Franchise profiles

from HCM Handbook 2021-2022 - Vol 13

Feeling the heat

énergie Fitness

1 Pitfield, Kiln Farm, Milton Keynes, Buckinghamshire, MK11 3LW, UK

Tel: 03330 151 865

Email: franchise@energiecentral.com Twitter: https://twitter.com/effranchiseuk LinkedIn: www.linkedin.com/company/energie-fitness Instagram: www.instagram.com/effranchiseuk/ Facebook: www.facebook.com/effranchiseuk

www.energiefranchise.com

Rob Wolfe

About us

Established in 2003, énergie Fitness (part of Empowered Brands Limited) are experts in the UK fitness franchise sector, ranked #3 in the Elite Franchise 100 Top UK Franchises for 2021 and winner of the British Franchise Association HSBC Franchise Awards 2019 for Brand Awareness & Innovation. énergie is the only fitness franchisor to operate in the low-cost / high-service sector. We have more than 100 sites open and are in presale across the UK, Ireland, Spain, Bahrain and India..

What does the franchise package include?

As a franchisee, you’ll be fully supported by a team of expert operators with a proven track record and work alongside our dedicated in-house property acquisition team to secure the right site. You’ll benefit from our relationships with leading industry suppliers, as well as receive performance management and ongoing training.

How much does it cost?

A minimum investment of £120,000, which includes the franchise fee. Additional finance can be provided through the major banks and leasing companies we work with. We help franchisees to build a gym business with a potential value of £0.5m to £1.2m over five years.

Which consumer group/ demographic is the franchise targeted at?

énergie attracts a wide range of members, from people taking their first steps into fitness, to savvy exercisers. We do this by combining state-ofthe-art exercise equipment, first-class fitness facilities, including our signature functional training space, The Yard, flexible membership options and world class customer service.

“We did some research online and were impressed straight away with énergie’s visual branding, and well-informed website material. We also loved énergie’s unique positioning within the market, representing the low-cost, high-service sector. From day one énergie has been there to help us, which is why we opted for a franchise.”

Glyn and Nathalie Stephens, owners, énergie Fitness Deeside What sort of franchisees are you looking for?

We’re looking for people who have a real drive to build their business and aspirations to open multiple sites.

Plans for the next 12 months

We’re continuing aggressive expansion plans, domestically and internationally, and have signed a master franchise agreement for the development of énergie Fitness in the Iberia region, as well as opened our first gym in India. In addition, we are expanding our product range to include indoor, outdoor and online. We already have a great indoor fitness product and during COVID developed a strong online member experience. This year we will add an outdoor fitness programme to our brand.

Key personnel

■ Rob Wolfe, Head of Franchise Recruitment ■ Neil King, Managing Director

Rise Fitness Franchise

Elms Fitness Group Ltd, t/a RISE Fitness Franchise 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex CM3 SNG UK

Twitter: https://twitter.com/risefitnessfran LinkedIn: https://www.linkedin.com/company/76771379/admin Instagram: www.instagram.com/risefitnessfranchise/?hl=en Facebook: https://www.facebook.com/risefitnessfranchise www.risefranchise.org

James Cotton Carl Smith

About us

RISE is a brand-new franchise created to fi ll an emerging gap. Outdoor workouts have become popular as pandemic lockdowns and gym closures have made people explore their communities for engaging alternatives. RISE incorporates group personal training in outdoor exercise sessions with continuous online coaching and support. Members set personalised goals, join challenges, and receive nutritional advice. RISE has heart rate technology at the core, allowing members to work to the correct intensity during training. Our app means our coaches stay connected, build a community and coach members on the days they are not seeing them face-to-face.

What’s the main USP of your franchise?

For franchisees, it is a low-cost way to get into business working directly with a team which have launched multiple successful franchise businesses. For members, it gets results and is the perfect fi t for the post lockdown landscape which incorporates more home working and technology. What does the franchise package include?

You get your own exclusive RISE territory and then we support you to set up every part of your business: the RISE app plus launch marketing, web and social media presence, payment and booking software, and sales training on how to get from enquiry to paying member smoothly. The RISE team is made up of a group of fi tness professionals whose careers include tenures at some of the UK’s largest operators including Anytime Fitness, LA Fitness and 37⁰.

How much does it cost?

In response to the current economic landscape, our early adopter franchise fee is low at £5,000. Unlike many fi tness franchises RISE does not require you to lease premises or invest high upfront costs. Our focus is on getting franchisees into business fast and getting them to profi t.

How many sites do you have?

Our fi rst fi ve franchisees are joining the RISE Team July 2021

What are your expansion plans?

We are focused on the UK and building a network of 75 – 100 franchisees in the early stages.

Which consumer group/demographic is the concept targeted at?

RISE is an accessible brand which works for all. It is particularly attractive to people who have held gym memberships before but have not achieved the results they wanted. RISE is a wrap around plan that is personal and gets results.

What are the characteristics of the franchisee you’re looking to work with?

You get out what you put in. Our franchisees are fi rst and foremost “people-people”. They like to interact and they care about the job they are doing. Many of our franchisees are personal trainers who are ready to take their earnings to the next level.

Key personnel

■ James Cotton, Managing Director ■ Carl Smith, Head of Product ■ Mhairi FitzPatrick, Chair and Executive Director ■ Andy Kay, Executive Director ■ Jeremy Taylor, Executive Director

TRIB3 International Ltd

TRIB3 International, North Pavilion, Manchester Circle

Email: franchise@trib3.co.uk Instagram: https://www.instagram.com/trib3international LinkedIn: https://www.linkedin.com/company/trib3 Facebook: https://www.facebook.com/TRIB3international www.trib3.co.uk/franchise.

Kevin Yates Jonathan Fisher

About us

Established in 2016, TRIB3 is a unique boutique fi tness concept bringing people together through next-level workout experiences. One 45-minute HIIT session with three elements: Treadmills, Resistance and Intensity (TRI) underpinned by performance tracking technology, a custom shake bar and retail.

What’s the main USP of your franchise?

Community. TRIB3 was created to bring people together: all our stores feature a lounge area and mixology bar to socialise. The most special part of the TRIB3 experience is our bespoke journey which celebrates TRIB3Rs as they go from ‘hitting the wall’ on their fi rst session to completing a huge 1,000 sessions and becoming one of our ‘Legends’.

What does the franchise package include?

Franchising with us is a true partnership. The package spans fi nance, business planning and operations with over 150 hours of dedicated training, as well as property search, lease negotiation, store design and fi t out. We off er a seamless digital infrastructure alongside extensive sales, marketing and brand support. How much does it cost?

A minimum investment of £137,000 is needed. We work with several major banks who can provide fi nancing options with bank funding reducing your required investment by up to 50%. The initial franchise fee is £35,000 which covers a multitude of services to get you started. Once your store is open, the franchise fee is 7% including a 1% contribution for marketing.

How many sites do you have?

With over 30 stores forecasted to be operating by the end of 2021, TRIB3 is already active in more than fi ve international territories including UK, Finland and Spain with eleven stores currently trading across the world and two additional stores opening in Manchester, UK in August 2021, one as part of TRIB3’s new global headquarters.

What are your expansion plans?

Primary markets for growth in 2021 are UK & Spain, although new territories Republic of Ireland and the Benelux region were recently brought on board with a franchise area development agreement deal seeing a minimum of twenty TRIB3 stores to open across the Benelux over the next fi ve years. Several other new international markets are in the pipeline as well.

Which consumer group/demographic is the franchise targeted at?

Our community is really diverse. We index strongly with females aged 27 to 32, which informs our property search. Our TRIB3Rs are also informed and discerning, looking for a deep, authentic connection with the brand. We are proud to off er an inclusive and results-driven workouts out there.

What are the characteristics of the franchisee you’re looking to work with?

TRIB3 welcomes people with all backgrounds as long as they are passionate about people and providing exceptional experiences. The customer is at the heart of our business. You don’t require hands on industry experience to be a TRIB3 store owner, our expert support team will guide you.

Key personnel

■ Kevin Yates, CEO and co-founder ■ Jonathan Fisher, Chairman