Upselling
Scan in Suppliers tell us how body scanning can be used as a revenue generator, as well as an incentive to draw former and new members back into health clubs, where they can track their progress and reach their goals
photo: styku - Tracy Morrell
By harnessing 3D body scanning technology, facilities can become wellness hubs, offering preventative healthcare in its purest form
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Issue 9 2021 ©Cybertrek 2021
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perators should market their 3D body scanners as tools for enhancing the ‘whole-person health’ of members. COVID-19 has given us a fresh appreciation for physical fitness and a renewed focus on mental health. People are realising that true fitness requires a holistic approach. By harnessing 3D body scanning technology, facilities can become health and wellness hubs, offering preventative healthcare in the purest form. Using the data and analytics from body scans to identify potential or present health issues, then providing solutions through results-orientated exercise and nutritional advice/programmes, facilities can become more than simply gyms, in order to attract and retain members in this new, evolving landscape. Operators can provide customers with a monthly scanning service to keep them engaged, and each time they come in, it’s another opportunity to drive commercial return. Charging for scans, 3D health screening packages, or providing a scanning membership, are all great options to create additional revenue streams.
photo: styku
A monthly scanning service could help keep current members engaged
Tracy Morrell React Fitness/Styku
