Hussle

Boosting membership sales post lockdown

Hussle’s free marketing channel

It stands to reason this year’s primary focus will be recouping lost revenue and driving income, and we wish our industry every success as it begins rebuilding memberships bases.

Can your club afford to miss out on this risk-free opportunity? On average, 26% of Hussle customers go on to become direct members of gyms they visit, and Hussle’s new Membership Conversion Service proactively encourages users to directly join clubs they attend regularly.

When the post lockdown bounce starts to wane, Hussle can help attract the 85% of the population not currently interacting with our sector through access to:

Extended ‘network effect’ marketing reach nationally

Big-brand commercial partnerships, such as Revolut banking App’s 3.9 million UK users

Corporate giants including Facebook, CBRE and the NHS

In the last 18 months Hussle has:

Brought 66,000 disengaged ex-members back

Encouraged 14,000 brand new customers into gyms

Turned more than 30,000 try-before-you-buy customers into direct club members

www.hussle.com/list-my-gym

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PHOTO: HUSSLE Active Leeds has had 7,000 visits to its sites via Hussle in two years

A proven revenue generator

An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships

PHOTO: ACTIVE LEEDS

Hussle has helped us to communicate our vision to a much wider audience than we could have achieved alone

Mathew Frieze, Active Leeds A ctive Leeds has been working with Hussle as its digital marketing partner for the past two years, creating nearly 7,000 visits to the trust’s 12 sites in that time.

“We felt working alongside Hussle was a good opportunity to get a wider customer base into our facilities,” says Mathew Frieze, sales and retention officer at Active Leeds. “We needed a way to expand our membership portfolio and felt that engaging Hussle’s services was the most costeffective way for us to achieve this.

“Hussle has helped us to communicate our vision – that Leeds is the best city to be active in – to a much wider audience than we could have achieved alone.

“Anyone using the Hussle platform is exposed to our facilities, meaning we attract customers we’d never normally get through the doors – not just people who live in Leeds but anyone working in the area or passing through as they’re moving around the country. We’ve attracted a new segment of the market that we wouldn’t otherwise be able to tap into. It’s very beneficial for us and has allowed us to increase our footfall and revenue.

“Our number of customer visits increased 33 per cent year on year (comparing Q1 2019 with Q1 2020), despite the fact we were only trading for half of March due to COVID-19,” explains Frieze. “Hussle visited to give us a performance review and we agreed some actionable plans to help us increase our revenue further in 2020. However, this was just before the pandemic hit, so we’re looking to resume these plans shortly.”

Hussle’s nationwide marketing power attracts customers to Active Leeds through commercial partnerships and its corporate offering, which has also enabled the trust to grow its membership base. “The way Hussle goes about advertising follows our brand and the messaging – getting more people active – is in line with ours too,” says Frieze. “We know that some customers go on to join our clubs directly and we look forward to working with Hussle’s new Membership Conversion Service later this year.”

● www.hussle.com/list-my-gym