HCM Issue 5 2021

Page 94

Boosting membership sales post lockdown Hussle’s free marketing channel

It stands to reason this year’s primary focus will be recouping lost revenue and driving income, and we wish our industry every success as it begins rebuilding memberships bases. When the post lockdown bounce starts to wane, Hussle can help attract the 85% of the population not currently interacting with our sector through access to: Extended ‘network effect’ marketing reach nationally Big-brand commercial partnerships, such as Revolut banking App’s 3.9 million UK users Corporate giants including Facebook, CBRE and the NHS In the last 18 months Hussle has: Brought 66,000 disengaged ex-members back Encouraged 14,000 brand new customers into gyms Turned more than 30,000 try-before-you-buy customers into direct club members Can your club afford to miss out on this risk-free opportunity? On average, 26% of Hussle customers go on to become direct members of gyms they visit, and Hussle’s new Membership Conversion Service proactively encourages users to directly join clubs they attend regularly.

www.hussle.com/list-my-gym


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