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23 July - 5 August 2019 Issue 767
David Lloyd commits to 'silver fitness' David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022. The move has been designed to attract more older people to DLC clubs by offering them support from fitness professionals they can more easily relate to. As part of the commitment, DLC – which is set to open its 100th club in the UK later this year – is introducing a training programme designed to empower
■■The move has been designed to attract
all of its fitness teams to deliver support
more older people to David Lloyd clubs
to its older members. Teams will receive education on developing confidence
"As our population continues to
and motivation, offering nutritional
age, we believe it’s our social duty to
advice and creating individual training
do this," said Glenn Earlam, CEO. "Our ethos is to be welcoming to all
programmes to suit specific needs. The move follows recent research
ages. It’s something on which we pride
by Public Health England and ukactive,
ourselves and something we deliberately
which revealed that older age groups feel
nurture and promote across all our clubs.
more self-conscious when exercising
"We hope the rest of the sector
in public and, as a result, workout
will follow our example."
less often than other age groups.
More: http://lei.sr/R2J6N_O
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