets help guide guests through each wellness pathway

PHOTO: STARPOOL

LEC homes in on lymphatic drainage, announces Jim Chenevey

Living Earth Crafts (LEC) has launched the Cascade MultiPurpose Treatment Table with a VitaLymph Therapy System to improve guest experience and treatment outcomes during lymphatic drainage protocols.

Key features include LED light therapy supplied by Celluma, specialised Trendelenburg tilt positioning and embedded heat/vibration functions.

The table is up-lit by sleek LED lights and can accommodate all traditional body and facial treatments. It also features a snug storage compartment for the Celluma pad.

Jim Chenevey, CEO of LEC, says: “We’re so excited to build on our reputation for innovation.

Key features include an LED light

Our R&D efforts continue to fill our pipeline with breakthrough wellness technologies that can make life-changing differences for our clients and enhance the guest experience.”

spa-kit.net keywords: Living Earth Crafts

http://lei.sr/r9m6V

Our R&D efforts continue to fill our pipeline with breakthrough wellness technologies – Jim Chenevey

Lutfiye Ibrahim introduces Opatra’s chair that strengthens pelvic muscles

London-based spa equipment and product manufacturer and distributor Opatra is supporting women and men with the Pelvio chair that promotes pelvic health.

The chair uses electromagnetic technology to engage and strengthen pelvic muscles, with Opatra saying that the impact of a 30-minute treatment is the equivalent of doing 12,000 kegel contractions.

It claims that clinical trials involving more than 100 women over two years found 95 per cent reporting improved quality of life, as well as a reduction in pad usage of 75 per cent.

“The Pelvio chair is a shining example of how an unspoken

[Pelvic

floor] issues can be improved with a course of treatments

Lutfiye Ibrahim

personal issue can be improved with a course of treatments,” says Opatra’s business director, Lutfiye Ibrahim.

spa-kit.net keyword: Opatra

http://lei.sr/L6R7V

PHOTO: OPATRA

Pelvio uses electromagnetic technology

panel by Celluma

5* after care as standard

BC SoftWear prides itself in offering exceptional service and personalised, dedicated after care

The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.

“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing

the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge –whether it’s to do with laundering our products or maximising longevity.”

BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”

Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”

Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using

We’re there for our customers long after the sale completes - Barbara Cooke, CEO

BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”

Laura Lishman, multi-property director of spa for Nujuma, a RitzCarlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”

More: www.bcsoftwear.com l

spa-kit.net keyword: BC SoftWear

PHOTO: BC SOFTWEAR

PHOTO:

BC SoftWear is known for its luxury spa linen

At your service

We reveal some of the latest, most thought-provoking spa and wellness treatments, programmes and experiences from around the world

Kamalaya Koh Samui, Thailand

45 minutes (brain stimulation therapy)

THB2,100 (US$62, €57, £48)

Kamalaya builds brain health facility

Thai destination spa Kamalaya Koh Samui has unveiled a purpose-built centre and programmes for brain optimisation.

The Cognitive House offers assessments and diagnostics and an impressive array of science-based and holistic approaches to improve focus, attention, circulation and mood, as well as to reduce stress and anxiety, regulate the nervous system and enhance motor function. Modalities include:

■ Neurofeedback therapy with EEG

■ Brain stimulation and neuromodulation therapy using gentle electrical currents

■ Neuro-lymphatic therapy, a detoxing approach employing manual techniques to stimulate the lymphatic and glymphatic systems in the cranial membranes

■ Transcranial photobiomodulation, using red and near-infrared light

■ Neuro-sync sound therapy, where vibroacoustic sound waves and zero-gravity positioning are designed to promote deep relaxation and theta sleep states

■ Hyperbaric oxygen therapy

■ Supplements and IVs

■ Cognitive enhancement meditation with breathwork

■ Craniosacral therapy

■ Neuroactive fitness training which combines physical and cognitive exercises

These therapies can be added on to any of Kamalaya’s existing wellness pathways. A dedicated Brain Enhancement programme is also in development.

As the hunger for longevity continues, brain optimisation has emerged as a key focus for leading operators such as Clinique La Prairie, Gwinganna and SHA Wellness. Even fashion designer Christian Louboutin is hosting a Brain Edit retreat at his hotel in April (see p10).

Spa Business has been tracking the interest in brain health for more than 10 years – it first featured in its annual Spa Foresight in 2014 (see www.spabusiness.com/foresight2014).

PHOTO: KAMALAYA

Equinox Hotel New York, US

150 minutes

US$825 (€772, £643)

The Spa by Equinox Hotels has partnered with Stripes Beauty, a pro-ageing brand – founded by actor Naomi Watts – to focus on the overlooked needs of perimenopausal and menopausal women.

The brands have joined forces to create the Pause + Renew spa treatment circuit and roll out in-room wellbeing amenities.

Pause + Renew includes a body-shaping session using Stripes products and the Icoone Roboderm, a Dr Lara Devgan

Dermal Renewal Facial (also featuring Stripes Beauty), a NutriDrip CoQ10 Booster Shot and a take home gift.

“Menopause deserves attention, respect and care,” says Watts. “This partnership is a pivotal step in our mission to take the stigma out of menopause and make science-backed solutions and luxury wellness more accessible to women navigating this life transition.”

Elsewhere, Canyon Ranch recently unveiled its retreat

concept for menopause (www. spabusiness.com/mpower). The 4-day M Power programme costs US$7,000 (€6,467, £5,402) and will be offered four times in 2025.

Six Senses has also launched a programme in partnership with women’s health advocate Dr Mindy Pelz. The three-, five- or seven-day journeys are designed to educate women about how to keep their hormones and metabolism balanced during their monthly cycle. Prices for Female Wellness start at US$1,000 for three days (€924, £771).

The actor founded Stripes Beauty for menopausal women

Naomi Watts tackles menopause at Equinox spas

Nocturnal spa-ing in the Maldives

Island resort The Nautilus Maldives, is one of the latest operators to address the growing demand for treatments at cooler times of the day with its new Moonlit Renewal sessions.

Timed with the full moon – a symbol of balance – its 30 minute

rituals encourage reflection, calmness and connection. Guests can enjoy Tibetan singing bowls, ocean waves, aromatherapy and herbal tea under moonlit skies.

For deeper transformation, three Private Full Moon Experiences help

Mandarin Oriental Hyde Park London, UK

Seven days

Starts at £11,165 (US$14,316, €13,404)

guests manifest new beginnings and release what no longer serves them.

To read more about Spa Business’ predictions on how coolcationing and nocturnal societies will impact the industry, visit www. spabusiness.com/coolcustomers.

Mandarin Oriental targets new parents

Mandarin Oriental Hyde Park in the UK has introduced a week-long postpartum recovery retreat in collaboration with Tenth Wellness, for immediate post-birth care for new mothers and their families.

The personalised programme is based on flexible booking to accommodate the baby’s arrival and includes mental health therapy, sitz baths, belly binding, postnatal massages and lactation support. It also features 24/7 newborn care, on-call doulas, a fully equipped nursery and nutritious meals.

In addition to this, fathers also receive coaching to ease their transition into parenthood.

An elevated package adds in energy healing and IV therapy.

The Nautilus Maldives, Baa atoll, Maldives

Sessions are timed with the full moon

The 30 minute rituals encourage calmness and reﬂ ection

Champneys spa resorts, various locations, UK

Complimentary

Social dining returns to Champneys for 100th anniversary

Champneys, the UK’s first health resort, is marking its centenary with a 100 Years Young campaign. As part of the yearlong festivities, its communal dining table has returned – a timely, on-trend move given the increasing importance of social wellness and connection which is rising to the fore (see www. spabusiness.com/loneliness).

Rooted in the belief that food is best enjoyed together

and to promote meaningful conversations, the table is available at four Champneys resorts, can seat up to six (if not more) people and can be booked in advance.

The concept will be introduced at various touchpoints in the guest journey, while other activities for social wellbeing include daily guided group walks, fitness classes and nutrition and skincare talks.

Euphoria Retreat, Mystras, Greece

Seven nights

€7,840 (US$8,495, £6540) excluding accommodation

Euphoria unveils Advanced Cellular Health programme

Euphoria says it’s trialled the programme on 10,000-plus people

A 360-degree Advanced Medical Cellular Wellness programme, designed to clear energy pathways, enhance mitochondrial function and restore cells to a healthier state for improved longevity, has been introduced at Greek wellness destination Euphoria. Founder Marina Efraimoglou describes it as the first scientifically tested cellular therapy for holistic health management using natural methods. The programme, based on a patented methodology, has been trialled on over 10,000 participants. Structured in four phases – testing, diagnosis, intervention and follow-up – it begins with biomarker analysis to detect imbalances. Customised interventions then include lifestyle adjustments, fitness plans and self-healing workshops, with a two-month after care package. ●

PHOTO: EUPHORIA

The on-trend move tackles loneliness

PHOTO: CHAMPNEYS

Champneys was the ﬁ rst health resort in the UK

by Megan Whitby, assistant editor

BIG BUSINESS

Companies investing in workers’ happiness outperform in the stock market, finds new research

Investing in the wellness of staff isn’t just the right thing to do – it also boosts business performance, according to a study claiming to be the world’s largest dataset about workplace wellbeing. The Global Work Wellbeing Report 2024 looks at details from more than 25 million international respondents gathered by jobs platform Indeed between October 2019 and December 2023.

BUSINESS IMPERATIVE

Analysts at the UK’s Oxford Wellbeing Research Centre (OWRC) confirmed what most of us already believe – that happier employees are linked to increased productivity and improved workforce retention and attraction. “Employee wellbeing is no longer nice to have. It’s a business imperative,” reads the report.

New research from McKinsey echoes these findings, emphasising that workplace wellness is a non-negotiable investment (see www.spabusiness.com/workwell).

On top of this, however, OWRC researchers also concluded in a sub-study, Workplace Wellbeing and Firm Performance, that businesses with top wellbeing ratings have higher valuations, stronger profits and better returns on assets.

Jan-Emmanuel De Neve, OWRC director and professor of Economics at Saïd Business School explains that these companies don’t just thrive – they outperform the market.

Employee wellbeing is no longer nice to have. It’s a business imperative

“This is something we’ve now shown to be the case in both hard financial metrics as well as stock market performance,” he says, adding that employee satisfaction and wellbeing levels can serve as a predictor of a company’s success.

STOCK MARKET

Off the back of the research, Indeed created an index of the top public companies for work wellbeing. Over a 3.5 year period Work Wellbeing 100 companies performed better in the stock market than those in major indexes like the S&P 500, NASDAQ Composite and Russell 3000. It observed that an annualised return from the wellbeing portfolio increased by 53.3 per cent, compared to 47.9 per cent (S&P), 40.8 per cent (NASDAQ) and 40.1 per cent (Russell).

OWRC’s report also reveals that the state of work wellbeing has declined since the pandemic. This presents a huge opportunity for the wellness industry to step in.

De Neve and his colleague George Walker explore the financial power of corporate wellness further in their newly-launched book Why Workplace Wellbeing Matters l

Firms focusing on wellness, like The Breakers,

Jan-Emmanuel De Neve

PHOTO: GWS