Sports Management 20th May 2016 Issue 121 by Leisure Media

sportsmanagement.co.uk

30 May 2016 Vol 20 Issue 9 No 121

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IAAF president Seb Coe Our sport is not broken

Shallow Foundations: The lack of swimming teachers examined p32 Inside Sport Englandâ&#x20AC;&#x2122;s new strategy p36

Jane Allen British Gymnastics wins NGB of the year p6

Cover star: Claudia Fragapane, one of British Gymnasticsâ&#x20AC;&#x2122; great young hopes p6

sportsmanagement.co.uk Issue 121 • 30 May 2016

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Jane Allen on British Gymnastics’ NGB of the Year 2016 award

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p6 News and analysis: Leicester Tigers, Amateur Swimming Association, Everton and more

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p32 Sport England’s new five-year strategy unpacked

p36

Issue 121 • 30 May 2016 sportsmanagement.co.uk

Interview: Professor Ian McHale says he can accurately predict outcomes in sport

CONTENTS 3

IN THIS ISSUE 06 PEOPLE Jane Allen, Seb Coe, Katie Croft and Tara Massey

12 NEWS & ANALYSIS

p26

20 NEWS FEATURE The government sets out its sport governance blueprint

26 INTERVIEW

Populous principal Christopher Lee on why Tottenham’s new stadium is all about community

Professor Ian McHale, University of Salford

32 SWIMMING A spotlight on the lack of swimming teachers

p40

36 SPORT ENGLAND What the quango’s new vision means for the sports sector

Pastoral flair: the growing influence of sports chaplaincy

40 POPULOUS Inside plans for Tottenham’s new £400m stadium

44 SPORT CHAPLAINCY Why Sir Alex Ferguson swears

p44

by men of the cloth

50 STREET VELODROME Pop up cycling

Game changers: capturing Euro 16 in virtual reality

55 GAME CHANGERS Innovation in sports services, equipment and products

57 DIRECTORIES Key contacts for buyers

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62 RECRUITMENT Find your next challenge

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Issue 121 • 30 May 2016 sportsmanagement.co.uk

LETTERS 5

HAVE YOUR SAY Have you got a view on the state of the sports sector? A topic to discuss? An opinion on an article in Sports Management? Write to us at: sm@leisuremedia.com

’m fortunate to have had a long and successful professional rugby career. Of those lucky enough to have a professional sporting career, the majority will not choose how or when to end their career, and 90 per cent will need to begin a second career to ensure financial stability. The mental struggles players go through during their departure from top-flight sport, I know only too well. This is backed up by a growing amount of empirical evidence (plus countless anecdotes of those who don’t want to come forward), of the negative impacts of transition, where effective support has not been in place. This is an issue that affects a lot of people, and with the current

MONKEY BUSINESS IMAGES / SHUTTERSTOCK

Clubs need to step up to support retiring athletes

‘Athletes need support when they retire’ government Duty of Care Review underway, the pressure is mounting for clubs and teams to step up and take this issue seriously. Switch The Play works across all sports with organisations, practitioners, and athletes to put in place plans to help prepare for and

manage effective transition. The work we do raises a few common questions. Do organisations understand what good practice looks like? Is there clarity about where the duty of care both begins and ends? There are important considerations for sporting organisations in terms of both helping athletes to better prepare for transition, and also coming through the other side of the change curve. We are looking to work in partnership with all organisations with a duty of care in sport, and we are eager to raise awareness, share our collective experience, and drive a unified response to this vital agenda. Leon Lloyd, director, Switch The Play

Sport England plan will be the catalyst for innovation

ennie Price describes Sport England’s new strategy as “bold”. Certainly the increased emphasis on inactive people is both bold and exciting. It creates the biggest challenge yet to the sector to find new solutions to what are new challenges. Earmarking 20 per cent of funds for innovative and potentially game changing projects could be the element that is critical to the success of the whole strategy. My hope is that this gives all organisations the opportunity to answer some of the toughest

questions facing our sector, in particular those risky projects with the biggest potential payback. One example facing the Basketball Foundation, is how we use an estimated hundred thousand outdoor courts to increase engagement in the sport in a sustainable way, particularly in areas of deprivation. The way the investment is managed is as important as the money itself. Research across NGBs and community sports organisations conducted this year highlighted the funding system itself as a key inhibitor to innovation.

This new strategy promises a move away from requiring instant success with established partners. Emphasising continual learning will give entrepreneurial organisations a chance to test ideas, rather than feel pressure to have instant solutions. This will foster risk taking and collaboration, the hallmarks of successful innovators. For the first time it appears as though the foundations for a culture of innovation are being laid. Russell Findlay, chief executive, Basketball Foundation

Turn over: British Gymnastics chief executive on winning NGB of the Year

6 PEOPLE

sportsmanagement.co.uk Issue 121 • 30 May 2016

“We set ourselves extremely high standards and to have that recognised is very rewarding”

“I

Jane Allen, British Gymnastics chief executive

feel proud of the consistency in the growth and success we have sustained across all of our business areas but they haven’t come overnight,” says British Gymnastics chief executive Jane Allen. “They are the result of great focus, prioritisation and planning.” Since joining the organisation in 2010, Allen has overseen a period of transition in which British Gymnastics restructured, rebranded and revised its strategic priorities. Talking to Sports Management from Team GB’s camp in Bern, Switzerland during the European Gymnastics Championships 2016, Allen can now reflect on a governing body which finds itself in a good place.

Jane Allen (centre) picks up the award from Jodie Williams (left) and Hannah Cockroft (right)

Following London 2012 – in which British gymnastics was put on the map by now household names such as Beth Tweddle, Louis Smith and Max Whitlock – the sport has gone from strength to strength, culminating with British Gymnastics winning National Governing Body (NGB) of the Year at the Sport Industry Awards 2016. The body was recognised for its hosting of the 2015 World Championships in Glasgow – “widely acknowledged as the best ever”, according to judges – and the increase in participation that the elite success has fostered, with 300,000 participants now affiliated with British Gymnastics. The former Gymnastics Australia chief executive says the award was a “huge honour”, adding: “We

Turn over: Readers’ Ulpa serum letters dem escimiliae nonsediae cus siti conseq

DANNY LAWSON / PRESS ASSOCIATION IMAGES

PEOPLE 7 medals, two European Championships silver medals and a World Championships bronze at 18-years-old. There’s more to come, says Allen, pointing to a batch of exciting young prospects she thinks are on the verge of making their way into the public’s consciousness. “Our junior gymnasts have gone from strength to strength, no doubt inspired by senior success at London 2012,” she explains. “Our junior boys are reigning European champions and our girls are silver medallists. “The emergence of new seniors, such as 16-yearolds Ellie Downie and Amy Tinkler – who helped GB to a historic World Championship bronze in 2016 – and Nile Wilson and Brinn Bevan on the men’s side, is ensuring we have world-class gymnasts coming through. Giarrni Regini-Moran and Maisie Methuen have had huge success at junior level this year and look on track to have bright futures.”

FOUNDATION FOR EXCELLENCE

COVER STAR

set ourselves extremely high standards across everything that we do and to have that effort and level of excellence recognised externally by leaders in our field is very rewarding and gratifying.” Those who can cast their minds back to the 2004 Olympic Games in Athens will recognise the progress that has been made. Team GB – which included a young Tweddle – failed to pick up a single medal 12 years ago, kick-starting a period of soul-searching that laid the foundations for the momentum seen today. British Gymnastics launched a comprehensive strategy in 2011 with a focus on stimulating participation, investing in coaching, brand recognition and supporting a high-performance system. A longterm view, which began before the publication of the strategy, is demonstrably bearing fruit. Apart from the four medals won during London 2012, Team GB won five medals at the home World Championships last year, matching UK Sport’s maximum target, and has high hopes for the upcoming Games in Rio this summer. Whitlock – who won three gold medals at the 2014 Commonwealth Games and a further gold at last year’s World Championships – is in the prime of his career, and this week’s cover star Claudia Fragapane has already won four Commonwealth Games gold

SM’s cover star, Claudia Fragapane, is one of the rising stars of British Gymnastics

Earlier this year, UK Sport’s director of performance Simon Timson told Sports Management that 2015 had been a year of “unprecedented success” for British Gymnastics that had been built on an “outstanding cohort of coaches”, including female head coach Amanda Reddin and male counterpart Eddie van Hoof, who created a “clearly-defined technical curriculum” to help coaches train world-class youngsters. Indeed, one of the contributing factors to British Gymnastics’ NGB of the Year award was the fact that the body had trained 13,500 people in 2015 to deliver the sport around the country. Allen says it’s all down to “vision and focus”. “Focus is key. Don’t try and do everything. Don’t try and be everything to everybody,” she says. “My advice is to find something you can work to build on. If you have success in that, success will lead to success.” l

Team GB’s men’s squad won bronze at the London 2012 Olympic Games

Turn over: Seb Coe on his eventful first year as IAAF president

8 PEOPLE

sportsmanagement.co.uk Issue 121 • 30 May 2016

“I care very little for the rights of athletes who have violated the sport. I care for the clean athletes, because I was one” Sebastian Coe, IAAF president S u b s e q u e n t l y, C o e ’ s predecessor Lamine Diack – whom he once labelled the sport’s “spiritual leader” – and his son were accused of blackmailing athletes who had committed doping offences. Even Coe was accused of wrongdoing when he was alleged to have discussed Eugene’s bid for the 2021 World Athletics Championships with a Nike representative via email before the town was selected as host (Coe was a paid ambassador for the sportswear giant which is based in Oregon). Nobody knows better than Coe that a lot can happen in a year, which begs the question: If he knew then what he knew now, would he have campaigned so hard? “It seemed like a good idea at the time,” he says in a semi-joking manner during the Telegraph Business of Sport Conference 2016 in London, before using a phrase from 1960s American business to deliver his assessment on where athletics is. “When you’re up to your arse in alligators it’s easily forgotten that the initial objective was to drain the swamp. I don’t need to tell anybody in this room that in the last few years – particularly in sport, but not uniquely in sport – there’s hardly an area of public life that hasn’t been challenged. The alligators have bitten,” he says. Athletics, he concedes, has been bitten “quite hard”, but Coe remains defiant that although revelations over the last few months have “sorely tested the trust of many of our stakeholder groups”, the sport is “still intrinsically strong”. BRUNO BEBERT / ASSOCIATION IMAGES

year ago Sebastian Coe was right in the thick of campaigning to become the president of the International Association of Athletics Federation (IAAF). His campaign was a successful one, and culminated with his election during the IAAF World Championships last August. Coe smiled, expressed his excitement about the role he was going to play, and made the right noises about moving the sport into the modern era. Despite rumblings and reports about doping and corruption that have dogged athletics for some years, Coe couldn’t have possibly envisaged what can reasonably be described as a turbulent first few months in office. In November, the World Anti-Doping Agency (WADA) published its seismic report which alleged state-sponsored doping in Russia, resulting in the nation being banned from elite athletic competition and a deep investigation into RUSADA, the Russian Anti-Doping Agency.

Sebastian Coe was named president of the IAAF last year

RICK BOWNER / PRESS ASSOCIATION IMAGES

Athletes take part in the World Indoor Athletics Championships in Portland

Turn over: Why British Gymnastics won NGB of the Year

PEOPLE 9

Issue 121 • 30 May 2016 sportsmanagement.co.uk

ELAINE THOMPSON / PRESS ASSOCIATION IMAGES

“Our sport is not broken,” he says. “In the last month I’ve been to a World Indoor Athletics Championships in Portland, and for the first time I actually saw people queue up for tickets for track and field. It was so heavily subscribed we allowed youngsters to sit on the track and watch the pole vault competition.” But Coe is quick to resist complacency. He points to the creation of the IAAF Ethics Board which is “often overlooked” as the “horror story of the last year or two has unravelled before our eyes”. As well as anti-doping, Coe highlights several key challenges the IAAF must face, including athletes competing for more than one nation, age manipulation, illegal betting and the quality of coaching. The former Conservative MP reveals that he began to worry about the level of coaching after a short conversation with a young athlete who was struggling to compete as a result of undertaking a training regime reliant on technical solutions. “I guess my fear now is that we’ve produced a generation of very good sport scientists, but not

Coe: “I threw my hat into the ring to be IAAF president because I care for the clean athletes

necessarily a generation of good coaches,” he says. “We are now looking at the coaching of athletes as a set of technical solutions, and world-class sport scientists may have actually lost the understanding that coaching is a great deal more than that.” Using the platform to advise “clean athletes” to show their coaches “the door” if they doubt their quality or integrity, and to “dob their mates in” if they suspect doping, it’s apparent the trust Coe wants to win back most of all is that of the competitors. “If truth be told I really care very little for the rights of those athletes that have violated the sport,” he explains matter-of-factly. “I do actually care for the clean athletes, that’s why I threw my hat into the ring as federation president. And I care because I was one.” He adds: “I came from a coaching structure headed up by my father and choreographed over the best part of 14 years that led to two Olympic titles and 11 world records. I was in a structure where they would have physically killed anybody that had suggested that there was a shortcut for any of the athletes.” l

Turn over: Manchester City’s female groundsteam apprentices

10 PEOPLE

sportsmanagement.co.uk Issue 121 • 30 May 2016

“It’s great to see that what we do has an impact on the players and the team” Katie Croft and Tara Massey, apprentices for Manchester City FC’s groundsteam

wo college students have become the talk of the groundskeeping industry after securing roles at Manchester City Football Club (MCFC). Katie Croft (20) and Tara Massey (18) are the only two female students to currently work as part of pitch care teams at a top-flight English football club. Chosen from hundreds of (mainly male) applicants and following a rigorous recruitment process, Croft and Massey now maintain the playing surfaces at the City

Croft and Massey work with head groundsman Lee Metcalfe

Football Academy complex in East Manchester under the direction of the club’s head groundsman Lee Metcalfe. While working, both youngsters are studying towards a qualification in sports turf with Myerscough College. Croft says working for one of the world’s top clubs has been a dream come true. “I was bit starstruck at first when I saw the players but quickly realised there is a job to do and now it’s just the norm.” she says. “The facilities here are worldclass and it’s amazing to be able to work in such an

Turn over: Seb Coe urges clean athletes to aid the IAAF in its war on doping

Issue 121 • 30 May 2016 sportsmanagement.co.uk

PEOPLE 11

inspiring environment. It’s great to see The Etihad ex p e r i e n ce h a s b e e n m u t u a l l y that what we do has an impact on the Stadium, the beneficial. “It’s fantastic to have Katie home of twoperformance of the team.” and Tara as part of the team,” he says. time Premier For both girls, a career in sport has been “They bring a fresh energy to the team League champion a conscious choice – rather than something and are both serious about developing Manchester City they fell into. “I had been in education at sixth their skills and progressing within the Football Club form before I applied for the apprenticeship,” industry. Massey says. “I had lost interest and knew “I’d recommend apprenticeships to deep down that I wanted to be outdoors and to work in other employers looking at an opportunity to bring a practical setting. I don’t like being stuck indoors and fresh talent into the industry, and as a club we are being behind a desk was definitely not for me.” committed to ensuring these opportunities are truly Croft’s journey to preparing pitches for the likes available to all.” of Sergio Aguero and Yaya Toure included a detour Women have traditionally been conspicuous by their absence from the groundskeeping sector in tourism. “I didn’t know what to do in high school,” she says. “I eventually settled on a job working in – although getting an accurate picture is difficult. The customer services at Manchester Airport. When I saw Institute of Groundsmanship (IOG), which represents the apprenticeship advertised I knew I had to go for it.” groundskeeping staff in the UK, doesn’t currently keep Metcalfe, the head groundsman, says the a record on the number of female workers. Young trailblazer Massey, however, encourages other young women to consider working with turf as a viable career option. “I would say to other young women interested in the industry to not be scared, do not be put off and to just go for it. “It’s a great job where no two days are the same, you have to solve lots of problems but you can often quickly see the rewards for you efforts. “I never realised there was so much to the job. In the future I would like to progress both in my role and in my education and take things as far as I can.” l

It’s amazing to be able to work in such an inspiring environment

Turn over: News and analysis

News & analysis SPORT ENGLAND

£250m fund for physical activity

“This needs to be a real commitment and we think we can sensibly spend £250m”

CREDIT STEVE PARSONS/PA ARCHIVE/PRES

Sport England has made tackling physical inactivity its number one priority, with plans to triple the amount it spends on the issue as part of its new strategy. Towards an Active Nation seeks to deliver against the five health, social and economic outcomes set out in the government’s Sporting Future strategy. As part of its revamped approach to funding, Sport England will invest £250m (US$365m, €325m) in tackling physical inactivity over a four-year period, with money available to anyone who can meet

Sport England’s Jennie Price said combating inactivity was the quango’s priority the organisation’s core objectives. With 28 per cent of people in England currently doing less than 30 minutes of physical activity a week, Sport England has chosen to train resources on transforming sedentary lives, citing research that the least active stand to reap the biggest health

benefits from moving more. “We looked at what we could sensibly do and came up with that figure, as this needs to be a real commitment and that’s the amount we think we can sensibly spend,” said chief executive Jennie Price (see more on page 36). Read more: http://lei.sr?a=K5w8s

Commission established to demonstrate benefits of swimming provide evidence of positive swimming

and mental health of the population

impacts on people’s wellbeing.

will be demonstrated by an

Set up in response to the

independent commission established

government’s Sporting Future

by the sport’s governing body.

strategy, the commission will report

The Amateur Swimming Association (ASA) has put together the Health Commission for Swimming, which will

CREDIT KARELNOPPE/SHUTTERSTOCK.COM

Swimming’s effect on the physical

its findings at the end of 2016 after meeting several times this year. Cumming, who is a Level

be chaired by Health Education England

3 swimming coach himself,

chief executive Ian Cumming.

acknowledged the “distinct shift

The group – which also includes Dr

in the national debate about the

Justin Varney of Public Health England

value of physical activity and the

(PHE) Ric Fordham the University Turnandover: Thisfrom edition’s peoplecontribution profiles it can make to the of East Anglia – will explore the current

health of the nation”.

research around health and swimming, and

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26 TECHNOLOGY

sportsmanagement.co.uk Issue 121 • 30 May 2016

Future forecasts Statisticians at the University of Salford have combined their love of stats and football to come up with a machine which predicts match results. Professor Ian McHale explains how the sports analytics machine could impact the game Kath Hudson • journalist • Sports Management

t’s official, Chelsea 2005-6 is the best English football team of all time. So says SAM, the sports analytics machine created by the University of Salford. As well as putting an end to many arguments (well, maybe not), SAM is apparently able to predict the results of football matches, inform managers about which players they should buy, look at how buying a player could impact the season, as well as retrospectively look at the impact an “unbought” player could have had. “If Manchester City had bought Paul Pogba in the January transfer window, they were expected to accumulate four extra points during the season which would have guaranteed a Champions League place,” says Ian McHale – one of the team which created SAM.

which happens during the match, so our interest and success has come on the back of this data.” SAM takes into account multiple factors: recent results, which team is at home, the strength of teams both sides have played, as well as the quality and the form of the players on the pitch. And it is proving to be more accurate than the bookmakers’ systems. “Bookmakers use a team-

PREMIER COMMISSION The University of Salford started research in this area about 10 years ago, when the Premier League contacted them about making an objective ratings system for players. “They wanted a system which wasn’t based on subjective opinion, but on facts,” says McHale. “We came up with an algorithm which calculates the contribution a player makes to the team.” It became the official ratings system of the Premier League and is still used by the league today, including on its fantasy football website. “Until that point we didn’t realise there was such a demand for the type of things we can do,” says McHale. “In the past five or six years so much more data has become available, regarding co-ordinates of players running around the pitch and details of every event

Ian McHale, professor of sports analytics

Turn over: The latest news from the sports sector

We came up with an algorithm which calculates the contribution a player makes to the team during the match

MASSIMO PINCA / PRESS ASSOCIATION IMAGES

The machine predicted that purchasing Paul Pogba wouldâ&#x20AC;&#x2122;ve ensured Manchester City a Champions League spot

28 TECHNOLOGY

sportsmanagement.co.uk Issue 121 • 30 May 2016

Players reliant on speed, such as Raheem Sterling (above) are predicted to peak earlier than those who don’t (such as Andrés Iniesta, above right).

early on, and we propose to find out whether his reputation is really deserved.” Using viewing figures from Sky, the team is currently collaborating with the University of Liverpool to try and establish what fans like about football. “A lot of people think the reason people like football is that it’s competitively balanced and there’s lots of uncertainty in outcome,” says McHale. “We want to find out if that’s true, or if it’s down to other factors, like the number of goals, or entertainment value.” Although the algorithms are geared to football, SAM could be adapted to other sports, particularly cricket. McHale says that if an athlete changed their training regime, SAM could assess its impact on performance. McHale hopes SAM will be used to help football clubs spend their budgets better, which will ultimately improve the game. “It annoys me when football clubs It annoys me when spend ridiculous amounts of money, football clubs spend which effectively comes from the ridiculous amounts fans, without using enough science to judge, rate and ultimately buy of money, without players,” he says. SAM isn’t just using enough for the Premier League either: “At Championship level, there is the science to judge, real possibility of gaining a huge rate and ultimately advantage over the opposition by buy players identifying and recruiting players.” l

Turn over: Why SAM can predict a player’s influence on a team

JON CROS / DEMOTIX / PRESS ASSOCIATION IMAGES

PHILIP OLDHAM / SPORTSIMAGE / PRESS ASSOCIATION IMAGES

based model, using data and then they’ll hand it to a trader who will make subjective adjustments, based on injured players or if the team is not performing so well,” says McHale. “But SAM is a player-based model, it knows exactly who is playing and so there is no need for subjective adjustments. It’s the next generation of predictive models.” The Salford team has worked with bookmakers to build models for various sports, including golf, cricket, tennis and American football, but McHale says his interests lie with football, not betting. “The predictions are a side product, it’s the player ratings which are really interesting, because they allow a club to put a player into a team and simulate an entire season to see what would happen,” says McHale. Selling this service to football clubs is a potential commercial opportunity and would lead to clubs being more scientific in their selections,” he adds. The machine can also predict the trajectory of a player’s career path: “If a player is reliant on speed, like Raheem Sterling, we predict he will peak earlier than a player who doesn’t.” The team is also planning to study managerial decision making. “We can assess how the decisions managers make affect the outcome of a match, such as when they make substitutions,” says McHale. “For example, manager José Mourinho has a reputation as a great tactician, sometimes making substitutions

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Issue 121 • 30 May 2016 sportsmanagement.co.uk

OPINION: ANDY REED

New strategies – new challenges Sports Think Tank founder and former MP Andy Reed looks at Sport England’s new strategy document – published in the wake of the government’s Sporting Future strategy

hen we first e st a b l i s h e d t h e Sports Think Tank it was seen predominantly as a translation service for academic and evidence-based policy work to find its way into Westminster and Whitehall in order to create good sport policy. As we’ve toured the country at conferences and events, however, it has become increasingly evident that sometimes there needs to be translation between Westminster and grassroots.

MISSED MESSAGES I was recently struck at a conference of sports people, who had come to learn about the government’s new Sporting Future strategy, that less than a third of the 120 people I was speaking to had actually read the document. Given that most in the room would be affected by the investment decisions being made by Sport England as a consequence, I was slightly surprised. There are many areas to pick up over the coming months in the massive change in direction in the Sport England strategy, but these were all obvious from the original DCMS Sporting Future document. In another meeting an NGB CEO told me he would be busy in the summer writing their next ‘Whole Sport Plan’. This was from somebody who had actually read the strategy. Clearly the language of change was not as clear as we thought.

In particular, I wonder whether we understand just how different the skill sets required in the sector will be. It can’t all be about sporty types and programmes for our new target consumers.

COMBINED EFFORTS I used to work in a local authority recreation and arts department which was located next to the community development team. Ironically these teams – long gone I suspect from most local authorities – would be ideally placed

To our external stakeholders, we don’t come across as a particularly united sector to co-create the activity programmes of many of the communities identified in Sporting Futures as the target of increased investment and resources. While there is some welcome news about trying to maintain the existing nature of our sports and exercise sector, we know increased investment will be going into new place-based projects outside our normal delivery routes. We need to get used to this. The key to the strategies – both DCMS and Sport England – is about genuine collaboration. You will hear me return to this theme time and time again.

As an individual – and through the Think Tank – we are ‘delivery neutral’, ie, we support initiatives which are backed up by evidence of effectiveness. However, to external stakeholders the sports sector doesn’t come across as particularly united and that matters. It frustrates me that some of this is still going on. Lack of unity always weakened our government lobby as a sector.

CONSUMER SATISFACTION If the new sports strategy is genuinely focussed on a consumer approach, its quality and delivery will be decided from the consumer’s perspective in very different communities and settings – not the traditional bodies good at filling in application forms for the lottery or grants. At recent StreetGames and Sported presentations, I was struck about the ‘roaming distances’ of disengaged young people on some of the most deprived estates in the UK – apparently it’s usually less than a few hundred metres from their community. We forget this at our peril. Framing the strategy by listening and acting on the desires of those who are currently disengaged will tip our models upside down and will be uncomfortable for many in sport. That is absolutely fine. Stick to running good sports teams and clubs. This is still necessary and very desirable. But don’t chase the new investment for the sake of it. There are some tough choices ahead. l

Turn over: Swimming teacher shortage in the UK – how bad is it?

32 SWIMMING

sportsmanagement.co.uk Issue 121 • 30 May 2016

SHALLOW

FOUNDATIONS

he 2015 Industry Swimming Teachers Recruitment Survey by the Swimming Teachers’ Association (STA) found that 72 per cent of swim schools in the UK have a waiting list for lesson spaces. Worryingly, however, more than 81 per cent of the 229 swim schools surveyed said they could not find appropriately qualified swimming teaching staff to meet this demand. In five regions – London, North East, East Anglia, Wales and the North of England – every single swim school operator responding to the survey said it could not find the right recruits, while 71 per cent said the difficulty in finding appropriate staff was affecting their business growth plans. The survey quantifies a problem for which there is plenty of anecdotal evidence – a desperate shortage of qualified swimming teachers in the UK. At best, it’s an issue which is hitting the bottom lines of pool operators and swim schools hoping to grow their businesses. At worst, it is putting lives at risk.

Half of 11-year-olds in the UK cannot swim 25 metres – the minimum distance set by government. A major contributor to this is an acute lack of teachers Tom Walker • managing editor • Sports Management

When asked to provide comments to the STA survey, one respondent offered a chilling view: “I’ve been teaching for 40 years and this is the worst I have seen it when it comes to children’s ability to swim.”

MULTIPLE ISSUES More than 81 per cent of swim schools could not find appropriately qualified staff

DOTSHOCK / SHUTTERSTOCK

“There are a number of factors that have impacted on the recruitment of swimming teachers over the years,” says Steve Franks, managing director of Water Babies – a nationwide, franchise-based swim school for infants and toddlers. “For example, the continued confusion that exists across the sports and leisure industry sector on the relative merits of broadly similar swimming teaching qualifications being awarded by the various vocational awarding bodies – mainly the ASA and STA. “This is then further compounded by employers setting internal policy preferences on which vocational swimming teaching qualification they are prepared to accept. This can have a huge impact on the individual who has funded their own swimming teaching training, only to find that their preferred local employer will not recognise their qualification.” STA chief executive Dave Candler recognises the confusion around the compatibility of qualifications. “Some operators are making recruiting harder

Turn over: Andy Reed’s column on the Sport England strategy

SWIMMING 33 GOODMOMENTS / SHUTTERSTOCK

“I’ve been teaching for 40 years and this is the worst I have seen it when it comes to children’s ability to swim”

34 SWIMMING

sportsmanagement.co.uk Issue 121 • 30 May 2016

for themselves by specifying in job adverts 2015 Industry Swimming Teachers Recruitment Survey that they want a Level 2 teacher from a specific awarding body,” Candler says. The survey took in a total of 229 swim schools, which between “The big misconception here is that them teach more than 331,000 children and adults weekly some operators believe they have to 72% of swim schools in the UK have a waiting list for lesson spaces specify an awarding body by name, 66% are looking to recruit swimming teachers to meet demand because they use their learn to swim 71% of schools have had business growth plans affected by teacher shortage programme – this is not true. Choosing a Level 2 qualification from one of the 63% are prepared to invest in training unqualified staff awarding bodies does not mean you can’t teach another’s learn to swim programme and dads as they could work the unsociable hours and it does not impact on ongoing training. If we – such as evenings weekends – around their family can educate operators on this key fact, they will find life. This simply isn’t the case anymore.” recruiting qualified Level 2 teachers easier.” For Candler, the potential confusion over accredited qualifications isn’t the only reason for QUALIFICATIONS the shortage. “The problems around swimming The reasons behind the shortage might be complex, but the issues it causes are easily identified – pool teacher recruitment are made worse by the fact that STA chief Dave operators and swim schools are finding it hard to many swim schools find it difficult to cope with the Candler said the satisfy the demand for classes. Everyone Active, increased demand for lessons due to poor pool time limited number which operates a number of leisure centres on availability and a limited number of pools,” he says. of pools isn’t behalf of local authorities across the UK, currently “People’s changing lifestyles have contributed helping the too. Generally speaking, swimming teaching was teaches 125,000 students per week at it sites. situation “All sites would declare that they have a shortage always a great profession for stay-at-home mums of swimming teachers,” says Jacqui Tillman, Everyone Active’s group swim manager. “We have challenges to recruit adequate numbers in certain localities.” Tillman identifies a further obstacle for young people to take up swimming teaching: “Cost is usually cited as a concern when it comes to qualifications,” she says. “We require all teachers to be Level 2 qualified, which forces individuals to have completed the pre-requisite of a Level 1 qualification before going on to complete a Level 2.” Another swimming provider which has identified the cost of training as an issue is Coventry Sports Foundation (CSF). CSF manages three venues across the city and teaches more than 6,000 children to swim each week. “The average costs of gaining aquatics qualifications - around £300 - can for many act as a barrier and certainly seem a daunting expense for students, who are a target market for us,” says Wendy Jackson, CSF’s community development manager. To help youngsters with the cost and to make them consider a career in leisure, CSF has introduced a programme targeting young school leavers. “We’ve launched a volunteer academy for 14-16 year-olds, which gives them the opportunity to support and shadow roles including swimming teachers,” Jackson says.

Turn over: The lack of swimming teachers examined

Issue 121 • 30 May 2016 sportsmanagement.co.uk

SWIMMING 35 DOTSHOCK / SHUTTERSTOCK

The price of training – with Level Two courses costing around £300 – has been highlighted as a significant barrier to teaching

“In return, we offer them the chance to gain accredited qualifications for free on the job, which in turn enables us to grow our own team. Not only this, but we are also making entry into the industry more accessible by programming three courses throughout the next few months where new employees will access free training opportunities in return for paid work within the Foundation.”

LIMITING CONFUSION Schemes such as the one introduced by CSF can help with the cost of training, but doesn’t remove the potential confusion over which accredited course a student should choose in order to meet the requirements of a potential employer. For that, Water Babies’ Franks has a suggestion. “There is a simple solution to solve the problem of accrediting swimming teachers, which would meet the needs of both employers and individuals,” he says. “It is the creation of a ‘single qualification structure’ for swimming teaching and all its associated specialisms – main stream, baby and toddler, special needs – and for the qualifications being awarded by the various vocational awarding bodies – mainly the ASA and STA.

As an industry we need to be working more closely together to identify a positive and practical solution “This route would ensure that employers are not confused by the skills and competencies that they are seeking in a competent swimming teacher – irrespective of who the awarding body was. Secondly, an individual who became qualified through this route would not be risking what could be quite a high expense for a course and be in a much better position to secure employment as a teacher as employer preference would no longer exist.” For Candler, the key is industry-wide collaboration. “As an industry we need to be working more closely together to identify a positive and practical solution,” he says, and adds that the effects of the shortage could potentially be disastrous. “When you consider that half of 11-year-olds cannot swim 25 metres – the minimum requirement set by government – and that we have long waiting lists, not enough qualified swim teachers and too few pools is a potential recipe for disaster.” l

Turn over: Sport England’s new funding strategy broken down

36 SPORT ENGLAND

sportsmanagement.co.uk Issue 121 • 30 May 2016

Sport England strategy unpacked The quango unveils a broad vision for fulfilling its government sport strategy responsibilities. Matthew Campelli reviews Towards an Active Nation

big shift towards physical activity is a simplistic, but wholly accurate way of describing Sport England’s direction for the next five years. Inspired by the Sporting Future strategy, published by the Department of Culture, Media and Sport (DCMS) last December, Sport England will plough £250m into programmes specifically designed to get sedentary people into some kind of physical activity (see page 12). That £250m is a quarter of the organisation’s overall budget of £1.059bn – a significant investment over a four-year period and described as a “real commitment” by Sport England chief executive Jennie Price. But what does that mean for the organisation’s overall funding operations? Firstly, instead of the dozens of investment programmes Sport England created during its last

funding cycle (2013-2017), it will now use seven criteria when making grant decisions (see box on page 38).

NGB FUNDING

Sport England chief executive Jennie Price

Of the projected investments it is expected to make between 2017 and 2021, 29 per cent (or approximately £307.1m) will be set aside for national governing bodies (NGBs). Despite this being the biggest proportion of cash, the NGB pot has diminished from the £493m that was set aside for them under Sport England’s Whole Sport Plan between 2013 and 2017. NGBs will now have to bid for the money based on what they think they can deliver, and will no longer be handed a set amount to “be responsible for everybody” in their whole sport. In spite of the

Turn over: What is behind the ‘worrying’ lack of swimming teachers?

SPORT ENGLAND 37

Issue 121 • 30 May 2016 sportsmanagement.co.uk

significant decrease in funds, Price tells Sports Management that NGBs were receptive to the idea when briefed during the consultation process, referencing the fact that “reaching out to every single participant” was a challenge. The bodies will also be encouraged to bid for money outside of their “core market” fund if they believe their sport can contribute to some of the outcomes the government wants to address, such as improved mental health or social inclusion. “What we are going to do is have an initial conversation with NGBs about their talent and their core market, and there will be other areas we will work with them on,” says Price. “But we will develop that according to their sport, their strength, what their strategy is going forward, rather than saying ‘you’re responsible for everybody who plays your sport, tell us how you’re going to discharge that responsibility’.” To drive home the fact that “nobody will be cut off at the knee”, Price explains that NGBs will be given support to commercialise and create efficiencies so that they will not be so reliant on grant funding in the future.

LOCATION-BASED INVESTMENTS Facilities funding will make up 16 per cent of the total pot – compared to 24 per cent previously – although Sport England stresses that figure only represents capital investments. In fact, the quango is setting aside additional money through a Community Asset

Engaging hard-to-reach demographics is a key requirement for funding decisions.

Facility which will provide £10,000-£150,000 grants to improve existing infrastructure. A substantial amount of money (at least £130m) has been earmarked for projects in 10 different locations around the country where sport and physical activity can be used to address locationspecific issues such as high unemployment, social fragmentation and general poor health – an investment Price thinks will make the biggest “step change” in the adoption of physical activity, “We want to demonstrate that sport can help with really significant social issues and the place where we bring that to life is within these local projects,” says Price, adding that the programme will be rolled out nationwide if it proves to be successful.

Industry Reaction Steven Ward, ukactive executive director: “Going forward, full delivery of the government’s ambitions will require a true diversity of partners which includes – but must be wider than – the sports sector.” Emma Boggis, Sport and Recreation Alliance chief executive: “There is clear indication in the strategy that Sport England have listened to the points raised by us, our members and the wider sector during their consultation.”

Turn over: Sport England’s seven investment programmes

38 SPORT ENGLAND

sportsmanagement.co.uk Issue 121 • 30 May 2016

FOTOKOSTIC / SHUTTERSTOCK

Sport England’s seven investment programmes 1 Tackling inactivity The “highest priority” for Sport England investment, with at least £250m (US$364.9m, €323.3m) put towards getting the inactive 28 per cent of the population active.

2 Children and young people Dedicated funding for young children as a result of Sport England’s new remit for the outside school activity for those aged 5+.

3 Volunteering Sport England will focus on what motivates volunteers, making it easier to fit sport volunteering into “modern lifestyle”.

4 Taking sport and physical activity to the mass market Sport England When distributing the money, Sport England will begin to build expects operators, local government and charities to its workforce and work together and deliver projects geared towards coaching plan improving health (mental and physical), social cohesion and increased levels of self-efficacy for participants. In addition to funding, Sport England set out its stall in regards to workforce and coaching. Of the former, Price says the quango has “accepted” the government’s requirement and will be putting money into CIMSPA to create a new strategy to professionalise the physical activity sector. In the process, Sport England has ceased funding for alternative workforce organisation SkillsActive. Early next year Sport England will set specific targets for the increases in engagement in sport and physical activity it expects to see by 2020 and We want to demonstrate that 2025 as a result sport can help with significant of the strategy, social issues, and local projects measuring its own will bring that to life performance. l

Turn over: Sport England’s new approach to funding

A focus on limiting drop off has been highlighted, and Sport England will “seek out and back ideas that can help make sport a mass market activity”.

5 Supporting sport’s core market Sport England’s strategy points to Sporting Future’s analysis that public investment has been “disproportionately focused” on NGBs, creating financial dependency.

6 Local delivery Sport England will invest in 10 specific areas – some urban, some rural – to create a “more joined up approach to getting active”.

7 Facilities A new Community Asset Fund will be created to complement Sport England’s Strategic Facilities Fund, with an emphasis on multi-sports services and co-locating.

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40 TOTTENHAM STADIUM

sportsmanagement.co.uk Issue 121 • 30 May 2016

Community matters While Tottenham’s new Populous-designed stadium aims to be the most “technologically advanced” in the world, the architect and club believe community lies at its heart

first stadium with a retractable natural turf surface to accommodate football and NFL matches. It’s a project of some ambition which will form part of a large regeneration initiative between White Hart Lane train station and Northumberland Park. However, at the heart of it all lies the theme of “community” says Populous senior principal Christopher Lee. Talking at the Telegraph Business of Sport Conference 2016 earlier this month, Lee, who also worked on Arsenal’s Emirates Stadium, says plans for the new stadium very much fits with Populous’ desire to NEW ERA keep sporting arenas within the city boundary and While demonstrable improvements have been become the “catalyst for regeneration”. made on the field with the club registering its best top flight finish of the Premier League era To crystallise his point, Lee highlights the work in 2015/16, Tottenham can look forward to the of Archibald Leitch who designed stadiums which “evolved as the local community evolved”. construction of its new 61,000-capacity stadium “Fifty years after the Leitch English stadiums there – the second-largest in the Premier League, and the was a big move in the US and Europe to move these facilities outside the city limits,” he explains. “They were pushed to the outskirts and produced a wholly unsatisfactory experience for the spectators and left a huge gap in the community. What we’re keen to do is keep these clubs in their local environment.” Residential areas, a 180-bedroom hotel, a museum, community facilities and shops will spring up around the £400m stadium, while local residents will be able to enjoy a public area the size of Trafalgar Square which Lee describes as a “fantastic civic space”. An extreme sports building will also be present in the grounds of the stadium development, which will include the largest international dive tank and a climbing wall. Populous senior principal Christopher Lee is behind the design

POPULOUS

p until the last few weeks of the Premier League season it looked like a credible possibility that Tottenham Hotspur might win its first league title since 1961. Although the club’s challenge ultimately faltered, with Spurs ending the season third behind champions Leicester and North London rival Arsenal, the campaign did much to boost supporters’ optimism that success isn’t too far away.

Turn over: Sport England’s new strategy unpacked

POPULOUS

Matthew Campelli • news editor • Sports Management

Issue 121 â&#x20AC;˘ 30 May 2016 sportsmanagement.co.uk

TOTTENHAM STADIUM 41

The stadium will anchor a large regeneration initiative in Northumberland Park, North London

Turn over: Ulpa serum dem escimiliae nonsediae cus siti conseq

42 TOTTENHAM STADIUM

sportsmanagement.co.uk Issue 121 • 30 May 2016

POPULOUS POPULOUS

A WIDER COMMUNITY But for Lee and Sanjeev Katwa, Tottenham Hotspur’s head of technology solutions, community doesn’t just mean the individuals who live in close proximity to the ground. Match day supporters are an important part of the community the pair has envisaged. Katwa reveals that the club had done extensive research on fan opinion before devising the stadium masterplan with Populous, which helped formulate ideas such as the steep, 17,000-seat single tier stand behind the goal to increase the match day atmosphere. “It goes back to the identity of the great old stadiums,” says Lee, referencing Liverpool’s iconic Kop End at its Anfield Road stadium and Borussia Dortmund’s ‘Yellow Wall’ as inspirations. He adds: “The reason I love being involved in stadiums is the rare moment you get being part of this community and sensing 60,000 people wanting something, sharing something – it’s very rare to have that amount of people with the same common objective.” Trying to draw in younger supporters is a priority for both Tottenham and Populous, and

Lee suggests that the stadium could incorporate family-specific areas and youth areas, while plans to add crèches are being talked about.

NFL PLANS The experience of American football fans will also be taken into account with the stadium doubling

Turn over: Tottenham stadium to be ‘catalyst for regeneration’

The design takes inspiration from classic stadiums of the past

TOTTENHAM STADIUM 43

POPULOUS

Issue 121 • 30 May 2016 sportsmanagement.co.uk

The design will allow regular NFL games to take place during the English football season

Technology is really going to support us to create that unrivalled fan experience up as a “bespoke” NFL venue. A number of exhibition matches are expected to take place in the stadium – with a London-based franchise also being mooted – and the technology in the arena reflects this. A retractable football pitch will lie on top of an astroturf NFL field, so that the former can slide out before an American football match. According to Lee, the innovation ensures ideal sightlines for both sports, while lighting systems will be state of the art. In addition, changing rooms will be built to accommodate 60 people, which is crucial for NFL games where there are a significant number of

technical staff present for each franchise. “NFL matches and other events will have a longer dwell time than the 90 minutes required for football,” says Katwa. “NFL games could be five hours long, so technology has been built in to ensure the right number of communication rooms and data centres and the right number of wifi access points.” Indeed, Katwa reveals that he expects the stadium to be the “most technically advanced in the world”; a bold claim he concedes, but founded on the idea that the facility is being developed to accommodate changing technology in the future. But with thoughts geared towards smartphone ticketing, quality wifi and innovative F&B operations, he stresses that even the most technical aspects of the stadium will have the customer and community at their heart. Wifi connection, for example, might be turned off during some matches so nothing is taken away from the atmosphere. “We feel technology is really going to support us to create that unrivalled fan experience, but keeping the same level of atmosphere.” l

Turn over: Why chaplaincy is increasingly being used in modern sport

44 SPORTS CHAPLAINCY

sportsmanagement.co.uk Issue 121 • 30 May 2016

Pastoral flair Sports Chaplaincy UK is celebrating its 25th birthday this year. CEO Warren Evans spoke to Sports Management about the rapid growth the organisation has experienced recently Tom Walker • managing editor • Sports Management

he adage about having two ears and one mouth works well as far as chaplaincy is concerned,” says Warren Evans, CEO of Sports Chaplaincy UK. “All good chaplains are great listeners and realise their work is not about them but about the individual they’re supporting.” The number of sports chaplains – independent volunteers not directly employed by the club – is growing rapidly in the UK. Seventy two of the English Football League’s 92 clubs now have one. In Scotland, 38 out of 42 professional clubs work with one. Evans estimates that in the past five years, the number of sports chaplains has increased from 140 to around 400. “I should know, I’ve trained 250 of them”, he says.

SPIRITUAL GUIDANCE The growth might seem surprising, considering the well-documented decline in people describing themselves as “religious”. According to the latest

Warren Evans, CEO of Sports Chaplaincy UK

census figures, the number of people who identify themselves as Christian fell from 72 per cent in 2001 to just 59 per cent in 2011. The increasing popularity of chaplains is, however, less surprising, when you consider the unique role they play in the changing landscape of sport. “In sport, it’s only become acceptable to talk about issues around mental health and depression in the last three to five years,” Evans says. “This is especially true in the sports which are considered ‘masculine’, such as football and rugby. We’re there to help, encourage, listen, be empathetic – all those great things which are really hard to quantify. “To have someone at the club – but not directly linked with the club – who players can trust and who is able to listen and be supportive has become increasingly important in the new landscape where issues are tackled rather than hidden.” Evans adds that each club chaplain will have the tools to identify and help those who might need further, professional help. “Each chaplain will bring with them a vast range of skills and knowledge and individual experience,” he says. “Each receives safeguarding training and they will have an understanding of mental health. If they recognise a significant issue, they will signpost the individual to the NGB, direct them to an organisation such as State of Mind or Sporting Chance – or refer them to a medical professional.”

PUTTING GOD IN THE SQUAD Sports chaplains come from a variety of backgrounds

While chaplaincy, by its very definition, has its roots in religion – and Christianity particularly – the guidance

Turn over: Totteham and Populous’ ambitious new stadium plan unpacked

SPORTS CHAPLAINCY 45

MARTIN RICKETT / PRESS ASSCIATION IMAGES

Issue 121 • 30 May 2016 sportsmanagement.co.uk

Chaplains can be of help to all sorts of people involved with sport, when crisis, need or difficulty comes “The A to G of chaplaincy” A Acquaintance

on the preparation of “life after

develop natural relationships

sport” are areas where the

and to build trust with the

chaplain can add value.

players and staff through regular, natural interaction.

B Being

Sir Alex Ferguson, a strong advocate of chaplaincy

and support offered by sports chaplains is less so. “We’re obviously a Christian organisation but we serve people of all faith and no faith,” Evans says. “I think the service we provide is best described as being pastorally proactive and spiritually reactive.” The work of chaplains is primarily aimed at the care and welfare of players and staff but also at the wider community of people within the club, including supporters and families of players and staff. The results achieved by active chaplains can be transformative. “There is no doubt that chaplains perform a very valuable service at clubs,” says Jim Cumbes, a former professional footballer and long-serving CEO of Lancashire County Cricket Club. “For players, the chaplain almost acts as a mentor. With the rest of the staff, chaplains offer real support for those who have suffered bereavement or just need someone to talk to. In today’s helter-skelter world, a voice of calmness can be inspiring and invigorating.”

wider community and advice

The club chaplain seeks to

E Events Chaplains will also engage to reflect the highs as well

The chaplain is there for games

as the lows of people’s lives

and club events, sharing the

in celebrating life. This may

experiences allowing for

involve the chaplain in special

opportunities to connect with

occasions such as weddings,

players, staff, families and

christenings, or birthdays.

supporters.

C Caring

F Formality In a more formal capacity the

Caring for people connected

chaplain can provide a vital

with the club focuses on

and recognisable link with the

supporting them through life’s

community. As well as church

events (injury, bereavement,

services in which chaplains are

retirement), caring for them

involved on the club’s behalf,

through the normal treatment

they can also assist the club with

and rehabilitation process,

safety and disaster procedures,

including hospital visitation.

write articles for the club’s

D Development With the number of young

programme etc.

G God

adults involved in sport, it is

Chaplains are motivated by

important to provide for their

a real and dynamic christian

personal development. The

faith, but they are available to

provision of life-skills training,

all people irrespective of faith

help with integration into the

convictions.

Turn over: Sir Alex Ferguson on sports chaplaincy

46 SPORTS CHAPLAINCY

One of the biggest advocates of sports chaplaincy is Sir Alex Ferguson, the legendary former manager of Manchester United. “Chaplains can be of help to all sorts of people involved with sport, when crisis, need or difficulty comes,” Ferguson says. “Ever since our chaplain, John Boyers, first got involved with Manchester United in September 1992, I became more aware of Sports Chaplaincy UK and its work. “I’ve been glad to see its influence extending across the UK and to a wider range of sports – especially to Scottish Football and to horse racing.”

sportsmanagement.co.uk Issue 121 • 30 May 2016

Sports Chaplaincy UK organises a number of annual events for its members

INTO THE COMMUNITY

Most professional sports clubs across the big four team sports (football, cricket and two codes of rugby) now have a chaplain available. Evans says that highprofile advocates such as Sir Alex and former New Zealand rugby league star and current Bradford Bulls CEO Robert Hunter-Paul have been instrumental in spreading the good word for chaplaincy. The latter has contributed – through banging the drum – to more than 80 per cent of rugby league clubs now having a chaplain available for players and staff. For Evans, though, the work is far from done. He says his eyes are now cast across to grassroots sport. “Professional clubs having a chaplain has given the system credibility,” Evans says. “We now plan to build on that and we’ve got a real desire to encourage clubs at grassroots level to look at the benefits of chaplaincy.” He adds that there are a number of entry points to how clubs can secure a chaplain. “If a club comes to us wanting a chaplain, we’d actively help them find one. “We also train and equip people who want to be sports chaplains and when they come to us, we encourage them to find a club they want to help and begin the process from there.” Chaplains are encouraged to work with medics, such as Dr Allan Johnston Evans has an ambitious goal. “There are 151,000 (left) – the world’s first rugby league psychiatrist, here with Warren Evans sports clubs out there, so it might take a while.” l

Turn over: Sports chaplaincy continued

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50 VELODROME

sportsmanagement.co.uk Issue 121 • 30 May 2016

UP CYCLING We’ve seen pop-up restaurants and cinemas, so why not a pop up veldrome? Street Velodrome’s Carl Thompson tells Kath Hudson about his vision to make it the world’s most accessible bike sport, with support from cyclists like Jess Stone

nspired by the excitement surrounding the British cycling success at the London 2012 Olympics, keen amateur cyclist Carl Thompson says the idea of taking track cycling to a wider public was one which wouldn’t go away. After securing £40,000 from an angel investor, Thompson set about making his dream a reality. By September 2013, a prototype had been designed which could fit into a high street, offering banked turns which can be ridden without braking, and a variable track length. At the shallow end it’s easy, but the higher up the curve you go the bigger the thrills and the increased likelihood of spills. The experience offers a shot of adrenaline and is very addictive. But the track on its own wasn’t enough. Thompson wanted to create a memorable event to support it: “It had to be enough to capture keen cyclists, have entertainment value and encourage people to be active, wrapped up with enough entertainment to draw a crowd and attract host partners and sponsors.” Finally, he wanted the event to inspire behaviour change, so people would dig forgotten bikes out of sheds and children would ask for bikes for Christmas. As part of his research, Thompson went to local authorities who had hosted cycling series previously, such as Tour of Britain, and asked them what they looked for in a cycling event.

Carl Thompson (right) founded Street Velodrome following London 2012

It’s quick and punchy and the tight corners are exciting Jess Stone teaching local youngsters

“They all want community engagement, to be free to the public, flexibility and PR support,” he says. Street Velodrome is a concept which ticks all of the boxes. The three day format (see box) ensures the opportunity for outreach work and it is free thanks to the creation of income streams such as sponsorship, advertising, retail, and a TV series to be aired on BIKE channel and BT Sport. Hosts also pay a fee and the model is being franchised overseas, with the US recently confirmed. The pro competition is the hook and the entertainment to deliver the wider vision of making cycling accessible and to energise the grassroots. The 12 pro-riders take part in an elite competition at each event and coach the public. “It includes pursuit racing, because that gets the audiences: the races are close, it’s quick and punchy and the tight corners are exciting,” says Thompson. “We make a touchpoint between grassroots and proriders. Mountain biker Jess Stone teaches kids and then they come back and watch her race. It’s about creating exciting moments which inspire for the future.”

Turn over: Why Sir Alex Ferguson advocates chaplaincy in sport

It has to be wrapped up in enough entertainment to draw a crowd Turn over: Ulpa serum dem escimiliae nonsediae cus siti conseq

52 VELODROME

sportsmanagement.co.uk Issue 121 • 30 May 2016

Each Street Velodrome series event follows a threeday format

THE STREET VELODROME SERIES This eight part series has meets around the country. The 2016 series kicked off at The Eden Project, in Cornwall, on 6-8 May, alongside its cycling sportive. After travelling around the UK, the series will culminate outside Buckingham Palace at the end of July, when the SuperFinals will take place alongside the Prudential RideLondon. All the male and female finalists from the seven regional finals are invited to race again at the SuperFinals. Each event follows a three-day format. The first day is focused on outreach work with schools. The second day is for members of the public to try their skills. Cycling in pairs, they have a few minutes coaching from the pro-riders and then take part in a two-lap head-to-head race. Day three is race day. Adults and children gain their place to race via a ballot. There are separate men and women races. The heats are time trials, with the top six qualifying for the final, where they go head-to-head. Children aren’t timed, and are chosen randomly to race in the final, for either the Sharks or the Tigers teams. The pro-riders final provides the climax to the weekend.

2016 HOSTS ■

The Eden Project, Cornwall

■

Hillingdon, London

■

Belfast, Northern Ireland

■

Ballyclare, Northern Ireland

■

Stockton

■

Worthing

■

Lowestoft (standalone event,

not part of the series) ■

Bury St Edmunds

■

SuperFinals – Prudential

RideLondon end of July

PUSHING THE CYCLING MESSAGE Thompson has started a charity called Cycling Futures, which aims to break down the barriers to cycling and get it included in the national curriculum as a life skill, like swimming. Cycling related numeracy and literacy content has been created which can be accessed by schools the charity engages with at the events. Street Velodrome has also partnered with Re-Cycle to encourage people to donate their old bikes, which will then be refurbished and shipped to Africa, making a huge difference to the quality of life for people living in remote villages.

Turn over: Carl Thompson talks about the foundation of Street Velodrome

www.arenagroup.com

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TUESDAY 55 JULY TUESDAY JULY2016 2016

THE SPORTS SPORTS SURFACES THE SURFACES SYMPOSIUM SYMPOSIUM

LAY THE FOUNDATIONS FOR SPORTING SUCCESS... LAY THE FOUNDATIONS FOR SPORTING SUCCESS... A FREE ONE DAY EVENT TO HELP DELIVER THE PERFECT SPORTS FACILITY PROJECT. A FREE ONE DAY EVENT TO HELP DELIVER THE PERFECT SPORTS FACILITY PROJECT.

FOR EVERYONE INVOLVED IN SPORTS FACILITY PROJECTS – CLUBS, SCHOOLS, PARKS, FOR EVERYONE IN SPORTS FACILITY PROJECTS – CLUBS, SCHOOLS, PARKS, PLAYING FIELDS,INVOLVED UNIVERSITIES AND LEISURE CENTRES. PLAYING FIELDS, UNIVERSITIES AND LEISURE CENTRES.

Meet the experts and learn about the future of design, construction and maintenance of sports facilities.

A FULL PROGRAMME OF SEMINARS, AN EXHIBITION AND PROJECT ADVICE. TOPICS INCLUDE: • Funding – the latest sources and top tips for applications

• The design of multi-use games areas

• Effective marketing for sports facilities

• How to improve natural sports turf

• How to choose the right sports surface • Sports surface maintenance • Playing pitch strategies • Playing field protection • Planning for sports facilities

• New standards for synthetic pitches • Understanding indoor sports floors • Successful project management • Floodlighting (including LED) • How to select sports equipment

Join the conversation at...

Kempton Park Racecourse, Sunbury-on-Thames, Middlesex, TW16 5AQ.

Book your FREE place now... www.sapca.org.uk/kempton Email info@sapca.org.uk Call 024 7776 7226 Presented by SAPCA, Active Surrey & Surrey CPFA.

INNOVATION 55

Game changers A look at the technology and innovation currently making waves across the world of sport

KATATONIA82 / SHUTTERSTOCK

Issue 121 • 30 May 2016 sportsmanagement.co.uk

Sweden striker Zlatan Ibrahimovic

VIRTUAL EUROS A Pittsburgh Steelers player takes on the Mobile Virtual Player

Tackling the dummies National Football League (NFL) team Pittsburgh Steelers is using robotic tackling dummies during its pre-season training sessions. The technology, called Mobile Virtual Player (MVP), is operated by a remote control and has the ability to weave, stop and start – reaching speeds achieved by the fastest NFL players. MVP was developed at Dartmouth College – an Ivy League research university – in New Hampshire, US, and is being used to practice tackling and passing drills. The remote controlled dummy can also be operated to simulate a running back, and plays a vital role in a number of other training methods. “It’s an awesome piece of football technology,” said Mike

Tomlin, head coach of the Steelers. “I am always interested in ways to utilise technology in terms of teaching football. We are excited to get a close look at it. “The applications we’re finding are endless as it never gets tired and it runs at an appropriate football speed. All of the position groups are getting an opportunity to use it. It’s funny, you just put it on the field and watch the guys and they show you the applications. It’s been fun watching that.” The idea for the “MVP” came to life after Dartmouth University football coach Buddy Teevens banned live tackling in practice because of injuries. www.steelers.com

European football governing body UEFA has revealed it will be capturing matches in virtual reality at this summer’s Euro 2016 Finals. A number of high profile games in the tournament will be filmed using Nokia OZO cameras, which have the ability to capture 360-degree video footage. As well as the action on the pitch, the footage can be panned to view fans’ reactions in the stands – as well as the reaction of the players and coaches. The technology was recently tested during the UEFA Champions League semi-final between Spanish giant Real Madrid and English Premier League team Manchester City. While the footage from the Euro 2016 tournament will be stored for an as yet unspecified future use, UEFA has hinted that it is looking to increase the use of VR technology and find a way of creating immersive broadcasts in the near future. www.nokia.com

Turn over: More game changers

56 GAME CHANGERS

sportsmanagement.co.uk Issue 121 • 30 May 2016

Running along Video technology developer Outside Interactive is partnering with Atlanta Track Club to create a virtual raceday experience of the classic AJC Peachtree Road Race. The virtual experience will enable runners to take part in the race – or train on the famous course – virtually on any treadmill using an iPad or Android tablet. Exclusive footage will be shot the day of this year’s race in Atlanta, Georgia on 4 July, immediately prior to the event. Footage will be shot from a runner’s perspective to produce a high-definition video that allows viewers to interactively run the virtual race course. The iPad and Android apps allow for manual adjustment of the video speed to match the runner’s pace by minutes per mile or kilometre. Future

versions of Virtual Runner will also be compatible with select treadmill brands, allowing for control of video speed as well as incline adjustment to simulate hills on the course. Gary McNamee, president and founder of Outside Interactive said: “The AJC Peachtree Road Race is the largest race in the country and we’re excited at the chance to partner with Atlanta Track Club to bring their course to the world. ”With 60,000 participants and thousands of spectators lining the course, we hope to capture all the electricity and excitement of race day. “For future races, runners who can’t participate in the live event on race day will have an alternative to be engaged and entertained when running on their treadmill the other 364 days of the year.” www.outsideinteractive.com

Runners will be able to take part in the race virtually on a treadmill using an iPad or Android tablet

Print finish US-based footwear specialist New Balance has become the first clothing manufacturer to make a 3D-printed running shoe commercially available to the general public. Called the Zante The 3D-printed running shoe will be available to the public Generate, the shoe “New Balance is at the has been created in TPU Elastomer, New Balance forefront of 3D printing partnership with 3D printing says it has made “significant and has been utilising this organisation 3D Systems. advancements” in the exciting and innovative performance of printed parts Using 3D Systems’ laser technology to customise for running shoes. sintering powder, DuraForm

Turn over: More sporting innovations

product for our athletes for a number of years,” said New Balance CEO Robert DeMartini. “Our unique position as both a manufacturer and retailer allows us to bring the world’s first 3D printed running midsole to market. “The Zante Generate demonstrates the strength of New Balance design and innovation and will allow consumers to own a piece of running technology history.” www.newbalance.co.uk

The Sports and Play Construction

The Sports and Play Construction Association, is the recognised Association,SAPCA, SAPCA, is the recognised trade organisation for the sports andand play trade organisation for the sports facility construction industry in the UK. play facility construction industry in SAPCA fosters excellence, professionalism the UK. SAPCA fosters excellence, and continuous improvement throughout professionalism and continuous improvement throughout the industry,

tennis courts and sports pitches to from tennis courts and sports pitches playgrounds and and sports halls.halls. SAPCA also to playgrounds sports represents manufacturers and suppliers SAPCA also represents manufacturers of related products, and independent and suppliers of related products, consultants that offer professional and independent consultants thatadvice on theprofessional developmentadvice of projects. offer on the development of projects.

the industry, in order to provide the high

in order to provide the high quality quality facilities necessary forsuccess the success facilities necessary for the of of British sport. SAPCA represents a wide British sport. range of represents specialist constructors of natural SAPCA a wide range of and synthetic sports surfaces, including specialist constructors of natural and both outdoor and indoor facilities, from synthetic sports surfaces, including both outdoor and indoor facilities,

PRINCIPAL CONTRACTORS

KEY Honours Yard, Lodge Lane, Chalfont St Giles, Bucks HP84AJ

Charles Lawrence Tennis Courts

4 Rupert Law Close, Quorn, Loughborough, Leicestershire LE12 8PE

Tel: 0800 294 8066 Fax: 01509 558691

email:allcourts@btinternet.com

tel: +44(0)1636 615866 www.charleslawrencesurfaces.co.uk

www.thechilterngroup.co.uk A D I J K O P Q S

A B C D O Q

A D I J K P

T: 01494 766673 F: 01494 766674 E: sports@thechilterngroup.co.uk

A Tennis Courts B Synthetic Pitches C Athletics Tracks D Multi Sports E Natural Sportsturf F Play Surfaces

To book your advertisement in the SAPCA DIRECTORY call John on A B C D E F O Q S

Tel: (0116) 246 0500 Fax: (0116) 246 1561 Email: info@fossecontracts.co.uk www.fossecontracts.co.uk A D I J K O P S

Hunter Construction (Aberdeen) Ltd, Centaur House, Thainstone Business Park, Inverurie AB51 5GT

Tel: 01467 627290 Fax: 01467 625791 E-mail:info@hunter-construction.co.uk B D

McArdle Sport-Tec is one of the UK’s longest standing artificial pitch and track contractors. In the past our 3G installations have included: Manchester United FC, Stoke City FC, Wolverhampton Wanderers FC, West Bromwich Albion FC, Swansea City FC & Reading FC. McArdle Sport-Tec Ltd 1-2 Thames Park, Lester Way, Wallingford, Oxon OX10 9TA.

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T: 01491 827810 E: jennyc@mcardlesport.co.uk www.mcardlesport.co.uk

B C D

Design, Build & Maintain the Finest Tennis Courts & Sports Surfaces

01621 85 86 86 www.etcsports.co.uk

A B D

A B C D E Q

LOOKING FOR A SUPPLIER? INTERESTED IN BECOMING A SAPCA MEMBER? Tel: 024 7641 6316 Email: info@sapca.org.uk www.sapca.org.uk

+44 (0)1202 742968

Natural & artificial sports pitch specialist Tel: +44 (0)1256 880488 Email: info@kestrelcontractors.co.uk Web: www.kestrelcontractors.co.uk B E

NATURAL SPORTS GROUND CONSTRUCTION

Tel: 01908 260217 Fax: 01908 261659 Email: sales@landunitconstruction.co.uk www.landunitconstruction.co.uk

Unit 32, Clwyd Close, Hawarden Industrial Est, Manor Lane, Hawarden, CH5 3PZ,

SPORTS PITCH CONCEPT TO CONSTRUCTION

Tel: 01926 423918 www.obriencontractors.co.uk

To book your advertisement in the SAPCA directory call John on

T: 01244 533184 F: 01244 533184 E: Sales@plattconstruction.co.uk

www.plattconstruction.co.uk

POLYTAN SPORTS SURFACES LIMITED Phone: 0845 224 1416 Fax: 0845 224 1617 Email: info@polytan.com www.polytan.de/en

A D J K P Q

B C D O

Newbury Berkshire t: 01635 34521 www.sandcslatter.com info@sandcslatter.com SUPPLY AND INSTALLATION OF SURFACES AND EQUIPMENT FOR: ● Multi-Sport Facilities ● Cricket Facilities ● Play and Educational Facilities

Design, Build and Maintenance Service for all Sports Surfaces

D F

A B C D C F Q S

For help & advice call us on 01529 461 500 Email: info@smithsportscivils.co.uk Web: www.smithsportscivils.co.uk

Quality contractors at affordable prices

tel 01865 736272 www.whitehorsecontractors.co.uk A B C D

B D E

To advertise, call now on +44 (0)1202 742968 email: johnchallinor@leisuremedia.com

ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS

KEY

sportsmanagement.co.uk No 114 • 22 February 2016

Synthetic multi-sport surfaces

Northern Office 11 Enterprise Way Jubilee Business Park Derby. DE21 4BB 0800 587 0290 info@sport-top.co.uk

To book your advertisement in the SAPCA DIRECTORY call John on

www.sport-top.co.uk INVEST IN BETTER PLAY SURFACING, FROM THE GROUND UP.

+44 (0)1202 742968

K S

G Adhesives

B&L Fencing Services Ltd Phone: 01527 882101 Fax: 01527 882123

H Aggregate Producers I Equipment Suppliers

www.blfencing.co.uk Fencing Specialists to the Sports Industry

J Fencing Systems

K Floodlighting L Indoor Structures

BRITANNIA

Britannia Paints Limited Unit 7 and 8, King Street Trading Estate Middlewich, Cheshire CW10 9LF T: 01606 834015 F: 01606 837006 E: sales@britanniapaints.co.uk www.britanniapaints.co.uk

Bridome Ltd,The Courtyard,Wisley, Surrey GU23 6QL

Tel +44 (0)1932 350365 Fax +44 (0)1932 350375 e. info@bridome.com www.bridome.co.uk L

ADVANCED COATING SYSTEMS FOR SPORTS AND RECREATION SURFACES

M P

Sports flooring · Sports surfaces

M Paint Manufacturers

Tracks for champions

N Screening/Windbreaks

www.berleburger.com

O Sports Surface Suppliers

Tel: 01422 200 143 Email: maguirejbswuk@aol.com

P Surface painting/Line Marking

Q Civil Engineers & Groundworks

Tel: 0800 9886370 www.collinson.co.uk L

01380 830 697 www.coprisystems.com L

Sports Lighting Specialists www.cuphosco.com

Design . Manufacture . Install . Maintain

Tel: 01920 860600 Fax: 01920 485915 Email: sports@cuphosco.co.uk

Multi-use sports flooring for all round perforMance

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Tel: 01889 271751 www.envirostik.com

www.edelgrass.com

Tel: +44 (0) 131 629 0437

www.fieldturf.com O

The leading manufacturer of netting, posts & sports ground equipment

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taraflextM community

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I O P

THE SPORTS AND PLAY CONSTRUCTION ASSOCIATION CAN BE CONTACTED ON: Tel: 024 7641 6316 Email: info@sapca.org.uk www.sapca.org.uk

T Professional services

Suppliers of Adhesives for all applications in the sports surface industry

call: +44 01926 622600 email: contractuk@gerflor.com Visit: www.gerflor.co.uk O

S Maintenance

Leading in Artificial Turf Systems

R Irrigation & Pumping

LEADING AIR DOME MANUFACTURERS T: 01883 743988 F: 01883 744076 E: johnwright@covairdomes.co.uk www.covairdomes.co.uk

www.harrod.uk.com ● Tel: 01502 583515 I

Manufacturers of high quality sports equipment and tennis court products

T: 0121 783 0312 F: 0121 786 2472 E: sales@hexasports.co.uk www.hexasports.co.uk K

www.markharrod.com

Products for Sport I

www.mri-polytech.com O

Sports Management is published 26 times a year by The Leisure Media Co Ltd, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Manson Group and Preview Chromatic. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2016 ISSN ISSN 1479-9146 (print) ISSN 2397-2378 (online). To subscribe to Sports Management, log on to www.leisuresubs.com email subs@leisuremedia.com tel +44 1462 471930. Annual subscription rates are UK £27, Europe £37 rest of world £58, students UK £13

To advertise, call now on +44 (0)1202 742968 email: johnchallinor@leisuremedia.com

ANCILLARY CONTRACTORS, MANUFACTURERS & SUPPLIERS CONTINUED

SAPCA DIRECTORY 59

No 114 • 22 February 2016 sportsmanagement.co.uk Murﬁtts Industries Ltd

Temporary buildings

Station Road, Lakenheath, Suffolk IP27 9AD

Tel: 01842 860220 Fax: 01842 863300 Email: info@murfittsindustries.com O

LOOKING FOR A SUPPLIER?

www.neptunus.co.uk L

INTERESTED IN BECOMING A SAPCA MEMBER?

. www.progame-shockpads.com

Complete lighting solutions for all sports venues

Contact: Martin Laidler – Sales Manager Tel: 07831 178690 Email: mlaidler@trocellen.com

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e: sports.lighting@philips.com

P R E S E R V I N G

01636 640506

Maintenance for Synthetic SportS SurfaceS

Market leaders in the manufacture, supply, installation & maintenance of synthetic and natural sports surfaces.

we will never stop innovating

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Tel: 024 7641 6316 Email: info@sapca.org.uk www.sapca.org.uk

info@replaymaintenance.co.uk www.replaymaintenance.co.uk

I P S

www.rubb.co.uk

To book your advertisement in the SAPCA directory call John on

P L A Y

Tel: 01900 817837 Email: sales@sispitches.com

01244 321200 info@sportssurfacesuk.com www.sportssurfacesuk.com

B D E J K O P Q R S

www.sispitches.com

Sports Turf Research Institute

SPORTS LABS

DESIGN & ADVICE FOR SPORTS SURFACES

surface testing & consultancy Tel: 0845 602 6354 Email: louise@sportslabs.co.uk Web: www.sportslabs.co.uk T

Celebrating 20 years providing durable, resilient & quality multi use sports floors

t. +44 (0)1274 565131 e. info@stri.co.uk www.stri.co.uk T

Synthetics sports pitch mainenance experts tel:// 08702 400 700 fax:// 08702 400 701 email:// info@technicalsurfaces.co.uk web:// www.technicalsurfaces.co.uk S

TigerTurf UK LTD TM

t: +44 (0)1299 253966 e: ukinfo@tigerturf.com

www.tigerturf.com O

Cleaning, lining and resurfacing of sports surfaces T: 01342 851172 E: info@white-line-services.com www.white-line-services.com I P S

Sports Buildings +44 28 9264 8344 | sport@veldemangroup.com

www.veldemangroup.com L

EXHIBITIONS & SEMINARS: SPORTS FACILITY SHOWS SAPCA regional exhibitions featuring the leading constructors of sports facilities and suppliers of related products and services, together with seminars on key aspects of sports facility design and construction.

MORE INFORMATION:

Tel: 024 7641 6316 Email: info@sapca.org.uk www.sapca.org.uk

SUPPORTED BY

GREATNESS IN THE DETAIL

To advertise, call now on +44 (0)1202 742968 email: johnchallinor@leisuremedia.com

SPORTS MANAGEMENT DIRECTORY To advertise, call now on +44 (0)1202 742968 email: johnchallinor@leisuremedia.com AV/Lighting/Sound Building Systems

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TO ADVERTISE HERE, CALL JOHN NOW ON

3542.15 Prospec No1 Ad.indd 1

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12/05/2015 00:11

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SPORTS MANAGEMENT DIRECTORY 61

No 117 • 4 April 2016 sportsmanagement.co.uk

sports equipment suppliers & manufacturers

3R’s

sports surfaces & maintenance

The new . P R E S E R V I N G

P L A Y

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REPAIR REVIVE REJUVENATE

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sports lighting

the night sky in safe hands

Cleaning, lining and resurfacing of sports surfaces T: 01342 851172 E: info@white-line-sevices.com www.white-line-sevices.com

Tel: 01623 511111 Email: sales@abacuslighting.com

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sports flooring Picture courtesy of Cheshire County Sports Club

Sports Lighting Specialists www.cuphosco.com

SANDING SEALING COURT MARKINGS NATIONWIDE SPECIALISTS

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Dorrell_CITW Jan_New.indd 1

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Exciting Opportunities at the David Ross Sports Village

With award-winning campuses in the United Kingdom, China and Malaysia and over 40,000 students from 150 countries across the world, The University of Nottingham is a truly global university.

We have made an unprecedented level of investment in sport at The University of Nottingham. There’s really never been a better time to join us. We are currently recruiting to the following roles:

Our reputation for excellence is matched by our sporting pedigree, and we are proud to include Olympic medallists and international-standard athletes among our students and alumni.

■ Assistant Director of Sport: Business Development ■ Front of House Manager

We are passionate about providing our staff and students with the best facilities possible. Our brand new £40 million David Ross Sports Village will allow the Department of Sport to continue to offer an extensive programme of sporting activities and events at the very highest level. The inspirational venue will offer a 200-station fitness suite, a 60m indoor sprint track and two dance studios. The two 10 court sports halls will represent the largest University offering in the UK. On top of that there will also be six glass squash courts plus the only all-glass competition court at any university. Add to this an advanced sports performance clinic, a hydrotherapy pool and a climbing wall and you have a truly world class sporting complex.

■ Aquatics Officer ■ Group Exercise Coordinator ■ IT Systems Administrator ■ Lead Strength & Conditioning Coach ■ Climbing Wall Manager ■ Scholarship and Recruitment Manager ■ Sports Marketing Communications Manager ■ Sports Marketing Communications Officer ■ Sports Volunteering Officer At the University, we aim to give you all the support you need to nurture your talent and reach your career goals in a friendly and professional environment. In addition we are able to offer a competitive salary and benefits package including a generous holiday allowance and pension scheme. And of course, as a University employee, you will have access to the excellent David Ross Sports Village – as well as leisure and childcare facilities across our campuses. So if you want to be part of this exciting new venture and join our dynamic university sports team, we want to hear from you. For more information and to apply online, please visit: www.nottingham.ac.uk/sport/drsvjobs

Head Tennis Coach

Location: Yarmouth, Isle of Wight, United Kingdom Salary: Competitive The West Bay Country Club & Spa This is an outstanding opportunity for an ambitious and dynamic tennis coach to take ownership of, build and develop an expansive, sustainable racquet sports programme. Background Located in Yarmouth, the West Bay Country Club & Spa is a premier sports club and is well known for its racquet sport facilities and services. These include, outdoor astro-turf tennis courts, squash courts, table tennis and a sports hall offering badminton and short tennis courts. The Country Club & Spa is used by our Club members as well guests who stay in our privately owned New England style houses. We have a reputation for delivering excellence, built on our philosophy of Wellness. Brief Job Description We are seeking an experienced and committed person to develop a unified racquets programme. Primarily this will focus on building a flourishing and sustainable tennis programme where you will be responsible for creating tennis playing opportunities for all ages and abilities through a diverse and accessible programme. Additionally, you will be required to create links to all local schools through association and coaching in order to help drive junior participation. Importantly, we require an individual who will embrace all the different racquet sports playable at the West Bay Country Club & Spa to develop a thriving racquets offering for guests

RecRuitment Tennis Development Coordinator Full-time | £19,000- 22,500 An exciting opportunity to coordinate delivery of a new programme of tennis at Finsbury Park. The role is designed to deliver and coordinate a programme of tennis activity in Finsbury Park and the surrounding areas in Haringey, Hackney & Islington. This will involve targeted outreach delivery work within the local communities with delivery in key tennis partners, schools engagement, and by working closely with underrepresented groups. Support/develop an exciting Finsbury Park Tennis programme Coordination and Delivery of the ‘Tennis for all Programme’; a community tennis outreach and development programme Engage with local people, sports/youth clubs and local community groups to increase tennis participation.

Women & Girls Community Sports Coordinator Full-time | £18,330 - 22,500 The focus of this role is to increase the participation of women and girls in Sport and physical activities. You will support the delivery of the Access to Sports Project’s three key areas of delivery: sports coaching programmes, sports leadership & coach education, and supporting the development of local sports groups with a particular focus upon engaging girls and women through a range of programme delivery. Applications from female coaches & instructors are particularly welcomed

Project Support Worker Full-time | £18,330 This post will support the delivery of the Access to Sports Project’s programmes of delivery in Islington, Haringey and Hackney. The key focus of the job will be supporting the administration of our 3 key work programme areas: sports leadership & coach education programmes, sports coaching programmes and supporting local voluntary & community group. To find out more about the posts and to receive an application pack contact: 020 7686 8812 info@accesstosports.org.uk Posts are subject to a 6 month probationary period, satisfactory references and enhanced DBS clearance.

and members. Key Roles and Responsibilities • To build, manage and deliver a diverse Tennis coaching Programme for club members, local residents and on-site holiday guests for all ages and abilities. • To attract, maintain and develop a wide range of tennis playing participants from the community by establishing strong links with schools and the local authority. • Maintaining TennisMark status at the club. • To create a strong racquet sport culture by promoting increased participation across all racquet sports through a diverse and accessible programme. • To promote, coordinate and deliver club tournaments, leagues and ladders for all ages and abilities. • To create future junior performance squads and establish clear pathways with local performance centres for promising junior players. • To be accessible to members, coaches and staff by being present around the courts during the week and weekends, where necessary. • To communicate with members on all tennis and other racquet sport matters • To establish and improve links with other clubs and the county LTA • Package includes • Attractive package (Negotiable) • Possible help with relocation including opportunity to rent a cottage on site • Club Membership • Further training opportunities

Apply now: http://lei.sr?a=h4d3i

HATFIELD SWIM CENTRE Team Leaders (full-time) Salary: £17- £21k (depending on experience) plus Performance Related Pay We are looking to recruit a highly motivated person to join our team. Supporting the Assistant Managers and working on a rota basis you will ensure the smooth day to day operation of the site with particular emphasis on maintaining the highest standards of quality, safety and customer care. A current NPLQ and First Aid at Work qualification is essential.

Apply now: http://lei.sr?a=z4x0W

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