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leisure opportunities 20 august – 2 september 2019 Issue 769
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Equinox's home fitness launch overshadowed by Trump furore the backlash over billionaire stephen ross' fundraiser for donald trump's 2020 presidential campaign has overshadowed a major announcement by premium fitness operator equinox. Ross – who as chair of Related Companies is the ultimate owner of equinox – hosted a us$100k-$250k-a-ticket bash in support of the controversial president. The news of the party provoked a furious response from members of
■Equinox ■ and soulCycle have reportedly been busy taking cancellations after it was
equinox and soulCycle – the indoor
reported that owner, stephen Ross (left), was hosting a fundraising event for donald Trump
cycling studio chain owned by equinox. The timing of the #Boycottequinox
The as-yet unnamed platform will
campaign, which trended across social
feature premium content created
media, resulted in the company's
within the company's ecosystem
announcement of an at-home
of brands – including equinox,
digital venture, to rival the likes of
soulCycle and Precision Run. significantly, the digital offering will
Peloton, going largely unnoticed.
be complemented by the launch of
equinox had revealed the plans
commercial-grade equipment, including a
for the multi-brand digital fitness platform just hours before the furore
custom soulCycle bike for at-home use.
broke over Ross' links to Trump.
More: http://lei.sr/3q9U2_O
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