H O S P I TA L I T Y
Hotel fitness goes up a gear 72
Issue 4 2021 ©Cybertrek 2021
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
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erzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept called Siro, inspired by fitness and wellbeing. The new offering will invite guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness. The immersive lifestyle destinations will be ‘places of connection’, creating welcoming social spaces and “bringing together a global community through sports, mindfulness, nutrition, education, fitness, recovery, achievement and holistic health”, says Philippe Zuber, Kerzner CEO: “We recognise that holistic health is more important than ever, and Siro’s primary focus will be an exceptional fitness and wellness offering to support a modern and balanced global lifestyle, delivered in a
