Ordering early is still paramount

Once again I visited Premier Decoration’s Managing Director John Athwal at his head office near London for an update on how Premier has managed it’s business over the last 12 months and for his thoughts on business moving forward into 2023.

“It is apparent to all that 2022 has not exactly been a walk in the park…” John begins. “With the cost of living crisis hitting everybody in the country, sales at retail have been challenging and have come very late. It is now up to us to come up with initiatives to put our marketplace back on to the front foot as it were in previous years.”

Walking around their southern UK showroom I can tell that Premier has worked particularly hard to offer best selling product at prices that will surely turn heads as well as coming up with brand new lines that are again sure to sell well. Innovation has been a key to this company over the past few years and the momentum has definitely not waned. The development of new ideas is noticeable considering that no buyers in the industry have been able to visit the far east very easily for a number of years now. This has not stopped this organisation from presenting brand new value for money propositions in their usual fashion. John mentioned the far east and the inability for buyers in general to travel to these suppliers whilst also touching upon the state of manufacturing within the region. “It has again been challenging…” Although IC chip shortages seen in previous years have now seemingly settled down, there have been other factors still affecting production. Zero tolerance for covid infections within the Chinese mainland has meant that certain districts have been shut down completely for weeks on end. This did not seem to be letting up and it is almost certain that production lines in 2023 will still be affected by this due to labour forces not being able to work, or indeed travel, within particular regions as lockdowns have been in place.

Premier though has it’s ear to the ground and working closely with their far eastern offices have been able to supply goods early in 2022 and are well equipped to be doing exactly the same for the coming year. Both Premier UK showrooms have been open since mid November in 2022 with their appointment books full to the brim. This has helped the company again ensure that goods will be on the water or indeed already in their warehouse very early for deliveries in 2023.

When John took me into his showroom he

Premier though has it’s ear to the ground and working closely with their far eastern offices have been able to supply goods early in 2022 and are well equipped to be doing exactly the same for the coming year.

first showed me Premier’s new Dream Lights range. I was immediately wowed with sparkle and delight as I have been so consistently now after being introduced to new lighting this company has bought to market. This year is no exception, Dream Lights, Flexibrights, Compact Ultrabrights and an amazing new collection of lit wreaths… all must see new ranges that are innovative additions to core best sellers at retail such as Premiers own Treebrights and Clusterbrights. As I walked through the rest of the showroom I saw that the aim seemed to be simple - to offer customers timeless commercial product at great value across all seasonal categories. To this end, Premier’s Christmas decorations range continues to grow with an abundance of new lines complementing all major Christmas colourways. They have embraced customers desire to create their own themes, focusing heavily on exceptional value in core colours to allow integration across any chosen theme look.

Sustainability continues to be at the heart of their offer and Premier are pleased to carry more FSC products for the new season. Alongside already successful mango wood items, there’s a new range of paper products and a wider selection of beautiful, recycled glass. In addition to this they have removed all single use plastic bags from their floristry and now are pleased to say that they have moved away from polystyrene trays in their pick range so now this product is supplied loose in attractive retail boxes. Please ensure that you visit Premier as soon as possible so you do not miss out on what this fantastic organisation has to

offer. If you are unable to book into their showrooms or visit their all new look stand in Hall H for the “Sustainability continues to Harrogate Christmas and Gift Fair then do not fret. Premier catalogues are available on be at the heart request (if you do not already of their offer and Premier have one) and all SKUs can be viewed on the web via the companys online ordering portal are pleased to at www.premierdec.com. This carry more FSC products for the portal contains up to date stock availability as well numerous images for each product and video where new season” applicable. As well as a large library of point of sale material, all images and videos are available to Premier customers upon request for their own marketing requirements. Premier Decorations Limited | 020 8624 5555 | sales@premierdec.com Harrogate Christmas & Gift: Hall H Stand H1