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28 Nov – 11 Dec 2017 Issue 724
In a galaxy far away... or Westfield! UK attractions operator Continuum and free-roam virtual reality company The Void are set to launch an immersive Star Wars experience at Westfield London shopping centre. By donning head-mounted displays, visitors will enter a Star Wars story world created by Lucasfilm’s immersive entertainment division, a VR experience complete with multi-sensory elements such as touch, sound and smell. The 450sq m (5,000sq ft) pop-up experience, Star Wars: Secrets of the Empire, will launch in December at Westfield London shopping
■■Continuum and The Void are confident the
centre in Shepherd's Bush and will
attraction will draw all types of customers
be open for three months before Four people can take part in the half-
moving to Westfield Stratford. “The guest experience will blow your mind,” said Kevin Smith, group attractions
hour experience, priced £32.50 each. The Void is currently operating Ghostbusters-themed experiences in New
director at Continuum Attractions. “We expect guests to visit because
York, Toronto and Dubai, and the Star
they love the Star Wars brand and leave
Wars experience will also launch at Disney
having experienced something brand new.
Springs in Orlando, Florida, from December, and Disneyland Anaheim from January.
“This is an experience that everyone will be thrilled by.”
More: http://lei.sr?a=Y9Z9M_O
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