Cornelia Zicu launches new organic skincare brand in partnership with her son Hani

Seasoned industry executive

Cornelia Zicu has formulated a range of organic and eco-friendly facial masks called Lalele Phytoactive Skincare.

Zicu is best known in the industry as the mastermind behind Fifth Avenue’s luxury early-aughts day spa concept, named Cornelia Spa, which offered resort-style wellness facilities in an urban area. She also previously served as a chief creative officer at Elizabeth Arden Red Door Spa.

To realise the sheet mask line, Zicu worked with her son, financier and company founder Hani Zicu.

With her experience in product development and Hani’s entrepreneurial expertise, the duo created four proprietary beauty formulas that offer solutions to multiple concerns under each major skin type: mature, oily, dry and sensitive.

The product is described as a system since the facial masks – packaged in a boxed set of seven pods – are to be used every day consecutively as a weekly programme.

“Working with my son was a unique experience that took me by surprise and seeing his vision become a reality has been so rewarding,” Ms Zicu told SpaBusiness .

“We'll continue developing natural, fun and experiential skincare that provides instant gratification for our users.”

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