Home Fragrance March/April 2020
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Contents
March/April 2020
p 26
p 12
Cover story 12 Price’s Candles Founded over 190 years ago, Price’s Candles are still as on trend as ever. With some phenomenal trenddriven products set to be launched in 2020, we take a closer look at some of these highly anticipated ranges from the heritage company
Special interviews 20 Yankee Candles talk trends We caught up with Jennifer Genson, Senior Fragrance Manager for Newell Brands, owner of Yankee Candle, to discover how the company analyses current and future trends to ensure they’re always bringing newness and innovation to their portfolio for their customers
26 Super styling
Gifts Today team
Olivia Collins, visual merchandiser with home fragrance company Ashleigh & Burwood, shares
Editor
her tips on making a beautifully fragranced instore
Sally Norton sally@lemapublishing.co.uk
display
30 Testing, testing!
Advertisement Manager
Wax Lyrical’s Dr Will Locke, one of the UK’s leading
Mark Horsnell markh@lemapublishing.co.uk
home fragrance scientists, with over 40 years in the business, explains the science behind candles
New Business Sales
Marian McNamara marian@lemapublishing.co.uk
p16
Layout/Design
Rick Vickers rick@lemapublishing.co.uk
Managing Director
p 28 p 30
Fragrance talk 7 8
Editor’s letter News & views From Yankee Candle’s Scent of the Year to Ashleigh
Mark Naish mark@lemapublishing.co.uk
& Burwood’s new showroom, from a fragrance
Production Director
the acquisition of Village Candle, we bring you all
company’s take on Pantone’s Colour of the Year to that’s new in the world of home fragrance
Paul Naish paul@lemapublishing.co.uk
14 Retailers say… Leading indie retailers give their thoughts on the
Chairman
Malcolm Naish malcolm@lemapublishing.co.uk
scents, vessels and home fragrance trends that sell well for them in store
Focus on Lema Publishing Ltd
PUBLISHING
Contents March final.indd 1
1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930
From candles to wax melts, diffusers to pot pourri, we bring
p 46
you a round up of the best home fragrance ranges around. Our overview starts on page 17
p 30
18/03/2020 09:51
GEOMETRICS Make a statement in your home with the new look Geometric home-fragrance collection, metallic finishes on soft matt vessels adds vibrancy and luxury, all beautiful combined with amazing aromas in natural wax.
Find Us
Harrogate Home & Gift 19-22 July | Harrogate Home & Gift 19-22 July Maison Object 4-8 September | Autumn Fair 6-9 September
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Liberty Candles are the exclusive distributor for Candle Warmers in the UK & Ireland Liberty Candles & Marvel Fragrances Company Ltd. www.libertycandles.co.uk • brad@candlewarmers.com • 01942 677 448
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elcome to Gift Today’s annual home fragrance supplement. With so many beautifully scented products within its pages, it’s definitely a place you can get away from the allpervading scent of anti-bac hand gel that’s everywhere at the moment! The team’s recent visits to Top Drawer and Spring Fair proved home fragrance is still as popular in the gift industry as ever. There really is a huge breadth of product out there, something for every retail environment. And, the great thing for bricks and mortar retailers is, customers really do need to experience home fragrance in the flesh to understand products before they buy. Trends we’ve noticed at the shows include beautifully designed vessels that can be repurposed afterwards as trinket jars or posy holders, the growth of diffusers of all types, sophisticated scents that appeal to both men and women…the list goes on. There are fabulous products at all price points to share with your customers. From an innovative flower diffuser from Chiltern Candles to the ethically sourced soy wax melts from Something Different, there’s plenty to discover within these pages. I’m a big fan of our cover star Price’s Candles. The company has such a proud heritage going back to 1830 and yet they’re as still on trend as ever and offer products to appeal to all sectors of the market. Read more about them on page 12. As well as an overview of the best companies and products in the sector, I’ve also talked to some amazing people in the process of putting this supplement together. After chatting with her after her fascinating talk at Spring Fair, it was great to have an interview with Jennifer Genson, Senior Fragrance Manager for Newell Brands, owner of Yankee Candle. She explains how the company analyses current and future trends to ensure they’re always bringing newness and
innovation to their portfolio. And, we discover, she’s always been around fragrance as her parents owned a fragrance shop when she was growing up. Read more on page 20. As usual I was wowed by Ashleigh and Burwood’s stand at Spring Fair, which is why I asked the company’s visual merchandiser Olivia Collins to share her tips on making a beautifully fragranced instore display. Lots to take away from this piece on page 26. And last, but by no means least, I spoke to Wax Lyrical’s Dr Will Locke about the science and testing behind their products. He’s one of the UK’s leading home fragrance scientists, as well as chair of the technical committee for the British Candlemakers Federation. It’s clear there’s a lot of science stuff that goes on behind laboratory doors in the making and testing of candles but, it’s also reassuring to discover that human beings have their place too. Dr Will explains how the company have a number of people testing new frargances as no two people have the same sense of smell. Apparently it’s like fingerprints; a sense of smell is unique to each person. See page 30. And in addition to all this, we have lots of news, views and retail comment. There’s even a story about the Recycled Candle Co who create beautiful candles from scrap wax. If that’s not sustainability at work, I don’t know what is. Enjoy.
The views of the contributors expressed in this journal are not necessarily those of the publisher. Comments, letters and criticism are welcome.
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There are fabulous products at all price points to share with your customers
‘
Message from the Editor
News Awaken – the Yankee Candle 2020 Scent of the Year Yankee Candle has announced the launch of Awaken, its second annual Scent of the Year. The company partnered with global trend experts in the fields of fashion, wellness, lifestyle, and culture to uncover what will matter most to consumers in 2020. ‘We’ve learned through our research for Scent of the Year that there is a significant cultural shift away from always wanting more: more options, more communication, more material clutter. Increasingly, people want to simplify their lives, unplug from the constant chatter of technology, and reconnect with themselves and with those they care about,’ says Anna Whitton, Vice President of Marketing, Yankee Candle Company. ‘Consumers are seeking out meaningful experiences that bring them a greater sense of self.’ ‘At the heart of the 2020 Scent of the Year is a one-of-a-kind, crystalline mineral fragrance with grounding notes of driftwood and amber,’ says Jennifer Genson, Fragrance Development Lead, Yankee Candle Company. ‘With the clarity and brilliance of an uncut diamond, Awaken was developed to inspire you to open your eyes to the simple beauty of the everyday, giving you a clear, bright vision for the new year’. Awaken is available in a Large Classic Jar Candle at Yankee Candle retail locations, at high street retailers, Yankee Candle Corporate Stores, and online at yankeecandle.co.uk for a limited time.
Seeking signature scents Data from Mintel reveals that 70% of young UK consumers want to wear a ‘different fragrance to everyone else.’ In research revealed at the SEPAWA Congress in Berlin, demands for uniqueness are rising. Says Mintel’s global beauty analyst Margaux Caron, ‘Fragrance really is a territory or a place to explore differentiation and personalisation. ‘What’s really interesting is personality and moods are something that is addressed by consumers in fragrance, especially fragrances that are going to either let them express their mood of the day or mood in general, but also fragrances that are going to have an impact on their mood.’
Stunning Yorkshire showroom for Ashleigh & Burwood Premium home fragrance brand, Ashleigh & Burwood have worked together with their sales agent for the North East, Gary Barnes, to secure a showroom within the beautiful location of Newby Hall. It’s a stunning Grade I Listed 18th century country house and gardens in Skeltonon-Ure, North Yorkshire. The historic setting provides a splendid backdrop for Ashleigh & Burwood’s new showroom that is located in the old coach house and is available to visit by appointment. Ashleigh & Burwood’s investment in this inspiring showroom provides a dedicated space to showcase the brand, which is easily accessible to retailers in northern regions. Company Director Clive Harper explains: ‘We’re delighted that this new showroom assists us in our aim to work more closely with retailers, which has mutual benefits. The facility offers buyers time to reflect in a wonderfully peaceful setting, with an expert on hand to guide them.’ Visitors to the showroom benefit from the opportunity to see and importantly smell all of Ashleigh & Burwood’s collections in one place, whilst gaining inspiration for their own displays. To arrange a visit to the new showroom, please contact Ashleigh & Burwood’s head office direct. Call: 01932 267060 Email: info@ashleigh-burwood.co.uk
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News
The scent of Pantone’s Colour of the Year Firmenich, the world’s largest privately owned perfume and taste company, has partnered with Pantone to bring its 2020 Colour of the Year to life through bespoke fragrance and taste experiences. One of the first Pantone Sensory Partners, Firmenich put its world-class creativity to work to shape an immersive, multi-sensory experience for Pantone’s Classic Blue (19-4052). Firmenich flavourists created a natural, fresh, blueberry taste, while Firmenich perfumers crafted a unique fragrance symbolising the meeting of sky and sea. ‘It’s a pleasure working with Pantone’s Colour of the Year, as it gives us yet another opportunity to shape perfumery trends and popular culture. Not only did we develop a unique olfactive concept for Classic Blue, but we applied it to one of the industry’s largest growing segments, premium scented candles, to increase wellness and positive emotions in homes and offices everywhere,’ said Armand de Villoutreys, President, Perfumery & Ingredients, Firmenich. ‘Familiar and reassuring, blueberry and fresh green notes are a distinctive feature of Classic Blue,’ said Emmanuel Butstraen, President of Flavours, Firmenich. ‘Today, with our increasing focus on health and wellness, blueberries are in a real sense becoming rediscovered, and growing to be one of the most relevant.’
Village Candle joins Stonewall Kitchen Leading specialty food producer Stonewall Kitchen announced in February it has acquired the Village Candle brand of fragranced candles, gifts and accessories. Founded and based in Wells, Maine in 1993, Village Candle is a premium quality manufacturer of expertly crafted candles sold throughout the US and around the world. Stonewall Kitchen was founded in nearby York, Maine, in 1991 by partners Jonathan King and Jim Stott. ‘We’re extremely excited to welcome Village Candle to our growing family of specialty brands,’ said John Stiker, Chief Executive Officer of Stonewall Kitchen. ’We have long had our own small line of candles and fine home keeping products, but this allows us to really expand that offering with an incredible assortment of specialty candles made just up the road here in Maine.’ 10 Gifts Today
Chocolate treats without the guilt You’re probably familiar with Hotel Chocolat as a destination when you fancy some chocolate, but did you know you can also get your cacao hit without the calories? Check out the candles in the company’s home brand Rabot 1745. Expect the warm, comforting scents of cacao and vanilla rather than sweet sickly aromas.
The company that recycles used candles The Recycled Candle Company is the UK’s only candle recycling business. The premise of the business is to create beautiful candles from scrap wax, helping the environment and enabling people and businesses to meet their eco-friendly aims. Based in Gandy Street in the heart of Exeter’s indie shopping district, the company was founded by Richard Hills-Ingyon and Sargon Latchin in 2016. ‘The concept is simple,’ says Richard. ‘Wax from used candles is melted down, filtered, dyed and scented to create beautiful new candles. As far as we know, we’re the only company providing this opportunity for recycling candle wax in the UK, if not the world.’ The used wax comes from a variety of sources including individuals who drop old candles directly to the shop, hotels and restaurants, along with religious institutions including Bath Abbey which recently added a collection point not just for its own candles but for its congregation and visitors to use, too. The Recycled Candle Company organises a pick-up service for larger donations like this.
From the Isle of Harris to NY Jamie and Deenie McGowan, the founders of Essence of Harris, a fast growing luxury Scottish candle and home living company, showcased their range in the Big Apple at the NY Now show earlier this year. The company, that has grown to employ 26 staff on the Isle of Harris, showcased its unique range, including soy wax candles, reed-diffusers and home fragrance products, all of which have been carefully developed to be as local, sustainable and natural as possible. As part of its strong ethical stance, the business is committed to creating jobs on the remote Isle of Harris. Jamie McGowan modelled a kilt made from the company’s bespoke tartan that has been designed using the GPS location of the firm’s base in Tarbert, and has inspired a full range of Harris tartan lifestyle products. Stewart Roxburgh from Scottish Enterprise said: ‘With the global wellness market now exceeding $4.5 trillion, it is always pleasing to see a company prepare and launch new products that look to serve that market.’ essenceofharris.com
Did you know? Personal fragrance and beauty brand brand, Yardley London, is celebrating its 250th anniversary this year. The company’s renowned for their groundbreaking advertising, working with Twiggy in the 1960s campaigns and Linda Evangelista in the 1990s.
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GT COVER STORY: Price’s Candles
Still on trend... 190 years later Price’s Candles are proud to be pushing trendsetting boundaries even after being founded over 190 years ago. With some phenomenal trend-driven products having been created for 2020, we take a closer look at some of these highly anticipated launches
Trendsetters Price’s Candles are always looking ahead at the latest up and coming trends in both design and fragrances. Collating inspiration from many leaders in the industry on the latest trends in fine fragrance, interior design, food and lifestyle, including Colour Hive, to ensure each new product or range is innovative and forward thinking.
Proud Heritage
T
he use of retro designs in modern times is becoming a huge trend. By using classic colours and intricate designs Price’s Candles have introduced two new fragrances to their proud heritage collection available in jar candle and 100ml reed diffuser:
• Lemon Zest A clean, fresh infusion of zesty lemon top notes combined with underlying base notes of luxuriously creamy vanilla. This powerful fragrance will refresh your surroundings with its vibrant scent.
• Summer Bouquet Romantic and feminine; this delicate fragrance has a floral heart of light, powdery irises blended with sweet- smelling pink freesias, evoking memories of warm summer days, wiled away in beautifully perfumed gardens. 12 Gifts Today
Fresh Air Limited Edition Focusing on the iconic block colours and innovative Odorfoyl technology that defines their best selling fresh air range they have launched three new limited edition products two jar candles in each fragrance and a 100ml reed diffuser.
• Tropical Fusion A tropical fruity cocktail of mouth-watering mango and sweet papaya. An uplifting, summery scent.
• Linen Fresh
Like clean sheets blowing in the breeze, this scent has extracts of cotton flowers and jasmine.
It’s all about the wax Price’s Candles new improved wax formula is all about enhancing the user experience. The company have worked tirelessly to ensure their new formula provides the best possible burn every time while boasting some great benefits including: • Vegan friendly • Stronger scent • Enhanced colour • Less sooting • Consistent burn • 100% Fully refined Wax • Crystalised look
1. Moonlight This captivating fragrance conjures images of an inkyblue velvet sky with moonlight pooling onto snowy woodland. The top notes of bergamot blend magically with base notes of patchouli to bring a mystical, intense scent that enchants the senses.
Seasonal trends Every year the trends surrounding the festive season are eagerly awaited with winter being the most encapsulating, enchanting and magical time of year. Price’s Candles have three new fragrances that will be launched into their ever-growing Fragrance Collection, these new fragrances were carefully developed to encompass the trends of 2020. Each fragrance is available in six different SKUs with RRPs from £18 to £3.50 ensuring there is something to suit every budget and lifestyle.
2. Chocolate Truffle
Fill your home with the indulgent scent of Chocolate Truffle. This rich, smooth fragrance has top notes of hazelnut, a luxurious heart of chocolate and base notes of creamy vanilla. A truly tantalising treat!
3. Cosy Nights
Wrap yourself up in the heavenly aroma of Cosy Nights. Light the fire and pull the blanket closer with soothing top notes of bergamot and base notes of white musk and Madagascan vanilla. Create your own cocoon of bliss.These are available to preorder now.
In touch, on trend Call: 01234 264500 Email: sales@prices-candles.co.uk Visit: prices-candles.co.uk Gifts Today 13
Gifts Today
RETAILERS’ PANEL Members of our Panel talk home fragrance…
Ellie Bartle, Tigerlillys, Littleover, Derby What home fragrances do you stock in store? I stock candles, incense sticks and a range of Tisserand aromatherapy products, such as essential oils and room mists. My prices start at £2 for a box of organic incense sticks and go up to £16 for a gift set of Tisserand aromatherapy room mists. What products sell best for you? My Lily-Flame tinned candles have been one of my best-selling products for six years, and that’s not even limiting this to just home fragrance items. I think this is because they don’t require anything other than the candle itself. When buying gifts such as incense sticks or wax melts, there is often that question of whether the recipient has an incense stick holder or an oil burner or not. Plus, LilyFlame’s selection of candles is incredible so there is something to suit any and every taste. My Tisserand range is still very new here, but I’ve been overwhelmed by the response and demand we’ve had for it.
Eco concerns? As a business owner I feel I have a responsibility to put eco-conscious products on my shelves so customers have the option to buy in a more eco-conscious way. Customers can only buy what’s there, so it’s up to us to make that change. Happily, all of our home fragrance products are vegan, not tested on animals and are shifting towards either no or less plastic in their packaging.
‘My merchandising tip is to take advantage of starter package offers. Customers like variety when it comes to fragrances’
What scents sell well? Probably light florals as they’re not too sweet, not too strong and spicy, and are quite natural smelling. How important is vessel design? For candles, I think it does play a role when customers are choosing which to buy. Customers do try and co-ordinate the colours of the tins of the candles with their own home décor or that of the recipient. Perhaps this is also why light floral scents are popular as the tins for these particular candles are quite neutral in colour, as opposed to the bright green of Grass, the purple of Parma Violets and deep mauve of Black Cherry. 14 Gifts Today
How do you display home fragrance in store? Home fragrance items at Tigerlillys tend to be at eye level and in their own branded merchandise display stands. Keeping an eye on stock levels is also easier when we’re provided with dedicated stands for products. My merchandising tip is to take advantage of starter package offers. Customers like variety when it comes to fragrances, so having a wide selection is important. Plus, these packages usually come with display materials for you to use too.
JOIN OUR RETAILERS’ PANEL! Fancy having your say about the gift industry? Want to share news about your business? Just drop editor Sally Norton an email at sally@lemapublishing.co.uk. and you could see your business featured in the pages of Gifts Today! Look forward to hearing from you.
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RETAILERS’ PANEL Michele Elliott House of Elliott, Hemel Hempstead, Hertfordshire
What home fragrances do you stock? Makes include Lily-Flame, Pintail, Potters Crouch, Janie Wilson, and a local company called Embers that have a crackle wick. Packaging and appearance almost counts as much as the fragrance. We also sell Illumens diffusers, with ‘Poire’ being our top scent, and oil burner melts by a local company called Castaway Cottage. Eco concerns? We put a growing emphasis on soy wax candles and try to avoid plastic coverings on all the fragranced products. How do you display home fragrance in store? We always showcase a scent in the shop everyday, be it a candle burning or diffuser. We have a dedicated display unit for all our home fragrance products but we also dot them around the shop in displays.
Fiona Richards The Little Shop, Arnside, Cumbria What home fragrances do you stock? We stock Agnes + Cat, Pintail Candles and Vineyard Candles. What products sell best for you? Candles are definitely the best sellers. Wax melts and reed diffusers don’t sell as well. I also have customers who use soaps to fragrance rooms and wardrobes. What scents sell well? I would say that fruity scents are probably the best sellers overall, such as Pintail Candles’ Fig and Wild Pear, which sells well all year round. Eco concerns? I only buy soy and vegan candles, and don’t buy any blended or palm oil candles. I check that if we have fragrances that contain essential oils that are toxic to dogs or cats I advise my customers. We don’t stock any candles that have plastic in the packaging or lids. How do you display home fragrance in store? I always have an open sample of every fragrance for customers to smell. I use crates to group fragrances together in the rear of the shop, and I alternate which range is on display in the front of the shop to keep the shop looking fresh.
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Diffuse it!
Home Fragrance
Adding diffusers of all types to your home fragrance offering can attract customers who love the convenience and safety of these products
Sandy Bay Boutique De Fleur New for SS20 at Sandy Bay is their beautiful Boutique de Fleur fragrance. This elegant fragrance captures the delightful and distinctive fusion of cut flowers and greenery that is characteristic of a flower shop. Gorgeous floral notes of jasmine, lily, ylang, rose and heliotrope are enveloped in fresh green citrus bergamot and woods, creating the perfect aroma to bring this captivating experience home. Sandy Bay aim to provide simply stunning fragrances made with premium ingredients, hand poured in their own factory with their own exclusive natural wax blend. Their products offer a touch of luxury at affordable prices, whilst maintaining a high standard of sustainability which they are constantly working to improve. Baies et Bois When there are so many candle brands to choose from, why choose Sandy Bay. The answer is simple, apart from their smart, contemporary yet classic design, it is all about their fragrances. They offer a concise, yet wide ranging selection of high quality fragrance options designed to cater for the discerning customer across all genders, looking for a fragrance that they will love and buy time and time again. Take their new Baies et Bois, a stunning fragrance of fresh green top notes that are infused with crisp red berries, leading to an elegant floral heart of geranium, rose and jasmine, sitting on a rich opulent base of sandalwood, musk and myrrh. This is a fragrance that captures the imagination of all who smell it, and is certainly one that all your guests will be asking where you got it!!
Call: 01992 579949 Email: enquiries@sandybaylondon.com Visit: sandybaylondon.com
In full bloom The Flower Diffuser is a new and decorative way to enjoy the scents of the Chiltern Candle Co. An alternative to reeds, the flower is made from natural wood petals and the fragrance is absorbed through a cotton stem and then soaked into the petals where it is diffused into the air. The flower is reusable and the bottle can be refilled when required.
Visit: chilterncandle.co.uk
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Home Fragrance
Class glass D and J Glassware The company’s ever-growing home fragrance offering gives stockists quality collections using British-made fragrances. The stylish handmade glass scent diffusers are a firm favourite with retailers, as they combine quality glassware with British fragrances. Each glass globe is a work of art and can be re-filled, ensuring the longevity of product. The company’s wax melt burners offer that ‘something special’: merging function with beauty and no need for electric cables. Room sprays and pot pourri complete the offering. New for AW2020 is Woodland Delight: a mixture of cones, berries, citrus slices, with a heavenly scent and beautifully finished with satin ribbon. Reactions at Spring Fair were very positive, with strong orders being placed.
Call: 01953 450 280 Email: dandj.glassware@btinternet.com Visit: dandjglassware.co.uk
‘We think that is it vital that the vessel used for a reed diffuser should be a thing of beauty that can be refilled, rather than a plain mass-produced bottle destined for the bin once empty. That way it becomes an important home accessory’
Magic marmalade Marmalade of London Marmalade of London is a British brand that creates a little indulgent luxury for every home. They have a passion for fragrance and design that is seen in their contemporary packaging. Fragrance is very personal and different scents can remind us of a person, a place or a moment in time. They have created their fragrances to suit different tastes and all their products are lovingly made in Britain. Their new winter fragrance has taken over a year to develop and Marmalade are very proud to have produced the essence of snow-capped fir, pine needles and crisp eucalyptus on a base of leather and smoky woods.
Visit: marmaladeoflondon.com
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Home fragrance trends Yankee Candles
‘We launch hundreds of new fragrances every year We caught up with Jennifer Genson, Senior Fragrance Manager for Newell Brands, owner of Yankee Candle, to discover how the company analyses current and future trends to ensure they’re always bringing newness and innovation to their portfolio Jennifer, what’s your career journey to becoming Senior Fragrance Manager for Newell Brands, owner of Yankee Candle? I’ve always been passionate about fragrance. My parents owned a fragrance shop, so I’ve been surrounded by candles, diffusers and fragrances since childhood! I completed my masters at ISIPCA, Institute of Perfume and Cosmetics in Versailles, France. I’ve been working for Newell Brands for four years. In my first year I worked mainly on the
Yankee Candle portfolio of fragrances in Europe, then went on to become the Global Lead for fragrance development across all Newell Home Fragrance brands in 2017. These brands include Yankee Candle, WoodWick and Millefiori, amongst others. What does your job involve? I work closely with perfumers all around the world to design fragrances that best translate our brands and bring to life our concepts and story. We launch hundreds of new fragrances every year, so we are continuously analysing current and future trends and consumer preferences to ensure we are always bringing newness and innovation to the portfolio. For example, a key trend this AW20 is spice, which you’ll see coming through in new fragrances such as Black Peppercorn from WoodWick and Cinnamon & Cumin from Yankee Candle Elevation Collection. What do you love the most about your job? What I love about working with Newell Brands is that all of our brands have a different personality that allows me to have distinctive fragrance profiles for each of them. Why do you think candles are still considered such great gifts? Candles, and any home fragrance product for that matter, are a perfect way of creating ambience in your home. Whether it’s a seasonal scented candle such as Winter Garland from WoodWick, or an all-time favourite scent like a Yankee Candle Reed Diffuser in Clean Cotton, there’s something so
20 Gifts Today
special about giving and receiving fragrance. For me, a candle is a wonderfully emotional product, which makes it a great gift. Who doesn’t love to have a candle in their home to create that homely atmosphere? How important is the actual fragrance when it comes to candles? Fragrance is the number one purchasing driver for a candle. Of course, the design and the name are also very important as both should convey the experience you will get from the fragrance. Why is trend forecasting so important to product development in the home fragrance market? Candles are highly seasonal, so fragrances often reflect the consumer mindset during a specific season. Looking at upcoming seasonal trends is a way to ignite the perfumer’s creativity. We are always looking at new flavours in food, new materials in fashion and décor, and new ways of living that could inspire perfumers. What fragrances do you predict will be big for coming seasons? For spring/summer 2020, we will see more and more nature-inspired directions with consumers wanting to bring the outside in. For autumn/
winter 2020, keep an eye on spices and woody/ leathery scents. Cinnamon is of course still big but there are a lot of ‘new’ spices coming into the fragrance composition such as peppercorn, cumin and cardamom. For Christmas 2020 we are looking at a new twist on classics, like Holiday Hearth from Yankee Candle that has notes of cinnamon, clove, cedarwood, warm musk and vanilla cream.
‘I work closely with perfumers all around the world to design fragrances that best translate our brands and bring to life our concepts and story’
Why do you think these specific scents are so apt for these coming seasons? Those scents are transporting you directly to specific seasons by recalling, for example, the fresh cut grass scent of dewy spring mornings, the smell of autumn woods and leaves or the delicious pancakes you’ll prepare on Christmas morning.
How would you recommend the indie retailer goes about building a Home Fragrance offering from scratch? Where should they start? When you are starting to build your Home Fragrance assortment you should begin with the ‘everyday’ fragrances that the consumer can burn all year long in their home. These scents act as a foundation ensuring you have a good breadth of fragrance direction to appeal to most consumers. Then you need to offer an assortment of seasonal fragrances that are more suitable for a specific time of year. Similarly, consumers are more likely to purchase non-candle products in the warmer months, so having a range of formats such as Reed Diffusers and Melt Warmers is beneficial.
Get in touch For some advice on building your Home Fragrance offering, get in touch with the Customer Care Team. Call: +44 (0)117 316 1200 Email: sales@yankeecandle.co.uk Gifts Today 21
Candles Home Fragrance
Strike a light! With the UK candle economy worth £1.9bn, according to research by Vend, Brits buy an average of six candles a year at an average of £7.40 each
Stoneglow Urban Botanic Exotic aromas in vibrant ceramics will transport you to a relaxing urban oasis. The stunning collection of fragranced diffusers and candles are now available in 6 tropical scents with the new edition of Frangipani Neroli Blossom that will bring a touch of the tropics to the home. Neo Mint For 2020 we will all be obsessed with Neo Mint, a soft green oriental tone. Our new fragrance Oroblanco & Cardamom from our Luna collection picks this trend up perfectly. The fragrance is citrus based with warming spicy tones. The Luna Range is available in nine decadent fragrances - Lux 3-Wick Candle | Scented Candle | Diffuser | Perfume Card | Diffuser Refill
Call: 020 8595 8878 Email: admin@stoneglowcandles.co.uk Visit: stoneglowcandles.co.uk
Wax Lyrical Wax Lyrical’s odour eliminating home fragrance range, Homescenter, is donning a new coloured glass design for 2020, as well as introducing stacking tin scented candles to the collection which have been added following the growing trend of stackable items for the home. This range skilfully blends Odouraze with premium fragrances to eliminate unwanted smells in the home through high-quality, British made home fragrances.
Call: 01229 461 166 Email: info@waxlyricaltrade.com Visit: waxlyricaltrade.com 22 Gifts Today
‘Our data reveals that candle sales are giving independent gift boutiques in the UK a much-needed boost,’ says Higor Torchia, UK country manager at Vend. ‘As the consumer hunger for unique products and unique in store experiences grows, it’s smaller retailers that are best placed to cater to these trends.’
Q&A: Wax Lyrical We caught up with Rachel Holmes, product development manager What do you think the big scent trends will be for 2020? Wild flower and herbal scents were among the fragrance trend predictions for this year and already we can see the slightly more subtle floral scents proving to be popular with customers. Our RHS Wildscents collection launched in Autumn 2019 and the botanic fragrance combinations led by water lily, oriental orchid, sunflower and rose are continuing to be sought-after this spring/summer. How important is sustainability? Sustainability continues to be at the forefront of consumers’ minds and with good reason. Responsibly sourcing ingredients is one element of this, for example we’re RSPO certified (Roundtable on Sustainable Palm Oil). Most recently we’ve concentrated on designing reusable products for our home fragrances. Our aim has been to produce vessels that will either be reused around the home or be refilled with fragrance, so that home fragrances become less disposable and more of a permanent fixture in the home. This influence can be seen in our new collection with Wrendale Designs where the vessels were designed to showcase the renowned illustration, and also with reuse purposes in mind, such as the egg cup and trinket candles. Importance of design in home fragrance products? Home fragrances are becoming long-standing pieces of décor as consumers are increasingly aware of waste and seeking ways to reuse items in the home. As a result, the industry has become just as led by product design as the development of fine fragrance blends. We believe candles and diffusers should complement the interior of the
home and this is why our partnership with Fired Earth has become one of our best-selling collections. Fired Earth have the authority on interior trends, prints and designs, whilst we can ensure the quality of the design is reflected in the premium fragrances that we know will also complement the home.
The art of beautiful candles
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Candles Home Fragrance
St. Eval Drawing inspiration from a love of nature and the beautiful Cornish coast and countryside surrounding them, St. Eval’s unique wax and fragrance blends are created for relaxation and enjoyment, perfectly complementing the home. Using a combination of traditional, artisan methods including drawing, pouring and moulding ensures that each candle is made with a personal touch and results in a finished product superior in quality and style. Nestled on a farm in the heart of North Cornwall, St. Eval was born from humble beginnings, carefully crafting candles by hand in the family farmhouse kitchen. Now, 25 years later, they are home to over 30 evocative fragrances inspired by nature. St. Eval works hard to create collections and fragrances to help make special moments and spark happy memories. Firm favourites include invigorating Bay & Rosemary, wild, fruity Fig Tree, soothing Tranquillity and uplifting Bergamot & Nettle to name a few. Their unique blends are hand poured into a range of pretty pots, scented pillars and popular tins and tealights too.You can also try natural luxury in delicately scented hand soaps and nourishing lotions infused with St. Eval’s unique fragrances, not tested on animals and paraben free. If you would like to try any fragrances, St. Eval invites you to get in touch to request samples.
Call: 01841 540 850 Email: info@st-eval.com Visit: st-eval.com
Earth & Sky collection Inspired by the peaceful, grounding and balancing elements of earth and sky, the collection is home to three popular St. Eval fragrances Discover delightful fragrances displayed in rustic and earthy sand-finished pots, with soft natural tones to perfectly complement the home.
A retailer says… ‘You should use your candles in store with a sign advising what today’s fragrance is. It’s a good talking point with customers to comment on how lovely to shop smells. There’s nothing worse than going into a shop and commenting on the wonderful smell and being told it’s just ALL the candles!’ Karen Greig, Destined for Home, Edinburgh
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Bay & Rosemary Unique blend of invigorating herbal rosemary and cool bay leaf. Bergamot & Nettle An uplifting herbal aroma with hints of citrus. Tranquility A calming and relaxing blend of lavender, orange and ylang ylang. The candles have a burn time of approximately 20 hours. Available in three coloured pots each with a different scent
From air traffic controller to candlemaker… The Chiltern Candle Co is a small artisan enterprise founded by Trish Preston-Whyte, a former military air traffic controller, who set up the company after a long and varied career in the Royal Air Force. Candle making had been a contrasting hobby for her creative outlets and she decided to leave the professional world behind to fulfil her dream of setting up her own business in the country. The Products Everything from the Chiltern Candle Co range is individually handmade in small batches by Trish in her small workshop using traditional methods with the utmost care and attention. Extracted from the oil of farmed soybean plants, the vegan wax Trish uses is 100% vegetable so her candles have a pure and strong scent throw. The wax is renewable, sustainable and biodegradable and contains no petroleum, paraffin, animal or beeswax products. The wax is melted in small batches and then hand poured once the measured fragrance has been added. The 100% cotton wicks are then placed at just the right time before the molten wax solidifies. The candles and diffusers are simply and elegantly packaged with a beautiful palette of colours. All candles have a personal note, with a batch number, to show they are handmade and not mass-produced. With Trish’s name on all the products, provenance and authenticity from the Chiltern Candle Co is guaranteed. ‘I decided to follow my dream and turn my passion of candle making into a business and set up the Chiltern Candle Co in 2016. Inspired by nature and the stunning Chiltern Hills of where I live, I designed and created my own brand of beautifully scented natural wax candles to bring the gorgeous fresh, fruity, floral and woody perfumes of the English countryside into the home’.
Tel: 07967 326502 Email: trish@chilterncandle.co.uk Visit: chilterncandle.co.uk
Ashleigh & Burwood A brand new limited edition design joins Ashleigh & Burwood’s colourful, nature-inspired Wild Things collection of home fragrances. Designed to be reused again and again, the vibrant vessels feature the new Uptown Trunk design depicting vivacious elephants parading amongst dazzling glitter and plumes of pink feathers. The fragrance captures a magnificent fantasy carnival, blushing with the fragrance of fruity rhubarb, pink rose petals and opulent white musk. Made with a high fragrance percentage for maximum scent impact, the Uptown Trunk Luxury Scented Candle and Luxury Reed Diffuser are created to make a lavish statement in the home through both fragrance and style. Refills for both the diffuser and candle are also available in the new scent as well as fragrances from across the collection to give unending life to the beautiful vessels. Customers can mix and match the Wild Things fragrances and collectable designs when they refresh their fragrance and create their own unique pairing.
Visit: ashleigh-burwood-trade.co.uk Gifts Today 25
Home fragrance Visual Merchandiser
Super styling Olivia Collins, visual merchandiser with home fragrance company Ashleigh & Burwood, shares her tips on making a beautifully fragranced instore display Olivia, what’s your career journey? I studied Display Design and trained up at Burberry, The Scotch House and Liberty within their display departments. I was then employed by Harrods as a display designer where I worked until I had my family. Once my children were older I worked as a visual merchandiser for a large garden centre chain that led to my current position. What’s most important in home fragrance display – visual or scent? Our customers know and trust us for our original English fragrances as well as our beautiful packaging. I allow the attractive packaging do the talking by keeping simple straight lines. Fragrance is of equal importance to the visual so we always offer a tester for the customer to sample.
How important is it for the display to reflect the actual scent of the products? Adding props really helps to captivate your customers and deliver the fragrance message. We have a vast array of fragrances, so whether you wish to highlight our peony fragrance in The Scented Home collection by adding artificial peony flowers in summer, or using gourds in the autumn with our Pumpkin Latte fragrance, enhancing the fragrance stories with props can be quite simple and effective. Hoe do you go about ‘storytelling’ in visual merchandising? Think about your bestselling fragrances, your customer demographic and product location. This is all vital in ensuring you benefit in sales. Keep collections together within a fixture so that the customer can shop it easily and understand each range. This will allow a story to be told that will be easily understood by shoppers. How do you encourage customers to interact with products in a display? It’s vital to have testers for all of our products, especially our Lamp Fragrances. Our Lamp Fragrance scent is only released when the product is in use, so it is really important that one of our 10ml fragrance testers is nearby for the customer to smell before they buy. How would you suggest retailers could display spring/summer launches effectively - on a budget!
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Our new limited edition Japanese collection is the perfect summer addition to The Scented Home range. Diffusers and candles in decorative packaging really make a visual statement. These products would work well merchandised with some simple modern houseplants to enhance the display. We also have POS for this range that’s important in delivering the fragrance message to the customer. This provides understanding of the fragrance notes in each product. These are available free of charge with an order. Your top three tips for a retailer who’s new to home fragrance - how can they display it best, again on a budget? 1) Cross merchandising. Pick out a few home fragrance products together with complementary products from elsewhere in your store to create an appealing lifestyle look. 2) Make use of the free POS. Use POS materials that are provided, especially fragrance testers. 3) Get creative with display furniture for a unique look. Odd tables can be used to create height difference and interest. Charity shops can be a cheap place to find props and display furniture.
Heavenly! Heaven Scent Making natural products for over 25 years, Heaven Scent make natural plant wax candles in over 80 different beautiful fragrances, as well as organic soaps and plant based reed diffusers. A specialist in ‘Own Label’, create your own beautiful labels and make their products your own, minimum order only £250. Their candles have always been vegan-friendly and made from a natural plant wax base. They have an ‘essential oil’ only range or you can choose fragrances from their Fine Quality Fragrance oil candles. Heaven Scent is the home of natural plant wax candles, organic soap, natural base reed diffusers and body products made with natural ingredients.
Visit: heavenscent.co.uk
So graceful Xystos Four new fragrances from Grace Cole’s Signature Collection of candles and reed diffusers are introduced, along with the brand’s Fruit Works pampering ranges. The Luxury Bathing Company lines for spring/summer are Pink Peony & Vetiver; Lavender; Bergamot, Ginger & Lemongrass; English Pear; the Homme range, and Glitter Fairies.
Call: 0191 499 1570 Email sales@xystos.co.uk Visit: xystostrade.co.uk
Scent-sational places Home County Candle Co. Following a fantastic 2019, and having more than trebled their number of stockists, selling into garden centres, multi-site retailers and independents, the Home County Candle Co. aim to broaden their reach even further in 2020, with the launch of new counties to their already expansive range of luxury candles and reed diffusers. Taking inspiration from the UK’s most beautiful places, the Home County Candle Co. aim to bring each county to life through unique, yet relatable, quintessential scents which are truly inspired by the county each product is named after. Along with their current Core and Winter Collections, on exhibit at this year’s Spring Fair were two brand new scents, added to their Quintessential Collection: The Dorset, beautifully scented with Seaweed & Juniper; The Norfolk, inspired by vibrant, fragrant fields of Norfolk lavender.
Call: 01442 502221 Email: info@homecountycandleco.com Visit: homecountycandleco.com
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Home fragrance
Candle Warmers Etc Check out the company who make an art form out of combining home fragrance and aromatherapy experiences with high-end home décor
T
he team of experienced designers puts extensive effort into trend research and product developments to bring the most beautiful functional pieces into your home. Each product reflects the time and consideration that goes into every detail of their home fragrance and aromatherapy products. The Pluggable ranges - including Candle Warmers, Pluggable Diffusers and Himalayan Salt Lamps - go from strength to strength with many customers placing a programme of orders for the year to ensure they always have stock on their shelves.
2 in 1 The launch of Candle Warmers Etc has seen it achieve the number one selling range in the USA and the sales this year seem to confirm it will be the same here. Why? Because it can be used as a candle warmer on its plate or used with cube wax melts in the dish - hence the name ‘2 in 1’.
Wax Melts
able to pre-order them. Check out the newsletter on the website for further information – this will tell you the fragrance selections available
Did you know? Candle Warmers Etc are also launching a very competitive range of fragrance oils to complement the Airome diffusers. Airome The Airome Kids collection, featuring whimsical handpainted designs and a colourful nighttime glow that little ones love, has been extended.
Drop Shipment
A complete range of Cube Wax Melts will be launched in the autumn, but customers will be
Candle Warmers Etc now offer further support service to retailers selling on line.
Get in touch
For further information or become a stockist: Email: sales@libertycandles.co.uk Visit: libertycandles.co.uk 28 Gifts Today
Read/the/label Vanilla Blanc Read/the/label is an innovative collection of natural plant powered household care products, specifically designed to aid your overall wellbeing. This is the only range available on the market that is purely scented with organic essential oils. A mild non-aggressive formula that brings a powerful clean whilst keeping the fabric fibres super soft and smelling fresh. Vanilla Blanc’s first offering includes a non bio laundry liquid that gives you an incredible 40 washes, fabric softener that does not contain optical brighteners so the fabric retains its colour, and garment refresh that keeps all your linen smelling fresh whilst helping you to relax thanks to the aromatherapy essential oils it is made with. The collection is presented in two carefully crafted blends: Bergamot & Grosso Lavender, Eucalyptus Dives & Geranium.
Call: 0333 772 0673 Email: info@vanillablanc.co.uk Visit: vanillablanc.co.uk
GLASSWARE D&J GLASSW NORFOLK • ENGLAND
Exciting collections with British-made fragrances: Diffusers, Pot Pourri, Wax Melt Burners, Room Sprays.
www.dandjglassware.co.uk Tel: 01953 450280
Gifts Today 29
Home fragrance Scientist
Testing, testing
Wax Lyrical’s Dr Will Locke, one of the UK’s leading home fragrance scientists, with over 40 years in the business, explains the science behind candles Q: Dr Will, what’s your role at Wax Lyrical? A: I am research, development and compliance manager. We produce 17 million quality Britishmade products a year across a vast range of candles and reed diffusers. We will have 200 different fragrances across our product range at any one time, with new fragrances and new products being tested all the time, with different ingredients to appeal to different markets around the world. They're all tested by us in our state-ofthe-art, climate-controlled lab.
Q: How do are you a home fragrance expert for Wax Lyrical? A: I am a scientist with a PhD in chemistry from Reading University. Through my work in the home fragrance industry I am also chair of the technical committee for the British Candlemakers Federation and also sit on the equivalent European body, advising on quality and safety.
‘No computer will tell you exactly how a candle will burn, there are too many variables’ Q: What are the factors that affect a candle’s performance? A: Let’s start with the wick. Wick selection can have a major impact on performance, depending on the material used, the length, number of fibres, braiding pattern, and tension put into it. All wicks are designed to curl as they burn. People might think it’s the wick that’s burning but it’s not, it’s actually the wax. Then there are the air conditions.You probably didn’t know the type of turbulence that can affect an aeroplane on your holiday flight can also affect a candle’s performance in your living room. It’s all down to the similar movement and conflict of hot and cold air. The tip of a candle reaches between 1200 to 1400 degrees centigrade. The type of container will also be a factor. If a container, or vessel, is tall and thin, and a candle has burned down towards the bottom (advice is to stop a candle burning at the last 0.5cm), then there’s more opportunity for conflict between the
30 Gifts Today
hot air coming from the tip of the flame and the cold air coming from a room within the space of the candle container. This can cause the candle’s flame to flicker more than it usually would and that could lead to a more erratic burn, which can affect the length of the overall burn, and problems such as tunnelling and sooting. Q: Why is it necessary to carry out this extensive level of testing? A: No computer will tell you exactly how a candle will burn, there are too many variables. Any new fragrance or new container needs to be tested in this way. Q: What do you monitor during testing? A: Each set of burning candles has a data sheet recording its performance during its burn. We test flame height, tunnelling (where the burn leaves an area of wax within the vessel which resembles a tunnel), carbon deposits, heat and sooting. We also carry out further testing to simulate how a candle might age, and also how it will keep its characteristics when subjected to different lighting.You wouldn’t want the colour of a candle to change over time once you got it home. Q: Are Wax Lyrical products tested for their fragrance? A: Yes, but by a different team. We test people to ensure they have the sense of smell required for the selection of fragrances. It’s important we have a number of people doing that as no two people have the same sense of smell. It’s like fingerprints; a sense of smell is unique to each person. We currently have four ‘expert noses’ in the team.
Home fragrance
Home Solutions Heyland & Whittle We all know that the unexpected happens daily. Toast burns, dogs roll in something smelly, drains block - and always at the most inconvenient of moments, like when you are expecting guests, when you are tight on time or when you just have to be somewhere else – fast. With clever foresight, Heyland & Whittle have added three new fragrances to their Home Solutions range to help you manage these everyday aroma challenges in the home and to help eliminate unwanted smells.
Welcome Home With a cedarwood and vetivert fragrance, this is warm and welcoming like a gentle embrace. After all, there is no place like home!
The Open Window The rose and lotus violet fragrance is floral and fragrant, a sweet echo of summer on the breeze. A soft blend of rose-scented geraniums and fresh, cool lotus violets - perfect for bathrooms and cloakrooms.
For Pet Lovers Bright and breezy, like a brisk walk across the heath. An energising blend of bergamot and fern to put pet smells in their place – time to freshen up. Beautifully packaged, these diffusers, room sprays, scented sachets and candles look stylish in every situation. Whatever the calamity, these are all super effective and can be relied on in every aroma challenge.
Check out your options… Rattan Reed Room Diffuser The effortless way to keep the home fresh and fragrant around the clock. Pop out the stopper and place the rattan reeds into the fragrance bottle. As the liquid is drawn up through the reeds, the fragrance will be released. Candles in a Tin These clean burning, soy wax blended candles are an environmentally friendly, traditional and atmospheric way to fill the room with your chosen fragrance, and rid your room of unwanted odours. Room Sprays Generously spritz for immediate effect. The spray will freshen up the air and room furnishings and lasts for hours.
Scented Room Sachets Suggestions for use • Hang me up and I will smell lovely for ages and fragrance your home. • Hang on knobs and hooks, in the wardrobe and in your drawers. • Hang in the car or pop in your suitcase for fragrant freshness whilst you travel
Call: 01293 525825 Email: sales@heylandandwhittle.co.uk Visit: heylandwhittle.co.uk
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Candles Home fragrance Scientist
Wax melts and more Letting consumers play with fragrance and experience new scents, wax melts can be a great in-store pick-me-up
Something Different Eco Soy Wax Melts Ethically sourced and handmade right here in the UK, Something Different are offering a wide range of sustainable soy wax melts which are fully biodegradable and offer high quality fragrance that is long-lasting and 100% natural. Use with oil burners. Designed to be eco-friendly, the melts come in an aluminium tin which can be re-used or recycled. With over 16 exclusive fragrances available, the company are looking to continue to expand the range this year. Something Different offer a huge selection of quality oil burners at competitive prices. From contemporary designs and new ontrend 3D electric burners to those that are more traditional and ethnically inspired, there are plenty to choose from.
New gift sets available Quality ceramic oil burners with pretty spring designs matched with a complementing tin of exclusive fragrance soy wax melts that are manufactured in the UK.
Call: 01792 940 288 Email: customercare@somethingdifferentwholesale.co.uk Visit: somethingdifferentwholesale.co.uk
Agnes + Cat Agnes + Cat was created in the beautiful Lake District in the North of England. That’s where they started designing their iconic range of candles and bath products, getting inspired by the surrounding nature and scents. Agnes + Cat wax melts and candles are made with natural soy wax and beautiful fragrances crafted with a blend of natural essential oils and high-quality fragrance oils. Each scent is made up of up to 36 different elements which are what makes them truly unique and beautiful. Soy Wax Candles are a great eco-friendly alternative to paraffin candles. Their choice to use soy wax was an easy decision: soy candles throw scent beautifully and are better for the planet. Soy candles also burn 30-50% longer and do not contain the toxins that paraffin candles have. Their 100% all-natural candles produce 95% less soot too. They have worked with the best artisan fragrances to craft 18 breathtaking high-quality scents. They try their best to help the planet by packing light, recyclable and sourcing local wherever possible. Many of their lines can be re-purposed after use and their packaging can either be recycled or reused. They’re committed to make the best possible products and take time to source the right materials and ingredients that go into their products. Their products are vegan-friendly and handmade.
Call: 0114 26 77723 Email: enquiries@agnesandcat.org Visit: agnesandcat.org
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Design destination Candlelight The new Flower Patch range features some of the UK’s most popular flowers with an authentic appearance and in stunning pots or vases to match. This includes orchids in cream and pinks, with the option of rose gold or silver pots. The range also comprises hydrangeas, roses, ranunculus and peonies in a choice of stylish glass bowls or vases. To capture the trend towards animal prints, Candlelight has released its Animal Luxe range. This includes a reed diffuser with a difference - an attractive gold leopard, complemented by black reeds and leopard print packaging. In addition, the range features a ceramic leopard’s head wax filled pot, with the option of one or two wicks, as well as the choice of three candle pots in an attractive set. All candles and reed diffusers have a Midnight Pomegranate fragrance.
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Call: 01709 723000. Visit: candlelight.co.uk
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Home fragrance Scientist
Sachets, sprays & more Oh so simple in their approach, check out these beautiful pot pourris, room sprays and drawer sachets
Handmade in Suffolk Manor House Home Fragrance
Manor House is having an amazing time currently – the past two years have seen significant growth for the company and once again they have just completed their busiest ever Christmas trading period having launched in many new garden centres and gift shops in both the UK, Channel Islands and Ireland. 2020 sees the launch of many stunning new fragrances, which will increase their amazing British home fragrance collections to the widest ever offering – all combining Pot Pourri, Scented Botanical Candles, Candles in Glass, Diffusers and Room Sprays along with Drawer Sachets and Liners. They pride themselves on producing all their products by hand in Suffolk, England, comprising: Pot Pourri and Scented Pine Cones, Scented Botanical Candles, Room Diffusers and Sprays, Drawer Liners and Sachets along with Advent Candles, Luxury Hand Washes, Scented Fabric Bags and Cushions. The company uses mainly British packaging and fragrances, and use the finest botanicals from around the world, recyclable packaging, fabrics, hand woven silks from Suffolk silk mills and ribbons mainly from British companies thus creating a true ‘Handmade in Great Britain’ Home Fragrance Collection. The Facebook page “Manor House Home Fragrance Ltd” and a Twitter account @ManorHouseHome1 and Instagram @Manorhousehomefragrance to link their business with their final end customers and clients is gaining many followers and numerous positive comments. They are currently working with more and more leading retailers to produce private label collections incorporating clients' thoughts and ideas, fragrances and branding to offer bespoke and unique one off collections.
Call: 01359 250720 Visit: manorhousehomefragrance.co.uk
Spotted! There are new Scented Sachets and Interior & Linen Sprays for The Scented Home at Ashleigh & Burwood. Both new products are available in the collection’s eight best-selling fragrances. The new additions allow customers to layer fragrance throughout the home, providing more ways to enjoy the much-loved fragrances from The Scented Home range. Just a spritz of the Interior & Linen Sprays creates instant freshness with special odour eliminating technology and excellent room coverage. They suffuse the home with beautiful scent, from bed linen to bathroom towels. The Scented Sachets create a burst of gorgeous fragrance every time you open your drawers or closets. These versatile sachets can be used to add a gentle fragrance to linens and clothes or place in suitcases, drawers, wardrobes and cars to fragrance the air. With these latest additions The Scented Home is expanded to a complete home fragrance offering from 500ml reed diffusers for long lasting room fragrance, through to room sprays to provide an instant freshening spritz.
Visit: ashleigh-burwood-trade.co.uk 34 Gifts Today
Japanese-inspired fragrances Ashleigh & Burwood Unveil Limited Edition Ashleigh & Burwood takes you on a fragrant journey across Japan, in celebration of the 2020 Olympics. The new limited edition collection, inspired by this beautiful country, includes three-wick scented candles, reed diffusers and lamp fragrances, with an additional decorative diffuser reed in the shape of a cherry blossom. Three fragrances drawn from the culture and landscape of Japan characterise the collection – citrusy Matcha Green Tea, fresh Yoshino Waters and woody Arashiyama Bamboo. Matcha Green Tea Zesty and refreshing, this uplifting blend of aromatic green tea with orange and citrus is inspired by Japan’s tradition of intricate tea ceremonies. Yoshino Waters Calming clear spa waters meet light, velvety floral notes and brightening grapefruit to create this fresh, aquatic scent that captures the soothing beauty of Japan’s natural landscapes. Arashiyama Bamboo Evoking the tranquillity and natural splendour of Japan’s bamboo forests, this lush fragrance is created from precious notes of cedarwood and iridescent bergamot. Visit: ashleigh-burwood-trade.co.uk
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